{"id":88467,"date":"2025-07-09T10:00:00","date_gmt":"2025-07-09T17:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=88467"},"modified":"2025-08-22T09:48:37","modified_gmt":"2025-08-22T16:48:37","slug":"consumer-shopping-ai-trends-2025","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/consumer-shopping-ai-trends-2025\/","title":{"rendered":"Salesforce: With AI Adoption Surging, Shopping Behavior Is at an Inflection Point"},"content":{"rendered":"\n<p>Consumer shopping behavior is undergoing its most dramatic shift since the rise of ecommerce \u2014 and it\u2019s because of <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Go deeper:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>According to Salesforce&#8217;s <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/connected-shoppers-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">Connected Shoppers Report<\/a>, 39% of consumers \u2014 and over half of Gen Z \u2014 are already using AI for product discovery.&nbsp;<\/li>\n\n\n\n<li>A <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/01\/Consumer-trends14012025.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">separate Capgemini survey<\/a> found that nearly three in five consumers have begun replacing traditional search engines with <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI<\/a>, with two-thirds of millennials and Gen Z turning to tools like ChatGPT for product recommendations.<\/li>\n<\/ul>\n\n\n\n<p><strong>Salesforce perspective:<\/strong> This shift presents both an opportunity and a challenge, according to Caila Schwartz, Director of Industry Insights at Salesforce. While conversion rates are promising, AI-powered discovery requires retailers to change how they present product information. Unlike traditional <a href=\"https:\/\/www.salesforce.com\/blog\/seo-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a>, which focuses on keywords and metadata, <a href=\"https:\/\/www.salesforce.com\/marketing\/ai\/seo-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimizing for AI discovery<\/a> means anticipating solutions rather than searches.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;AI-driven discovery traffic behaves more like social traffic,&#8221; said Schwartz. &#8220;Sessions tend to be short, but when a shopper does land on the right product, they convert at a much higher rate.&#8221;<\/li>\n<\/ul>\n\n\n\n<p><strong>How retail is adapting:<\/strong> The challenge is ensuring products show up effectively when consumers turn to AI tools for recommendations. This requires a fundamental shift in content strategy, moving from keyword optimization to solution-oriented product descriptions and rich, contextual data that AI systems can understand and recommend.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Those who master this transition early will have a significant advantage as AI-powered discovery becomes the norm rather than the exception. <\/p>\n<cite>Caila Schwartz, Director of Industry Insights at Salesforce<\/cite><\/blockquote>\n\n\n\n<p><strong>What\u2019s next: <\/strong>The implications extend beyond marketing copy. Retailers must consider how AI systems will interpret product catalogs, customer reviews, and even inventory data.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;The best-performing content anticipates what a shopper is trying to solve, not just what they&#8217;re searching for,\u201d said Schwartz.<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"91836\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/google-universal-commerce-protocol-support-announcement\/\"\n\t>\n\t\t\t<div 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https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Salesforce-Announces-Support-for-Googles-Universal-Commerce-Protocol-Bringing-Product-Discovery-and-Transactions-into-Every-AI-Conversation.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/google-universal-commerce-protocol-support-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Announces Support for Google&#8217;s Universal Commerce Protocol to Bring Product Discovery and Checkout into Conversational AI\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"91689\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/2025-holiday-shopping-data\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/All-Wrapped-Up-Holiday-Shopping-Season-Press-Release.png?w=1024\" class=\"content-card__image\" alt=\"All Wrapped Up Holiday Shopping Season 2025\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/All-Wrapped-Up-Holiday-Shopping-Season-Press-Release.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/All-Wrapped-Up-Holiday-Shopping-Season-Press-Release.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/All-Wrapped-Up-Holiday-Shopping-Season-Press-Release.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/All-Wrapped-Up-Holiday-Shopping-Season-Press-Release.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/All-Wrapped-Up-Holiday-Shopping-Season-Press-Release.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/All-Wrapped-Up-Holiday-Shopping-Season-Press-Release.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/All-Wrapped-Up-Holiday-Shopping-Season-Press-Release.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/All-Wrapped-Up-Holiday-Shopping-Season-Press-Release.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/All-Wrapped-Up-Holiday-Shopping-Season-Press-Release.