{"id":88495,"date":"2025-07-11T06:00:00","date_gmt":"2025-07-11T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=88495"},"modified":"2025-10-29T10:53:06","modified_gmt":"2025-10-29T17:53:06","slug":"enterprise-knowledge-for-trustworthy-ai","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/enterprise-knowledge-for-trustworthy-ai\/","title":{"rendered":"Building Trust at Scale: Why Enterprise Knowledge Is the Foundation of Trustworthy AI"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-shadow-box is-style-takeaways\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-471ecb11ca02c2e7ea813f9dd3857484\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unstructured information accounts for over 80% of all enterprise data, but AI systems must rely on context to understand this data and convert it into actionable insights. <\/li>\n\n\n\n<li>Data Cloud (now Data 360) provides a unified platform to connect and harmonize data that fuels confident decision-making, ensure accuracy and personalization, and drive ethical innovation while upholding compliance.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a> heralds a new era of intelligence, but alongside the revolution, there\u2019s a quiet crisis of confidence. To elevate AI from merely brilliant to truly trustworthy, businesses are discovering a critical factor: the ability to deliver consistently reliable outputs. It often hinges not just on raw data, but on robust <strong>context<\/strong> \u2014 the comprehensive, nuanced understanding inherent in their enterprise knowledge. This &#8220;enterprise knowledge&#8221; isn&#8217;t just valuable. It&#8217;s the bedrock for building AI that is genuinely trustworthy at scale.<\/p>\n\n\n\n<p>That\u2019s because enterprise knowledge isn&#8217;t just the sum of a company&#8217;s data. It&#8217;s the collective unstructured intelligence residing within an organization. This includes an often untapped trove of <a href=\"https:\/\/www.salesforce.com\/data\/what-is-unstructured-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">unstructured information\u200c<\/a> that includes everything from \u200cdocuments, emails, customer interactions, internal guides, and even the nuances of teams\u2019 knowledge. But also encompasses intentionally created, curated, and maintained information like customer data (names, addresses, phone numbers), financial transactions, and product information.&nbsp;<\/p>\n\n\n\n<p>Everyone has it. For engineering teams, it&#8217;s the precision of API documentation. Marketers find it in the insights gleaned from market research and legal teams in the accurate adherence to compliance guidelines. Sales finds it in effective training materials and customer service has it in a deep understanding of customer lifecycles. This rich, diverse repository forms the bedrock upon which trustworthy AI is built.<\/p>\n\n\n\n<p>No wonder that at last count, the sheer volume of this hidden intelligence amounted to over <a href=\"https:\/\/mitsloan.mit.edu\/ideas-made-to-matter\/tapping-power-unstructured-data\" target=\"_blank\" rel=\"noreferrer noopener\">80% of all enterprise data<\/a>. This wealth of curated content \u2014 PDFs, manuals, onboarding docs, FAQs, and internal guides \u2014 powers every customer interaction, team process, and strategic decision. Yet, much of it remains isolated and underutilized, a vast ocean of potential waiting to be navigated by intelligent systems.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"88505-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/AD_4nXckZX6oRUhq110Z50bx8LQ9MDjqQwxOQwJfzNN9Ms4YkKESxMZX1fUeid8vDwKQFaphhw10dCvUQb2vqVRSRlsZKXu1D_ZwpMBZcBodKZJsxi73kkt_CC6sLzVt6pYSi-zQ3wqD.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-88505\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/AD_4nXckZX6oRUhq110Z50bx8LQ9MDjqQwxOQwJfzNN9Ms4YkKESxMZX1fUeid8vDwKQFaphhw10dCvUQb2vqVRSRlsZKXu1D_ZwpMBZcBodKZJsxi73kkt_CC6sLzVt6pYSi-zQ3wqD.png 960w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/AD_4nXckZX6oRUhq110Z50bx8LQ9MDjqQwxOQwJfzNN9Ms4YkKESxMZX1fUeid8vDwKQFaphhw10dCvUQb2vqVRSRlsZKXu1D_ZwpMBZcBodKZJsxi73kkt_CC6sLzVt6pYSi-zQ3wqD.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/AD_4nXckZX6oRUhq110Z50bx8LQ9MDjqQwxOQwJfzNN9Ms4YkKESxMZX1fUeid8vDwKQFaphhw10dCvUQb2vqVRSRlsZKXu1D_ZwpMBZcBodKZJsxi73kkt_CC6sLzVt6pYSi-zQ3wqD.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/AD_4nXckZX6oRUhq110Z50bx8LQ9MDjqQwxOQwJfzNN9Ms4YkKESxMZX1fUeid8vDwKQFaphhw10dCvUQb2vqVRSRlsZKXu1D_ZwpMBZcBodKZJsxi73kkt_CC6sLzVt6pYSi-zQ3wqD.