{"id":89245,"date":"2025-08-26T08:00:00","date_gmt":"2025-08-26T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=89245"},"modified":"2025-10-29T10:31:24","modified_gmt":"2025-10-29T17:31:24","slug":"imagination-shapes-future-work-agentic-ai","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/imagination-shapes-future-work-agentic-ai\/","title":{"rendered":"In the Agentic Era, Human Imagination Must Shape the Jobs of Tomorrow"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-shadow-box is-style-takeaways\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-471ecb11ca02c2e7ea813f9dd3857484\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With rising concerns about AI wiping out jobs, both imagination warps and imagination gaps fail us in creating a new future where AI and humans work alongside each other instead of where AI destroys civilization. <\/li>\n\n\n\n<li>Salesforce Futures argues that we must use our imagination to create future scenarios that include both humans and AI agents working together to optimize business outcomes.<\/li>\n\n\n\n<li>Fostering this new workforce of humans and agents working together requires efforts in redesigning and rebalancing work as well as reskilling and redeploying employees for the digital labor era, while keeping an eye on the impacts of utilizing AI technology.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>In May 2025, Anthropic founder and CEO Dario Amodei <a href=\"https:\/\/www.axios.com\/2025\/05\/28\/ai-jobs-white-collar-unemployment-anthropic\" target=\"_blank\" rel=\"noreferrer noopener\">predicted<\/a> AI could wipe out half of entry-level white collar jobs and spike unemployment by up to 20% over the next five years. In June, AI luminary Geoffrey Hinton <a href=\"https:\/\/fortune.com\/2025\/06\/17\/godfather-of-ai-google-geoffery-hinton-tech-job-wipeout-healthcare-anthropic-deepmind\/\" target=\"_blank\" rel=\"noreferrer noopener\">warned<\/a> that AI is different from previous technologies in its ability to replace all but the most specialized humans. Ford CEO Jim Farley recently <a href=\"https:\/\/fortune.com\/2025\/07\/05\/ford-ceo-jim-farley-ai-white-collar-jobs-essential-economy-skilled-trade-jobs-shortage\/\" target=\"_blank\" rel=\"noreferrer noopener\">suggested<\/a> a halving of demand for white-collar work while pointing to a shortage in skilled tradespeople.&nbsp;<\/p>\n\n\n\n<p>No one really knows if these warnings will prove correct. What we at Salesforce Futures know, from long experience, is that thinking productively about the future is fundamentally an act of human imagination. When it comes to <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a> and job displacement, however, this needed creativity is often distorted by an \u201cimagination warp\u201d and an \u201cimagination gap.\u201d<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"89271-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"628\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdbIngi9BN9sTSsA3xYH8WuH1n09Ms0NYIN1ZQLxBDqKvkm11bw2a2YpwF21yhf9cX4nza3NxEVvadhXiUPHGqXsLRKtBB199IqLaSEdGxP8WnLfgtZtzkHXR8TELf8Vw7MhrhP.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-89271\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdbIngi9BN9sTSsA3xYH8WuH1n09Ms0NYIN1ZQLxBDqKvkm11bw2a2YpwF21yhf9cX4nza3NxEVvadhXiUPHGqXsLRKtBB199IqLaSEdGxP8WnLfgtZtzkHXR8TELf8Vw7MhrhP.jpg 898w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdbIngi9BN9sTSsA3xYH8WuH1n09Ms0NYIN1ZQLxBDqKvkm11bw2a2YpwF21yhf9cX4nza3NxEVvadhXiUPHGqXsLRKtBB199IqLaSEdGxP8WnLfgtZtzkHXR8TELf8Vw7MhrhP.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdbIngi9BN9sTSsA3xYH8WuH1n09Ms0NYIN1ZQLxBDqKvkm11bw2a2YpwF21yhf9cX4nza3NxEVvadhXiUPHGqXsLRKtBB199IqLaSEdGxP8WnLfgtZtzkHXR8TELf8Vw7MhrhP.jpg?w=768&amp;h=537 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdbIngi9BN9sTSsA3xYH8WuH1n09Ms0NYIN1ZQLxBDqKvkm11bw2a2YpwF21yhf9cX4nza3NxEVvadhXiUPHGqXsLRKtBB199IqLaSEdGxP8WnLfgtZtzkHXR8TELf8Vw7MhrhP.jpg?w=264&amp;h=185 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdbIngi9BN9sTSsA3xYH8WuH1n09Ms0NYIN1ZQLxBDqKvkm11bw2a2YpwF21yhf9cX4nza3NxEVvadhXiUPHGqXsLRKtBB199IqLaSEdGxP8WnLfgtZtzkHXR8TELf8Vw7MhrhP.jpg?w=500&amp;h=350 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdbIngi9BN9sTSsA3xYH8WuH1n09Ms0NYIN1ZQLxBDqKvkm11bw2a2YpwF21yhf9cX4nza3NxEVvadhXiUPHGqXsLRKtBB199IqLaSEdGxP8WnLfgtZtzkHXR8TELf8Vw7MhrhP.jpg?w=678&amp;h=474 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdbIngi9BN9sTSsA3xYH8WuH1n09Ms0NYIN1ZQLxBDqKvkm11bw2a2YpwF21yhf9cX4nza3NxEVvadhXiUPHGqXsLRKtBB199IqLaSEdGxP8WnLfgtZtzkHXR8TELf8Vw7MhrhP.jpg?w=150&amp;h=105 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdbIngi9BN9sTSsA3xYH8WuH1n09Ms0NYIN1ZQLxBDqKvkm11bw2a2YpwF21yhf9cX4nza3NxEVvadhXiUPHGqXsLRKtBB199IqLaSEdGxP8WnLfgtZtzkHXR8TELf8Vw7MhrhP.jpg?w=276&amp;h=193 276w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><\/a><\/figure>\n<div id=\"89271-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"628\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdbIngi9BN9sTSsA3xYH8WuH1n09Ms0NYIN1ZQLxBDqKvkm11bw2a2YpwF21yhf9cX4nza3NxEVvadhXiUPHGqXsLRKtBB199IqLaSEdGxP8WnLfgtZtzkHXR8TELf8Vw7MhrhP.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-89271\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdbIngi9BN9sTSsA3xYH8WuH1n09Ms0NYIN1ZQLxBDqKvkm11bw2a2YpwF21yhf9cX4nza3NxEVvadhXiUPHGqXsLRKtBB199IqLaSEdGxP8WnLfgtZtzkHXR8TELf8Vw7MhrhP.jpg 898w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdbIngi9BN9sTSsA3xYH8WuH1n09Ms0NYIN1ZQLxBDqKvkm11bw2a2YpwF21yhf9cX4nza3NxEVvadhXiUPHGqXsLRKtBB199IqLaSEdGxP8WnLfgtZtzkHXR8TELf8Vw7MhrhP.