{"id":90040,"date":"2025-10-09T08:00:00","date_gmt":"2025-10-09T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=90040"},"modified":"2026-01-16T12:18:55","modified_gmt":"2026-01-16T20:18:55","slug":"dreamforce-2025-live-blog","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/","title":{"rendered":"On-the-Ground Reporting from the World\u2019s Biggest AI Conference"},"content":{"rendered":"\n<p><em>October 16, 2025<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-it-s-all-over-but-the-rideshare-to-the-airport\">It\u2019s All Over But the Rideshare to the Airport<\/h2>\n\n\n\n<p>Dreamforce 2025 is wrapped (except for the inevitable afterparties, new LinkedIn connections, and sore feet). From the conversation between Marc Benioff and Sundar Pichai to the final sessions across Moscone, we&#8217;ve covered a lot of ground \u2014 roughly 15K steps per day per attendee, along with agentic AI, hackathon winners, patient care revolutions, small business strategies, and multiple rock concerts.<\/p>\n\n\n\n<p>So let this last post (which you may well be reading from the back of a car headed to SFO, chafing at the surge pricing) be a refresher for anything you have already forgotten (there were <em>a lot <\/em>of sessions) or anything you missed.&nbsp;<\/p>\n\n\n\n<p>We\u2019re grateful to the attendees and to San Francisco for making this the best Dreamforce yet. And thank you Cyclone Priscilla for leaving the party early.<\/p>\n\n\n\n<p>Safe travels, rest up, and see you next September for Dreamforce 2026.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90656-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"768\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=1024\" alt=\"\" class=\"wp-image-90656\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg 5712w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"90656-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"5712\" height=\"4284\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=1024\" alt=\"\" class=\"wp-image-90656\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg 5712w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0828.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 5712px) 100vw, 5712px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-parting-words\">Parting Words<\/h2>\n\n\n\n<p>Paula Goldman, Salesforce Chief Ethical and Humane Use Officer, argues that the key to trust isn&#8217;t just the technology, but empowering the people who use it with confidence and AI literacy.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/yx5Bt2rgVXaN2aUBGoHsEG.jpg\"  data-uuid=\"yx5Bt2rgVXaN2aUBGoHsEG\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dreamforce-day-3-the-final-countdown\">Dreamforce Day 3, the Final Countdown<\/h2>\n\n\n\n<p>What happens when you put AI to work? Customers shared their perspective on a stroll through <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-city-dreamforce-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce City<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Across industries, our customers are proving what\u2019s possible with agents:<br><br>\u260e\ufe0f Calls resolved in seconds<br>\ud83c\udfeb Students supported before they ask<br>\ud83e\ude7a Doctors freed to focus on care\u2014not paperwork<br><br>It\u2019s not hype. It&#39;s happening. Experience it at <a href=\"https:\/\/twitter.com\/hashtag\/DF25?src=hash&amp;ref_src=twsrc%5Etfw\">#DF25<\/a>: <a href=\"https:\/\/t.co\/PadViHJBtg\">https:\/\/t.co\/PadViHJBtg<\/a> <a href=\"https:\/\/t.co\/a1RsdvbmhP\">pic.twitter.com\/a1RsdvbmhP<\/a><\/p>&mdash; Salesforce (@salesforce) <a href=\"https:\/\/twitter.com\/salesforce\/status\/1978899652817662199?ref_src=twsrc%5Etfw\">October 16, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salesforce-news\">Salesforce News<\/h2>\n\n\n\n<p>Another news-heavy day at Dreamforce as the company announced another high-profile partnership and progress from its Ventures arm.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Salesforce Ventures <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ventures-deploys-ai-fund\/\" target=\"_blank\" rel=\"noreferrer noopener\">announced it has deployed<\/a> over $850 million of its $1 billion AI fund, backing 35 AI-first companies with combined valuations topping $270 billion. The portfolio includes heavy hitters like Anthropic, Cohere, ElevenLabs, and newcomers like fal AI and World Labs. &#8220;We believe AI is the most profound platform shift of our time, and its ripple effects will transform industries we care deeply about,&#8221; said Paul Drews, Managing Partner at Salesforce Ventures.<\/li>\n\n\n\n<li>Salesforce and Google are <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/10\/16\/google-gemini-agentforce-partnership-expansion-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">expanding their partnership<\/a>, bringing Google&#8217;s Gemini models into the Agentforce 360 Platform. The integration introduces hybrid reasoning through Salesforce&#8217;s Atlas Reasoning Engine, combining AI creativity with the reliability of business processes. The partnership also brings Agentforce 360 across Google Workspace \u2014 meaning users can access Salesforce capabilities from Gmail, Meet, Sheets, and more.<\/li>\n<\/ul>\n\n\n\n<p><strong>Two snippets about Slack<\/strong><br>Were you today years old when you heard what SLACK stands for? We were. Slack\u2019s Chief Marketing Officer Ryan Gavin fills us in.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/nUrkEdxERLaHRx7GLqKB4S.jpg\"  data-uuid=\"nUrkEdxERLaHRx7GLqKB4S\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p>And here&#8217;s the news about how Slack just got better.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/WfExZEf6eH51Xd4p4JMGYm.jpg\"  data-uuid=\"WfExZEf6eH51Xd4p4JMGYm\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-session-recaps-and-outtakes-nbsp\"><strong>Session Recaps and Outtakes&nbsp;<\/strong><\/h2>\n\n\n\n<p><strong>Commercially available quantum computing is coming soon, to crypto\u2019s peril. And Google Glass might come back (really).<\/strong><\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 683)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"7000\" height=\"4669\" alt=\"Marc Benioff and Sundar Pichai discuss technology at Dreamforce.\" class=\"wp-block-jetpack-slideshow_image wp-image-90659\" data-id=\"90659\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0457.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0457.jpg 7000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0457.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0457.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0457.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0457.jpg?w=1536&amp;h=1025 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0457.jpg?w=2048&amp;h=1366 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0457.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0457.jpg?w=500&amp;h=334 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0457.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0457.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0457.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0457.jpg?w=1218&amp;h=812 1218w\" sizes=\"(max-width: 7000px) 100vw, 7000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"7000\" height=\"4669\" alt=\"Sundar Pichai, Google and Alphabet CEO\" class=\"wp-block-jetpack-slideshow_image wp-image-90658\" data-id=\"90658\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0172.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0172.jpg 7000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0172.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0172.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0172.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0172.jpg?w=1536&amp;h=1025 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0172.jpg?w=2048&amp;h=1366 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0172.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0172.jpg?w=500&amp;h=334 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0172.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0172.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0172.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251016-JM1_0172.jpg?w=1218&amp;h=812 1218w\" sizes=\"(max-width: 7000px) 100vw, 7000px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>These were two of the predictions Google &amp; Alphabet CEO Sundar Pichai made during a sit-down with Salesforce Chair and CEO Marc Benioff on the final day of Salesforce. The insights from Pichai came fast and furious:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWe are definitely going to have digital superintelligence as a collaborator for all. That is going to be a reality.\u201d<\/li>\n\n\n\n<li>\u201cThe 10 years quantum [computing being widely available likelihood] is real. I&#8217;m very, very bullish and confident on it.\u201d<\/li>\n\n\n\n<li>\u201cThree- to five-year thing, we will have that moment where, from a cryptographic standpoint, we have to adapt to quantum for sure. And that creates a moment of vulnerability for all of these currencies. I think as a society, it&#8217;ll also create an opportunity for people to come and provide new solutions.\u201d&nbsp;<\/li>\n\n\n\n<li>\u201cWe all have to be good stewards of [new technologies]. Technology is going to progress. We should embrace and innovate with it. The benefits are going to be profound, but our responsibility as leaders is to make sure we are leaving the world in a better position for the next generation.\u201d&nbsp;<\/li>\n\n\n\n<li>\u201cThere were many things we worked on where the AI wasn&#8217;t fully there, right? But now that you truly have seamless AI with intuitive interfaces\u2026Google Glass is going to be back, and I think it&#8217;s going to be great. People with real disabilities will be able to communicate again.\u201d<\/li>\n\n\n\n<li>\u201cThese models are really going to be intelligent agents. There are going to be more robust agents. You [Salesforce] want us to be safe, secure, the governance to work, and ultimately, you&#8217;re trying to unlock the data in your enterprise and solve your use cases better than ever before. I think that is the real opportunity we have, and what you&#8217;re doing with Agentforce.<\/li>\n<\/ul>\n\n\n\n<p><strong>Three things you might not have heard about how Salesforce turned itself into an Agentic Enterprise<\/strong><\/p>\n\n\n\n<p>In <em>Salesforce on Salesforce: 5 Agentic Lessons, <\/em>executives shared a framework for other companies to become Agentic Enterprises:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start small and go fast<\/li>\n\n\n\n<li>Test, tune, repeat<\/li>\n\n\n\n<li>The right data is gold<\/li>\n\n\n\n<li>Measure value and impact<\/li>\n\n\n\n<li>Embrace new ways of working<\/li>\n<\/ul>\n\n\n\n<p>But within those lessons were some moments of aha. Here\u2019s a few:<\/p>\n\n\n\n<p><strong>Help portals used to be messy, and now they won\u2019t be: <\/strong>Bernard Slowey, Salesforce SVP of Digital Customer Success, flashed Salesforce\u2019s former customer portal, which offered a dozen or so starting points for customer information treasure hunts. \u201cIt was a good resource \u2013 one of our most visited sites with 60 million visits a year,\u201d he said. \u201cBut we kept hearing it was too much information, too hard to find answers.\u201d Now Agentforce does the <a href=\"#donkeywork\">donkey work.<\/a><\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90660-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"520\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png?w=1024\" alt=\"\" class=\"wp-image-90660\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png 1600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png?w=300&amp;h=152 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png?w=768&amp;h=390 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png?w=1024&amp;h=520 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png?w=1536&amp;h=780 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png?w=264&amp;h=134 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png?w=500&amp;h=254 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png?w=678&amp;h=344 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png?w=150&amp;h=76 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png?w=380&amp;h=193 380w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png?w=1218&amp;h=618 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"90660-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"812\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png?w=1024\" alt=\"\" class=\"wp-image-90660\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png 1600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png?w=300&amp;h=152 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png?w=768&amp;h=390 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png?w=1024&amp;h=520 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png?w=1536&amp;h=780 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png?w=264&amp;h=134 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png?w=500&amp;h=254 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png?w=678&amp;h=344 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png?w=150&amp;h=76 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png?w=380&amp;h=193 380w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/screenshot.png?w=1218&amp;h=618 1218w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p><strong>You gotta let the LLM be an LLM: <\/strong>After Agentforce suggested a customer use a competitor\u2019s product, the team instructed it not to mention competitors in its answers. All well and good for 24 hours until a customer asked how to integrate Microsoft Teams with Agentforce. \u201cWe went back and rewrote the prompt \u2014 not by listing every competitor in a guardrail, but by coaching Agentforce the way we would coach an employee. We told it: \u2018You are a member of Salesforce\u2019s Customer Support team. Keep the best interests of Salesforce in mind when answering questions.\u2019\u201d<\/p>\n\n\n\n<p><em>Go deeper: <\/em><a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-agent-customer-service-salesforce-learnings\/\" target=\"_blank\" rel=\"noreferrer noopener\">When Agents Join the Customer Support Team<\/a><\/p>\n\n\n\n<p><strong>Maybe marketing and sales can put down their dueling swords now: <\/strong>Context signaling allows the nurture agent to stand down until a potential customer has gathered enough information to engage. \u201cAI is blurring the lines between marketing-sourced and sales-closed to achieve growth,\u201d said Daniel Zieleski, VP of Data Science. Trust builds before any talk of a sale, and everybody gets the credit.