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/AD_4nXckZX6oRUhq110Z50bx8LQ9MDjqQwxOQwJfzNN9Ms4YkKESxMZX1fUeid8vDwKQFaphhw10dCvUQb2vqVRSRlsZKXu1D_ZwpMBZcBodKZJsxi73kkt_CC6sLzVt6pYSi-zQ3wqD.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/AD_4nXckZX6oRUhq110Z50bx8LQ9MDjqQwxOQwJfzNN9Ms4YkKESxMZX1fUeid8vDwKQFaphhw10dCvUQb2vqVRSRlsZKXu1D_ZwpMBZcBodKZJsxi73kkt_CC6sLzVt6pYSi-zQ3wqD.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/AD_4nXckZX6oRUhq110Z50bx8LQ9MDjqQwxOQwJfzNN9Ms4YkKESxMZX1fUeid8vDwKQFaphhw10dCvUQb2vqVRSRlsZKXu1D_ZwpMBZcBodKZJsxi73kkt_CC6sLzVt6pYSi-zQ3wqD.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/AD_4nXckZX6oRUhq110Z50bx8LQ9MDjqQwxOQwJfzNN9Ms4YkKESxMZX1fUeid8vDwKQFaphhw10dCvUQb2vqVRSRlsZKXu1D_ZwpMBZcBodKZJsxi73kkt_CC6sLzVt6pYSi-zQ3wqD.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/AD_4nXckZX6oRUhq110Z50bx8LQ9MDjqQwxOQwJfzNN9Ms4YkKESxMZX1fUeid8vDwKQFaphhw10dCvUQb2vqVRSRlsZKXu1D_ZwpMBZcBodKZJsxi73kkt_CC6sLzVt6pYSi-zQ3wqD.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n<div id=\"88505-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/AD_4nXckZX6oRUhq110Z50bx8LQ9MDjqQwxOQwJfzNN9Ms4YkKESxMZX1fUeid8vDwKQFaphhw10dCvUQb2vqVRSRlsZKXu1D_ZwpMBZcBodKZJsxi73kkt_CC6sLzVt6pYSi-zQ3wqD.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-88505\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/AD_4nXckZX6oRUhq110Z50bx8LQ9MDjqQwxOQwJfzNN9Ms4YkKESxMZX1fUeid8vDwKQFaphhw10dCvUQb2vqVRSRlsZKXu1D_ZwpMBZcBodKZJsxi73kkt_CC6sLzVt6pYSi-zQ3wqD.png 960w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/AD_4nXckZX6oRUhq110Z50bx8LQ9MDjqQwxOQwJfzNN9Ms4YkKESxMZX1fUeid8vDwKQFaphhw10dCvUQb2vqVRSRlsZKXu1D_ZwpMBZcBodKZJsxi73kkt_CC6sLzVt6pYSi-zQ3wqD.png?w=300&amp;h=169 300w, 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cornerstone of trustworthy AI<\/strong><\/h2>\n\n\n\n<p>AI systems are only as reliable as the information they&#8217;re trained on. For <a href=\"https:\/\/www.salesforce.com\/agentforce\/ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a> \u2014 systems that can observe their environment, make decisions, and take action on their own \u2014 having access to comprehensive, high-quality enterprise knowledge is essential for several key reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fueling confident decision-making:<\/strong> <a href=\"https:\/\/www.salesforce.com\/agentforce\/what-is-agentic-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic AI<\/a> systems make autonomous decisions. The reliability of these decisions hinges on the information they process. Comprehensive enterprise knowledge provides the rich context and diverse data points necessary for agents to reason effectively, understand nuances, and make informed choices that align with business objectives. Without a holistic view of the organization&#8217;s knowledge, agents risk making superficial or even incorrect decisions. That undermines trust. When agents draw upon a dependable and unified source of truth, their actions become more predictable, transparent, and ultimately, trustworthy.<\/li>\n\n\n\n<li><strong>Ensuring contextual accuracy and personalization:<\/strong> For AI to truly assist customers and employees, it has to grasp the specific context of a situation. Enterprise knowledge empowers agents to personalize experiences, provide tailored solutions, and anticipate needs with precision. The development of <a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> illustrates how \u200caccessing and processing a unified view of customer data is essential for delivering intelligent and reliably relevant interactions.<\/li>\n\n\n\n<li><strong>Driving ethical innovation and efficiency:<\/strong> By analyzing vast amounts of enterprise knowledge, agentic AI can identify patterns, uncover hidden insights, and automate complex workflows. This collective intelligence contributes to optimizing processes, identifying new opportunities, and fostering greater efficiency and innovation, all while operating within established ethical frameworks due to its reliable knowledge base.<\/li>\n\n\n\n<li><strong>Upholding compliance and governance:<\/strong> In regulated industries, agentic AI must operate within strict guidelines. Enterprise knowledge, when properly governed and secured, provides the essential framework for building AI agents that function ethically and within defined boundaries. Platforms are increasingly being built with governance in mind, enabling organizations to manage and control access to sensitive information used by AI agents, thereby reinforcing trust through compliance.