{"id":89451,"date":"2025-09-09T05:00:00","date_gmt":"2025-09-09T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=89451"},"modified":"2025-10-29T09:53:14","modified_gmt":"2025-10-29T16:53:14","slug":"consumer-goods-report-announcement-2025","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/consumer-goods-report-announcement-2025\/","title":{"rendered":"Consumer Goods Leaders: AI Top Priority as 57% Expect Increased Instability"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-shadow-box is-style-takeaways\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-471ecb11ca02c2e7ea813f9dd3857484\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consumer goods companies view AI as a way to help compete in a time of economic uncertainty and changing technology. They cite AI as both their primary challenge and opportunity for driving growth and efficiency. <\/li>\n\n\n\n<li>Autonomous agents, leaders say, will soon be indispensable, enabling consumer goods companies to enhance revenue growth, aid employees with creative work, and drive sales via personalized promotions to customers.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>2025 is proving to be one of the toughest years for consumer goods companies, according to Salesforce\u2019s new <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/consumer-goods-insights-report\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Consumer Goods Industry Insights Report<\/em><\/a>. Weak consumer confidence, increasingly complex routes to market, softening returns from traditional revenue boosting strategies, and macroeconomic changes all threaten to squeeze margins. Perhaps unsurprisingly, more than half of consumer goods (CG) leaders (54%) say profitable growth will be tougher to achieve this year.<\/p>\n\n\n\n<p>In response, leaders are betting big on AI. Nearly 9 in 10 believe <a href=\"https:\/\/www.salesforce.com\/agentforce\/ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a> \u2014 a type of <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/?d=cta-body-promo-8 attached\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a> that can act autonomously without human oversight \u2014 will be essential to compete within two years, and 88% expect them to directly boost sales.<\/p>\n\n\n\n<p>&#8220;Embracing an AI-first world means reimagining an enterprise where humans and intelligent agents don&#8217;t just coexist, they collaborate,&#8221; said Athina Kanioura, Chief Strategy and Transformation Officer at PepsiCo. &#8220;With Agentforce, rich data is enabling better decision-making and efficiency across our organization, paving the way for a more resilient future-ready enterprise.&#8221;<\/p>\n\n\n\n<p><strong>Economic policy shifts impact CG leaders \u2014 price hikes a last resort <\/strong><strong><em>thus far<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Of the many forces weighing on margins, nearly all CG leaders (98%) cite exposure to economic policy shifts, such as tariffs, which are impacting sourcing, operations, and margins.<\/li>\n\n\n\n<li>In response, companies are adjusting sourcing strategies, repackaging products, or relocating operations. Passing costs on to consumers remains a last resort, though intensifying margin pressures may soon leave companies little choice.&nbsp;<\/li>\n\n\n\n<li>&#8220;AI&#8217;s ability to accelerate and augment our efforts is crucial amid change,&#8221; said Michelle Grant, Director RCG Insights at Salesforce. &#8220;Whether companies are adjusting sourcing strategies, negotiating with suppliers, or absorbing additional costs, AI can analyze demand patterns to optimize which products to prioritize, guide field teams on retail execution strategies, and predict demand more accurately so brands make smarter decisions across all these tactics.&#8221;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-full prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"89470-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?strip=all&#038;quality=95\" alt=\"Chart comparing top tactics in response to economic policy shifts.\" class=\"wp-image-89470\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png 1920w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n<div id=\"89470-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-full prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?strip=all&#038;quality=95\" alt=\"Chart comparing top tactics in response to economic policy shifts.\" class=\"wp-image-89470\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png 1920w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image4.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p><strong>CG leaders turn to AI \u2014 including AI agents \u2014 for growth, efficiency, and innovation&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Even amid external pressures, CG leaders are most focused on AI, citing it as both their #1 challenge and #1 opportunity this year.<\/li>\n\n\n\n<li>Leaders expect <a href=\"https:\/\/www.salesforce.com\/agentforce\/autonomous-agents\/?d=cta-body-promo-8 attached\" target=\"_blank\" rel=\"noreferrer noopener\">autonomous agents<\/a> to be indispensable by 2027:\n<ul class=\"wp-block-list\">\n<li>89% of CG leaders believe AI agents will be essential to compete within two years.<\/li>\n\n\n\n<li>90% expect their companies to increasingly invest in AI agents.<\/li>\n\n\n\n<li>88% of CG leaders believe AI agents will help their company increase sales.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Beyond revenue growth, CG leaders expect AI agents to help with creative work, too \u2014 from <a href=\"https:\/\/www.salesforce.com\/consumer-goods\/trade-promotion-management-software\/trade-promotion-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">trade promotion creation and optimization<\/a> to new product development \u2014 positioning AI as a profitability <em>and<\/em> innovation engine.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"89455-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=1024\" alt=\"Graphic listing top opportunities and top challenges for consumer goods leaders.\" class=\"wp-image-89455\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png 1600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"89455-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=1024\" alt=\"Graphic listing top opportunities and top challenges for consumer goods leaders.\" class=\"wp-image-89455\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png 1600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_d3bbfb.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p><strong>Traditional trade promotion profitability plateaus, but AI-driven personalization is a bright spot&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trade promotions are one of the biggest expenses in consumer goods, yet less than half (46%) deliver a positive ROI \u2014 a figure that hasn\u2019t budged in years.<\/li>\n\n\n\n<li>While vital for competing in-store and driving sales, the steep cost of <a href=\"https:\/\/www.salesforce.com\/consumer-goods\/trade-promotion-management-software\/guide\/?d=cta-body-promo-8 attached\" target=\"_blank\" rel=\"noreferrer noopener\">trade promotions<\/a> and uneven returns suggest traditional tactics may have hit their limits.<\/li>\n\n\n\n<li>Newer tactics, like AI- and data-driven personalized offers, deliver the strongest results of any trade promotion tactic, outperforming loyalty programs by nearly 20 percentage points.