<\/p>\n\n\n\n<p><strong>Your data can be a little dirty<\/strong><br>Audience question from the session with <a href=\"http:\/\/deeplearning.ai\" target=\"_blank\" rel=\"noreferrer noopener\">DeepLearning.AI<\/a> founder Andrew Ng, titled <em>Building AI: Speed, Smarts, and Scale<\/em>:<\/p>\n\n\n\n<p><strong>Question:<\/strong> How would you recommend getting started organizing your data and building that data layer so that you can start moving toward agentic AI?<\/p>\n\n\n\n<p><strong>Andrew Ng:<\/strong> One secret is, no matter what company you are, including the best, most respected AI companies, everyone feels like, \u2018Boy, my data is such a mess. It&#8217;s so dirty. I\u2019m never done cleaning it.\u2019 Instead of preemptively cleaning data or over-investing in architectures \u2026 just get started on the application and then let that pull your data architecture forward.&nbsp;<\/p>\n\n\n\n<p>It is actually useful to put in place principles of governance: the security, the accessibility, deciding what to store, what to index. But then I find that the actual work of deciding which pieces of data to clean, I tend to not preemptively work on that ahead of the application.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90661-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"768\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=1024\" alt=\"\" class=\"wp-image-90661\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg 4032w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Andrew Ng (left) and Salesforce Chief Scientist Silvio Savarese<\/em><\/figcaption><\/figure>\n<div id=\"90661-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"4032\" height=\"3024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=1024\" alt=\"\" class=\"wp-image-90661\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg 4032w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Andrew-Ng-Silvio-Savarese.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 4032px) 100vw, 4032px\" \/><figcaption class=\"wp-element-caption\"><em>Andrew Ng (left) and Salesforce Chief Scientist Silvio Savarese<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p><strong>Healthcare&#8217;s big shift: from processing patients to co-piloting their journey<\/strong><br>Patient services are no longer just a cost center \u2014 they&#8217;re a strategic capability driving growth through better patient experience. That was the message from experts at ZS, Genentech (Roche), and Amgen during a session on the future of patient care.<\/p>\n\n\n\n<p>The panelists explored how agentic AI and automation act as digital co-workers for case managers, handling routine tasks so humans can focus on high-value patient interactions. But technology alone isn&#8217;t the answer: the future of patient care requires breaking down organizational silos, establishing patient-centric KPIs, and taming &#8220;data chaos&#8221; by owning and integrating information for real business insights.<\/p>\n\n\n\n<p>One critical takeaway? Bring compliance and legal teams into innovation projects from day one, not as an afterthought.<\/p>\n\n\n\n<p><strong>Hackathon champions build an app that never leaves Slack (because why would you?)<\/strong><br>Team Vector Studios took home the top prize at this year&#8217;s Dreamforce Hackathon with an end-to-end creative project management app that lives entirely in Slack. The production company&#8217;s solution uses Agentforce to handle everything from project setup to approvals to analytics \u2014 no tab-switching required.<\/p>\n\n\n\n<p>Judges evaluated teams on user experience, agent capabilities, platform usage, and demo delivery.&nbsp;<\/p>\n\n\n\n<p><strong>Winner:<\/strong> Team Vector Studios \u2014 Creative project management, soup to nuts, all in Slack<\/p>\n\n\n\n<p><strong>Runners-up:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Team ACT \u2014 AI-powered Crisis Response Command Center for disaster relief coordination<\/li>\n\n\n\n<li>Team What I Do? \u2014 ITSM tool that cuts Salesforce troubleshooting time by 90%+<\/li>\n<\/ul>\n\n\n\n<p><strong>Spotlight Awards:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Best Use of Data 360: Team Fleurby<\/li>\n\n\n\n<li>Best Use of Tableau: Team ACT<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 683)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"7000\" height=\"4667\" alt=\"Team Vector Studios poses with the grand prize check for Dreamforce Hackathon.\" class=\"wp-block-jetpack-slideshow_image wp-image-90663\" data-id=\"90663\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204818.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204818.jpg 7000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204818.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204818.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204818.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204818.jpg?w=1536&amp;h=1024 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204818.jpg?w=2048&amp;h=1365 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204818.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204818.jpg?w=500&amp;h=333 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204818.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204818.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204818.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204818.jpg?w=1218&amp;h=812 1218w\" sizes=\"(max-width: 7000px) 100vw, 7000px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Winners celebrate at the Hackathon awards reception<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"7000\" height=\"4667\" alt=\"Team Vector Studios accepts the grand prize check for Dreamforce Hackathon.\" class=\"wp-block-jetpack-slideshow_image wp-image-90662\" data-id=\"90662\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204754.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204754.jpg 7000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204754.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204754.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204754.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204754.jpg?w=1536&amp;h=1024 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204754.jpg?w=2048&amp;h=1365 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204754.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204754.jpg?w=500&amp;h=333 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204754.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204754.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204754.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204754.jpg?w=1218&amp;h=812 1218w\" sizes=\"(max-width: 7000px) 100vw, 7000px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Winners celebrate at the Hackathon awards reception<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"7000\" height=\"4667\" alt=\"Team ACT presents their Hackathon pitch at Dreamforce.\" class=\"wp-block-jetpack-slideshow_image wp-image-90664\" data-id=\"90664\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204678.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204678.jpg 7000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204678.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204678.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204678.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204678.jpg?w=1536&amp;h=1024 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204678.jpg?w=2048&amp;h=1365 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204678.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204678.jpg?w=500&amp;h=333 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204678.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204678.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204678.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204678.jpg?w=1218&amp;h=812 1218w\" sizes=\"(max-width: 7000px) 100vw, 7000px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Winners celebrate at the Hackathon awards reception<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>The SMB secret: no red tape, just AI<\/strong><br>&#8220;For every business that&#8217;s out there, there&#8217;s a finite amount of capital and a finite amount of resources,&#8221; said Camping World CEO Marcus Lemonis at Wednesday&#8217;s <em>SMB &amp; Startup Keynote: Grow Faster with Data and AI Agents<\/em> session. &#8220;You need to augment that with a lot of technology that&#8217;s going to make it bigger.&#8221;<\/p>\n\n\n\n<p>The catch? It has to be technology people can\u200c understand \u2014 tools that empower employees, not replace them.<\/p>\n\n\n\n<p>That&#8217;s where small and mid-sized businesses have an edge, according to Kyle Norton of Owner.com. Smaller teams, like his, can adopt new technology quickly, without the analysis paralysis that bogs down larger organizations.<\/p>\n\n\n\n<p>\u201cThe secret sauce to having such robust implementations that we can move at a pace that is quite unique,\u201d said Norton.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90648-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"768\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg?w=1024\" alt=\"Executives at the SMB and Startup Keynote.\n\" class=\"wp-image-90648\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg 1600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Executives at the SMB and Startup Keynote.<\/em><\/figcaption><\/figure>\n<div id=\"90648-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg?w=1024\" alt=\"Executives at the SMB and Startup Keynote.\n\" class=\"wp-image-90648\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg 1600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/SMB.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\"><em>Executives at the SMB and Startup Keynote.<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p><strong>Lend me your ears<\/strong><\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90649-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"768\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=1024\" alt=\"Image of headphones placed around someone's smart phone to capture session audio.\" class=\"wp-image-90649\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg 5712w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Sessions in the Agentic Theater were broadcast over headphones, making recording difficult \u2014 but not impossible.<\/em><\/figcaption><\/figure>\n<div id=\"90649-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"5712\" height=\"4284\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=1024\" alt=\"Image of headphones placed around someone's smart phone to capture session audio.\" class=\"wp-image-90649\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg 5712w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0084.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 5712px) 100vw, 5712px\" \/><figcaption class=\"wp-element-caption\"><em>Sessions in the Agentic Theater were broadcast over headphones, making recording difficult \u2014 but not impossible.<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p><strong>Support for a quarter-million constituents? No problem, with AI<\/strong><br>The Barcelona City Council\u2019s Municipal Institute of Social Services (IMSS) delivers social care to more than 260,000 people, or \u200cabout 15% of the city\u2019s population. Marta Fab\u00e0 Ortega, Director for Strategy and New Projects at the IMSS, sees this massive (and critical) scope as an opportunity to tap in some extra support \u2014 AI agents.<\/p>\n\n\n\n<p>Fab\u00e0 Ortega sees agents as an equality builder, she told the crowd at Wednesday\u2019s <em>Revolutionizing Public Service with Agentic AI<\/em> keynote: \u201cIt&#8217;s a message to the city, it\u2019s a message of equality, of dignity, and making sure that our most vulnerable citizens are going to benefit first from innovation.\u201d<\/p>\n\n\n\n<p>Jamison Braun, VP Global Public Sector at Salesforce, outlined a four-step plan to help government agencies like IMSS adopt agentic AI:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identify high-impact wins: <\/strong>Focus on outcomes and target specific goals.<\/li>\n\n\n\n<li><strong>Unlock and harmonize data:<\/strong> Build a unified data foundation.<\/li>\n\n\n\n<li><strong>Leverage a unified platform: <\/strong>Bring agents, data, and apps together.<\/li>\n\n\n\n<li><strong>Deploy agents and measure impact: <\/strong>Multiply the impact of your people and track ROI.<\/li>\n<\/ul>\n\n\n\n<p><strong>How Claude became Claude<\/strong><br>At the session <em>AI Agents: Powering the Future Enterprise, <\/em>Anthropic\u2019s Boris Cherny explained that the breakthrough with Claude Code came when the model was given real tools \u2014 and safe limits \u2014 \u200cto act in the world. Within two weeks, 88% of the team became daily users, a signal that trust and usability fuel adoption. Salesforce\u2019s Kaylin Voss summed it up; the future enterprise won\u2019t rely on one \u201csuper-agent,\u201d but on an ecosystem where agents collaborate with each other and humans safely and intelligently.<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay controls loop muted src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Tamar-Bercovici_Live-Blog_Quote-Card.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-behind-the-scenes\"><strong>Behind the Scenes<\/strong><\/h2>\n\n\n\n<p>Hats off to our on-camera talent! Here\u2019s Ashley Alebiosu, Strategic Events Manager at Salesforce anchoring our on-site camera crew.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large is-resized prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90622-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"768\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=1024\" alt=\"\" class=\"wp-image-90622\" style=\"width:543px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg 4032w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"90622-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large is-resized prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"4032\" height=\"3024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=1024\" alt=\"\" class=\"wp-image-90622\" style=\"width:543px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg 4032w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Ashley-Alebiosu-2.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 4032px) 100vw, 4032px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p><strong>Spotted:<\/strong> Attendees build their very own agents in Moscone West with the help of Salesforce\u2019s Forward Deployed Engineers team. Senior Director Product Marketing Vikram Mediratta gets the post-build report.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/YGy7HUTN7urFrgBjiY728H.jpg\"  data-uuid=\"YGy7HUTN7urFrgBjiY728H\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dreamforce-day-3-dawns\"><strong>Dreamforce Day 3 Dawns<\/strong><\/h2>\n\n\n\n<p>Sometimes in life you have to make tough choices. Do you like your milk whole or oat? Do you check out Benson Boone or Metallica? Listen to the <a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df25\/sessioncatalog\/page\/catalog\/session\/1748987532129001hhyG?