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdbIngi9BN9sTSsA3xYH8WuH1n09Ms0NYIN1ZQLxBDqKvkm11bw2a2YpwF21yhf9cX4nza3NxEVvadhXiUPHGqXsLRKtBB199IqLaSEdGxP8WnLfgtZtzkHXR8TELf8Vw7MhrhP.jpg?w=768&amp;h=537 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdbIngi9BN9sTSsA3xYH8WuH1n09Ms0NYIN1ZQLxBDqKvkm11bw2a2YpwF21yhf9cX4nza3NxEVvadhXiUPHGqXsLRKtBB199IqLaSEdGxP8WnLfgtZtzkHXR8TELf8Vw7MhrhP.jpg?w=264&amp;h=185 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdbIngi9BN9sTSsA3xYH8WuH1n09Ms0NYIN1ZQLxBDqKvkm11bw2a2YpwF21yhf9cX4nza3NxEVvadhXiUPHGqXsLRKtBB199IqLaSEdGxP8WnLfgtZtzkHXR8TELf8Vw7MhrhP.jpg?w=500&amp;h=350 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdbIngi9BN9sTSsA3xYH8WuH1n09Ms0NYIN1ZQLxBDqKvkm11bw2a2YpwF21yhf9cX4nza3NxEVvadhXiUPHGqXsLRKtBB199IqLaSEdGxP8WnLfgtZtzkHXR8TELf8Vw7MhrhP.jpg?w=678&amp;h=474 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdbIngi9BN9sTSsA3xYH8WuH1n09Ms0NYIN1ZQLxBDqKvkm11bw2a2YpwF21yhf9cX4nza3NxEVvadhXiUPHGqXsLRKtBB199IqLaSEdGxP8WnLfgtZtzkHXR8TELf8Vw7MhrhP.jpg?w=150&amp;h=105 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdbIngi9BN9sTSsA3xYH8WuH1n09Ms0NYIN1ZQLxBDqKvkm11bw2a2YpwF21yhf9cX4nza3NxEVvadhXiUPHGqXsLRKtBB199IqLaSEdGxP8WnLfgtZtzkHXR8TELf8Vw7MhrhP.jpg?w=276&amp;h=193 276w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The imagination warp <\/strong>is caused mainly by the powerful attractive force of dystopian narratives&nbsp;originating in sci-fi.<\/li>\n\n\n\n<li><strong>The imagination gap<\/strong> refers to the lack of a shared framework for understanding how technology changed work in the past and that can guide our understanding of how innovations like AI could alter our lives, both positively and negatively, in the future.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The imagination warp: Existing narratives and AGI are failing us&nbsp;<\/strong><\/h2>\n\n\n\n<p>Powerful dystopian sci-fi narratives provide easy, widely understood references for the media. However, they also reinforce the idea that bad outcomes are not only possible but also likely.&nbsp;<\/p>\n\n\n\n<p>In movies like \u201cTerminator\u201d and \u201cThe Matrix,\u201d machines use superior intelligence to rob humans of their agency. This dynamic is also common in the current AI doomer scenarios that focus on the possibility of \u201c<a href=\"https:\/\/www.cnn.com\/2023\/04\/17\/tech\/elon-musk-ai-warning-tucker-carlson\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">civilization destruction<\/a>\u201d or \u201c<a href=\"https:\/\/www.wsj.com\/video\/series\/tech-news-briefing\/how-worried-should-you-be-about-an-ai-apocalypse\/245A9013-B341-4251-B468-F5D50167DE0A\" target=\"_blank\" rel=\"noreferrer noopener\">AI apocalypse<\/a>.\u201d Ironically, even the more utopian-leaning <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-artificial-general-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Artificial general intelligence (AGI)<\/a> predictions from <a href=\"https:\/\/ia.samaltman.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sam Altman<\/a> warn that bad outcomes are likely if we don\u2019t put checks and balances in place to control the technology. These powerful stories shape how every AI innovation, such as agents, is perceived. They&#8217;re all but a precursor to an AI that is so powerful and pervasive that it will make human workers obsolete.&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--watercliff\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tGo Deeper Into the Future with Insights from Salesforce\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/collections\/futures\/\" target=\"_blank\">\n\t\t\t\t<span>READ MORE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-watercliff\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@1x.png\"\n\t\talt=\"Illustration of watercliff\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>AI isn\u2019t the first automated technology to stir fears about job loss. From assembly lines that replaced skilled laborers in the early 20th century to ATMs that threatened bank tellers to automated switchboards that phased out operators, automation has a long history of making workers worry about their future. But in our futures work, as in life, we\u2019ve found that negative scenarios are much easier to create than positive ones. They only require envisioning existing systems breaking down.&nbsp;<\/p>\n\n\n\n<p>\u201cAll you have to do to develop a negative scenario is take reality as we know it and kick it to pieces,\u201d writes futurist Jay Ogilvy. \u201cPositive, optimistic scenarios, on the other hand, lack plausibility if they sound like a view of the future as seen through rose-tinted glasses.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Closing the imagination gap: Toward a better framework for thinking clearly about AI and jobs<\/strong><\/h2>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"89252-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"536\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-01.jpg?w=1024\" alt=\"A diagram showing a balanced view of the future recognizes both the benefits and potential harms of restructuring work.\" class=\"wp-image-89252\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-01.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-01.jpg?w=300&amp;h=157 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-01.jpg?w=768&amp;h=402 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-01.jpg?w=1024&amp;h=536 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-01.jpg?w=264&amp;h=138 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-01.jpg?w=500&amp;h=262 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-01.jpg?w=678&amp;h=355 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-01.jpg?w=150&amp;h=79 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-01.jpg?w=369&amp;h=193 369w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"89252-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-01.jpg?w=1024\" alt=\"A diagram showing a balanced view of the future recognizes both the benefits and potential harms of restructuring work.\" class=\"wp-image-89252\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-01.