{"id":86236,"date":"2025-04-14T08:00:00","date_gmt":"2025-04-14T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=86236"},"modified":"2025-04-14T08:09:44","modified_gmt":"2025-04-14T15:09:44","slug":"consumers-ready-for-ai-agents-research","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/consumers-ready-for-ai-agents-research\/","title":{"rendered":"Consumers Are Ready for AI Agents. Are Businesses?"},"content":{"rendered":"\n

Consumer appetite for AI agents<\/a> to help enhance their lives has silently surged according to recent Salesforce survey data that reveals customers aren’t just ready for agentic interactions \u2014 they’re actively expecting them. <\/p>\n\n\n\n

This creates a rapidly-closing window where companies must either deploy intelligent automation to cement customer loyalty or watch as competitors seize their market share.<\/p>\n\n\n\n

Many consumers still aren\u2019t <\/a>familiar<\/a> with the full capabilities of AI agents \u2014 a type of artificial intelligence (AI)<\/a> system that can understand and respond to customer inquiries without human intervention. However, the Salesforce surveys found interest is high in areas where consumers can clearly understand and measure the convenience it would bring to their lives, like finding a job, managing their health and wellness, and improving their shopping experiences. <\/p>\n\n\n\n

Generation Z (people born between 1997 and 2012), in particular, is keen to unlock new efficiencies with agents. In fact,\u00a070% say they would use agents as a personal assistant and 68% say they’d turn to an AI agent to find a job.<\/p>\n\n\n\n