{"id":88232,"date":"2025-06-26T05:00:00","date_gmt":"2025-06-26T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=88232"},"modified":"2025-08-21T15:09:42","modified_gmt":"2025-08-21T22:09:42","slug":"daily-ai-use-fuels-creativity","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/daily-ai-use-fuels-creativity\/","title":{"rendered":"Why Daily AI Use Is Fueling More Creative and Fulfilled Workers"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-media-wrapping-container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignright is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/JsGpQ5cL4ZswQKx9h1o5Hw.jpg\"  data-uuid=\"JsGpQ5cL4ZswQKx9h1o5Hw\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"187\"\/>\n<\/div><\/figure>\n\n\n\n<p>Daily AI usage has surged by 233%, with 60% of desk workers now incorporating <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a> and 40% utilizing <a href=\"https:\/\/www.salesforce.com\/agentforce\/ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a>, according to <a href=\"https:\/\/www.salesforce.com\/news\/stories\/daily-ai-workforce-use-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack&#8217;s latest Workforce Index<\/a>. This new research also reveals an even more impactful insight: How people are using AI and its significant influence on creativity, collaboration, and job satisfaction.<\/p>\n\n\n\n<p>Lucas Puente, Head of Research at Slack who led this study, offers insights into several critical aspects of AI adoption. He discusses how AI is fueling a &#8220;virtuous cycle&#8221; of productivity and trust, what sets daily AI users (known as power users) apart, and the ways AI is reshaping how people learn, lead, and thrive professionally.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-q-what-s-behind-the-massive-surge-in-ai-use-at-work-and-how-are-workers-benefiting\"><strong>Q: What\u2019s behind the massive surge in AI use at work \u2014 and how are workers benefiting?<\/strong><\/h2>\n\n\n\n<p>We\u2019re seeing a real inflection point. The fact that overall usage has jumped 50% since November 2024, and daily use has more than doubled, tells us this isn\u2019t just hype or experimentation \u2014 it\u2019s behavior change. AI is moving from the sidelines into people\u2019s everyday workflows.<\/p>\n\n\n\n<p>And that\u2019s where the real benefits emerge. Sure, AI still helps automate repetitive tasks, but more and more people are using the technology to unlock creativity, accelerate decision-making, and stretch into new types of work. We\u2019re seeing folks doing things that used to take hours \u2014 like building presentations, analyzing complex data, brainstorming content \u2014 now done in minutes with AI as a creative partner.<\/p>\n<\/div><\/div>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--watercliff\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tA New Definition of Smart: Agentic AI\u2019s Impact on Critical Thinking.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/agentic-ai-critical-thinking-impact\/\" target=\"_blank\">\n\t\t\t\t<span>GO DEEPER<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-watercliff\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@1x.png\"\n\t\talt=\"Illustration of watercliff\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-q-why-is-daily-ai-usage-so-much-more-powerful-than-just-dabbling\"><strong>Q: Why is daily AI usage so much more powerful than just dabbling?<\/strong><\/h2>\n\n\n\n<p>Power users are seeing the biggest lift. Those using AI daily are 64% more likely to say they\u2019re productive and 58% more likely to feel focused. Even more telling? They say they\u2019re less burned out and more satisfied overall.&nbsp;<\/p>\n\n\n\n<p>Consistent use unlocks exponential gains. You\u2019re not just saving time \u2014 you\u2019re reallocating it. That means more bandwidth for deep work, collaboration, and strategic thinking. And when AI becomes part of your everyday workflow, those benefits compound fast.<\/p>\n\n\n\n<p>For daily users, AI isn\u2019t just improving efficiency \u2014 it\u2019s creating a better experience at work.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Consistent use unlocks exponential gains. You\u2019re not just saving time \u2014 you\u2019re reallocating it. That means more bandwidth for deep work, collaboration, and strategic thinking.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-q-slack-s-data-show-that-the-more-people-use-ai-the-more-they-trust-it-what-s-driving-that-flywheel-effect\"><strong>Q: Slack\u2019s data show that the more people use AI, the more they trust it. What\u2019s driving that flywheel effect?<\/strong><\/h2>\n\n\n\n<p>As people use AI more frequently, they learn to leverage its strengths. That clarity leads to better results and builds user confidence. When you set AI up for success \u2014 just like a human teammate \u2014 it performs better, saving time and increasing productivity. This creates a powerful trust-usage flywheel: Greater trust inspires more sophisticated use, which in turn delivers real business impact.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>For daily users, AI isn\u2019t just improving efficiency \u2014 it\u2019s creating a better experience at work<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-q-let-s-talk-about-who-s-leading-this-shift-your-research-shows-millennials-outpacing-gen-z-in-ai-adoption-why-is-that\"><strong>Q: Let\u2019s talk about who\u2019s leading this shift. Your research shows millennials outpacing Gen Z in AI adoption. Why is that?