{"id":86941,"date":"2025-05-08T06:00:00","date_gmt":"2025-05-08T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=86941"},"modified":"2025-08-18T10:50:17","modified_gmt":"2025-08-18T17:50:17","slug":"how-salesforce-uses-agentforce-sales","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/how-salesforce-uses-agentforce-sales\/","title":{"rendered":"From Prospecting to Coaching, How Salesforce Uses Agentforce to Sell Smarter"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.salesforce.com\/agentforce\/what-is-agentic-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic AI<\/a> isn\u2019t replacing sellers \u2014 it\u2019s upgrading them. Salesforce\u2019s agentic layer, <a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>, is helping sales teams close deals faster by cutting down on busywork with autonomous digital labor. Case in point: It\u2019s saved the company\u2019s own sellers more than <strong>50,000 hours<\/strong> through automated call summaries and conversation summaries.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-style-media-wrapping-container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Why it matters: <\/strong>As \u201c<a href=\"https:\/\/www.salesforce.com\/news\/stories\/how-salesforce-uses-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Zero<\/a>,\u201d Salesforce\u2019s global sales teams are not only benefiting from the technology themselves \u2014 they\u2019re also pressure-testing it to ensure it\u2019s optimized for real-world selling and ready to deliver value to customers.<\/p>\n\n\n\n<p><strong>Driving the news:<\/strong> Salesforce\u2019s internal rollout of Agentforce has delivered:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>800,000+ leads and contacts<\/strong> added to sales cadences through AI&nbsp;<\/li>\n\n\n\n<li><strong>440,000+ sales activities<\/strong> logged monthly without human intervention<\/li>\n\n\n\n<li><strong>72,000+ AI-generated summaries <\/strong>to accelerate sales planning and prospecting<\/li>\n\n\n\n<li><strong>43,000+ personalized emails<\/strong> generated to drive targeted outreach<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed alignright is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/5bwSw1GMEHMPdGMiz5PSpE.jpg\"  data-uuid=\"5bwSw1GMEHMPdGMiz5PSpE\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"187\"\/>\n<\/div><\/figure>\n\n\n\n<p><strong>Go deeper: <\/strong>Sales reps today <a href=\"https:\/\/www.salesforce.com\/news\/stories\/sales-research-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">spend just 30% of their time selling<\/a>, with the other 70% tied up in tasks like research, data entry, cold calling, and scheduling. Agentforce changes that with <a href=\"https:\/\/www.salesforce.com\/agentforce\/autonomous-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">autonomous AI agents<\/a> that free reps to focus on what truly matters: selling and building relationships. More specifically, Agentforce helps with:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=WoaMFLkbyYc\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sales Development<\/strong><\/a><strong>:<\/strong> Agentforce works within a rep&#8217;s daily flow \u2014 drafting personalized emails, summarizing calls, and logging activities automatically. Unlike standard tools, it uses reasoning to constantly draw from new information, giving sales teams contextual insights that lead to better results.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=O2HZH20CFYg\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sales Coaching<\/strong><\/a><strong>:<\/strong> Agentforce offers personalized, on-demand coaching, guiding sellers through tailored practice scenarios and delivering real-time feedback on their performance. By leveraging CRM data, \u200ccoaching is context-specific, aligned with each rep\u2019s pipeline, products, and customers. This ensures the guidance is grounded in real-world sales situations \u2014 not generic templates \u2014 whether refining their pitch, handling objections, or negotiating deals.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--green-cliff\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tLessons from 500,000 Agentforce Customer Conversations.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-customer-support-lessons-learned\/\" target=\"_blank\">\n\t\t\t\t<span>HOW AI DRIVES EMPATHY AND EFFICIENCY<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-green-cliff\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-green-cliff-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-green-cliff-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-green-cliff-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-green-cliff-large@1x.png\"\n\t\talt=\"Illustration of green-cliff\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>What they\u2019re saying:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;At Salesforce, we power our business on our own technology. Our trinity of Agentforce, Data Cloud, and Customer 360 apps give sellers real-time, AI-driven insights that create a competitive edge for our own teams and our customers. Our sellers are automating routine work, receiving live coaching, and deepening customer relationships with greater precision with Agentforce.&#8221; \u2013 Connor Marsden, President of Sales at Salesforce<\/li>\n\n\n\n<li>&#8220;Agentforce has truly become my partner in sales. From prepping for calls to sending personalized follow-ups, it helps me stay focused and organized. What really sets it apart is the real-time coaching, giving me context-driven feedback to improve in the moment. Agentforce is like having an assistant and a coach wrapped into one, enabling me to focus on what matters most and make a real impact for my customers.