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-01.jpg?w=300&amp;h=157 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-01.jpg?w=768&amp;h=402 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-01.jpg?w=1024&amp;h=536 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-01.jpg?w=264&amp;h=138 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-01.jpg?w=500&amp;h=262 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-01.jpg?w=678&amp;h=355 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-01.jpg?w=150&amp;h=79 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-01.jpg?w=369&amp;h=193 369w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p class=\"has-text-align-center\"><em>A balanced view of the future recognizes both the benefits and potential harms of restructuring work.<\/em><\/p>\n\n\n\n<p>To be believable, positive scenarios must demonstrate how existing problems that are currently holding us back get solved. This is difficult: If solutions were apparent, they likely would\u2019ve been implemented. Part of the challenge of futures work, therefore, is to develop a deeper understanding of how complex systems may transform and pair that knowledge with a willingness to imagine novel and unexpected solutions. If we can escape the narratives that limit our imagination, how may we more clearly think through the effect of AI on employment?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Understanding the future of work means shifting our focus from whole jobs to specific tasks\u200c \u2014 \u200csome of which can be automated, while many can&#8217;t.<\/p>\n<cite>Mick <strong>Costigan<\/strong>, &nbsp;VP of Salesforce Futures&nbsp;<\/cite><\/blockquote>\n\n\n\n<p>Understanding the future of work means shifting our focus from whole jobs to specific tasks\u200c \u2014 \u200csome of which can be automated, while many can&#8217;t. The White House\u2019s <a href=\"https:\/\/www.caidp.org\/resources\/naiac\/\" target=\"_blank\" rel=\"noreferrer noopener\">National AI Advisory Committee<\/a> notes that economists\u2019 views on which tasks are most likely to be automated have evolved, moving from a focus on manual work in the 2010s to today\u2019s concerns about \u201cintellectual and unregulated\u201d tasks. The main questions: Which tasks will actually be automated? How will that reshape work? Which tasks will resist automation?<\/p>\n\n\n\n<p>Even if AGI arrives sooner than expected and all tasks prove automatable, issues will remain to be solved as humans and AI work together. First, we need to accept that we\u2019ll still face hallucinations and trust issues with AI. Second, we need to experiment and learn what AI is best at and what humans are best at. Finally, we should accept that even in circumstances where AI is proven to outperform people, there may be scenarios where we prefer humans and human-shaped processes.<\/p>\n\n\n\n<p>In exploring how humans and agents will work together, we find inspiration in author Vaughn Tan\u2019s focus on \u201c<a href=\"https:\/\/vaughntan.org\/what-makes-us-human-for-now\" target=\"_blank\" rel=\"noreferrer noopener\">meaningmaking<\/a>.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cWhat makes us human is our ability to do things which are not-yet-understood, which require us to be able to create meaning where there wasn\u2019t meaning before,\u201d writes Tan.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-full prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"89255-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"628\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-Meaningmaking.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-89255\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-Meaningmaking.jpg 898w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-Meaningmaking.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-Meaningmaking.jpg?w=768&amp;h=537 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-Meaningmaking.jpg?w=264&amp;h=185 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-Meaningmaking.jpg?w=500&amp;h=350 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-Meaningmaking.jpg?w=678&amp;h=474 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-Meaningmaking.jpg?w=150&amp;h=105 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-Meaningmaking.jpg?w=276&amp;h=193 276w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><\/a><\/figure>\n<div id=\"89255-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-full prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"628\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-Meaningmaking.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-89255\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-Meaningmaking.jpg 898w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-Meaningmaking.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-Meaningmaking.jpg?w=768&amp;h=537 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-Meaningmaking.jpg?w=264&amp;h=185 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-Meaningmaking.jpg?w=500&amp;h=350 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-Meaningmaking.jpg?w=678&amp;h=474 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-Meaningmaking.jpg?w=150&amp;h=105 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/Futures-Jobs-and-Agents-Meaningmaking.jpg?w=276&amp;h=193 276w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>Framed this way, we can see how much meaningmaking happens in work \u2014 when we make tough, values-driven leadership decisions; make subjective judgments; or assess risk \u2014 and how central that work is to both personal and community identity. If we want real conversations about better AI futures, we must understand more deeply the nuances of work\u2019s human side.&nbsp;<\/p>\n\n\n\n<p>In a recent interview, Salesforce VP of Workforce Innovation Ruth Hickin emphasized that AI-powered work can also be \u201cmeaning-first\u201d work.&nbsp;<\/p>\n\n\n\n<p>\u201cWe have to design for meaning-first jobs. We don&#8217;t want to lose entry-level workers; as a society, we don&#8217;t want to end up with mass unemployment,\u201d she said. \u201cNew jobs can become more interesting and complex because we can automate tasks that were previously given to people simply because it was their first job.