<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92828\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/vha-salesforce-agentic-os-saves-staff-hours\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope 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content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/us-dept-labor-agentforce-enhance-citizen-support\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=1024\" class=\"content-card__image\" alt=\"Contact center worker in a headset providing personalized support with the help of Agentforce.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/us-dept-labor-agentforce-enhance-citizen-support\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tU.S. Department of Labor Taps Agentforce to Enhance Citizen Support\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/88495\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-salesforce-data-cloud-difference-unifying-knowledge-for-trusted-ai\"><strong>The Salesforce Data Cloud difference: Unifying knowledge for trusted AI<\/strong><\/h2>\n\n\n\n<p>The challenge of fragmented enterprise knowledge is significant. Salesforce <a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a> offers a distinct approach, providing a unified platform to connect and harmonize data from disparate sources\u200c \u2014 \u200cCRM, marketing, sales, service, and beyond. This creates a comprehensive and accessible knowledge base specifically engineered for AI applications, including Agentforce. Here\u2019s how:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Break down data silos, seamlessly:<\/strong> Data Cloud doesn&#8217;t just connect data; it unifies it, enabling AI agents to access a complete and coherent picture of the business and its customers, breaking down barriers that often hinder other data platforms.<\/li>\n\n\n\n<li><strong>Elevate data quality and governance by design:<\/strong> It provides a foundational layer for reliable and trustworthy AI by inherently improving data quality and offering robust governance capabilities, ensuring data integrity from the ground up.<\/li>\n\n\n\n<li><strong>Facilitate real-time data access, always:<\/strong> Data Cloud ensures agents operate with the most up-to-date information, providing the real-time access crucial for dynamic and responsive AI, unlike systems that rely on batch processing or stale data.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/customer-stories\/precina\/\" target=\"_blank\" rel=\"noreferrer noopener\">Precina<\/a> leverages Data Cloud&#8217;s secure, zero-copy integration to access patient EMRs, lab results, and imaging data, ensuring trustworthy, real-time insights for Agentforce to deliver personalized, compliant diabetes care at scale and accelerate payer coverage expansion. Think of it this way: Cutting-edge technology now captures the invisible signals of our enterprises. Leaders need a visceral understanding of this at their fingertips. The question becomes: Where are the hidden opportunities to transform from satisfying customers to truly serving them?<\/p>\n\n\n\n<p>Organizational vitality depends on reading the right signals and acting on what they reveal. But raw data alone isn&#8217;t enough. Enterprises need robust infrastructure to convert their scattered information into genuine intelligence.<\/p>\n\n\n\n<p>This is where the architecture of trust becomes critical. Platforms like Salesforce Data Cloud are not merely tools; they are the essential infrastructure necessary to unlock the full potential of intelligent automation by truly harnessing the power of enterprise knowledge, paving the way for AI that is not just intelligent, but genuinely trustworthy at scale.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92511\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/03\/formula-1-agentforce-to-grow-fan-connection\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=1024\" class=\"content-card__image\" alt=\"View of the F1 tech director on a mobile phone.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png 2996w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=1536&amp;h=863 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=2048&amp;h=1151 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=1218&amp;h=685 1218w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/03\/formula-1-agentforce-to-grow-fan-connection\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tFormula 1 and Salesforce Deepen Partnership, Expanding Agentforce to Grow Fan Connection Worldwide\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"91919\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/why-context-is-king-agentic-era\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Three-Salesforce-Leaders-on-Why-Context-is-King-in-the-Agentic-Era.png?w=1024\" class=\"content-card__image\" alt=\"Why Context Is King in the Agentic Era\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Three-Salesforce-Leaders-on-Why-Context-is-King-in-the-Agentic-Era.