{"id":85654,"date":"2025-03-24T06:00:00","date_gmt":"2025-03-24T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=85654"},"modified":"2025-03-21T16:58:15","modified_gmt":"2025-03-21T23:58:15","slug":"social-shopping-stats-2025","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/social-shopping-stats-2025\/","title":{"rendered":"New Data: Gen Z Embraces AI for Social Media Spending"},"content":{"rendered":"\n<p>Gen Z is fueling a social shopping explosion, with 39% now having purchased and 76% having discovered products on social media platforms, according to Salesforce\u2019s latest <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/connected-shoppers-report-6\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Connected Shoppers Report<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> The future of retail hinges on capturing the market for Gen Z, a demographic group born between the mid-to-late 1990s and early 2010s that is expected to command up to <a href=\"https:\/\/www.visualcapitalist.com\/visualized-global-spending-power-by-generation\/#:~:text=The%20report%20projects%20Gen%20Z,more%20than%20any%20other%20generation.\" target=\"_blank\" rel=\"noreferrer noopener\">$9 trillion in global spending power<\/a> by 2034 \u2013 more than any other generation. Social media shopping \u2014 a fragmented landscape comprised of dozens or even hundreds of platforms like TikTok, Instagram, and YouTube \u2014 is a key battleground. Retailers need a deeply <a href=\"https:\/\/www.salesforce.com\/commerce\/unified-commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">unified commerce platform that combines AI capabilities<\/a>, a centralized data foundation, and seamless application interoperability to manage these increasingly complex shopping journeys.<\/p>\n\n\n\n<p><strong>Driving the news:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>53% of all shoppers now discover products through social platforms, up from 46% in 2023.\n<ul class=\"wp-block-list\">\n<li>Gen Z is leading the charge, with 76% using social media to find products.<\/li>\n\n\n\n<li>While YouTube dominates overall, TikTok is a Gen Z hotspot, attracting 40% of younger shoppers compared to just 4% of Baby Boomers, a demographic group born between <a href=\"https:\/\/web.archive.org\/web\/20200428233813\/https:\/\/www.pewresearch.org\/fact-tank\/2020\/04\/28\/millennials-overtake-baby-boomers-as-americas-largest-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">1946 and 1964<\/a>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/WhereShoppersDiscoverProductsonSocial\/Embed1?:language=en-US&#038;:sid=&#038;:redirect=auth&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<p><strong>What they&#8217;re saying: <\/strong>&#8220;<a href=\"https:\/\/www.salesforce.com\/commerce\/social\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Social commerce<\/a> is the latest channel for digital spending that is fragmenting across a constellation of marketplaces, retailer websites, brand sites, and delivery apps, rather than consolidating into a single channel,\u201d said Michelle Grant, Director of Retail Strategy and Insights at Salesforce. \u201cBrands that fully embrace its potential will be in prime position to capture their share of the growing Gen Z market.\u201d<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\t75% of Retailers Say AI Agents Will Be Essential to Compete. \t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-agent-retail-trends-2025\/\" target=\"_blank\">\n\t\t\t\t<span>GET THE INSIGHTS<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>The AI effect: <\/strong>Gen Z is also adopting AI to find and evaluate products at a much higher rate.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More than half (54%) of Gen Zers have used <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-generative-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI<\/a> to discover and evaluate a product, versus 39% for the total population.<strong>&nbsp;<\/strong><\/li>\n\n\n\n<li>Gen Z shoppers are also 10x more likely than baby boomers to frequently use AI to discover new products and 2.7x as likely to want product recommendations from AI agents (63% vs 23%).<\/li>\n<\/ul>\n\n\n\n<p><strong>Between the lines: <\/strong>The <a href=\"https:\/\/www.salesforce.com\/news\/stories\/unified-platform-unlocks-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Platform<\/a> provides a comprehensive suite of solutions to manage social shopping in the era of <a href=\"https:\/\/www.salesforce.com\/agentforce\/what-is-agentic-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">agentic AI<\/a>. It integrates Salesforce\u2019s trusted digital labor platform, <a href=\"https:\/\/www.salesforce.com\/agentforce\/what-is-agentic-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>, the <a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a> hyperscale data platform, and applications like <a href=\"https:\/\/www.salesforce.com\/commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a> into a cohesive solution that is context-aware and scalable. This enables <a href=\"https:\/\/www.salesforce.com\/customer-stories\/saks\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">retailers like Saks<\/a> to target specific demographics, optimize marketing campaigns, and deliver seamless customer journeys across all social channels with <a href=\"https:\/\/www.salesforce.com\/agentforce\/digital-labor\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">digital labor<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>And with 24\/7 digital labor enabled by the Platform\u2019s agentic layer, Agentforce, companies can manage these omni-channel journeys at scale \u2013 without adding significant headcount.<\/p>\n<cite>Michelle Grant, Director of Retail Strategy and Insights at Salesforce<\/cite><\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cThe deeply unified Salesforce Platform empowers businesses to engage customers across every touchpoint, from TikTok to YouTube, maximizing reach and driving sales. And with 24\/7 digital labor enabled by the Platform\u2019s agentic layer, Agentforce, companies can manage these <a href=\"https:\/\/www.salesforce.com\/commerce\/what-is-omnichannel\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">omni-channel<\/a> journeys at scale \u2013 without adding significant headcount,\u201d Grant said.<\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--evergreen\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tUnlock More Insights.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stat-library\/%20\" target=\"_blank\">\n\t\t\t\t<span>CHECK OUT THE SALESFORCE STAT LIBRARY<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-evergreen\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png\"\n\t\talt=\"Illustration of evergreen\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information\"><strong>More information:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read the full <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/connected-shoppers-report-6\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Connected Shoppers Report<\/a>&nbsp;<\/li>\n\n\n\n<li>Learn about <a href=\"https:\/\/www.salesforce.com\/form\/industries\/retail\/retail-cloud-demo\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Retail Cloud<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Gen Z is fueling a social shopping explosion, with 39% now having purchased and 76% having discovered products on social media platforms, according to Salesforce\u2019s latest Connected Shoppers Report.&nbsp; Why it matters: The future of retail hinges on capturing the market for Gen Z, a demographic group born between the mid-to-late 1990s and early 2010s [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":85666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1916],"sf_topic":[20528,1737,1726],"sf_product":[19930,1760,2717,1748],"sf_industry":[1762],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-85654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-artificial-intelligence","sf_topic-agents","sf_topic-artificial-intelligence","sf_topic-digital-transformation","sf_product-agentforce","sf_product-agentforce-commerce","sf_product-data-360","sf_product-salesforce-platform","sf_industry-retail","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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