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Upsides to automating what can be automated <\/strong><\/h2>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"89269-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"628\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdHmMQIde0uh5ApO081sVvwe6qKTUD3hZIk9cpjwg7-zJ_KLvS8Rl2r1BU8W0E115J53hZul5oZoGe1XsC5al2GnbfmwJ1d8SMEIVYnyofTaf5NRlxT4XmLp_E7rEc1bt-vq4Gf.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-89269\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdHmMQIde0uh5ApO081sVvwe6qKTUD3hZIk9cpjwg7-zJ_KLvS8Rl2r1BU8W0E115J53hZul5oZoGe1XsC5al2GnbfmwJ1d8SMEIVYnyofTaf5NRlxT4XmLp_E7rEc1bt-vq4Gf.jpg 898w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdHmMQIde0uh5ApO081sVvwe6qKTUD3hZIk9cpjwg7-zJ_KLvS8Rl2r1BU8W0E115J53hZul5oZoGe1XsC5al2GnbfmwJ1d8SMEIVYnyofTaf5NRlxT4XmLp_E7rEc1bt-vq4Gf.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdHmMQIde0uh5ApO081sVvwe6qKTUD3hZIk9cpjwg7-zJ_KLvS8Rl2r1BU8W0E115J53hZul5oZoGe1XsC5al2GnbfmwJ1d8SMEIVYnyofTaf5NRlxT4XmLp_E7rEc1bt-vq4Gf.jpg?w=768&amp;h=537 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdHmMQIde0uh5ApO081sVvwe6qKTUD3hZIk9cpjwg7-zJ_KLvS8Rl2r1BU8W0E115J53hZul5oZoGe1XsC5al2GnbfmwJ1d8SMEIVYnyofTaf5NRlxT4XmLp_E7rEc1bt-vq4Gf.jpg?w=264&amp;h=185 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdHmMQIde0uh5ApO081sVvwe6qKTUD3hZIk9cpjwg7-zJ_KLvS8Rl2r1BU8W0E115J53hZul5oZoGe1XsC5al2GnbfmwJ1d8SMEIVYnyofTaf5NRlxT4XmLp_E7rEc1bt-vq4Gf.jpg?w=500&amp;h=350 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdHmMQIde0uh5ApO081sVvwe6qKTUD3hZIk9cpjwg7-zJ_KLvS8Rl2r1BU8W0E115J53hZul5oZoGe1XsC5al2GnbfmwJ1d8SMEIVYnyofTaf5NRlxT4XmLp_E7rEc1bt-vq4Gf.jpg?w=678&amp;h=474 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdHmMQIde0uh5ApO081sVvwe6qKTUD3hZIk9cpjwg7-zJ_KLvS8Rl2r1BU8W0E115J53hZul5oZoGe1XsC5al2GnbfmwJ1d8SMEIVYnyofTaf5NRlxT4XmLp_E7rEc1bt-vq4Gf.jpg?w=150&amp;h=105 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdHmMQIde0uh5ApO081sVvwe6qKTUD3hZIk9cpjwg7-zJ_KLvS8Rl2r1BU8W0E115J53hZul5oZoGe1XsC5al2GnbfmwJ1d8SMEIVYnyofTaf5NRlxT4XmLp_E7rEc1bt-vq4Gf.jpg?w=276&amp;h=193 276w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><\/a><\/figure>\n<div id=\"89269-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"628\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdHmMQIde0uh5ApO081sVvwe6qKTUD3hZIk9cpjwg7-zJ_KLvS8Rl2r1BU8W0E115J53hZul5oZoGe1XsC5al2GnbfmwJ1d8SMEIVYnyofTaf5NRlxT4XmLp_E7rEc1bt-vq4Gf.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-89269\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdHmMQIde0uh5ApO081sVvwe6qKTUD3hZIk9cpjwg7-zJ_KLvS8Rl2r1BU8W0E115J53hZul5oZoGe1XsC5al2GnbfmwJ1d8SMEIVYnyofTaf5NRlxT4XmLp_E7rEc1bt-vq4Gf.jpg 898w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdHmMQIde0uh5ApO081sVvwe6qKTUD3hZIk9cpjwg7-zJ_KLvS8Rl2r1BU8W0E115J53hZul5oZoGe1XsC5al2GnbfmwJ1d8SMEIVYnyofTaf5NRlxT4XmLp_E7rEc1bt-vq4Gf.jpg?w=300&amp;h=210 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdHmMQIde0uh5ApO081sVvwe6qKTUD3hZIk9cpjwg7-zJ_KLvS8Rl2r1BU8W0E115J53hZul5oZoGe1XsC5al2GnbfmwJ1d8SMEIVYnyofTaf5NRlxT4XmLp_E7rEc1bt-vq4Gf.jpg?w=768&amp;h=537 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdHmMQIde0uh5ApO081sVvwe6qKTUD3hZIk9cpjwg7-zJ_KLvS8Rl2r1BU8W0E115J53hZul5oZoGe1XsC5al2GnbfmwJ1d8SMEIVYnyofTaf5NRlxT4XmLp_E7rEc1bt-vq4Gf.jpg?w=264&amp;h=185 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdHmMQIde0uh5ApO081sVvwe6qKTUD3hZIk9cpjwg7-zJ_KLvS8Rl2r1BU8W0E115J53hZul5oZoGe1XsC5al2GnbfmwJ1d8SMEIVYnyofTaf5NRlxT4XmLp_E7rEc1bt-vq4Gf.jpg?w=500&amp;h=350 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdHmMQIde0uh5ApO081sVvwe6qKTUD3hZIk9cpjwg7-zJ_KLvS8Rl2r1BU8W0E115J53hZul5oZoGe1XsC5al2GnbfmwJ1d8SMEIVYnyofTaf5NRlxT4XmLp_E7rEc1bt-vq4Gf.jpg?w=678&amp;h=474 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdHmMQIde0uh5ApO081sVvwe6qKTUD3hZIk9cpjwg7-zJ_KLvS8Rl2r1BU8W0E115J53hZul5oZoGe1XsC5al2GnbfmwJ1d8SMEIVYnyofTaf5NRlxT4XmLp_E7rEc1bt-vq4Gf.jpg?w=150&amp;h=105 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdHmMQIde0uh5ApO081sVvwe6qKTUD3hZIk9cpjwg7-zJ_KLvS8Rl2r1BU8W0E115J53hZul5oZoGe1XsC5al2GnbfmwJ1d8SMEIVYnyofTaf5NRlxT4XmLp_E7rEc1bt-vq4Gf.jpg?w=276&amp;h=193 276w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>One consequence of the imagination gap is that we fail to recognize the immediate effects of automating the tasks that may be quite positive for net employment.<\/p>\n\n\n\n<p>First, in many situations, the existing supply of offerings and services is labor-constrained beyond the demand that actually exists today. We experience this when a customer service call places us in a three-hour queue, relieved somewhat (but not really) by having a callback option. Using agents to solve for these kinds of supply gaps wouldn\u2019t necessarily displace current jobs, and service levels would improve.<\/p>\n\n\n\n<p>Salesforce Co-Chair and CEO Marc Benioff <a href=\"https:\/\/fortune.com\/2025\/07\/30\/salesforce-marc-benioff-interview-ai-agents-productivity-unemployment-future-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">emphasizes<\/a> the persistent need for human employment. \u201cThis is about humans and AI working together, not wholesale replacement of human beings,\u201d he said. \u201cOr if that opportunity exists, somebody needs to explain it to me, because, as the CEO of a 75,000-person company, I can&#8217;t figure it out.\u201d&nbsp;<\/p>\n\n\n\n<p>His perspective reflects broader economic realities: Tight labor markets are already pervasive today, and with declining birthrates and growing resistance to immigration, as MIT economist and labor expert David Autor <a href=\"https:\/\/www.nber.org\/system\/files\/working_papers\/w32140\/w32140.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">suggests<\/a>, \u201cThe industrialized world is awash in jobs, and it\u2019s going to stay that way.\u201d A <a href=\"https:\/\/eig.org\/ai-and-jobs-the-final-word\/\" target=\"_blank\" rel=\"noreferrer noopener\">new analysis<\/a> from the Economic Innovation Group (EIG) adds weight to this conclusion, showing that occupations exposed to AI don&#8217;t exhibit elevated rates of unemployment, labor-force exit, or occupational switching.