{"id":89039,"date":"2025-08-14T09:00:00","date_gmt":"2025-08-14T16:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=89039"},"modified":"2025-08-15T17:39:32","modified_gmt":"2025-08-16T00:39:32","slug":"rethinking-cfo-role-with-agentic-ai","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/rethinking-cfo-role-with-agentic-ai\/","title":{"rendered":"Salesforce, PayPal Execs Rethink Finance for the Digital Labor Era"},"content":{"rendered":"\n<p>Two top executives are rethinking the role of the chief financial officer in the age of <a href=\"https:\/\/www.salesforce.com\/agentforce\/what-is-agentic-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic AI<\/a>.<\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> Salesforce&#8217;s Robin Washington and PayPal&#8217;s Jamie Miller \u2014 both of whom lead the financial and operating functions at their organizations \u2014 represent a new generation of finance leaders transforming their roles to realize the benefits of digital labor.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow\" data-effect=\"slide\" style=\"--aspect-ratio:calc(512 \/ 512)\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" alt=\"Robin Washington, President and Chief Operating and Financial Officer, Salesforce\" class=\"wp-block-jetpack-slideshow_image wp-image-89042\" data-id=\"89042\" data-aspect-ratio=\"512 \/ 512\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Robin.png?w=512\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Robin.png 512w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Robin.png?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Robin.png?w=300&amp;h=300 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Robin.png?w=264&amp;h=264 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Robin.png?w=365&amp;h=365 365w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Robin.png?w=193&amp;h=193 193w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Robin Washington, President and Chief Operating &#038; Financial Officer, Salesforce<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"516\" alt=\"Jamie Miller, Chief Financial &amp; Operating Officer, PayPal\" class=\"wp-block-jetpack-slideshow_image wp-image-89043\" data-id=\"89043\" data-aspect-ratio=\"688 \/ 516\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Jamie.png?w=688\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Jamie.png 688w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Jamie.png?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Jamie.png?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Jamie.png?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Jamie.png?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Jamie.png?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Jamie.png?w=257&amp;h=193 257w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Jamie Miller, Chief Financial &#038; Operating Officer, PayPal<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>By the numbers: <\/strong>A <a href=\"https:\/\/www.salesforce.com\/news\/stories\/cfos-invest-ai-for-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">recent survey<\/a> of over 250 global CFOs revealed a dramatic reversal in their approach to AI. While 70% reported their AI strategy was \u201cconservative\u201d in 2020, today, that number is only 4%. <a href=\"https:\/\/www.salesforce.com\/agentforce\/digital-labor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital labor<\/a> is a driver of this strategic evolution:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With <a href=\"https:\/\/www.salesforce.com\/agentforce\/ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a> arriving on the scene, 64% of CFOs say they&#8217;re reimagining how their business spends money, and 61% are changing how they calculate ROI.&nbsp;<\/li>\n\n\n\n<li>These leaders are now looking to leverage AI for long-term growth \u2014 not just operational efficiencies.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Go deeper:<\/strong> At a recent event, Washington and Miller explored how these strategic shifts are also expanding the role of the CFO:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/hg8JHuT3y2PYtC5Fp52Z6Q.jpg\"  data-uuid=\"hg8JHuT3y2PYtC5Fp52Z6Q\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CFOs are becoming more deeply integrated into the operational side of the business to bring the full value of <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a> to their companies.\n<ul class=\"wp-block-list\">\n<li>\u201cCFOs today have to truly be strategic business partners. It&#8217;s so much more than financial expertise, but a deep understanding of how a business operates, being a trusted partner,\u201d said Washington.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>AI is accelerating the pace of change and enabling CFOs to be more disciplined, agile, and decisive.\n<ul class=\"wp-block-list\">\n<li>\u201cI think that&#8217;s why you&#8217;re seeing more roles like ours, where we&#8217;re combining finance and operations together to really unlock insights and efficiencies that directly impact execution on the business&#8217;s highest priorities,\u201d said Washington.&nbsp; \u201cThere&#8217;s huge value creation when you&#8217;re really leveraging AI side by side with the skill sets of CFOs, as well as operations.\u201d<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>CFOs are harnessing agentic AI as a lever for strategic growth, recognizing its transformative impact on both business models and operational efficiency.\n<ul class=\"wp-block-list\">\n<li>\u201cAI is bringing CFOs to be far more integrated into operations \u2013 and in fact, they have to be if they\u2019re going to be able to bring the full value of AI back to companies. You think about productivity in engineering, risk management decisions, or pricing optimization \u2013 you have to be deeply integrated in the different elements of your business to be able to imagine and push and create, whether it\u2019s financial targets or accountability structures, to drive your peers to do it \u2013 and to know where to invest,\u201d said Miller.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>AI is unlocking new revenue opportunities and helping companies reallocate employees to more value-added activities.\n<ul class=\"wp-block-list\">\n<li>&#8220;We\u2019re in the midst of a transformation. So for me, it\u2019s more about velocity and productivity \u2013&nbsp;being able to do more with the same, and the reallocation of being able to take people doing certain work, remove that work, and really reallocate them to things that drive bigger opportunity for us,&#8221; Miller explained.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>More information:<\/strong> Uncover more insights from Salesforce\u2019s recent survey <a href=\"https:\/\/www.salesforce.com\/news\/stories\/cfos-invest-ai-for-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">among global Chief Financial Officers<\/a>.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards 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Why it matters: Salesforce&#8217;s Robin Washington and PayPal&#8217;s Jamie Miller \u2014 both of whom lead the financial and operating functions at their organizations \u2014 represent a new generation of finance leaders transforming their roles to realize the [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":89041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[21184],"sf_topic":[20528,21187,19141,1732],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[21200],"sf_visibility":[],"coauthors":[],"class_list":["post-89039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-agentic-ai","sf_topic-agents","sf_topic-ai","sf_topic-enterprise-ai","sf_topic-future-of-work","sf_location-global","sf_collection-fy26-q3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce and PayPal Execs Discuss How AI Agents Transform the CFO Role - Salesforce<\/title>\n<meta name=\"description\" content=\"Two top executives are rethinking the role of the chief financial officer in the age of agentic AI. 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