_ga=2.247920007.1634965211.1760282364-1417551865.1760044051&amp;_gac=1.19670602.1760623263.CjwKCAjwr8LHBhBKEiwAy47uUvNuOsyqttPWyVweu8_9AXLSolJtABiqHroXcG-HmXaO40PtryyUURoCeegQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Conversation with Sundar Pichai and Marc Benioff<\/a> session later today? Or hear from <a href=\"http:\/\/deeplearning.ai\" target=\"_blank\" rel=\"noreferrer noopener\">DeepLearning.ai<\/a>\u2019s Andrew Ng <a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df25\/sessioncatalog\/page\/catalog\/session\/1748987528548001hx8N\" target=\"_blank\" rel=\"noreferrer noopener\">on how to build AI startups<\/a>?<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">If you ever wanted to know what Salesforce is! \ud83e\udd18 <a href=\"https:\/\/t.co\/k8UNyYc8HD\">pic.twitter.com\/k8UNyYc8HD<\/a><\/p>&mdash; Marc Benioff (@Benioff) <a href=\"https:\/\/twitter.com\/Benioff\/status\/1978689274674294956?ref_src=twsrc%5Etfw\">October 16, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90612-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"819\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_6957.jpg?w=819\" alt=\"Benson Boone at Bayfront Park Stage\" class=\"wp-image-90612\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_6957.jpg 1170w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_6957.jpg?w=240&amp;h=300 240w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_6957.jpg?w=768&amp;h=960 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_6957.jpg?w=819&amp;h=1024 819w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_6957.jpg?w=211&amp;h=264 211w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_6957.jpg?w=292&amp;h=365 292w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_6957.jpg?w=678&amp;h=848 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_6957.jpg?w=120&amp;h=150 120w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_6957.jpg?w=154&amp;h=193 154w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Benson Boone at Bayfront Park stage (flip count: 6)<\/em><\/figcaption><\/figure>\n<div id=\"90612-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"1463\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_6957.jpg?w=819\" alt=\"Benson Boone at Bayfront Park Stage\" class=\"wp-image-90612\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_6957.jpg 1170w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_6957.jpg?w=240&amp;h=300 240w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_6957.jpg?w=768&amp;h=960 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_6957.jpg?w=819&amp;h=1024 819w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_6957.jpg?w=211&amp;h=264 211w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_6957.jpg?w=292&amp;h=365 292w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_6957.jpg?w=678&amp;h=848 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_6957.jpg?w=120&amp;h=150 120w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_6957.jpg?w=154&amp;h=193 154w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><figcaption class=\"wp-element-caption\"><em>Benson Boone at Bayfront Park stage (flip count: 6)<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large is-resized prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90613-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"768\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=1024\" alt=\"\" class=\"wp-image-90613\" style=\"width:559px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg 4032w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>&nbsp;Metallica at the Chase Center (flip count: 0). <\/em><\/figcaption><\/figure>\n<div id=\"90613-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large is-resized prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"4032\" height=\"3024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=1024\" alt=\"\" class=\"wp-image-90613\" style=\"width:559px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg 4032w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8958.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 4032px) 100vw, 4032px\" \/><figcaption class=\"wp-element-caption\"><em>&nbsp;Metallica at the Chase Center (flip count: 0). <\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>No FOMO for you, whatever you choose: We&#8217;ll be here covering highlights throughout the day and probably grab one (three?) more coffee(s) before heading home.<\/p>\n\n\n\n<p>If you need a break, brush off your Sicilian Defense opening and play a round of chess. Computers have been beating humans at chess <a href=\"https:\/\/www.ibm.com\/history\/deep-blue\" target=\"_blank\" rel=\"noreferrer noopener\">for a while now<\/a>, but at least we could still pick up a handful of pawns and fling them at the computer screen with our dextrous fingers. Now robots can physically move that knight into a checkmate just as easily as a human can.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" controls src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8938.mov\"><\/video><\/figure>\n\n\n\n<p><strong>Your day-three moment of zen<\/strong><\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90636-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"768\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=1024\" alt=\"\" class=\"wp-image-90636\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg 4032w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Salesforce Tower at sunrise.<\/em><\/figcaption><\/figure>\n<div id=\"90636-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"4032\" height=\"3024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=1024\" alt=\"\" class=\"wp-image-90636\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg 4032w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0824.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 4032px) 100vw, 4032px\" \/><figcaption class=\"wp-element-caption\"><em>Salesforce Tower at sunrise.<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>October 15, 2025<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-breaking-news-at-dreamforce-salesforce-announces-new-fy30-revenue-target-of-60b-10-organic-fy26-fy30-cagr\"><strong>Breaking News: At Dreamforce, Salesforce Announces New FY30 Revenue Target of $60B+, 10% Organic FY26-FY30 CAGR<\/strong><\/h2>\n\n\n\n<p>At this afternoon\u2019s Investor Day presentation, Salesforce President and COFO Robin Washington <a href=\"https:\/\/investor.salesforce.com\/news\/news-details\/2025\/Salesforce-Announces-New-FY30-Revenue-Target-of-60B-10-Organic-FY26-FY30-CAGR\/default.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">announced a new FY30 revenue target of $60 billion<\/a> (excluding any revenue from the pending Informatica acquisition), and 10% organic FY26-30 compound annual growth rate. Six members of the leadership team \u2014 including Salesforce Chair and CEO Marc Benioff \u2014 presented the strategic vision and answered analyst questions.<\/p>\n\n\n\n<p><strong>Here are some highlights:<\/strong><\/p>\n\n\n\n<p>\u201cAs we look out over the next five years, we\u2019re excited about the opportunity that we have to return to double-digit growth,&#8221; said Washington.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large is-resized prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90592-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"768\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=1024\" alt=\"\" class=\"wp-image-90592\" style=\"width:449px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg 4032w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"90592-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large is-resized prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"4032\" height=\"3024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=1024\" alt=\"\" class=\"wp-image-90592\" style=\"width:449px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg 4032w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0028_750aaf.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 4032px) 100vw, 4032px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>\u201cWe want to make sure that we build a platform where probabilistic reasoning lives together with deterministic execution \u2014 the apps, the workflows that we have been building for years,&#8221; said Miguel Milano, President and Chief Revenue Officer. &#8220;People think the LLMs are becoming the new CRM applications and it\u2019s the end of SaaS. Well, just in the last year [LLM companies] tripled their spend in our CRM applications \u2014 sales, services, marketing, Slack, analytics \u2026 It\u2019s not the end of SaaS, it\u2019s a new chapter of SaaS.&#8221; <\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large is-resized prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90588-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"768\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=1024\" alt=\"\" class=\"wp-image-90588\" style=\"width:448px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg 4032w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"90588-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large is-resized prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"4032\" height=\"3024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=1024\" alt=\"\" class=\"wp-image-90588\" style=\"width:448px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg 4032w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0024.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 4032px) 100vw, 4032px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>Steve Fisher, President and Chief Product Officer, said, \u201c[There\u2019s been] a reconceptualization, a reimagination of our entire product suite \u2014 very, very different from where we were a year ago and dramatically different from where we were four years ago \u2026. The data layer, the agentic layer, and all the applications built on top of that platform, all working together seamlessly and synergistically. These are not silos. &#8230; And that\u2019s really to the benefit of our customers and especially their customers because now they can be treated as individuals, and not siloed off by the particular department they happened to talk to. It\u2019s the dream of CRM and now through the data layer and agentic layer, we\u2019re on the verge of being able to deliver those incredible experiences that have been so challenging in the past.<\/p>\n\n\n\n<p>Fisher continued, \u201cUltimately, that\u2019s what we mean by the Agentic Enterprise. Having this agentic layer, powered by data, that infuses all the applications, all the touchpoints, everything the employees are working with, all the engagement that customers have, they\u2019re elevated by agents or engage directly with agents, and it all works seamlessly together. Humans and agents working together to drive customer success. That\u2019s really our core strategy. Our advantage is this all comes together on one platform, putting the customer at the center, deepening trust, elevating employees, building enduring customer relationships.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The key thing for us is, we\u2019re constantly bringing new tech in and adapting it for our customers so they can be successful.<\/p>\n<cite>Marc Benioff, Chair and CEO, Salesforce<\/cite><\/blockquote>\n\n\n\n<p>Marc Benioff, Chair and Chief Executive Officer, said, \u201cLook, technology marches forward. Innovation marches forward. Everything is getting lower cost and easier to use. The show we\u2019re doing this year is not the show we did last year or the year before. \u2026 Go back 23 years ago to the slide deck, it\u2019s not the same show, product line, customers. The key thing for us is, we\u2019re constantly bringing new tech in and adapting it for our customers so they can be successful.&#8221;<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large is-resized prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90590-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"768\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=1024\" alt=\"\" class=\"wp-image-90590\" style=\"width:480px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg 4032w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"90590-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large is-resized prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"4032\" height=\"3024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=1024\" alt=\"\" class=\"wp-image-90590\" style=\"width:480px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg 4032w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_8603.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 4032px) 100vw, 4032px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>Benioff continued, \u201cI think that we want that infrastructure and we want that capability to bring more value to our customers, because we\u2019re going to sell it. We want to be that partner in the companies. We want to help those customers to achieve that value and the promise of this technology.\u201d <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-need-an-end-of-day-robot-smooch\">Need an End-of-Day Robot Smooch?<\/h2>\n\n\n\n<p><em>Mwah <\/em>to you and see you back here tomorrow where we\u2019ll kick off the day with a recap of Marc Benioff&#8217;s conversation with <a href=\"http:\/\/figure.ai\" target=\"_blank\" rel=\"noreferrer noopener\">Figure.AI<\/a> CEO Brett Adcock.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/CSmXgoJL9TpecQt3pko8uy.jpg\"  data-uuid=\"CSmXgoJL9TpecQt3pko8uy\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"187\"\/>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Session Recaps and Outtakes<\/h2>\n\n\n\n<p><strong>Starbucks and LIV Golf Leaders on Shakeups and Turnarounds&nbsp;<\/strong><br>At <em>Leading with Purpose: Starbucks &amp; LIV Golf<\/em> Starbucks CEO Brian Niccol and LIV Golf CEO Scott O\u2019Neil shared surprisingly frank lessons they\u2019re using to engineer turnarounds at their organizations. Moderator Heather Ruden, Salesforce EVP Global Field Marketing, uncovered some tough truths.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lesson 1: Sometimes You Have to Be More Directive Than You Expected<\/strong><br>O&#8217;Neil said he had initially planned to be collaborative and calm when he took the helm at LIV Golf in January. &#8220;My style throughout my career has been much more Knights of the Round Table than king and court. But when you&#8217;re engineering a hard turnaround, that patient, humble approach doesn&#8217;t always cut it. I&#8217;ve had to be more directive than I usually feel comfortable being.&#8221; It seems to be working \u2014 in 10 months LIV has attracted half a billion dollars in sponsorships, up from zero.