&nbsp;<\/p>\n\n\n\n<p>Reinforcing this narrative are encouraging signals that AI may already be boosting productivity, as evidenced by recent labor market data showing a notable acceleration in output per hour growth. According to Federal Reserve Bank of Chicago analysis, productivity has surged and is now trending at more than 4% of baseline.<sup>1<\/sup> If this trend accelerates due to broader adoption and improvement of AI tools, we should see a virtuous economic cycle where workers can produce more output per hour, enabling businesses to increase wages without raising prices while supporting noninflationary economic expansion and employment growth.&nbsp;<\/p>\n\n\n\n<p>Another upside: Uncertainty relates to situations where demand is elastic to supply (i.e., as supply increases, demand will too). Again, history helps here. Economist William Jevons first predicted this paradox with demand for coal in the 19th century. More recently, the arrival of spreadsheets on PCs presaged an explosion in demand for the kind of quantitative analysis they enabled.<\/p>\n\n\n\n<p>Today, AI tools are already showing results in increasing developer productivity. An early controlled experiment by Microsoft Research and GitHub found that developers using GitHub Copilot completed programming tasks 55.8% faster than those without AI assistance.<sup>2<\/sup> While a 2025 <a href=\"https:\/\/metr.org\/blog\/2025-07-10-early-2025-ai-experienced-os-dev-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">METR study<\/a> found more mixed results for experienced developers on complex tasks, the broader trend suggests AI can open up coding jobs to a far broader swath of people by eliminating technical barriers, a point long made by AI pioneer <a href=\"https:\/\/www.youtube.com\/watch?v=J91_npj0Nfw&amp;t=295s&amp;ab_channel=StanfordOnline\" target=\"_blank\" rel=\"noreferrer noopener\">Andrew Ng<\/a>. The early, post-ChatGPT predictions by Ng and others seem to be bearing out, as new agentic coding tools increase the likelihood nondevelopers can create functional software applications. Venture capitalists <a href=\"https:\/\/skventures.substack.com\/p\/societys-technical-debt-and-softwares\" target=\"_blank\" rel=\"noreferrer noopener\">Paul Kedrosky and Eric Norlin<\/a> believe this could reveal a much higher level of true demand and even solve for what they call \u201csociety\u2019s technical debt,\u201d the backlog of useful applications that were never built due to developer scarcity rather than lack of need.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reskilling and transition strategies&nbsp;<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"89272-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"628\" 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(max-width: 898px) 100vw, 898px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>Where jobs are being displaced, recent economic history offers some caution. In the context of late-20th-century deindustrialization, the promises of reskilling factory workers for the knowledge economy too often fell short, leading to not only the loss of millions of jobs but also persistent long-term unemployment in postindustrial areas. Beyond the exaggerated narratives of science fiction and AGI, it&#8217;s these experiences that weigh heaviest on the minds of workers and policymakers alike. Thankfully, multiple reasons exist to expect more from the AI revolution.&nbsp;<\/p>\n\n\n\n<p>First, the gap between the skills required for the knowledge jobs of today and the knowledge work of the future is smaller than it was in the transition from the manual, semiskilled roles that were lost to industrial automation.<\/p>\n\n\n\n<p>Second, AI promises us much better tools. We\u2019re increasingly capable of mapping the skills workers have today, understanding what skills they may need in the future, and plotting a personalized path from here to there. AI-powered coaching tools will also personalize learning and prove more accessible to the people who use them than past learning systems. In particular, we see enormous promise in newly-cost-effective, data-rich simulations that allow mutual testing of aptitudes and interests for emerging roles. For example, you practice for a job interview as many times as you need to before the actual event, rehearse for big meetings with much greater fidelity than today, or even run launch simulations of new ideas to refine go-to-market strategies before an expensive pilot phase.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-entrepreneurship-and-innovation-nbsp\"><strong>Entrepreneurship and innovation&nbsp;<\/strong><\/h2>\n\n\n\n<p>If past waves of innovation are a guide, <a href=\"https:\/\/www.salesforce.com\/agentforce\/ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a> may lead to a surge in entrepreneurial activity. The same AI-powered coaching and tools that help people reskill could also help people find and prepare for new entrepreneurial opportunities and provide cheaper access to expertise. This could fuel an entrepreneurial surge where people with great ideas could hone and deliver them without as much resource overhead.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--mountain\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tAGENTFORCE IS HERE\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/agentforce\/\" target=\"_blank\">\n\t\t\t\t<span>READ MORE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-mountain\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@1x.png\"\n\t\talt=\"Illustration of mountain\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>We believe that a rising tide of accessibility\u200c \u2014 \u200cabundant intelligence, expertise, and support\u200c \u2014 \u200cwill make it easier than ever before to start and run a business. Already, we\u2019re seeing freelancers with unfettered access to resources, such as financial and legal expertise, that until recently would have been reserved for large companies. This also extends to more creative aspects of work. At <a href=\"https:\/\/www.linkedin.com\/posts\/matthew-speiser-2551024b_every-company-is-a-media-company-last-activity-7241951263955804160-UVoW?