{"id":86494,"date":"2025-04-23T04:50:00","date_gmt":"2025-04-23T11:50:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=86494"},"modified":"2025-04-23T07:22:06","modified_gmt":"2025-04-23T14:22:06","slug":"agentic-ai-consumer-demand-personas","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/agentic-ai-consumer-demand-personas\/","title":{"rendered":"These Are the 4 Personas Shaping Consumer Demand for Agentic AI,\u00a0According to Salesforce Research"},"content":{"rendered":"\n

From \u2018Minimalists\u2019 to \u2018Tastemakers,\u2019 personas reveal consumer desire to simplify everyday life with agents<\/em><\/p>\n\n\n\n

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AI agents<\/a> are rapidly changing how we work<\/a>, but Salesforce\u2019s latest research reveals that consumers are also looking to agentic AI<\/a> to simplify their daily lives. The survey of 2,552 U.S. consumers identifies four distinct personality types interested in AI agents: The Life-Hacker; the Tastemaker; the Minimalist; and the Smarty Pants.<\/p>\n\n\n\n

\u201cOur findings reveal that consumer personas are as varied as the AI agents serving them,\u201d said Vala Afshar, Chief Digital Evangelist, Salesforce. \u201cThe ability of agents to personalize services based on each individual\u2019s traits will unlock incredible opportunities for both brands and consumers as this technology continues to scale.\u201d <\/p>\n\n\n\n

While businesses are focused on the efficiencies that AI agents can unlock, the study found that most consumers favor tools, like AI agents, that help them reach better decisions, manage information overload, and make their lives easier. The study also reveals a rich landscape of opportunity for AI agents through these key personas: <\/p>\n\n\n\n