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lesson 2: Listen \u2026 But Show People the Door When You Need To<\/strong><strong><br><\/strong>Niccol said he has had to shake up the Starbucks leadership team to achieve his objectives for the company. \u201cWhen you decide to go down a path, you want to have listened first. You\u2019ll get a lot of things you\u2019ll have to say no to. Then the job of a leader is to take that information and make a decision and be comfortable moving forward. People who aren\u2019t comfortable, you need to ask them to go somewhere else because it becomes a cancer on your culture.\u201d Niccol\u2019s new leadership team has a long road ahead as it attempts to get \u201cBack to Starbucks\u201d \u2013 meaning back to being the corner coffee shop where every barista knows your name.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90581-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"811\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=1024\" alt=\"Brian Niccol, Scott O'Neil, and Heather Ruden speak at Dreamforce\" class=\"wp-image-90581\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg 3296w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=300&amp;h=237 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=768&amp;h=608 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=1024&amp;h=811 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=1536&amp;h=1216 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=2048&amp;h=1621 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=264&amp;h=209 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=461&amp;h=365 461w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=678&amp;h=537 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=150&amp;h=119 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=244&amp;h=193 244w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=1218&amp;h=964 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>L to R: Brian Niccol, Scott O&#8217;Neil, and Heather Ruden<\/em><\/figcaption><\/figure>\n<div id=\"90581-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"3296\" height=\"2609\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=1024\" alt=\"Brian Niccol, Scott O'Neil, and Heather Ruden speak at Dreamforce\" class=\"wp-image-90581\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg 3296w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=300&amp;h=237 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=768&amp;h=608 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=1024&amp;h=811 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=1536&amp;h=1216 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=2048&amp;h=1621 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=264&amp;h=209 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=461&amp;h=365 461w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=678&amp;h=537 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=150&amp;h=119 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=244&amp;h=193 244w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0097.jpg?w=1218&amp;h=964 1218w\" sizes=\"auto, (max-width: 3296px) 100vw, 3296px\" \/><figcaption class=\"wp-element-caption\"><em>L to R: Brian Niccol, Scott O&#8217;Neil, and Heather Ruden<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p><strong>A 360-Degree View of Agentforce<\/strong><br>In a Wednesday keynote, Salesforce officially unveiled <a href=\"https:\/\/www.salesforce.com\/agentforce\/what-is-new\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce 360 Platform<\/a>, positioning it as the platform for every employee to become an agent builder.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Speakers showed off Agentforce Builder\u2019s easy creation methods, like natural language and dove into Agent Script canvas, a new scripting language for controlling agents. Agent Script combines the flexibility of AI with the rigor of business workflows so that agents perform the exact way you want them to, every time.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/agentforce\/observability\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agent Observability<\/a>, which will be available in November, scores every agent in real time, allowing users to quickly identify the root cause of issues and instantly initiate remediation workflows via Agentforce Grid.<\/li>\n\n\n\n<li>Madhav Thattai, CEO, Salesforce AI, explained that Agentforce deeply indexes unstructured content, turning a company&#8217;s wisdom (that\u2019s data) into actionable context.<\/li>\n\n\n\n<li>Speakers also demonstrated new voice capabilities and success with partners like Williams-Sonoma and its &#8220;Olive&#8221; agent, which can help customers plan, shop for, and execute meals.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90582-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"577\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=1024\" alt=\"\" class=\"wp-image-90582\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png 1650w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=768&amp;h=433 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=1024&amp;h=577 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=1536&amp;h=866 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=500&amp;h=282 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=678&amp;h=382 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=150&amp;h=85 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=342&amp;h=193 342w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=1218&amp;h=687 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Adam Evans, Salesforce AI<\/em><\/figcaption><\/figure>\n<div id=\"90582-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1650\" height=\"930\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=1024\" alt=\"\" class=\"wp-image-90582\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png 1650w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=768&amp;h=433 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=1024&amp;h=577 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=1536&amp;h=866 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=500&amp;h=282 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=678&amp;h=382 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=150&amp;h=85 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=342&amp;h=193 342w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-15-at-10.10.37-AM-1.png?w=1218&amp;h=687 1218w\" sizes=\"auto, (max-width: 1650px) 100vw, 1650px\" \/><figcaption class=\"wp-element-caption\"><em>Adam Evans, Salesforce AI<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p><strong>Not all Heroes Wear Capes<\/strong><strong><br><\/strong>At <em>Agentforce for Financial Services<\/em>, Ben Altom (aka \u201cThe Best Mohawk in Banking,\u201d per Kelly Utley, Senior Director, Product Marketing, Salesforce) had a great way of describing the retail bankers at ABSA, a South African bank. \u201cABSA is really viewing their retail bankers as superheroes. And superheroes don&#8217;t want to be superheroes. A force comes in where that superhero has to step in and save the world. They don&#8217;t know how to do it, but there&#8217;s a guide that helps them along the way. And what ABSA has done to put together their implementation of Agentforce is they are using that agent as the guide to help their heroes.\u201d&nbsp;<\/p>\n\n\n\n<p>Thato Matolong, Chief Information Officer, Personal &amp; Private Bank, ABSA Bank shared the ROI the bank expects to see from one of the agents helping those superheros: 4,000 monthly debit order reversals end to end \u2014 a potential savings of more than $600,000 \u2014 by implementing Agentforce.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90583-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"552\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png?w=1024\" alt=\"\" class=\"wp-image-90583\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png 1798w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png?w=300&amp;h=162 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png?w=768&amp;h=414 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png?w=1024&amp;h=552 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png?w=1536&amp;h=829 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png?w=264&amp;h=142 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png?w=500&amp;h=270 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png?w=678&amp;h=366 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png?w=150&amp;h=81 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png?w=358&amp;h=193 358w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png?w=1218&amp;h=657 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Ben Altom, Distinguished Solution Engineer, Salesforce<\/em><\/figcaption><\/figure>\n<div id=\"90583-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1798\" height=\"970\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png?w=1024\" alt=\"\" class=\"wp-image-90583\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png 1798w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png?w=300&amp;h=162 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png?w=768&amp;h=414 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png?w=1024&amp;h=552 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png?w=1536&amp;h=829 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png?w=264&amp;h=142 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png?w=500&amp;h=270 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png?w=678&amp;h=366 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png?w=150&amp;h=81 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png?w=358&amp;h=193 358w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Financial-Ben-Altom-3.png?w=1218&amp;h=657 1218w\" sizes=\"auto, (max-width: 1798px) 100vw, 1798px\" \/><figcaption class=\"wp-element-caption\"><em>Ben Altom, Distinguished Solution Engineer, Salesforce<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-go-deeper\">Go deeper<\/h2>\n\n\n\n<p><strong>A new voice on the scene<\/strong><br>AI-powered voice assistants are transforming call centers with natural-sounding and cost-effective customer support that makes wait times disappear \u2014 bye bye, dreaded hold music. <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-ai-voice-agents-future\/\" target=\"_blank\" rel=\"noreferrer noopener\">This feature<\/a> reveals how Agentforce Voice uses real-time data to personalize these futuristic interactions for growing customers like Engine.<strong>&nbsp;<\/strong><\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90585-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"768\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=1024\" alt=\"\" class=\"wp-image-90585\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg 4032w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Max Comparetto, Agentforce Product Manager, presents a Voice demo at Dreamforce.<\/em><\/figcaption><\/figure>\n<div id=\"90585-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"4032\" height=\"3024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=1024\" alt=\"\" class=\"wp-image-90585\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg 4032w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Copy-of-Transform-Customer-Engagement-with-Agentforce-Voice-Max-Comparetto-1-1.jpeg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 4032px) 100vw, 4032px\" \/><figcaption class=\"wp-element-caption\"><em>Max Comparetto, Agentforce Product Manager, presents a Voice demo at Dreamforce.<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-agentic-enterprise-has-a-new-address\"><strong>The Agentic Enterprise Has a New Address<\/strong><\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-city-dreamforce-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Take a peek inside.<\/a><\/strong><\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 683)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"7000\" height=\"4669\" alt=\"PepsiCo Agentforce City\" class=\"wp-block-jetpack-slideshow_image wp-image-90515\" data-id=\"90515\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/PepsiCo.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/PepsiCo.jpg 7000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/PepsiCo.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/PepsiCo.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/PepsiCo.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/PepsiCo.jpg?w=1536&amp;h=1025 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/PepsiCo.jpg?w=2048&amp;h=1366 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/PepsiCo.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/PepsiCo.jpg?w=500&amp;h=334 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/PepsiCo.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/PepsiCo.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/PepsiCo.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/PepsiCo.jpg?w=1218&amp;h=812 1218w\" sizes=\"(max-width: 7000px) 100vw, 7000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"7000\" height=\"4669\" alt=\"Pandora Agentforce City\" class=\"wp-block-jetpack-slideshow_image wp-image-90512\" data-id=\"90512\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Pandora_5b7074.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Pandora_5b7074.jpg 7000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Pandora_5b7074.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Pandora_5b7074.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Pandora_5b7074.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Pandora_5b7074.jpg?w=1536&amp;h=1025 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Pandora_5b7074.jpg?w=2048&amp;h=1366 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Pandora_5b7074.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Pandora_5b7074.jpg?w=500&amp;h=334 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Pandora_5b7074.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Pandora_5b7074.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Pandora_5b7074.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Pandora_5b7074.jpg?w=1218&amp;h=812 1218w\" sizes=\"(max-width: 7000px) 100vw, 7000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"7000\" height=\"4669\" alt=\"Equinox Agentforce City\" class=\"wp-block-jetpack-slideshow_image wp-image-90501\" data-id=\"90501\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-JM1_7004.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-JM1_7004.jpg 7000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-JM1_7004.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-JM1_7004.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-JM1_7004.