\u201d \u2014 Haley Gault, Account Executive at Salesforce <\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Our trinity of Agentforce, Data Cloud, and Customer 360 apps give sellers real-time, AI-driven insights that create a competitive edge for our own teams and our customers.<\/p>\n<cite>Connor Marsden, President of Sales at Salesforce<\/cite><\/blockquote>\n\n\n\n<p><strong>Between the lines: <\/strong>For many companies, <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a> still feels like it\u2019s bolt-on, not built-in. Unlike AI solutions that function as separate add-ons, Agentforce is fully embedded within the Salesforce ecosystem. It harnesses <a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a>, Salesforce&#8217;s hyperscale data platform, to <a href=\"https:\/\/www.salesforce.com\/blog\/unified-customer-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">unify customer information<\/a> across all touchpoints, creating a comprehensive view of prospects and accounts. Agentforce analyzes this unified data to deliver insights tailored to each unique selling situation \u2014 transforming AI from a mere assistant to a strategic selling partner.<\/p>\n\n\n\n<p>Customers like <a href=\"https:\/\/www.salesforce.com\/news\/stories\/goodyear-agentforce-sales-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Goodyear<\/a> are already piloting the full suite of sales agents \u2014 and seeing the same time-saving, revenue-driving results.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92815\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/us-dept-labor-agentforce-enhance-citizen-support\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=1024\" class=\"content-card__image\" alt=\"Contact center worker in a headset providing personalized support with the help of Agentforce.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=500&amp;h=281 500w, 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class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/us-dept-labor-agentforce-enhance-citizen-support\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tU.S. Department of Labor Taps Agentforce to Enhance Citizen Support\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92799\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-gdpr-compliance-certification\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=1024\" class=\"content-card__image\" alt=\"Agentforce Gets Second-Level Compliance with EU Cloud Code of Conduct\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-gdpr-compliance-certification\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tAgentforce Obtains Second-Level Compliance with the EU Cloud Code of Conduct\u00a0\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t1 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/86941\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-go-deeper\"><strong>Go deeper:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read how <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-customer-support-lessons-learned\/\" target=\"_blank\" rel=\"noreferrer noopener\">500,000 Agentforce conversations<\/a> revealed AI&#8217;s power to drive empathy and efficiency<\/li>\n\n\n\n<li>See how <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-customer-zero\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce is using Agentforce within the company<\/a><\/li>\n\n\n\n<li>Discover <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentic-ai-reshapes-workforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">how digital labor will reshape the enterprise<\/a><\/li>\n\n\n\n<li>Learn <a href=\"https:\/\/www.salesforce.com\/agentforce\/what-are-ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">what are AI agents?<\/a><\/li>\n\n\n\n<li>Find out how <a href=\"https:\/\/www.salesforce.com\/news\/stories\/inventing-future-of-ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce is inventing the future of agents<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Agentic AI isn\u2019t replacing sellers \u2014 it\u2019s upgrading them. Salesforce\u2019s agentic layer, Agentforce, is helping sales teams close deals faster by cutting down on busywork with autonomous digital labor. Case in point: It\u2019s saved the company\u2019s own sellers more than 50,000 hours through automated call summaries and conversation summaries.&nbsp; Why it matters: As \u201cCustomer Zero,\u201d [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":86996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1916],"sf_topic":[20528,1737,2498,19141,1745],"sf_product":[19930,1748],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[21171,21199],"sf_visibility":[],"coauthors":[],"class_list":["post-86941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-artificial-intelligence","sf_topic-agents","sf_topic-artificial-intelligence","sf_topic-automation","sf_topic-enterprise-ai","sf_topic-sales","sf_product-agentforce","sf_product-salesforce-platform","sf_location-global","sf_collection-customer-zero","sf_collection-fy26-q2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Salesforce Uses Agentforce for Sales - Salesforce<\/title>\n<meta name=\"description\" content=\"Agentic AI isn\u2019t replacing sellers \u2014 it\u2019s upgrading them. Salesforce\u2019s agentic layer, Agentforce, is helping sales teams close deals faster by cutting\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/how-salesforce-uses-agentforce-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Prospecting to Coaching, How Salesforce Uses Agentforce to Sell Smarter\" \/>\n<meta property=\"og:description\" content=\"Agentic AI isn\u2019t replacing sellers \u2014 it\u2019s upgrading them. 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