{"id":88850,"date":"2025-07-31T13:00:00","date_gmt":"2025-07-31T20:00:00","guid":{"rendered":""},"modified":"2025-08-22T10:08:24","modified_gmt":"2025-08-22T17:08:24","slug":"salesforce-signs-definitive-agreement-to-acquire-bluebirds","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/","title":{"rendered":"Salesforce Signs Definitive Agreement to Acquire Bluebirds"},"content":{"rendered":"\n<p><em><strong>Editor&#8217;s Note:<\/strong> Salesforce completed its acquisition of Bluebirds on August 13, 2025. Salesforce is excited to welcome the Bluebirds team to the family.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Salesforce has signed a definitive agreement to acquire Bluebirds, a leading AI-powered prospecting platform that helps sales teams identify and engage high-potential leads using advanced lead intelligence and data enrichment.<\/p>\n\n\n\n<p>Bluebirds\u2019 agentic technology streamlines top-of-funnel prospecting, helping sales teams connect with the right leads faster and work more efficiently. Upon close, Salesforce plans to bring these capabilities into Sales Cloud and Agentforce, giving customers new ways to automate pre-sales work and drive productivity.<\/p>\n\n\n\n<p>\u201cEvery sales team wants to spend less time on busywork and more time closing deals,\u201d<strong> said Kris Billmaier, EVP and GM, Sales Cloud, Salesforce<\/strong>. \u201cBluebirds\u2019 technology will help us deliver smarter, AI-powered prospecting that makes sellers more productive from day one, right inside the Salesforce platform.\u201d<\/p>\n\n\n\n<p>The Bluebirds team brings deep expertise in sales data, AI, and agentic systems, shaped by years of experience at top technology companies. Their work will support Salesforce\u2019s AI roadmap and help customers unlock new opportunities through intelligent, automated selling.<\/p>\n\n\n\n<p>\u201cWe started Bluebirds to help sales teams spend more time selling and less time stitching together disconnected tools,\u201d <strong>said Rohan Punamia, Bluebirds CEO.<\/strong> \u201cJoining Salesforce lets us accelerate that mission and bring the power of intelligent, agentic prospecting directly into the platform customers already know and trust\u201d<\/p>\n\n\n\n<p>The acquisition is expected to close in the third quarter of Salesforce\u2019s fiscal year 2026, subject to satisfaction of customary closing conditions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Editor&#8217;s Note: Salesforce completed its acquisition of Bluebirds on August 13, 2025. Salesforce is excited to welcome the Bluebirds team to the family. Salesforce has signed a definitive agreement to acquire Bluebirds, a leading AI-powered prospecting platform that helps sales teams identify and engage high-potential leads using advanced lead intelligence and data enrichment. Bluebirds\u2019 agentic [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":88852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1722],"sf_theme":[],"sf_topic":[2442,1777],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[21199],"sf_visibility":[],"coauthors":[],"class_list":["post-88850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-announcements-corporate","sf_topic-company-news","sf_topic-mergers-and-acquisitions","sf_location-global","sf_collection-fy26-q2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Signs Definitive Agreement to Acquire Bluebirds - Salesforce<\/title>\n<meta name=\"description\" content=\"Editor&#039;s Note: Salesforce completed its acquisition of Bluebirds on August 13, 2025. Salesforce is excited to welcome the Bluebirds team to the family.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Signs Definitive Agreement to Acquire Bluebirds\" \/>\n<meta property=\"og:description\" content=\"Editor&#039;s Note: Salesforce completed its acquisition of Bluebirds on August 13, 2025. Salesforce is excited to welcome the Bluebirds team to the family.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-31T20:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-22T17:08:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/Proj_Jayhawk_2.0-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Salesforce Signs Definitive Agreement to Acquire Bluebirds\",\"datePublished\":\"2025-07-31T20:00:00+00:00\",\"dateModified\":\"2025-08-22T17:08:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/\"},\"wordCount\":257,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/Proj_Jayhawk_2.0-1.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/\",\"name\":\"Salesforce Signs Definitive Agreement to Acquire Bluebirds - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/Proj_Jayhawk_2.0-1.png\",\"datePublished\":\"2025-07-31T20:00:00+00:00\",\"dateModified\":\"2025-08-22T17:08:24+00:00\",\"description\":\"Editor's Note: Salesforce completed its acquisition of Bluebirds on August 13, 2025. Salesforce is excited to welcome the Bluebirds team to the family.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/Proj_Jayhawk_2.0-1.