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noreferrer noopener\">last year\u2019s Dreamforce<\/a>, Crist\u00f3bal Valenzuela, CEO of the AI video creation company Runway, pointed out how technological constraints have historically held back people who may want to tell stories but lack the skills.<\/p>\n\n\n\n<p>We\u2019ll also see the arrival of entirely new jobs. A study led by David Autor quantified that 60% of the jobs Americans held in 2018 didn&#8217;t exist in 1940, as new technologies created the need for new roles.<sup>3<\/sup> AI looks to follow the same pattern. Imagine&nbsp; agent builders and trainers, interpretability experts who audit decisions (and the models that produce them), and <a href=\"https:\/\/www.salesforce.com\/blog\/ai-jobs\/\" target=\"_blank\" rel=\"noreferrer noopener\">other new roles<\/a> enabled by the change AI creates.<\/p>\n\n\n\n<p>In the <a href=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Salesforce-Futures-Magazine-Q1-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">first issue<\/a> of Salesforce Futures magazine, focused on personal AI agents, we imagined scenarios where agents mediate the majority of interactions between customers and companies. In a world where this kind of automation is abundant, the value of high-quality, human-to-human interactions should rise, especially for more novel circumstances where human attention is needed to help customers solve difficult problems and navigate decisions. These human moments will be one of the most important ways for companies to build trust with their customers and differentiate themselves from competitors. It stands to reason these companies will invest more in roles focused on personal service, conflict resolution, and relationship building.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Actions and conversation<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"89270-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"628\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXd9ZPV_fBtrNcIYzwdkkz7Mr7tkmX2utHcfl0F9qjvpTB0NopUnenHv4_oi-xfF88ay9DfcpZzZa1GQ_WdG8RWlhkP_HUk2LoVDRNCS3GuRscSlTsTCEEVoGXjjcxfIKRqAGRhuJg.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-89270\" 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src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXd9ZPV_fBtrNcIYzwdkkz7Mr7tkmX2utHcfl0F9qjvpTB0NopUnenHv4_oi-xfF88ay9DfcpZzZa1GQ_WdG8RWlhkP_HUk2LoVDRNCS3GuRscSlTsTCEEVoGXjjcxfIKRqAGRhuJg.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-89270\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXd9ZPV_fBtrNcIYzwdkkz7Mr7tkmX2utHcfl0F9qjvpTB0NopUnenHv4_oi-xfF88ay9DfcpZzZa1GQ_WdG8RWlhkP_HUk2LoVDRNCS3GuRscSlTsTCEEVoGXjjcxfIKRqAGRhuJg.jpg 898w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXd9ZPV_fBtrNcIYzwdkkz7Mr7tkmX2utHcfl0F9qjvpTB0NopUnenHv4_oi-xfF88ay9DfcpZzZa1GQ_WdG8RWlhkP_HUk2LoVDRNCS3GuRscSlTsTCEEVoGXjjcxfIKRqAGRhuJg.jpg?w=300&amp;h=210 300w, 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https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXd9ZPV_fBtrNcIYzwdkkz7Mr7tkmX2utHcfl0F9qjvpTB0NopUnenHv4_oi-xfF88ay9DfcpZzZa1GQ_WdG8RWlhkP_HUk2LoVDRNCS3GuRscSlTsTCEEVoGXjjcxfIKRqAGRhuJg.jpg?w=150&amp;h=105 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXd9ZPV_fBtrNcIYzwdkkz7Mr7tkmX2utHcfl0F9qjvpTB0NopUnenHv4_oi-xfF88ay9DfcpZzZa1GQ_WdG8RWlhkP_HUk2LoVDRNCS3GuRscSlTsTCEEVoGXjjcxfIKRqAGRhuJg.jpg?w=276&amp;h=193 276w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>We believe AI can be designed and built in a way that benefits us all, and Salesforce\u2019s recent actions demonstrate this commitment in practice. The recently launched <a href=\"https:\/\/www.salesforce.com\/news\/stories\/workforce-innovation-playbook-agentic-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Workforce Innovation Playbook<\/a> is built around the \u201c4Rs\u201d: <strong>Redesign <\/strong>how work gets done, <strong>reskill<\/strong> employees for the digital labor era, <strong>redeploy <\/strong>talent to unlock agility, and <strong>rebalance<\/strong> work to focus on high-impact activities.&nbsp;<\/p>\n\n\n\n<p>As Salesforce\u2019s President and Chief People Office, Nathalie Scardino, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/building-the-human-agent-workforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">explains<\/a>, \u201cEverything we thought about how organizations operate is now antiquated as we design for human and agents working together. \u2026 Agents are not about replacing people, they are about releasing us from the routine, the bureaucracy, the noise \u2014 and augmenting human productivity, creativity, and purpose.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>The 4R framework reflects a broader philosophy of keeping humans at the center of the AI revolution. Salesforce\u2019s investments in <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/09\/16\/ai-education-grants-dreamforce-24\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI literacy<\/a> through <a href=\"https:\/\/trailhead.salesforce.com\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Trailhead<\/a>, <a href=\"https:\/\/trailhead.salesforce.com\/agentblazer\" target=\"_blank\" rel=\"noreferrer noopener\">Agentblazer certification programs<\/a>, and initiatives like <a href=\"https:\/\/www.salesforce.com\/news\/stories\/career-connect-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Career Connect\u200c<\/a> \u2014 \u200can AI-powered internal talent marketplace\u200c \u2014 \u200care all concrete steps toward ensuring that AI benefits workers rather than just displacing them.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92474\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/enterprise-digital-twin\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Option-2.png?w=1024\" class=\"content-card__image\" alt=\"Headshot images of Mick Costigan and Marc Escobosa, VPs of Salesforce Futures.