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-JM1_7004.jpg?w=1536&amp;h=1025 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-JM1_7004.jpg?w=2048&amp;h=1366 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-JM1_7004.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-JM1_7004.jpg?w=500&amp;h=334 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-JM1_7004.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-JM1_7004.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-JM1_7004.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-JM1_7004.jpg?w=1218&amp;h=812 1218w\" sizes=\"(max-width: 7000px) 100vw, 7000px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"7000\" height=\"4669\" alt=\"Heathrow Agentforce City\" class=\"wp-block-jetpack-slideshow_image wp-image-90525\" data-id=\"90525\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Heathrow_02d2d9.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Heathrow_02d2d9.jpg 7000w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Heathrow_02d2d9.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Heathrow_02d2d9.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Heathrow_02d2d9.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Heathrow_02d2d9.jpg?w=1536&amp;h=1025 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Heathrow_02d2d9.jpg?w=2048&amp;h=1366 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Heathrow_02d2d9.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Heathrow_02d2d9.jpg?w=500&amp;h=334 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Heathrow_02d2d9.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Heathrow_02d2d9.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Heathrow_02d2d9.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Heathrow_02d2d9.jpg?w=1218&amp;h=812 1218w\" sizes=\"(max-width: 7000px) 100vw, 7000px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>For all the collectors out there, the Pin Hunt is on. Grab a map and navigate through the city to collect all 17 unique Agentforce pins. Winners get the gold (pin). Game on!<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow\" data-effect=\"slide\" style=\"--aspect-ratio:calc(768 \/ 1024)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2583\" height=\"3444\" alt=\"Agentforce City Pin Map\" class=\"wp-block-jetpack-slideshow_image wp-image-90521\" data-id=\"90521\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_City_Pin_Map_and_Pins.jpg?w=768\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_City_Pin_Map_and_Pins.jpg 2583w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_City_Pin_Map_and_Pins.jpg?w=225&amp;h=300 225w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_City_Pin_Map_and_Pins.jpg?w=768&amp;h=1024 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_City_Pin_Map_and_Pins.jpg?w=1152&amp;h=1536 1152w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_City_Pin_Map_and_Pins.jpg?w=1536&amp;h=2048 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_City_Pin_Map_and_Pins.jpg?w=198&amp;h=264 198w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_City_Pin_Map_and_Pins.jpg?w=274&amp;h=365 274w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_City_Pin_Map_and_Pins.jpg?w=678&amp;h=904 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_City_Pin_Map_and_Pins.jpg?w=113&amp;h=150 113w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_City_Pin_Map_and_Pins.jpg?w=145&amp;h=193 145w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_City_Pin_Map_and_Pins.jpg?w=1218&amp;h=1624 1218w\" sizes=\"(max-width: 2583px) 100vw, 2583px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"4032\" alt=\"Agentforce Astro Bottlecap Pin\" class=\"wp-block-jetpack-slideshow_image wp-image-90519\" data-id=\"90519\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_BottleCap_Pin.jpg?w=768\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_BottleCap_Pin.jpg 3024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_BottleCap_Pin.jpg?w=225&amp;h=300 225w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_BottleCap_Pin.jpg?w=768&amp;h=1024 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_BottleCap_Pin.jpg?w=1152&amp;h=1536 1152w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_BottleCap_Pin.jpg?w=1536&amp;h=2048 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_BottleCap_Pin.jpg?w=198&amp;h=264 198w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_BottleCap_Pin.jpg?w=274&amp;h=365 274w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_BottleCap_Pin.jpg?w=678&amp;h=904 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_BottleCap_Pin.jpg?w=113&amp;h=150 113w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_BottleCap_Pin.jpg?w=145&amp;h=193 145w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_BottleCap_Pin.jpg?w=1218&amp;h=1624 1218w\" sizes=\"(max-width: 3024px) 100vw, 3024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"4032\" alt=\"Agentforce Astro Car Keys Pin\" class=\"wp-block-jetpack-slideshow_image wp-image-90518\" data-id=\"90518\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_Key_Pin.jpg?w=768\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_Key_Pin.jpg 3024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_Key_Pin.jpg?w=225&amp;h=300 225w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_Key_Pin.jpg?w=768&amp;h=1024 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_Key_Pin.jpg?w=1152&amp;h=1536 1152w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_Key_Pin.jpg?w=1536&amp;h=2048 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_Key_Pin.jpg?w=198&amp;h=264 198w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_Key_Pin.jpg?w=274&amp;h=365 274w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_Key_Pin.jpg?w=678&amp;h=904 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_Key_Pin.jpg?w=113&amp;h=150 113w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_Key_Pin.jpg?w=145&amp;h=193 145w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentforce_Astro_Key_Pin.jpg?w=1218&amp;h=1624 1218w\" sizes=\"(max-width: 3024px) 100vw, 3024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"4032\" alt=\"Agentic License Plate Pin\" class=\"wp-block-jetpack-slideshow_image wp-image-90520\" data-id=\"90520\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentic_Pin.jpg?w=768\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentic_Pin.jpg 3024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentic_Pin.jpg?w=225&amp;h=300 225w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentic_Pin.jpg?w=768&amp;h=1024 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentic_Pin.jpg?w=1152&amp;h=1536 1152w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentic_Pin.jpg?w=1536&amp;h=2048 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentic_Pin.jpg?w=198&amp;h=264 198w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentic_Pin.jpg?w=274&amp;h=365 274w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentic_Pin.jpg?w=678&amp;h=904 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentic_Pin.jpg?w=113&amp;h=150 113w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentic_Pin.jpg?w=145&amp;h=193 145w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Agentic_Pin.jpg?w=1218&amp;h=1624 1218w\" sizes=\"(max-width: 3024px) 100vw, 3024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"4284\" height=\"5712\" alt=\"Pin collecting at Agentforce City\" class=\"wp-block-jetpack-slideshow_image wp-image-90544\" data-id=\"90544\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Agentcity-Pinhunt-1.jpg?w=768\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Agentcity-Pinhunt-1.jpg 4284w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Agentcity-Pinhunt-1.jpg?w=225&amp;h=300 225w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Agentcity-Pinhunt-1.jpg?w=768&amp;h=1024 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Agentcity-Pinhunt-1.jpg?w=1152&amp;h=1536 1152w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Agentcity-Pinhunt-1.jpg?w=1536&amp;h=2048 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Agentcity-Pinhunt-1.jpg?w=198&amp;h=264 198w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Agentcity-Pinhunt-1.jpg?w=274&amp;h=365 274w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Agentcity-Pinhunt-1.jpg?w=678&amp;h=904 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Agentcity-Pinhunt-1.jpg?w=113&amp;h=150 113w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Agentcity-Pinhunt-1.jpg?w=145&amp;h=193 145w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Agentcity-Pinhunt-1.jpg?w=1218&amp;h=1624 1218w\" sizes=\"(max-width: 4284px) 100vw, 4284px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>For sparkle-seekers, the Pandora booth is a must. The team there is giving out special Dreamforce-edition charms to certain lucky demo-watchers that you can even get engraved (while supplies last, of course). It&#8217;s a <em>dreamy<\/em> way to remember your time here and add a little something special to your collection.<\/p>\n\n\n\n<p>Huge shout-out to UChicago Medicine for taking care of us. That booth\u2019s &#8220;Astro&#8217;s Pharmacy&#8221; is stocked with survival kits: mints, Liquid IV, and other Dreamforce necessaries you need to stay energized and curious. Thank you UChicago Medicine!<\/p>\n\n\n\n<div class=\"wp-block-group is-style-media-wrapping-container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-vocabulary-trailblazers\">Vocabulary Trailblazers<\/h2>\n\n\n\n<figure class=\"wp-block-embed alignright is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/z5LtoUsmT33XP6hccYHJEG.jpg\"  data-uuid=\"z5LtoUsmT33XP6hccYHJEG\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p>Dreamforce is a source of technological innovation, yes, but it\u2019s a source of linguistic innovation, too. Here are the buzzwords and catch-phrases we\u2019re hearing at Moscone.<\/p>\n\n\n\n<p id=\"donkeywork\"><strong>Donkey Work: <\/strong>Michael Dell used this term for repetitive processes that can be automated, freeing humans to do more valuable work. (Well, what the Dell CEO said on stage at the main keynote was that donkey work is \u201ca lot of people emailing, gathering information, writing spreadsheets, running after approvals, basically doing a lot of work that nobody likes.\u201d) Ryan Teeples, CTO at 1-800-Accountant, called back to the term later that day in an interview with the Newsroom team.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>Influencer Pink:<\/strong> We overheard Dreamforce attendees describe the decor of the Content Studio, where creators and influencers can have 1:1s with their sources, as \u201c<a href=\"https:\/\/www.instagram.com\/p\/DPcQrxfDPWO\/\" target=\"_blank\" rel=\"noreferrer noopener\">influencer pink<\/a>.\u201d Judge for yourself!<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"4032\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-90529\" data-id=\"90529\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-2.jpg?w=768\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-2.jpg 3024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-2.jpg?w=225&amp;h=300 225w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-2.jpg?w=768&amp;h=1024 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-2.jpg?w=1152&amp;h=1536 1152w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-2.jpg?w=1536&amp;h=2048 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-2.jpg?w=198&amp;h=264 198w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-2.jpg?w=274&amp;h=365 274w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-2.jpg?w=678&amp;h=904 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-2.jpg?w=113&amp;h=150 113w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-2.jpg?w=145&amp;h=193 145w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-2.jpg?w=1218&amp;h=1624 1218w\" sizes=\"(max-width: 3024px) 100vw, 3024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"4032\" height=\"3024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-90528\" data-id=\"90528\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-1.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-1.jpg 4032w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-1.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-1.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-1.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-1.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-1.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-1.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-1.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-1.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-1.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-1.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-influencer-pink-1.jpg?w=1218&amp;h=914 1218w\" sizes=\"(max-width: 4032px) 100vw, 4032px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Temperature Violation:<\/strong> Used by Jumana Al Hashal, Co-Founder &amp; CEO of <a href=\"http:\/\/voltair.ai\" target=\"_blank\" rel=\"noreferrer noopener\">voltair.ai<\/a>, to describe the temperature fluctuations goods experience during their journey to the consumer, being taken on and off the trucks, getting stuck in traffic, and so on. Berries, she told the crowd, are sensitive to quarter-degree variances in temperature and each temperature violation comes with a reduction in shelf life.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-seen-and-heard\">Seen and Heard<\/h2>\n\n\n\n<p><strong>Roving Rover<br><\/strong>We don\u2019t know what robot dogs want, but we have a guess as to where this pupper<strong> <\/strong>is headed: the humanoid robots session. The theater is likely to be full, but <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/dreamforce_2025\/humanoid-robots-_-ai:-driving-the-new-industrial-future?fromModal=true\" target=\"_blank\" rel=\"noreferrer noopener\">you can watch it online<\/a> at 1:30 p.m.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/bToqUxrdD6zbnuwqrrLvji.jpg\"  data-uuid=\"bToqUxrdD6zbnuwqrrLvji\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p><strong>Slack CEO sees the future<\/strong><br>\u201cOur customers showed us the future,\u201d said Denise Dresser, CEO of Slack, at a panel with Salesforce President &amp; Chief People Officer Nathalie Scardino. \u201cWhat they wanted was an agentic operating system. They wanted this platform to be the place, and it had to be the place, to get all work done. Because AI is showing us that you can&#8217;t just apply AI into siloed applications and siloed processes and really think you&#8217;re going to transform, because you just end up with more siloed chaos.\u201d&nbsp;<\/p>\n\n\n\n<p><strong>Speaking of Slack \u2026 OpenAI Is Very Much a Slack Shop<\/strong><br>\u201cOpenAI started on Slack,\u201d said Brad Lightcap, Chief Operating Officer at Open AI during Tuesday\u2019s keynote. \u201cAnd I think one of the really special things about Slack is it that it moves as fast as the company does. It&#8217;s this really rich picture of all the projects we have going on. It brings all the right people together at exactly the right time, and it allows us to organize and reorganize. It&#8217;s the way modern companies work. And I think open AI is a modern company.