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/All-Wrapped-Up-Holiday-Shopping-Season-Press-Release.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/2025-holiday-shopping-data\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tHoliday Season Rakes in Record $1.29T for Retailers, Salesforce Data Shows\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/88467\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>Between the lines: <\/strong>By offering <a href=\"https:\/\/www.salesforce.com\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic AI solutions<\/a> that help companies scale their marketing teams with <a href=\"https:\/\/www.salesforce.com\/agentforce\/digital-labor\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital labor<\/a>, Salesforce is offering a new path for retailers to take on this transition.<\/p>\n\n\n\n<p><strong>Customer perspective: <\/strong><a href=\"https:\/\/www.salesforce.com\/news\/stories\/video\/cio-retail-insights\/\">Luxury retailer Saks Fifth Avenue<\/a> is enhancing its personalization strategy by utilizing first-party data and AI to create a highly customized shopping experience across digital, mobile, and in-store touch points, transforming the luxury shopping experience and fostering loyalty.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-go-deeper\"><strong>Go deeper:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uncover more <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-agent-retail-trends-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Connected Shopper insights<\/a><\/li>\n\n\n\n<li>Learn why <a href=\"https:\/\/www.salesforce.com\/news\/stories\/social-shopping-stats-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gen Z is leading the pack with social shopping<\/a><\/li>\n\n\n\n<li>Ready to start optimizing? Check out this <a href=\"https:\/\/www.salesforce.com\/news\/stories\/marketing-cloud-next-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud Next news<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Consumer shopping behavior is undergoing its most dramatic shift since the rise of ecommerce \u2014 and it\u2019s because of AI.&nbsp; Go deeper:&nbsp; Salesforce perspective: This shift presents both an opportunity and a challenge, according to Caila Schwartz, Director of Industry Insights at Salesforce. While conversion rates are promising, AI-powered discovery requires retailers to change how [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":88473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[21184],"sf_topic":[21187,1746,2798],"sf_product":[],"sf_industry":[1762],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[21199],"sf_visibility":[],"coauthors":[],"class_list":["post-88467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-agentic-ai","sf_topic-ai","sf_topic-commerce","sf_topic-data","sf_industry-retail","sf_location-global","sf_collection-fy26-q2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Connected Shopper Report 2025 - Salesforce<\/title>\n<meta name=\"description\" content=\"Consumer shopping behavior is undergoing its most dramatic shift since the rise of ecommerce \u2014 and it\u2019s because of AI.&nbsp; Go deeper:&nbsp; According to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/consumer-shopping-ai-trends-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce: With AI Adoption Surging, Shopping Behavior Is at an Inflection Point\" \/>\n<meta property=\"og:description\" content=\"Consumer shopping behavior is undergoing its most dramatic shift since the rise of ecommerce \u2014 and it\u2019s because of AI.&nbsp; Go deeper:&nbsp; According to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/stories\/consumer-shopping-ai-trends-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-09T17:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-22T16:48:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/Salesforce_-With-AI-Adoption-Surging-Shopping-Behavior-Is-at-an-Inflection-Point.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/consumer-shopping-ai-trends-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/consumer-shopping-ai-trends-2025\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Salesforce: With AI Adoption Surging, Shopping Behavior Is at an Inflection Point\",\"datePublished\":\"2025-07-09T17:00:00+00:00\",\"dateModified\":\"2025-08-22T16:48:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/consumer-shopping-ai-trends-2025\/\"},\"wordCount\":404,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/consumer-shopping-ai-trends-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/Salesforce_-With-AI-Adoption-Surging-Shopping-Behavior-Is-at-an-Inflection-Point.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/consumer-shopping-ai-trends-2025\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/stories\/consumer-shopping-ai-trends-2025\/\",\"name\":\"Salesforce Connected Shopper Report 2025 - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/consumer-shopping-ai-trends-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/consumer-shopping-ai-trends-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/Salesforce_-With-AI-Adoption-Surging-Shopping-Behavior-Is-at-an-Inflection-Point.png\",\"datePublished\":\"2025-07-09T17:00:00+00:00\",\"dateModified\":\"2025-08-22T16:48:37+00:00\",\"description\":\"Consumer shopping behavior is undergoing its most dramatic shift since the rise of ecommerce \u2014 and it\u2019s because of AI.&nbsp; 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