{"id":87844,"date":"2025-06-06T10:55:49","date_gmt":"2025-06-06T17:55:49","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=87844"},"modified":"2025-08-18T12:59:57","modified_gmt":"2025-08-18T19:59:57","slug":"agentforce-data-cloud-customer-use-cases","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/agentforce-data-cloud-customer-use-cases\/","title":{"rendered":"Agentforce Makes It Easy to Experiment with and Expand Agentic AI Use"},"content":{"rendered":"\n

At Salesforce, we are leading the digital labor<\/a> revolution, helping our customers reinvent their businesses and reach new levels of productivity and efficiency. With Agentforce<\/a>, our customers can deploy and manage autonomous digital workforces across their organizations \u2014 reducing costs, elevating the customer experience, and fueling growth. And because Agentforce is built on the deeply unified Salesforce Platform<\/a> \u2014 bringing together apps, data, agents, and metadata \u2014 it operates with unprecedented integration, speed, and accuracy. <\/p>\n\n\n\n

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And because Agentforce is built on the deeply unified Salesforce Platform \u2014 bringing together apps, data, agents, and metadata \u2014 it operates with unprecedented integration, speed, and accuracy.<\/p>\n<\/blockquote>\n\n\n\n

As Chief Product Officer, I meet with customers across every industry and market to gather insights and learn how Salesforce can address their needs. Across the board, they all share the same goals \u2014 \u200cto innovate and achieve significant efficiency gains, while controlling costs. With Agentforce, companies of all sizes can do exactly that \u2014 starting with experimenting with different use cases, delivering real ROI fast, and then scaling their success.\u00a0<\/p>\n\n\n\n

Here are some examples. <\/strong><\/p>\n\n\n\n

Media company Grupo Globo<\/a> deployed agents to identify subscribers at risk of lapsing, offer personalized upgrades, cross-sell, and convert non-subscribers. As a result, Agentforce boosted Globo’s retention rates by 22% in less than three months.<\/p>\n\n\n\n

Facing a surge of requests during tax season, 1-800Accountant<\/a> deployed Agentforce to deliver consistently fast, accurate, 24\/7 support. Because Agentforce is integrated with Data Cloud<\/a>, it can reason across client data \u2014 including audit logs and support history \u2014 as well as trusted public sources like the IRS website to provide quick, personalized answers \u2014 no phone calls or hold times needed. Agentforce autonomously resolved 70% of administrative chat engagements during the 2025 tax season, and the company is looking at significant cost savings in seasonal hiring next year. <\/p>\n\n\n\n

Falabella<\/a>, the Latin American retail conglomerate, wanted to build an agent to make WhatsApp the dominant channel for its customer service interactions. After months of limited progress, Falabella turned to Agentforce \u2014 and launched it in just over two months. In just three weeks, WhatsApp usage surged from less than 50% to over 70%. Now, Falabella is looking to scale Agentforce across sales, marketing, and commerce.<\/p>\n\n\n\n