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Three-Salesforce-Leaders-on-Why-Context-is-King-in-the-Agentic-Era.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Three-Salesforce-Leaders-on-Why-Context-is-King-in-the-Agentic-Era.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Three-Salesforce-Leaders-on-Why-Context-is-King-in-the-Agentic-Era.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Three-Salesforce-Leaders-on-Why-Context-is-King-in-the-Agentic-Era.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Three-Salesforce-Leaders-on-Why-Context-is-King-in-the-Agentic-Era.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Three-Salesforce-Leaders-on-Why-Context-is-King-in-the-Agentic-Era.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Three-Salesforce-Leaders-on-Why-Context-is-King-in-the-Agentic-Era.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Three-Salesforce-Leaders-on-Why-Context-is-King-in-the-Agentic-Era.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Three-Salesforce-Leaders-on-Why-Context-is-King-in-the-Agentic-Era.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/why-context-is-king-agentic-era\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t3 Salesforce Leaders on Why Context Is King in the Agentic Era\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/88495\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information-nbsp\"><strong>More information:&nbsp;<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Find out: <a href=\"https:\/\/www.salesforce.com\/data\/what-is-data-cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">What Is Data Cloud?<\/a><\/li>\n\n\n\n<li>How Salesforce is using <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-salesforce-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic AI to turn clicks into customers<\/a><\/li>\n\n\n\n<li>Read about <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-sales-agents-for-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI sales agents driving revenue and freeing teams for key deals<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways AI heralds a new era of intelligence, but alongside the revolution, there\u2019s a quiet crisis of confidence. To elevate AI from merely brilliant to truly trustworthy, businesses are discovering a critical factor: the ability to deliver consistently reliable outputs. It often hinges not just on raw data, but on robust context \u2014 the [&hellip;]<\/p>\n","protected":false},"author":176,"featured_media":88497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[21184],"sf_topic":[20528,21187,2798,19141,1723],"sf_product":[19930,2717],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[21199],"sf_visibility":[],"coauthors":[21190],"class_list":["post-88495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-agentic-ai","sf_topic-agents","sf_topic-ai","sf_topic-data","sf_topic-enterprise-ai","sf_topic-trust","sf_product-agentforce","sf_product-data-360","sf_location-global","sf_collection-fy26-q2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce: Why Enterprise Knowledge Matters for Trustworthy Agentic AI - Salesforce<\/title>\n<meta name=\"description\" content=\"Key Takeaways Unstructured information accounts for over 80% of all enterprise data, but AI systems must rely on context to understand this data and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/enterprise-knowledge-for-trustworthy-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Trust at Scale: Why Enterprise Knowledge Is the Foundation of Trustworthy AI\" \/>\n<meta property=\"og:description\" content=\"Key Takeaways Unstructured information accounts for over 80% of all enterprise data, but AI systems must rely on context to understand this data and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/stories\/enterprise-knowledge-for-trustworthy-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-11T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-29T17:53:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/Building-Trust-at-Scale_-Why-Enterprise-Knowledge-is-the-Foundation-of-Trustworthy-AI.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rahul Auradkar, EVP &amp; 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