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Option-2.png 5000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Option-2.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Option-2.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Option-2.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Option-2.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Option-2.png?w=2048&amp;h=1152 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Option-2.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Option-2.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Option-2.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Option-2.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Option-2.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Option-2.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Option-2.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Option-2.png?w=1218&amp;h=685 1218w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/enterprise-digital-twin\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tDigital Twins Move from the Asset to the Enterprise\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"91164\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/how-agents-can-reshape-modern-enterprise\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Beyond-the-Org-Chart_-How-AI-Agents-Could-Finally-Reshape-the-Modern-Enterprise.png?w=1024\" class=\"content-card__image\" alt=\"How AI Agents Can Reshape the Modern Enterprise\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Beyond-the-Org-Chart_-How-AI-Agents-Could-Finally-Reshape-the-Modern-Enterprise.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Beyond-the-Org-Chart_-How-AI-Agents-Could-Finally-Reshape-the-Modern-Enterprise.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Beyond-the-Org-Chart_-How-AI-Agents-Could-Finally-Reshape-the-Modern-Enterprise.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Beyond-the-Org-Chart_-How-AI-Agents-Could-Finally-Reshape-the-Modern-Enterprise.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Beyond-the-Org-Chart_-How-AI-Agents-Could-Finally-Reshape-the-Modern-Enterprise.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Beyond-the-Org-Chart_-How-AI-Agents-Could-Finally-Reshape-the-Modern-Enterprise.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Beyond-the-Org-Chart_-How-AI-Agents-Could-Finally-Reshape-the-Modern-Enterprise.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Beyond-the-Org-Chart_-How-AI-Agents-Could-Finally-Reshape-the-Modern-Enterprise.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Beyond-the-Org-Chart_-How-AI-Agents-Could-Finally-Reshape-the-Modern-Enterprise.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Beyond-the-Org-Chart_-How-AI-Agents-Could-Finally-Reshape-the-Modern-Enterprise.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/how-agents-can-reshape-modern-enterprise\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tBeyond the Org Chart: How AI Agents Could Finally Reshape the Modern Enterprise\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t7 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/89245\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p>Multi-stakeholder efforts to anticipate and protect against harm and to maximize opportunities remain essential. Salesforce participates in the <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-regulation\/\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. National AI Advisory Committee<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/nist-ai-consortium\/\" target=\"_blank\" rel=\"noreferrer noopener\">National Institute of Standards and Technology<\/a>, and Singapore&#8217;s Advisory Council on the Ethical Use of AI and Data, for example. Governments have an important role to play in designing programs that broaden access to new technologies, from <a href=\"https:\/\/news.asu.edu\/20220929-arizona-impact-346m-investment-asu-help-create-reliable-internet-access-and-training-region\" target=\"_blank\" rel=\"noreferrer noopener\">ASU\u2019s $34.6 million digital equity initiative<\/a> to the <a href=\"https:\/\/www.cmu.edu\/block-center\/responsible-ai\/commonwealth-project-page.html\" target=\"_blank\" rel=\"noreferrer noopener\">responsible AI partnership<\/a> between the Block Center at Carnegie Mellon and the state of Pennsylvania, to the EU&#8217;s <a href=\"https:\/\/digital-skills-jobs.europa.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Skills and Jobs Platform<\/a> supporting digital upskilling across Europe, to Singapore\u2019s <a href=\"https:\/\/www.smartnation.gov.sg\/\" target=\"_blank\" rel=\"noreferrer noopener\">national AI strategy<\/a>.<\/p>\n\n\n\n<p>As Salesforce and other tech companies deploy agents at scale, we have a responsibility to pay attention to the impact this new technology has on humans, workforces, and communities. We\u2019ll not only learn what agents are capable of and how humans and agents best collaborate but also learn about agents&#8217; limitations. Widespread adoption of agents will reveal unintended consequences, second-order effects, and surprising use cases we might not have even imagined.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>As Salesforce and other tech companies deploy agents at scale, we have a responsibility to pay attention to the impact this new technology has on humans, workforces, and communities.<\/p>\n<cite>Mick Costigan, VP of Salesforce Futures<\/cite><\/blockquote>\n\n\n\n<p>Active engagement matters more than ever. As Marc Benioff <a href=\"https:\/\/www.ft.com\/content\/3db52a71-7660-405d-9e5e-42a97d2d64ca\" target=\"_blank\" rel=\"noreferrer noopener\">warns<\/a>, \u201cIf we accept the idea that AI will take our place, we begin to write ourselves out of the future \u2014 passengers in a rocket we no longer steer. But if we choose to guide and partner with it, then we can unlock a new era of human potential.\u201d Businesses must learn rapidly and share their insights far and wide so that all stakeholders \u2014 policymakers and educational institutions included \u2014 can make better decisions about workforce impact.