{"id":87879,"date":"2025-06-11T01:00:00","date_gmt":"2025-06-11T08:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=87879"},"modified":"2025-08-18T13:03:04","modified_gmt":"2025-08-18T20:03:04","slug":"marketing-cloud-next-announcement","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/marketing-cloud-next-announcement\/","title":{"rendered":"Salesforce Ends the Era of \u2018Do-Not-Reply\u2019 Marketing with Marketing Cloud Next"},"content":{"rendered":"\n

The first full-funnel agentic marketing solution that turns every channel into a two-way conversation \u2014 and every campaign into an intelligent engine for growth.<\/em><\/p>\n\n\n\n

\n\n\n\n

Salesforce today announced Marketing Cloud Next, a major evolution of its leading marketing solution \u2014 and the end of traditional \u2018do-not-reply\u2019 marketing. This isn’t just a product launch; it’s a strategic reframe of marketing itself, powered by autonomous AI agents<\/a> that act as always-on collaborators. Built natively on the Salesforce Platform<\/a>, Marketing Cloud Next brings agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents embedded across the entire customer funnel. These AI agents transform \u2018do-not-reply\u2019 messages into agentic engagements \u2014 where every channel becomes a two-way conversation. And, behind the scenes, they handle complex tasks like campaign assembly, performance optimization, and 1:1 personalization at a scale that was previously unattainable.<\/p>\n\n\n\n

Unlike other marketing platforms that simply bolt AI capabilities onto legacy systems, Marketing Cloud<\/a> Next was purpose-built for agentic marketing, with AI agents that don\u2019t just assist \u2014 they act. They autonomously handle complex tasks like: “build a campaign to drive awareness for our new product line among high-value customers.” In other platforms, AI agents often operate more like interns \u2013 needing detailed instructions and close oversight at every step. Marketing Cloud Next changes this. Its Agentforce<\/a>-powered AI agents operate like seasoned team members that understand your business, take initiative, and drive outcomes. That frees marketers to focus more time on strategy, creativity, and building lasting customer relationships. And because Marketing Cloud Next is built on the Salesforce Platform, these AI agents aren\u2019t limited to marketing \u2013 they operate across Sales, Service, and Commerce, orchestrating 1:1 customer engagement across the full funnel.<\/p>\n\n\n\n

\u201cWith Marketing Cloud Next, we\u2019re giving marketers more than AI-powered features \u2014 we\u2019re delivering a complete agentic marketing solution,\u201d said Steve Hammond, EVP & GM, Marketing Cloud, Salesforce. \u201cAgentforce transforms how work gets done, but it doesn\u2019t replace marketers \u2014 it empowers them. By offloading the manual, repetitive tasks to Agentforce, marketers can focus on big picture strategy and being a value multiplier across the business.\u201d<\/p>\n\n\n

\n
Open Image Modal<\/span>\"Salesforce<\/a><\/figure>\n
<\/div>