{"id":88949,"date":"2025-08-06T11:00:00","date_gmt":"2025-08-06T18:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=88949"},"modified":"2025-08-28T16:40:16","modified_gmt":"2025-08-28T23:40:16","slug":"zero-copy-for-agentic-ai-tips","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/zero-copy-for-agentic-ai-tips\/","title":{"rendered":"The Zero Copy Imperative: IBM, Salesforce, and Snowflake Experts on Data\u2019s Role Enabling Agentic AI"},"content":{"rendered":"\n<p>At a recent media roundtable, leaders from IBM, Salesforce, and <a href=\"https:\/\/www.snowflake.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Snowflake<\/a> highlighted how Zero Copy technology is dismantling <a href=\"https:\/\/www.salesforce.com\/data\/connectivity\/data-silos\/\" target=\"_blank\" rel=\"noreferrer noopener\">data silos<\/a> to fuel AI and real-time business applications.<\/p>\n\n\n\n<p><strong>Why it matters: <\/strong>As enterprises race to adopt AI, they&#8217;re encountering significant roadblocks, including fragmented data and slow integration. <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-open-ecosystem\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce research<\/a> shows that security challenges and interoperability issues are in fact the biggest concerns for open ecosystem adoption.&nbsp;<\/p>\n\n\n\n<p><strong>Driving the news:<\/strong> The panel discussion revealed how three industry leaders are converging on Zero Copy architectures and open standards to deliver immediate, contextual, and <a href=\"https:\/\/www.salesforce.com\/data\/governance\/guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">governed data<\/a> for AI use cases that unlock new levels of business value and responsibility.<\/p>\n\n\n\n<p><strong>What they\u2019re saying:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.salesforce.com\/data\/governance\/guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Governance<\/a> Should Never Be An Afterthought.<\/strong> IBM\u2019s Vice President, Product Management, watsonx Platform Ed Calvesbert emphasized that data management and governance must be &#8220;front and center in the design of these initiatives.\u201d He highlighted the challenge of unifying disparate governance models for structured and <a href=\"https:\/\/www.salesforce.com\/data\/what-is-unstructured-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">unstructured data<\/a>, stressing the need for flexible enforcement at the point of query and strong vendor collaboration on interoperable solutions.<\/li>\n\n\n\n<li><strong>Real-Time Context and Cross-Application Interoperability Are Non-Negotiable.<\/strong> Snowflake\u2019s Senior Director of Product Management Sap Mukherjee stressed that AI solutions demand not just raw data, but deep business context and real-time access to enterprise events for <a href=\"https:\/\/www.salesforce.com\/agentforce\/ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">agents<\/a> to act swiftly. He underscored that <a href=\"https:\/\/www.salesforce.com\/agentforce\/what-is-agentic-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic AI<\/a> will span across application boundaries, necessitating open standards like Apache Iceberg\u2122 and a control plane (like MCP) for intent routing, alongside a data plane (Zero Copy) for consistent context.<\/li>\n\n\n\n<li><strong>Unified, <\/strong><a href=\"https:\/\/www.salesforce.com\/data\/what-is-real-time-data-activation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Real-Time Data Activation<\/strong><\/a><strong> Is Key to Enterprise Transformation.<\/strong> Salesforce Vice President, Product Management Narinder Singh highlighted that the core challenge is breaking down data silos and achieving &#8220;data fluidity&#8221; to bring trapped data directly to line-of-business users and processes. He emphasized that Salesforce <a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a>&#8216;s metadata-driven, <a href=\"https:\/\/www.salesforce.com\/data\/zero-copy-partner-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zero Copy foundation<\/a>, combined with <a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> and Customer 360 applications, addresses latency, enables direct activation, and embeds business-contextual governance.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"88952-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"568\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/image1.png?w=1024\" alt=\"Headshots of the roundtable panelists Narinder Singh, Edward Calvesbert, and Saptarshi Mukherjee.\" class=\"wp-image-88952\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/image1.png 1488w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/image1.png?w=300&amp;h=167 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/image1.png?w=768&amp;h=426 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/image1.png?w=1024&amp;h=568 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/image1.png?w=264&amp;h=147 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/image1.png?w=500&amp;h=278 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/image1.png?w=678&amp;h=376 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/image1.png?w=150&amp;h=83 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/image1.png?w=348&amp;h=193 348w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/image1.png?w=1218&amp;h=676 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">The panelists.<\/figcaption><\/figure>\n<div id=\"88952-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"826\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/image1.png?w=1024\" alt=\"Headshots of the roundtable panelists Narinder Singh, Edward Calvesbert, and Saptarshi Mukherjee.\" class=\"wp-image-88952\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/image1.png 1488w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/image1.png?w=300&amp;h=167 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/image1.png?w=768&amp;h=426 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/image1.png?w=1024&amp;h=568 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/image1.png?w=264&amp;h=147 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/image1.png?w=500&amp;h=278 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/image1.png?w=678&amp;h=376 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/image1.png?w=150&amp;h=83 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/image1.png?w=348&amp;h=193 348w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/image1.png?w=1218&amp;h=676 1218w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\" \/><figcaption class=\"wp-element-caption\">The panelists.<\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p><strong>Between the lines: <\/strong>The future of AI depends on a trusted, integrated data layer, not just advanced models.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/blog\/zero-copy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Zero Copy architecture<\/strong><\/a> lets businesses use their current data without creating new silos or risking security.<\/li>\n\n\n\n<li><strong>IBM, Salesforce, Snowflake, and other industry leaders are collaborating<\/strong> to promote open standards and interoperability. This means companies can pick the best tools while keeping data unified and speeding up AI projects.<\/li>\n\n\n\n<li><strong>The focus is shifting.<\/strong> It&#8217;s no longer just about having data \u2014 it&#8217;s about having actionable, ethically governed data available instantly for autonomous AI.<\/li>\n<\/ul>\n\n\n\n<p><strong>What\u2019s next: <\/strong>The industry is moving toward a future where data platforms prioritize <strong>openness, interoperability, and integrated governance<\/strong> as core tenets. Salesforce experts like Singh expect continued advancements in open data formats (like Apache Iceberg), shared metadata catalogs (like Apache Polaris\u2122), and cross-platform policy enforcement to support the escalating demands of agent-to-agent communication and truly autonomous business processes. Together with a network of partners, Zero Copy architecture delivers unprecedented access to mission-critical enterprise data without moving or copying it with direct data flow between IBM Z systems, mainframes, and structured databases like IBM Db2.&nbsp;<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"76525\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/trusted-ai-data-statistics\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope 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AI<\/a><\/li>\n\n\n\n<li>Uncover the value of <a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-growth\/#:~:text=Record%2DBreaking%20Growth%3A%20Data%20Cloud,Activation%20Layer%20for%20Enterprise%20AI\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud and its unprecedented growth as the intelligent activation engine of the Salesforce Platform<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>At a recent media roundtable, leaders from IBM, Salesforce, and Snowflake highlighted how Zero Copy technology is dismantling data silos to fuel AI and real-time business applications. Why it matters: As enterprises race to adopt AI, they&#8217;re encountering significant roadblocks, including fragmented data and slow integration. Salesforce research shows that security challenges and interoperability issues [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":88951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[21184],"sf_topic":[20528,1737,2798,19141],"sf_product":[19930,2717],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[21200],"sf_visibility":[],"coauthors":[],"class_list":["post-88949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-agentic-ai","sf_topic-agents","sf_topic-artificial-intelligence","sf_topic-data","sf_topic-enterprise-ai","sf_product-agentforce","sf_product-data-360","sf_location-global","sf_collection-fy26-q3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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