{"id":89773,"date":"2025-09-25T06:00:00","date_gmt":"2025-09-25T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=89773"},"modified":"2025-09-29T07:46:46","modified_gmt":"2025-09-29T14:46:46","slug":"life-sciences-cloud-for-customer-engagement-availability","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/life-sciences-cloud-for-customer-engagement-availability\/","title":{"rendered":"From Burnout to Breakthroughs: Agentforce Redefines Life Sciences Customer Engagement; Fidia, Pfizer Sign On as Early Adopters"},"content":{"rendered":"\n

Editor’s Note: This article was updated on September 29, 2025 to include Pfizer perspective.<\/em><\/p>\n\n\n\n

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Built on Salesforce\u2019s trusted platform, Life Sciences Cloud introduces an out-of-the-box, agent-first application to unify teams on the complex clinical-to-commercial journey and accelerate patient access to life-enhancing therapies, at scale<\/em><\/p>\n\n\n\n

Life Sciences Cloud for Customer Engagement provides a consumer-grade mobile experience with enterprise-grade security, making it easier to capture the attention of busy healthcare professionals and provide essential treatment information to help improve the quality of care<\/em><\/p>\n\n\n\n

Fidia<\/em><\/strong> and Pfizer<\/strong> will use <\/em>Life Sciences Cloud<\/em><\/a> to connect end-to-end engagement and get therapies to market faster, from trials and medical affairs to sampling and benefits verification<\/em><\/p>\n\n\n\n

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Salesforce today announced the availability of Life Sciences Cloud for Customer Engagement<\/strong><\/a>, extending the Life Sciences Cloud<\/a> portfolio with a new agent-first solution that revolutionizes the way life sciences companies interact with healthcare professionals (HCPs). The new module aims to solve a critical industry challenge: Burnt-out physicians have 75%<\/a> more information per drug to parse through than a decade ago, but barely a third<\/a> of HCPs feel their needs are being met and continue to cite feeling spammed<\/a> by pharmaceutical and medical device organizations. Amid rising scrutiny<\/a> and pipeline pressures<\/a>, Life Sciences Cloud employs digital labor<\/a> to cut through the noise, drive meaningful engagement, and help close care gaps.   <\/p>\n\n\n\n

Whether it\u2019s sales, marketing, and reimbursement teams or medical sciences liaisons (MSLs) and screening investigators, Life Sciences Cloud creates a cohesive experience across departments. Agentforce<\/a> helps reimagine how drugs and devices are discovered, approved, accessed, and administered, allowing people to focus on the uniquely human aspects of healthcare.<\/p>\n\n\n\n

Built natively on Salesforce’s deeply unified platform, Life Sciences Cloud for Customer Engagement goes beyond traditional CRM<\/a> and delivers a consumer-grade, conversational user experience with enterprise-grade security directly in the flow of work, so reps can make the most of their limited time with overwhelmed practitioners. And with audio-dictated notes, advocacy scoring, radio-like spotlights, and concise account summaries, on-the-go reps can unlock 24\/7 access to vital information to help HCPs best treat their patients. <\/p>\n\n\n\n

Innovation in Action: An Agent-First, Enterprise-Wide Approach<\/h2>\n\n\n\n