{"id":87920,"date":"2025-06-11T01:00:00","date_gmt":"2025-06-11T08:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=87920"},"modified":"2025-08-18T13:02:11","modified_gmt":"2025-08-18T20:02:11","slug":"agentforce-salesforce-website","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/agentforce-salesforce-website\/","title":{"rendered":"How Salesforce Is Using Agentic AI to Turn Clicks Into Customers"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Agentforce drives 40% faster lead qualification and 100,000+ AI-powered conversations on Salesforce.com \u2014 turning static site traffic into real business outcomes<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Enterprise websites should welcome customers in, but too often they push customers away. Visitors bounce between buried menus, endless tabs, and thousands of articles \u2014 only to leave without the answers they came for.<\/p>\n\n\n\n<p>That\u2019s where <a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>, the agentic layer of Salesforce\u2019s digital labor platform, comes in. Acting as real-time digital concierges on Salesforce.com, <a href=\"https:\/\/www.salesforce.com\/agentforce\/ai-agents\/autonomous-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">autonomous AI agents<\/a> engage visitors, answer questions, and route qualified leads \u2014 all without human intervention.<\/p>\n\n\n\n<p><strong>Why it matters: <\/strong>B2B websites have fallen behind rising digital expectations. While <a href=\"https:\/\/www.globenewswire.com\/news-release\/2025\/01\/29\/3017144\/0\/en\/New-Survey-Reveals-Real-Time-Data-Is-the-Secret-Weapon-for-Winning-Over-Frustrated-B2B-Buyers.html?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">84%<\/a> of B2B buyers say an easy online experience is essential, <a href=\"https:\/\/www.globenewswire.com\/news-release\/2025\/01\/29\/3017144\/0\/en\/New-Survey-Reveals-Real-Time-Data-Is-the-Secret-Weapon-for-Winning-Over-Frustrated-B2B-Buyers.html?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">85%<\/a> still end up frustrated by clunky, outdated sites. Agentforce changes that \u2014 augmenting the legacy static page experience with smart, real-time engagement that converts interest into a pipeline.&nbsp;<\/p>\n\n\n\n<p><strong>Driving the news:<\/strong> Salesforce upgraded how it engages website visitors by <a href=\"https:\/\/www.salesforce.com\/customer-stories\/agentforce-for-dot-com\/\" target=\"_blank\" rel=\"noreferrer noopener\">replacing its legacy, rule-based chatbot with Agentforce<\/a>. Powered by the <a href=\"https:\/\/www.salesforce.com\/agentforce\/what-is-a-reasoning-engine\/atlas\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Atlas Reasoning Engine<\/a>, Agentforce uses deep, contextual understanding to help visitors find the right product information and take the next step. Visitors can ask anything from \u201cWhat\u2019s the price?\u201d to \u201cWhat\u2019s right for a small manufacturing business?\u201d \u2014 and Agentforce responds with smart answers, tailored content, relevant offers, or connects them with Sales when they\u2019re ready for a deeper conversation. It\u2019s already delivering measurable impact:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>100,000+ <\/strong>AI-powered visitor conversations since launch<\/li>\n\n\n\n<li><strong>40% <\/strong>faster lead qualification compared to previous workflows<\/li>\n\n\n\n<li>Accurate answers powered by content from<strong> 2,000+<\/strong> web pages and <strong>400+ <\/strong>product records<\/li>\n\n\n\n<li><strong>Shortened discovery journeys <\/strong>that that guide visitors to the right products, faster<\/li>\n<\/ul>\n\n\n\n<p><strong>Go deeper: <\/strong>Salesforce quickly built the <a href=\"https:\/\/www.salesforce.com\/agentforce\/ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI agent<\/a> using its low-code <a href=\"https:\/\/www.salesforce.com\/agentforce\/agent-builder\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agent Builder<\/a>. To keep answers accurate and up to date, the team connected key systems like the website\u2019s content management system (CMS) and product database to <a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud,<\/a> Salesforce\u2019s platform for bringing customer data together in one place. This setup keeps information fresh without manual updates.<\/p>\n\n\n\n<p><strong>What they\u2019re saying:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cAgentforce represents a fundamental shift in digital engagement. It moves beyond transactional interactions to create meaningful, two-way conversations that anticipate customer needs and accelerate revenue growth. This is how the future of marketing and sales unfolds: intelligent, autonomous, and deeply personalized.\u201d\u2014 Ariel Kelman, President and CMO, Salesforce<\/li>\n\n\n\n<li>\u201cPeople come to our site with a purpose \u2014 they\u2019re looking for answers or ready to take action. With Agentforce, we\u2019re able to meet them in the moment and guide them to what they need faster than ever, in a way static websites and chatbots couldn&#8217;t.