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/Proj_Jayhawk_2.0-1.png\",\"width\":1920,\"height\":1080,\"caption\":\"Astro presents the Salesforce and Bluebirds company logos on a light blue background.\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salesforce\/\",\"https:\/\/x.com\/salesforcenews\",\"https:\/\/www.linkedin.com\/company\/salesforce\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Salesforce Signs Definitive Agreement to Acquire Bluebirds - Salesforce","description":"Editor's Note: Salesforce completed its acquisition of Bluebirds on August 13, 2025. Salesforce is excited to welcome the Bluebirds team to the family.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/","og_locale":"en_US","og_type":"article","og_title":"Salesforce Signs Definitive Agreement to Acquire Bluebirds","og_description":"Editor's Note: Salesforce completed its acquisition of Bluebirds on August 13, 2025. Salesforce is excited to welcome the Bluebirds team to the family.","og_url":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/salesforce\/","article_published_time":"2025-07-31T20:00:00+00:00","article_modified_time":"2025-08-22T17:08:24+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/Proj_Jayhawk_2.0-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@salesforcenews","twitter_site":"@salesforcenews","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/"},"author":{"name":"","@id":""},"headline":"Salesforce Signs Definitive Agreement to Acquire Bluebirds","datePublished":"2025-07-31T20:00:00+00:00","dateModified":"2025-08-22T17:08:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/"},"wordCount":257,"publisher":{"@id":"https:\/\/www.salesforce.com\/news\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/Proj_Jayhawk_2.0-1.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/","url":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/","name":"Salesforce Signs Definitive Agreement to Acquire Bluebirds - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/Proj_Jayhawk_2.0-1.png","datePublished":"2025-07-31T20:00:00+00:00","dateModified":"2025-08-22T17:08:24+00:00","description":"Editor's Note: Salesforce completed its acquisition of Bluebirds on August 13, 2025. Salesforce is excited to welcome the Bluebirds team to the family.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/news\/stories\/salesforce-signs-definitive-agreement-to-acquire-bluebirds\/#primaryimage","url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/Proj_Jayhawk_2.0-1.png","contentUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/Proj_Jayhawk_2.0-1.png","width":1920,"height":1080,"caption":"Astro presents the Salesforce and Bluebirds company logos on a light blue background."},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/news\/#website","url":"https:\/\/www.salesforce.com\/news\/","name":"Salesforce","description":"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.","publisher":{"@id":"https:\/\/www.salesforce.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/news\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","contentUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","width":1200,"height":630,"caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesforce\/","https:\/\/x.com\/salesforcenews","https:\/\/www.linkedin.com\/company\/salesforce\/"]}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/07\/Proj_Jayhawk_2.0-1.png","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/88850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/comments?post=88850"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/88850\/revisions"}],"predecessor-version":[{"id":89036,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/88850\/revisions\/89036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/media\/88852"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/media?parent=88850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/categories?post=88850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/tags?post=88850"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_content_type?post=88850"},{"taxonomy":"sf_theme","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_theme?post=88850"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_topic?post=88850"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_product?post=88850"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_industry?post=88850"},{"taxonomy":"sf_role","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_role?post=88850"},{"taxonomy":"sf_multimedia_asset","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_multimedia_asset?post=88850"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_location?post=88850"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_collection?post=88850"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_visibility?post=88850"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/coauthors?post=88850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}