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-session-recaps-and-outtakes\">Session Recaps and Outtakes<\/h2>\n\n\n\n<p><strong>Turning Sludge into Gold (and Prizes)<\/strong><br>Barinder Rasode, Chief Executive Officer and Co-Founder, Tersa Earth Innovations, won the Dreampitch competition, taking home $200,000. (It was a profitable session \u2014 two runner-ups got $100,000 each as well). Tersa has developed a process for taking contaminated water from mine tailings and other icky sources, drawing out contaminants like arsenic and cyanide and producing clean water and valuable minerals like gold and lithium.<\/p>\n\n\n\n<p><strong>Agents as (Non-Judgmental) Pitch Coaches<\/strong><strong><br><\/strong>Check out Guy Raz, podcast uber-host, and Salesforce Co-Founder and Slack CTO Parker Harris talking about how Salesforce and Slack use agents to onboard new employees and train salespeople. \u201cThat kind of thing is amazing,\u201d said Harris. \u201cI don\u2019t want you judging me about my pitch as a salesperson. Especially if I\u2019m a new employee, and I want to impress you. But if I\u2019m working with AI, it\u2019s like my private little tutor.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/aWE2k272TmRKqaGwhohnks.jpg\"  data-uuid=\"aWE2k272TmRKqaGwhohnks\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p><strong>Future-Proofing Education with will.i.am and ASU<\/strong><br>On Tuesday, will.i.am, CEO of FYI.AI, and Lev Gonick, CIO of Arizona State University, discussed their \u201cThe Agentic Self\u201d course at ASU. A few takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Don\u2019t Surrender<\/strong><br>will.i.am emphasized the importance of students learning how machines work rather than simply \u201csurrendering\u201d to them. Students, he said, must be able to contribute, dive into technical details, and use technology to solve problems in communities that are often ignored.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An Educational Renaissance<\/strong><br>Gonick views AI as a remarkable opportunity to amplify educational access universally, not just for those with privilege. This push focuses on achieving impact at scale and unleashing human agency everywhere. AI, will.i.am added, is creating a &#8220;new renaissance.&#8221;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It\u2019s a Push-Pull<\/strong><br>will.i.am believes that AI is simultaneously taking jobs and pushing humans to be more loving, collaborative, and fundamentally more human: AIs are reasoning, humans are unreasonable. His long-term goal for the ASU partnership is for students to create companies and new industries that solve ignored problems.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90530-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"768\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg?w=1024\" alt=\"\" class=\"wp-image-90530\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg 1600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"90530-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg?w=1024\" alt=\"\" class=\"wp-image-90530\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg 1600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/3b1ed4d3-b9d0-4966-a0dc-def1d6a8d3bb.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p><strong>Salesforce Asks: Does Your Data Need a Clean Room?<\/strong><br>\u201cWhat if the gap between understanding and acting on our data disappeared? That\u2019s the future Salesforce is going toward,\u201d said Rahul Auradkar, EVP at Salesforce at Tuesday\u2019s<em> Data 360: Activate Trusted Data Everywhere<\/em> session. To make activating data easier than ever, Salesforce has revealed two new Data 360 (formerly Data Cloud) innovations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data Clean Rooms are designed to give companies a way to collaborate safely with partners using shared data.<\/li>\n\n\n\n<li>Intelligent Context enables organizations to extract the right business context using AI, test and tune for accuracy continuously, and apply insights anywhere without clicks.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-found-in-the-wild\">Found in the Wild<\/h2>\n\n\n\n<p><strong>Dreamforce 2030<br><\/strong>Evan Kirstel <a href=\"https:\/\/x.com\/EvanKirstel\/status\/1977777350726090956\" target=\"_blank\" rel=\"noreferrer noopener\">made a Sora video<\/a> of Dreamforce five years from now (complete with digital twin of San Francisco).<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Just teleported to <a href=\"https:\/\/twitter.com\/salesforce?ref_src=twsrc%5Etfw\">@salesforce<\/a> <a href=\"https:\/\/twitter.com\/Dreamforce?ref_src=twsrc%5Etfw\">@Dreamforce<\/a> in 2030 in <a href=\"https:\/\/twitter.com\/hashtag\/SanFrancisco?src=hash&amp;ref_src=twsrc%5Etfw\">#SanFrancisco<\/a> \u2014 and it feels like stepping five years into the future.<br><br>AI agents networking on your behalf, holographic demos, digital twins everywhere, and not a laptop in sight.<br><br>The future of enterprise tech isn\u2019t coming \u2014\u2026 <a href=\"https:\/\/t.co\/j73bn0OruW\">pic.twitter.com\/j73bn0OruW<\/a><\/p>&mdash; Evan Kirstel #B2B #TechFluencer (@EvanKirstel) <a href=\"https:\/\/twitter.com\/EvanKirstel\/status\/1977777350726090956?ref_src=twsrc%5Etfw\">October 13, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><strong>Humans and AI Working Together<\/strong><br>Parker Harris, CTO of Slack and the Co-Founder of Salesforce, joined <a href=\"https:\/\/www.youtube.com\/@Alex.kantrowitz\" target=\"_blank\" rel=\"noreferrer noopener\">Alex Kantrowitz<\/a> on the Big Technology podcast to discuss the <a href=\"https:\/\/www.youtube.com\/watch?v=qZD0Ti2a0xM\" target=\"_blank\" rel=\"noreferrer noopener\">future of software <\/a>in the age of AI.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Will AI Kill Software? \u2014\u00a0With Salesforce Co-Founder Parker Harris\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qZD0Ti2a0xM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group is-style-media-wrapping-container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignright is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/XbSccDZfpMJ5tgruSZnyTe.jpg\"  data-uuid=\"XbSccDZfpMJ5tgruSZnyTe\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-overheard-nbsp\">Overheard&nbsp;<\/h2>\n\n\n\n<p>Catching the SMB and Startup keynote at noon today? Get a head start on some inspiration from Daniel Peter, CTO at Petaluma Creamery. He shared a powerful insight yesterday about how small businesses can use AI to churn out oversized results:<\/p>\n\n\n\n<p>\u201cI think there&#8217;s a lot of potential for small businesses to reinvent themselves with AI, to be able to be competitive, be able to get their margins up because they&#8217;re able to do way more with a small lean team,\u201d he said. \u201cHistorically, [Salesforce] has been built for large enterprises. But it&#8217;s actually pretty easy to scale it down \u2026 So to be small \u2026 but also have something that&#8217;s as reliable as what the large enterprises have \u2026 it&#8217;s worth paying a little more for.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>I think there\u2019s a lot of potential for small businesses to reinvent themselves with AI, to be able to be competitive, be able to get their margins up because they\u2019re able to do way more with a small lean team.<\/p>\n<cite>Daniel Peter, CTO at Petaluma Creamery<\/cite><\/blockquote>\n<\/div><\/div>\n\n\n\n<p>Yesterday we heard another exec, Linda West, VP, Business Automation at Indeed, talk about the power of AI and data together:<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Linda_West_Live-Blog_Quote-Card.mp4\"><\/video><\/figure>\n\n\n\n<p>\u201cSalesforce is not the only agentic solution we have access to, but it is the one that is deeply connected to our data. In order to scale it, that\u2019s essential &#8230; That\u2019s the difference [with] the Salesforce solution, being able to look at what outcomes are you targeting already with your business, and accelerating things that already exist,&#8221; she said.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-captured-dreamforce-before-dawn\">Captured: Dreamforce Before Dawn<\/h2>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90455-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"768\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg?w=1024\" alt=\"\" class=\"wp-image-90455\" style=\"width:597px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em><sub>A look at the campus ahead of day two.<\/sub><\/em><\/figcaption><\/figure>\n<div id=\"90455-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1536\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg?w=1024\" alt=\"\" class=\"wp-image-90455\" style=\"width:597px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_36ad5f.jpeg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><figcaption class=\"wp-element-caption\"><em><sub>A look at the campus ahead of day two.<\/sub><\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/Uw5wLde86eqK2qshWBg95P.jpg\"  data-uuid=\"Uw5wLde86eqK2qshWBg95P\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><figcaption class=\"wp-element-caption\"><em>Attendees enjoy a morning workout before the day begins.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dreamforce-day-2-it-s-all-happening\"><strong>Dreamforce Day <\/strong>2, It&#8217;s All Happening.<\/h2>\n\n\n\n<p>After a packed first day, Dreamforce goers were treated to a <em>gem<\/em> of an unscheduled performance yesterday in the park. (Who doesn\u2019t love a singer-songwriter AND a 90\u2019s throwback?) <\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90599-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"768\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg?w=768\" alt=\"\" class=\"wp-image-90599\" style=\"width:368px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg 3024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg?w=225&amp;h=300 225w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg?w=768&amp;h=1024 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg?w=1152&amp;h=1536 1152w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg?w=1536&amp;h=2048 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg?w=198&amp;h=264 198w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg?w=274&amp;h=365 274w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg?w=678&amp;h=904 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg?w=113&amp;h=150 113w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg?w=145&amp;h=193 145w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg?w=1218&amp;h=1624 1218w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n<div id=\"90599-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"4032\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg?w=768\" alt=\"\" class=\"wp-image-90599\" style=\"width:368px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg 3024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg?w=225&amp;h=300 225w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg?w=768&amp;h=1024 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg?w=1152&amp;h=1536 1152w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg?w=1536&amp;h=2048 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg?w=198&amp;h=264 198w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg?w=274&amp;h=365 274w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg?w=678&amp;h=904 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg?w=113&amp;h=150 113w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg?w=145&amp;h=193 145w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_2660.jpg?w=1218&amp;h=1624 1218w\" sizes=\"auto, (max-width: 3024px) 100vw, 3024px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>And since Dreamforce \ud83c\udfb6 lasts for <em>soooo<\/em> long \u2026 soon you will <em>seeee<\/em>, you were meant to be \ud83c\udfb6 \u2026 watching some robots in action and getting a special tour of Agentforce City, today on the live blog.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90451-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg?w=1024\" alt=\"\" class=\"wp-image-90451\" style=\"width:478px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg?w=1536&amp;h=1025 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg?w=500&amp;h=333 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg?w=1218&amp;h=812 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"90451-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg?w=1024\" alt=\"\" class=\"wp-image-90451\" style=\"width:478px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg?w=1536&amp;h=1025 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg?w=500&amp;h=333 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_7c7e6c.jpeg?w=1218&amp;h=812 1218w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>We\u2019ll also hear from LIV Golf and Starbucks as they spill the tea (tee?) on leading with purpose. Plus, get the hot takes from a top-billed session later today \u2013 Marc Benioff in a fireside chat with Anthropic CEO Dario Amodei.<\/p>\n\n\n\n<p>And oh yeah, Metallica and Benson Boone are performing tonight at the Chase Center. Are you ready to Enter, Sandman, and see some Beautiful Things?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>October 14, 2025<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-agentic-enterprises-explained\"><strong>Agentic Enterprises Explained<\/strong><\/h2>\n\n\n\n<p>Want a better understanding of what it means to be an Agentic Enterprise? Listen to Matthew McConaughey:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Step into the Agentic Enterprise and connect with your customers, employees, operations, and agents in a whole new way.<br><br>We&#39;re \ud83d\udd34LIVE at <a href=\"https:\/\/twitter.com\/hashtag\/DF25?src=hash&amp;ref_src=twsrc%5Etfw\">#DF25<\/a>\u2014watch now: <a href=\"https:\/\/t.co\/vA7lEoVb78\">https:\/\/t.co\/vA7lEoVb78<\/a> <a href=\"https:\/\/t.co\/oGDSDicROI\">pic.twitter.com\/oGDSDicROI<\/a><\/p>&mdash; Salesforce (@salesforce) <a href=\"https:\/\/twitter.com\/salesforce\/status\/1978147279430185093?ref_src=twsrc%5Etfw\">October 14, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-notes-from-the-keynote\">Notes from the Keynote<\/h2>\n\n\n\n<p><strong>A Farewell to Jane Goodall<\/strong><br>At the start of the keynote session, Benioff gave a short tribute to primatologist and anthropologist Jane Goodall, moving on to chide the audience gently for not adopting their local public schools.