\u201d\u2014 Dana Greenberg, Senior Director of Product Management, Salesforce<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>This is how the future of marketing and sales unfolds: intelligent, autonomous, and deeply personalized.<\/p>\n<cite>Ariel Kelman, President and CMO, Salesforce<\/cite><\/blockquote>\n\n\n\n<p><strong>Piloted at Salesforce, performing for customers: <\/strong>As <a href=\"https:\/\/www.salesforce.com\/news\/stories\/how-salesforce-uses-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer zero<\/a>, Salesforce\u2019s own marketing team is doing more than using Agentforce \u2014 they\u2019re stress-testing it in real-world conditions to ensure it delivers measurable value. That means every insight, shortcut, and optimization is built on firsthand experience. Now, customers like Fisher &amp; Paykel are exploring how Agentforce for Marketing can help unlock similar time-saving, revenue-driving impact.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92815\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/us-dept-labor-agentforce-enhance-citizen-support\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=1024\" class=\"content-card__image\" alt=\"Contact center worker in a headset providing personalized support with the help of Agentforce.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/us-dept-labor-agentforce-enhance-citizen-support\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tU.S. Department of Labor Taps Agentforce to Enhance Citizen Support\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92799\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-gdpr-compliance-certification\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=1024\" class=\"content-card__image\" alt=\"Agentforce Gets Second-Level Compliance with EU Cloud Code of Conduct\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-gdpr-compliance-certification\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tAgentforce Obtains Second-Level Compliance with the EU Cloud Code of Conduct\u00a0\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t1 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/87920\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-go-deeper\"><strong>Go deeper:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn how <a href=\"https:\/\/www.salesforce.com\/news\/stories\/how-salesforce-uses-agentforce-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce sellers are using Agentforce<\/a> to speed up deal cycles<\/li>\n\n\n\n<li>Read how <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-customer-support-lessons-learned\/\" target=\"_blank\" rel=\"noreferrer noopener\">500,000 Agentforce conversations<\/a> revealed AI&#8217;s power to drive empathy and efficiency<\/li>\n\n\n\n<li>See how <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-customer-zero\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce is using Agentforce within the company<\/a><\/li>\n\n\n\n<li>Discover <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentic-ai-reshapes-workforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">how digital labor will reshape the enterprise<\/a><\/li>\n\n\n\n<li>Learn <a href=\"https:\/\/www.salesforce.com\/agentforce\/what-are-ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">what are AI agents?<\/a><\/li>\n\n\n\n<li>Find out how <a href=\"https:\/\/www.salesforce.com\/news\/stories\/inventing-future-of-ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce is inventing the future of agents<\/a><\/li>\n\n\n\n<li>Learn more about how <a href=\"https:\/\/www.salesforce.com\/customer-stories\/agentforce-for-dot-com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce is using Agentforce on their website<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Agentforce drives 40% faster lead qualification and 100,000+ AI-powered conversations on Salesforce.com \u2014 turning static site traffic into real business outcomes Enterprise websites should welcome customers in, but too often they push customers away. Visitors bounce between buried menus, endless tabs, and thousands of articles \u2014 only to leave without the answers they came for. [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":87939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1916],"sf_topic":[20528,1737,1744,19141],"sf_product":[19930],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[21171,21199],"sf_visibility":[],"coauthors":[],"class_list":["post-87920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-artificial-intelligence","sf_topic-agents","sf_topic-artificial-intelligence","sf_topic-customer-success","sf_topic-enterprise-ai","sf_product-agentforce","sf_location-global","sf_collection-customer-zero","sf_collection-fy26-q2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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