<\/strong><\/h2>\n\n\n\n<p>While Gen Z is often seen as the \u201cAI native\u201d generation, it\u2019s millennials who are using AI the most at work. They\u2019re more likely to hold senior roles, and our research shows a clear correlation between seniority and AI usage. The higher up you are, the more likely you are to use AI to drive impact. They\u2019re also hearing from leadership that AI is a priority, and they\u2019re running with it.<\/p>\n\n\n\n<p>Gen Z, on the other hand, tends to use AI more in personal projects. At work, they\u2019re still early in their careers, and many are waiting for permission to use the technology. They want clear guardrails around what\u2019s okay. That\u2019s an opportunity for companies to step up: Give younger employees the right tools, connect those tools to real workflows and data, and make expectations around AI usage explicit. Doing so not only empowers Gen Z to contribute more confidently and creatively, but also helps shape a future-ready workforce that sees AI as a natural extension of their capabilities.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--evergreen\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tBuilding the AI Powered Workforce: Inside Salesforce\u2019s Strategy for Agentic AI Adoption.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/preparing-for-digital-labor-at-work\/\" target=\"_blank\">\n\t\t\t\t<span>READ THE STORY<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-evergreen\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png\"\n\t\talt=\"Illustration of evergreen\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-q-what-can-companies-do-to-move-from-pilot-to-true-ai-adoption\"><strong>Q: What can companies do to move from pilot to true AI adoption?<\/strong><strong><\/strong><\/h2>\n\n\n\n<p>Encourage AI use as opposed to just permitting it. When workers are <em>encouraged<\/em> to use AI, they\u2019re more than 200% more likely to become daily users. And that matters, because as we\u2019ve shared, daily use is where the real benefits emerge.<\/p>\n\n\n\n<p>The other key is embedding AI directly into the tools people already use every day. If AI is off to the side in some separate app, it\u2019s not going to drive behavior change. But if it\u2019s right there in your workflow \u2014 like inside Slack, where you\u2019re already communicating, planning, and building \u2014 AI becomes a natural part of how work gets done. And once it\u2019s part of the daily rhythm, that\u2019s when you see the flywheel kick in: more trust, more productivity, more fulfillment \u2014 and ultimately, a workforce that\u2019s not just using AI, but thriving because of it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-go-deeper\"><strong>Go deeper:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read more on the <a href=\"https:\/\/www.salesforce.com\/news\/stories\/daily-ai-workforce-use-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack research<\/a><\/li>\n\n\n\n<li>See how <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-customer-zero\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce is using Agentforce within the company<\/a><\/li>\n\n\n\n<li>Discover <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentic-ai-reshapes-workforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">how digital labor will reshape the enterprise<\/a><\/li>\n\n\n\n<li>Learn <a href=\"https:\/\/www.salesforce.com\/agentforce\/ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">what are AI agents?<\/a><\/li>\n\n\n\n<li>Find out how <a href=\"https:\/\/www.salesforce.com\/news\/stories\/inventing-future-of-ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce is inventing the future of agents<\/a><\/li>\n\n\n\n<li>Learn how <a href=\"https:\/\/www.salesforce.com\/news\/stories\/how-salesforce-uses-agentforce-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce sellers are using Agentforce<\/a> to speed up deal cycles<\/li>\n\n\n\n<li>Read how <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-customer-support-lessons-learned\/\" target=\"_blank\" rel=\"noreferrer noopener\">500,000 Agentforce conversations<\/a> revealed AI&#8217;s power to drive empathy and efficiency<br><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Daily AI usage has surged by 233%, with 60% of desk workers now incorporating AI and 40% utilizing AI agents, according to Slack&#8217;s latest Workforce Index. This new research also reveals an even more impactful insight: How people are using AI and its significant influence on creativity, collaboration, and job satisfaction. Lucas Puente, Head of [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":88240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[21186],"sf_topic":[1737,1726,19141,21188],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[21199],"sf_visibility":[],"coauthors":[],"class_list":["post-88232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-employee-experience","sf_topic-artificial-intelligence","sf_topic-digital-transformation","sf_topic-enterprise-ai","sf_topic-modern-work","sf_location-global","sf_collection-fy26-q2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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