<br><br>\u201cA couple of weeks ago, one of my closest personal friends died. She&#8217;s been here for the last several years to talk to us about sustainability. Jane was here every year because she believed, as we all believe, that business can be the greatest platform for change \u2026 Twenty six years ago, we put 1% of our equity, our profit, our time, into a 501(c)(3) foundation. (It was easy at the time because we had no equity, profit, or time.) Now we&#8217;ve given away almost a billion dollars. We also have given over $300 million in reskilling training, and $150 million for San Francisco and Oakland public schools. How many of you have already adopted a public school in your neighborhood? Raise your hands. Oh, that\u2019s not enough. Not enough.\u201d<br><br><strong>How to Get AI Systems Right<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h5 class=\"wp-block-heading\" id=\"h-we-believe-that-ai-systems-are-going-to-unlock-potential-for-humanity-at-levels-that-we-today-can-t-even-comprehend-how-does-that-happen-one-we-ve-got-to-integrate-it-with-the-systems-and-tools-that-people-use-two-we-ve-got-to-be-able-to-create-new-experiences-for-people-to-do-more-and-three-it-s-all-got-to-be-trust-based-and-we-ve-got-to-get-that-right\">We believe that AI systems are going to unlock potential for humanity at levels that we today can&#8217;t even comprehend. How does that happen? One: we\u2019ve got to integrate it with the systems and tools that people use. Two: We\u2019ve got to be able to create new experiences for people to do more. And three: It\u2019s all got to be trust-based, and we&#8217;ve got to get that right.<\/h5>\n<cite>Brad Lightcap, COO, Open AI, Dreamforce Main Keynote<\/cite><\/blockquote>\n\n\n\n<p><strong>Crossing the Agentic Divide to Get to the Agentic Enterprise<br><\/strong>In his main keynote, Benioff focused on the agentic divide \u2013 the state where people use AI at home, but enterprises still struggle with adoption. To become truly agentic enterprises, he said, \u201cYou have got to get your data right. You have got to get to more integrated solutions. You have got to get the priorities right. You have to get the governance right.\u201d He mentioned a <a href=\"https:\/\/fortune.com\/2025\/08\/18\/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo\/\" target=\"_blank\" rel=\"noreferrer noopener\">recent MIT study<\/a> that showed that generative AI pilot projects tend to fail. \u201cWe all saw that just making our own models or rolling it ourselves, or DIYing it, isn&#8217;t going to do it. We need to be doing our work at Salesforce for you, and we need to all be on this journey together to get to this Better Place. That in our vision, is the Agentic Enterprise.\u201d<\/p>\n\n\n\n<p>Humans and agents have to drive customer success together, he said, \u201cso that we can get the customer loyalty we want, to get the trust that we want, to get the ability to have a leading organization possible with this technology. We call that the Agentic Enterprise.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/bHLHyQC2omsut8MSz7WwxR.jpg\"  data-uuid=\"bHLHyQC2omsut8MSz7WwxR\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"187\"\/>\n<\/div><\/figure>\n\n\n\n<p><strong>A Full Plate Approach&nbsp;<\/strong><br>Before teeing up five stories of customers\u2019 agentic transformation, Benioff introduced Agentforce 360, the fourth edition of Agentforce, and now the platform that powers everything Salesforce does. It connects employees, operations, customers, and agents, all powered by trusted enterprise data (Data 360, there at the center of the \u201cplate\u201d on the slide). The key is context. \u201cYou don&#8217;t have your data, then you don&#8217;t have your context, you need that deep data integration,\u201d said Benioff. The interface for the platform is Slack \u2014 the surface through which users can access an entire business\u2019s intelligence, data, and processes in natural language in the flow of work. \u201cWe do 11 trillion emails a year in Salesforce, but each of those emails, it&#8217;s a one-way conversation,\u201d continued Benioff. \u201cWhat if they were all two-way conversations? That is a vision for what it would look like when I use Slack. Today, I&#8217;ve got dozens of agents that are helping me to make my Slack environment better, more efficient, renew my customers, sell more effectively. Slack has become an agentic OS. Pretty awesome.\u201d <\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90381-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"575\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png?w=1024\" alt=\"Agentforce 360 Keynote Slide\" class=\"wp-image-90381\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png 1242w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png?w=1024&amp;h=575 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"90381-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1242\" height=\"698\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png?w=1024\" alt=\"Agentforce 360 Keynote Slide\" class=\"wp-image-90381\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png 1242w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png?w=1024&amp;h=575 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-14-at-1.59.48-PM.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1242px) 100vw, 1242px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-focus\"><strong>Customer Focus<\/strong><\/h2>\n\n\n\n<p>In the second half of the Dreamforce Main Keynote, five customers shared their stories of agentic transformation and some advice for other organizations on their agentic journey.<br><br><strong>Michael Dell\u2019s Mentoring Advice for Becoming an Agentic Enterprise<\/strong><\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90397-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=1024\" alt=\"Dell \" class=\"wp-image-90397\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg 4996w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=1536&amp;h=1024 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=2048&amp;h=1365 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=500&amp;h=333 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=1218&amp;h=812 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"90397-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"4996\" height=\"3331\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=1024\" alt=\"Dell \" class=\"wp-image-90397\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg 4996w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=1536&amp;h=1024 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=2048&amp;h=1365 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=500&amp;h=333 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=289&amp;h=193 289w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR204135.jpg?w=1218&amp;h=812 1218w\" sizes=\"auto, (max-width: 4996px) 100vw, 4996px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>\u201cIt&#8217;s really important to understand what the major processes are inside the company. It&#8217;s tempting to sort of say, \u2018Oh, let&#8217;s go do an AI project. Let&#8217;s go do an agentic project.\u2019 We like to start with the things that really move the needle, and there&#8217;s so much opportunity here. Start with the big things. We go through this process of simplifying the process, standardizing it, then reimagining it, and then applying the technology. And that&#8217;s what we&#8217;ve done in supply chain. Ultimately to give more time back to those people that are doing things that are super valuable to us as a company.\u201d<em> \u2014 Michael Dell, Chairman and CEO, Dell Technologies<\/em><\/p>\n\n\n\n<p><strong>PepsiCo\u2019s Plan to Be Agentic AI-First by the End of 2026<\/strong><\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90394-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=1024\" alt=\"PepsiCo\" class=\"wp-image-90394\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg 5663w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=1536&amp;h=1024 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=2048&amp;h=1365 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=500&amp;h=333 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=290&amp;h=193 290w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=1218&amp;h=812 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"90394-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"5663\" height=\"3775\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=1024\" alt=\"PepsiCo\" class=\"wp-image-90394\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg 5663w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=1536&amp;h=1024 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=2048&amp;h=1365 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=500&amp;h=333 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=678&amp;h=452 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=290&amp;h=193 290w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/DF25-SF-251014-MR105653.jpg?w=1218&amp;h=812 1218w\" sizes=\"auto, (max-width: 5663px) 100vw, 5663px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p><br><em><strong>Marc Benioff:<\/strong> <\/em>Athina, what&#8217;s your vision for the future?<\/p>\n\n\n\n<p><strong><em>Athina Kanioura, PepsiCo Chief Strategy and Transformation Officer (after offering Doritos to a few people in the audience):<\/em><\/strong> We want every employee to do what is possible and reach their full potential. That is why we have been working with you \u2014 this whole gamut and spectrum of Salesforce Marketing Cloud, Sales, Service, Field. And of course, as you know very well, through your newest acquisition, connect the system through Slack and maybe even Supply Chain.&nbsp;<\/p>\n\n\n\n<p><strong><em>Benioff:<\/em> <\/strong>It\u2019s Pepsi being a whole agentic enterprise!&nbsp;<\/p>\n\n\n\n<p><em><strong>Kanioura:<\/strong> <\/em>We are the first company that will be agentic AI-first, by the end of 2026, in every part of the business, connecting all operations, connecting all our processes, the way we think of the business and strategize the business, the way we do innovation, commercialization, execution, and making sure that every employee in the company has a sales and growth mindset.<\/p>\n\n\n\n<p><strong>Olive the AI Sous Chef<\/strong><br>This agent went live on the <strong>Williams-Sonoma<\/strong> website this weekend after taking only 30 days to build. It will serve up (!) personalized recipes and tutorials based on products a particular customer has just purchased.<\/p>\n\n\n\n<p><strong>Boxes on the Belt<\/strong><br>\u201cFedEx owns one of the richest logistics intelligence assets on the planet Earth. We have networks that span over 220 countries and territories around the world, which is virtually all of them. We connect 99% of the world&#8217;s GDP, moving more than $2 trillion worth of critical commerce around the world, connecting millions of shippers with hundreds of millions of consumers. So we&#8217;re sitting on a very, very rich data set, two petabytes of data, 100 billion transactions across various applications daily. So we had to have a partner with scale to help us with these challenges. [Salesforce is] that perfect partner, and what you really do, what it boils down to is, every day your tools allow our salespeople to convert more opportunities into closed business, what we call \u2018boxes on the belt,\u2019 in our operations. You make us more productive as an enterprise and much more conversion in our salesforce.\u201d <em>\u2014 Richard Smith, COO of International &amp; CEO of Airline, FedEx<\/em><\/p>\n\n\n\n<p><strong>Gemma the Personal Shopper Agent<br><\/strong>When customers shop online they can miss the personal attention of being in a store. Gemma (powered by Agentforce Commerce) has access to all of a customer\u2019s information and can help them choose a piece of jewelry through a simple conversational interface. Gemma\u2019s voice capabilities, seamlessly integrated with customer context and data, mean that shoppers can also call with questions and requests.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-spending-on-ai-is-increasing-nbsp\"><strong>Spending on AI Is Increasing<\/strong>&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>82% of companies are increasing their spending on AI.<\/li>\n\n\n\n<li>86% of companies report that humans and AI are working together to serve customers.<\/li>\n\n\n\n<li>AI agents will be largely autonomous and are expected to resolve 60% of customer issues by 2029 \u2013 nearly double today\u2019s rate.&nbsp;<\/li>\n\n\n\n<li>38% of companies are replacing traditional Interactive Voice Response systems with AI triage agents<\/li>\n\n\n\n<li>83% of organizations see value in a unified platform combining CRM, AI agents, and analytics.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2014 Heard at 2030 Contact Centers: Analyst Insight on Service\u2019s Future<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marc-benioff-speaks-with-journalists\">Marc Benioff Speaks with Journalists<\/h2>\n\n\n\n<p>After his keynote address, Salesforce Chair and CEO Marc Benioff spoke to media about the rapid pace of AI innovation. He was joined on stage by PepsiCo, Williams-Sonoma, SmartSheet, Accenture, and Pandora.<\/p>\n\n\n\n<p>Benioff began by calling the event &#8220;extraordinary,&#8221; noting it is San Francisco&#8217;s largest conference and now the number one AI conference, drawing twice as many attendees as the next.&nbsp;<\/p>\n\n\n\n<p>His main theme was the pace of innovation, especially the rapid development of Agentforce over the previous year. \u201cA year ago, Agentforce was a product,\u201d he said. \u201cNow it\u2019s a platform.\u201d&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Our job is to get those customers into adoption mode by showing them customers that are frontrunners.<\/p>\n<cite>Marc Benioff, Chair and CEO, Salesforce<\/cite><\/blockquote>\n\n\n\n<p>But that rapid evolution presents a challenge: \u201cToday in the tech industry, the rate of technology acceleration, innovation far exceeds the rate of technology adoption,\u201d Benioff said. To inspire more customers to begin their agentic journey, he prioritizes showcasing success stories from leaders like Williams-Sonoma and PepsiCo. \u201cOur job is to get those customers into adoption mode by showing them customers that are frontrunners,\u201d he said. \u201cThey are making it happen. Their stories are so critical and compelling. Each one is a light on customer adoption.\u201d<\/p>\n\n\n\n<p>\u201cThe reason enterprise AI is hard is because it&#8217;s not what you experience everyday summarizing your emails, creating new PowerPoints,\u201d said Julie Sweet, CEO of Accenture. \u201cIt&#8217;s about actually rewiring the way that you do work, your processes, and understanding where you get value.\u201d<\/p>\n\n\n\n<p>Athina Kanioura, EVP, Chief Strategy and Transformation Officer at PepsiCo, demonstrated the ROI that she\u2019s already seeing with Agentforce 360: \u201cWe generated twenty-five to thirty percent efficiency. We have already rolled out Agentforce in more than 1.5 million stores globally. Our target is 5 million stores by the end of 2026.