&nbsp;<\/p>\n\n\n\n<p>We know AI will set off yet another wave of creative destruction. We don\u2019t know how exactly this wave will crash or where the balance will fall between jobs created and lost, but the lessons of the past suggest we may well be surprised on the upside. With clearer thinking and more engagement, we can move beyond both pessimistic proclamations and techno-optimistic boosterism, rebalance the conversation, and recover our agency. This is the best way to a future of AI and humans working together.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"89268-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"628\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdNNbaH3RNnPCOKLp3-JOIbRI-DnNppbO-whqRY2NNkGK4g_Q7J-WwRkCeA0gledkhHqqp-5ZvrYqkoL6XwtG2ss6fA2HEtkn2v5VuwE9WGA_XAg1q55kTqzMlBpdDvO_56vTrKbg.jpg?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-89268\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdNNbaH3RNnPCOKLp3-JOIbRI-DnNppbO-whqRY2NNkGK4g_Q7J-WwRkCeA0gledkhHqqp-5ZvrYqkoL6XwtG2ss6fA2HEtkn2v5VuwE9WGA_XAg1q55kTqzMlBpdDvO_56vTrKbg.jpg 898w, 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https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdNNbaH3RNnPCOKLp3-JOIbRI-DnNppbO-whqRY2NNkGK4g_Q7J-WwRkCeA0gledkhHqqp-5ZvrYqkoL6XwtG2ss6fA2HEtkn2v5VuwE9WGA_XAg1q55kTqzMlBpdDvO_56vTrKbg.jpg?w=678&amp;h=474 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdNNbaH3RNnPCOKLp3-JOIbRI-DnNppbO-whqRY2NNkGK4g_Q7J-WwRkCeA0gledkhHqqp-5ZvrYqkoL6XwtG2ss6fA2HEtkn2v5VuwE9WGA_XAg1q55kTqzMlBpdDvO_56vTrKbg.jpg?w=150&amp;h=105 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdNNbaH3RNnPCOKLp3-JOIbRI-DnNppbO-whqRY2NNkGK4g_Q7J-WwRkCeA0gledkhHqqp-5ZvrYqkoL6XwtG2ss6fA2HEtkn2v5VuwE9WGA_XAg1q55kTqzMlBpdDvO_56vTrKbg.jpg?w=276&amp;h=193 276w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><\/a><\/figure>\n<div id=\"89268-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"628\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdNNbaH3RNnPCOKLp3-JOIbRI-DnNppbO-whqRY2NNkGK4g_Q7J-WwRkCeA0gledkhHqqp-5ZvrYqkoL6XwtG2ss6fA2HEtkn2v5VuwE9WGA_XAg1q55kTqzMlBpdDvO_56vTrKbg.jpg?strip=all&#038;quality=95\" alt=\"\" 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264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdNNbaH3RNnPCOKLp3-JOIbRI-DnNppbO-whqRY2NNkGK4g_Q7J-WwRkCeA0gledkhHqqp-5ZvrYqkoL6XwtG2ss6fA2HEtkn2v5VuwE9WGA_XAg1q55kTqzMlBpdDvO_56vTrKbg.jpg?w=500&amp;h=350 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdNNbaH3RNnPCOKLp3-JOIbRI-DnNppbO-whqRY2NNkGK4g_Q7J-WwRkCeA0gledkhHqqp-5ZvrYqkoL6XwtG2ss6fA2HEtkn2v5VuwE9WGA_XAg1q55kTqzMlBpdDvO_56vTrKbg.jpg?w=678&amp;h=474 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdNNbaH3RNnPCOKLp3-JOIbRI-DnNppbO-whqRY2NNkGK4g_Q7J-WwRkCeA0gledkhHqqp-5ZvrYqkoL6XwtG2ss6fA2HEtkn2v5VuwE9WGA_XAg1q55kTqzMlBpdDvO_56vTrKbg.jpg?w=150&amp;h=105 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/08\/AD_4nXdNNbaH3RNnPCOKLp3-JOIbRI-DnNppbO-whqRY2NNkGK4g_Q7J-WwRkCeA0gledkhHqqp-5ZvrYqkoL6XwtG2ss6fA2HEtkn2v5VuwE9WGA_XAg1q55kTqzMlBpdDvO_56vTrKbg.jpg?w=276&amp;h=193 276w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information\"><strong>More information:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read more insights from the <a href=\"https:\/\/www.salesforce.com\/news\/collections\/futures\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Futures team<\/a><\/li>\n\n\n\n<li>Read more on <a href=\"https:\/\/www.salesforce.com\/news\/stories\/inventing-future-of-ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">how Agentforce is inventing the future of agents<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Salesforce-Futures-Magazine-Q1-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">personal AI agents<\/a><\/li>\n\n\n\n<li>Peek into the <a href=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Salesforce-Futures-Magazine-Q2-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">future of AI-human collaboration<\/a> at work<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><sup>1<\/sup> Goolsbee, Austan. &#8220;Remarks on Productivity Growth and Monetary Policy.&#8221; <em>Federal Reserve Bank of Chicago<\/em>, 28 Feb. 2025, <a href=\"http:\/\/www.chicagofed.org\/publications\/speeches\/2025\/feb-28-siepr-economic-summit\" target=\"_blank\" rel=\"noreferrer noopener\">www.chicagofed.org\/publications\/speeches\/2025\/feb-28-siepr-economic-summit<\/a>.<br><sup>2<\/sup>&nbsp;Peng, Sida, et al. &#8220;The Impact of AI on Developer Productivity: Evidence from GitHub Copilot.&#8221; <em>arXiv preprint<\/em> arXiv:2302.06590, 13 Feb. 2023, <a href=\"https:\/\/arxiv.org\/abs\/2302.06590\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/arxiv.org\/abs\/2302.06590<\/a>.<br><sup>3<\/sup> Autor, David, et al. &#8220;New Frontiers: The Origins and Content of New Work, 1940\u20132018.&#8221; <em>The Quarterly Journal of Economics<\/em>, vol. 139, no. 3, 2024, pp. 1399-1465, <a href=\"https:\/\/doi.org\/10.1093\/qje\/qjae008\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/doi.org\/10.1093\/qje\/qjae008<\/a>.<br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways In May 2025, Anthropic founder and CEO Dario Amodei predicted AI could wipe out half of entry-level white collar jobs and spike unemployment by up to 20% over the next five years. In June, AI luminary Geoffrey Hinton warned that AI is different from previous technologies in its ability to replace all but [&hellip;]<\/p>\n","protected":false},"author":745,"featured_media":89247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1730],"sf_theme":[21184],"sf_topic":[20528,21187,1732],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[20450,21200],"sf_visibility":[],"coauthors":[20446],"class_list":["post-89245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-feature-stories","sf_theme-agentic-ai","sf_topic-agents","sf_topic-ai","sf_topic-future-of-work","sf_location-global","sf_collection-futures","sf_collection-fy26-q3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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