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"89454-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=1024\" alt=\"Pie chart showing AI and data drive the most effective trade promotions, with 46% experiencing positive ROI for trade promotion spend. \" class=\"wp-image-89454\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png 1600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"89454-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=1024\" alt=\"Pie chart showing AI and data drive the most effective trade promotions, with 46% experiencing positive ROI for trade promotion spend. \" class=\"wp-image-89454\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png 1600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92858\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/ai-foundry-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce Launches AI Foundry to Accelerate Enterprise AI\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-AI-Research-Launches-AI-Foundry-a-New-Initiative-to-Accelerate-System-Level-Enterprise-AI.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/ai-foundry-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce AI Research Launches AI Foundry to Accelerate System-Level Enterprise AI\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92303\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/state-of-marketing-2026\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/AI-Rewrites-Marketing-Rules-75-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png?w=1024\" class=\"content-card__image\" alt=\"75% of Marketers Have Adopted AI Yet Still Use It To Send One-Way, Generic Campaigns\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/AI-Rewrites-Marketing-Rules-75-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/AI-Rewrites-Marketing-Rules-75-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/AI-Rewrites-Marketing-Rules-75-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/AI-Rewrites-Marketing-Rules-75-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/AI-Rewrites-Marketing-Rules-75-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/AI-Rewrites-Marketing-Rules-75-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/AI-Rewrites-Marketing-Rules-75-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/AI-Rewrites-Marketing-Rules-75-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/AI-Rewrites-Marketing-Rules-75-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/AI-Rewrites-Marketing-Rules-75-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/state-of-marketing-2026\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t75% of Marketers Have Adopted AI, Yet Still Use It to Send Generic Campaigns\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/89451\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>With <\/strong><a href=\"https:\/\/www.salesforce.com\/commerce\/direct-to-consumer\/guide\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Direct-To-Consumer<\/strong><\/a><strong> (DTC) and loyalty growth slowing, leaders are investing more in personalized digital offers and social media spend<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>After years of chasing growth through DTC channels and loyalty programs, consumer goods leaders find those levers reaching a ceiling.\n<ul class=\"wp-block-list\">\n<li>54% of CG leaders say it&#8217;s harder than ever to maintain consumer loyalty, with <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noreferrer noopener\">74% of consumers switching brands<\/a> in the past year.&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>As customer journeys splinter across more channels than ever, brands are turning to personalization, social media, and AI to better connect with customers wherever they are.\n<ul class=\"wp-block-list\">\n<li>Companies are boosting spend across social (73%) and digital ads (67%), signaling a broader push to meet consumers where they are to drive growth.<\/li>\n\n\n\n<li>70% of leaders are investing more in personalization.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"89456-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=1024\" alt=\" Graphic showing percentage of retail businesses from DTC channels from 2023 to 2025, and brands with proprietary loyalty programs from 2023 to 2025.\" class=\"wp-image-89456\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png 1600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"89456-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=1024\" alt=\" Graphic showing percentage of retail businesses from DTC channels from 2023 to 2025, and brands with proprietary loyalty programs from 2023 to 2025.\" class=\"wp-image-89456\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png 1600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/09\/image_7ee44d.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>\u201cIn 2025, price hikes, blanket promotions, and standard assortments can\u2019t guarantee growth. Winning now means precision: using data, strategic trade promotions, and agentic AI to turn every step from the factory to the shopper into a revenue generating opportunity,\u201d said Grant.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-explore-further\"><strong>Explore further:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read the full <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/consumer-goods-insights-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer Goods Industry Insights Report<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/consumer-goods\/cloud\/?d=cta-body-promo-8 attached\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Consumer Goods Cloud<\/a><\/li>\n\n\n\n<li>Find more insights on the <a href=\"https:\/\/www.salesforce.com\/news\/stat-library\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Stat Library<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-methodology\"><strong>Methodology<\/strong><\/h4>\n\n\n\n<p>Data is from a double-anonymous survey of 2,400 consumer goods industry decision makers in Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, France, Spain, United Kingdom, and the United States. The survey was conducted from May 1 to June 12, 2025. All respondents are third-party panelists. Additional information can be found in the report.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways 2025 is proving to be one of the toughest years for consumer goods companies, according to Salesforce\u2019s new Consumer Goods Industry Insights Report. Weak consumer confidence, increasingly complex routes to market, softening returns from traditional revenue boosting strategies, and macroeconomic changes all threaten to squeeze margins. Perhaps unsurprisingly, more than half of consumer [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":89467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[21184],"sf_topic":[20528,21187,1746,1726],"sf_product":[],"sf_industry":[1749],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[21200,2395],"sf_visibility":[],"coauthors":[],"class_list":["post-89451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-agentic-ai","sf_topic-agents","sf_topic-ai","sf_topic-commerce","sf_topic-digital-transformation","sf_industry-consumer-goods","sf_location-global","sf_collection-fy26-q3","sf_collection-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Consumer Goods Industry Insights Report Announcement 2025 - Salesforce<\/title>\n<meta name=\"description\" content=\"Key Takeaways Consumer goods companies view AI as a way to help compete in a time of economic uncertainty and changing technology. They cite AI as both\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/consumer-goods-report-announcement-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer Goods Leaders: AI Top Priority as 57% Expect Increased Instability\" \/>\n<meta property=\"og:description\" content=\"Key Takeaways Consumer goods companies view AI as a way to help compete in a time of economic uncertainty and changing technology. 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