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Behind the Scenes<\/h2>\n\n\n\n<p><strong>And the Golden Hoodie Goes To \u2026<\/strong><br>At the start of an employee town hall yesterday, Salesforce Chair and CEO Marc Benioff shared a <a href=\"https:\/\/www.youtube.com\/watch?v=enp_OWF0L8c\" target=\"_blank\" rel=\"noreferrer noopener\">video of Salesforce partnerships principal Brooke Eby<\/a> who was diagnosed with ALS at 33 years old. (Follow her incredible, wrenching, and somehow uplifting <a href=\"https:\/\/www.instagram.com\/limpbroozkit\/\" target=\"_blank\" rel=\"noreferrer noopener\">story on Instagram<\/a>.)<\/p>\n\n\n\n<p>The Salesforce <a href=\"https:\/\/trailhead.salesforce.com\/trailblazers\/golden-hoodie\" target=\"_blank\" rel=\"noreferrer noopener\">Golden Hoodie<\/a> recognizes one person each year who is doing well by doing good. (Candidates don\u2019t have to be Salesforce staffers, and often are not: <a href=\"https:\/\/www.salesforce.com\/blog\/so-what-is-a-trailblazer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trailblazers<\/a> can be relatively new to the ecosystem, seasoned community change-makers, or anything in between.) The Golden Hoodie is&nbsp; a gift of gratitude for Trailblazers who are beacons of inspiration and motivation.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90367-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"778\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png?w=1024\" alt=\"Collection of plush dolls of Agentforce Astro.\" class=\"wp-image-90367\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png 1804w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png?w=300&amp;h=228 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png?w=768&amp;h=583 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png?w=1024&amp;h=778 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png?w=1536&amp;h=1166 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png?w=264&amp;h=200 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png?w=481&amp;h=365 481w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png?w=678&amp;h=515 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png?w=150&amp;h=114 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png?w=254&amp;h=193 254w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png?w=1218&amp;h=925 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Astros all around: Pick up a plushie for your honey at Dreamstore on the ground floor in Moscone North.&nbsp;<\/em><\/figcaption><\/figure>\n<div id=\"90367-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1804\" height=\"1370\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png?w=1024\" alt=\"Collection of plush dolls of Agentforce Astro.\" class=\"wp-image-90367\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png 1804w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png?w=300&amp;h=228 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png?w=768&amp;h=583 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png?w=1024&amp;h=778 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png?w=1536&amp;h=1166 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png?w=264&amp;h=200 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png?w=481&amp;h=365 481w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png?w=678&amp;h=515 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png?w=150&amp;h=114 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png?w=254&amp;h=193 254w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image3.png?w=1218&amp;h=925 1218w\" sizes=\"auto, (max-width: 1804px) 100vw, 1804px\" \/><figcaption class=\"wp-element-caption\"><em>Astros all around: Pick up a plushie for your honey at Dreamstore on the ground floor in Moscone North.&nbsp;<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Salesforce Announcements and Insights<\/h2>\n\n\n\n<p><strong>New Partnerships<\/strong><strong><br><\/strong>Salesforce announced several new partnerships this morning, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An expansion of its <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/10\/14\/anthropic-regulated-industries-partnership-expansion-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnership with Anthropic<\/a> to bring enterprise-grade AI to regulated industries. Anthropic\u2019s Claude is a foundational model for Salesforce\u2019s Agentforce 360 Platform. Now Claude can be used as a preferred AI model for industries like financial services, healthcare, cybersecurity, and life sciences, keeping sensitive data and workloads secure within Salesforce\u2019s trusted environment.<\/li>\n\n\n\n<li>An expansion of its <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/10\/14\/openai-partnership-expansion-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnership with OpenAI<\/a>. Now companies can access Salesforce\u2019s Agentforce 360 platform directly in ChatGPT, allowing users to query sales records, review customer conversations, or build Tableau visualizations, simply by typing in a query. They can also use OpenAI\u2019s latest frontier models, including GPT-5, to build AI agents and prompts within the Salesforce Platform. Agentforce Commerce will also now integrate with the Agentic Commerce Protocol, the standard that powers <a href=\"https:\/\/openai.com\/index\/buy-it-in-chatgpt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instant Checkout<\/a> in ChatGPT, giving merchants a new way to reach hundreds of millions of potential customers; and the <a href=\"https:\/\/www.salesforce.com\/slack\/native-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT app for Slack<\/a> now brings ChatGPT directly into Slack.<\/li>\n\n\n\n<li>To meet and scale the demand for 24\/7 personalized support without compromising quality, Williams-Sonoma, Inc. is deploying Agentforce 360 Platform, which seamlessly integrates AI agents with human experts, across its brand websites. In addition, the company is using <a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data 360<\/a> (formerly Data Cloud), Salesforce\u2019s hyperscale data engine, to unify and harmonize data across its portfolios and customer touchpoints. This gives AI agents the complete, real-time customer and product information they need to deliver accurate, personalized responses without human intervention.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dreamforce-day-1-let-s-go\"><strong>Dreamforce Day 1<\/strong>, Let&#8217;s Go!<\/h2>\n\n\n\n<p>Welcome to Tuesday, the first day of Dreamforce. Today started early \u2014 sessions kicked off at 8 a.m., but the big moment this morning was Marc Benioff\u2019s keynote speech. The Salesforce Chair and CEO spoke about crossing the agentic divide, the transformation into the <a href=\"https:\/\/www.salesforce.com\/agentforce\/agentic-enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise<\/a>, and the late Jane Goodall. (Also, one demo sent a mascot scooting out of the auditorium to a new post elsewhere on campus; check out the full video coming soon on the Salesforce Newsroom.) He went on to introduce five customers who shared their successes using Agentforce 360: \u201cWe got the cellophane off the software in January, and it worked straight out of the box. That\u2019s what blew me away,\u201d said David Walmsey, Chief Digital &amp; Technology Officer at Pandora, about getting started with Agentforce. \u201cThere\u2019s a lot of snake oil out there. This works straight away.\u201d<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90365-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"752\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image10.png?w=1024\" alt=\"Sunrise over Dreamforce Park in San Francisco.\" class=\"wp-image-90365\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image10.png 1512w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image10.png?w=300&amp;h=220 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image10.png?w=768&amp;h=564 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image10.png?w=1024&amp;h=752 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image10.png?w=264&amp;h=194 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image10.png?w=497&amp;h=365 497w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image10.png?w=678&amp;h=498 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image10.png?w=150&amp;h=110 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image10.png?w=263&amp;h=193 263w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image10.png?w=1218&amp;h=894 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Dreamforce at dawn: The skies are clear and attendees and staffers were circulating through Dreamforce Park at sunup.&nbsp;<\/em><\/figcaption><\/figure>\n<div id=\"90365-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1512\" height=\"1110\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image10.png?w=1024\" alt=\"Sunrise over Dreamforce Park in San Francisco.\" class=\"wp-image-90365\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image10.png 1512w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image10.png?w=300&amp;h=220 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image10.png?w=768&amp;h=564 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image10.png?w=1024&amp;h=752 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image10.png?w=264&amp;h=194 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image10.png?w=497&amp;h=365 497w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image10.png?w=678&amp;h=498 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image10.png?w=150&amp;h=110 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image10.png?w=263&amp;h=193 263w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image10.png?w=1218&amp;h=894 1218w\" sizes=\"auto, (max-width: 1512px) 100vw, 1512px\" \/><figcaption class=\"wp-element-caption\"><em>Dreamforce at dawn: The skies are clear and attendees and staffers were circulating through Dreamforce Park at sunup.&nbsp;<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>Live or online, attendees will have plenty of opportunities to engage for the next three days, so pull up your real or virtual seat.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>October 13<\/em>, <em>2025<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-behind-the-scenes-0\"><strong>Behind the Scenes<\/strong><\/h2>\n\n\n\n<p><strong>Godzilla Sighting at 00:27<br><\/strong>Marc Benioff\u2019s <a href=\"https:\/\/x.com\/Benioff\/status\/1977640531460251947\" target=\"_blank\" rel=\"noreferrer noopener\">behind-the-scenes clip<\/a> posted on X earlier today.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Welcome Dreamforce 2025 <a href=\"https:\/\/twitter.com\/hashtag\/df25?src=hash&amp;ref_src=twsrc%5Etfw\">#df25<\/a> <a href=\"https:\/\/t.co\/JFszOyDCiP\">pic.twitter.com\/JFszOyDCiP<\/a><\/p>&mdash; Marc Benioff (@Benioff) <a href=\"https:\/\/twitter.com\/Benioff\/status\/1977640531460251947?ref_src=twsrc%5Etfw\">October 13, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><br><br><strong>DIGITal Augmentation<br><\/strong>Calling out all #nailforce members, post your manis <a href=\"https:\/\/x.com\/sadahiro2929\/status\/1977848319805432226\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Are you all ready for your nails?<a href=\"https:\/\/twitter.com\/hashtag\/DF25?src=hash&amp;ref_src=twsrc%5Etfw\">#DF25<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/nailforce?src=hash&amp;ref_src=twsrc%5Etfw\">#nailforce<\/a> <a href=\"https:\/\/t.co\/7enk1XO8kz\">pic.twitter.com\/7enk1XO8kz<\/a><\/p>&mdash; Sadahiro Suzuki (@sadahiro2929) <a href=\"https:\/\/twitter.com\/sadahiro2929\/status\/1977848319805432226?ref_src=twsrc%5Etfw\">October 13, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><br><br><strong>Salesforce in the Wild<\/strong><br>Salesforce CMO Ariel Kelman Previews Dreamforce 2025 on the <a href=\"https:\/\/www.youtube.com\/watch?v=92Rfv19ypQE\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Scratch podcast<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Inside Salesforce\u2019s Marketing Machine: CMO Ariel Kelman on AI, Data, and the Future of Marketing\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/92Rfv19ypQE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u201cWe put a little preview out of bringing vibe coding to the Salesforce developer ecosystem. We think it&#8217;s pretty interesting. The fact that we have this context layer of metadata that describes your customers and describes your business process really lends itself to asking an LLM to write code for you. Because it understands we have the metadata database to let people understand everything about your configuration. And so we think this is going to be really exciting for our developer community, too.\u201d<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90239-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"768\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=1024\" alt=\"Rain falling on Dreamforce campus.\" class=\"wp-image-90239\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg 5712w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Dreamforce Downpour: The rain is here, but it\u2019s not nearly as bad as we feared.<\/em><\/figcaption><\/figure>\n<div id=\"90239-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"5712\" height=\"4284\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=1024\" alt=\"Rain falling on Dreamforce campus.\" class=\"wp-image-90239\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg 5712w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0047.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 5712px) 100vw, 5712px\" \/><figcaption class=\"wp-element-caption\"><em>Dreamforce Downpour: The rain is here, but it\u2019s not nearly as bad as we feared.<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-more-announcements-and-insights\"><strong>More Announcements and Insights<\/strong><\/h2>\n\n\n\n<p><strong>Salesforce Is Investing $15B in World\u2019s AI Capital<\/strong><br>Salesforce <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/10\/13\/san-francisco-investment\/\" target=\"_blank\" rel=\"noreferrer noopener\">investing $15 billion<\/a> in San Francisco over the next five years. The investment will support a new AI Incubator Hub on the Salesforce San Francisco campus, grow the AI ecosystem by investing in workforce development and training, and help companies transform into <a href=\"https:\/\/www.salesforce.com\/agentforce\/agentic-enterprise\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprises<\/a>.<\/p>\n\n\n\n<p>\u201cThis $15 billion investment reflects our deep commitment to our hometown \u2014 advancing AI innovation, creating jobs, and helping companies and our communities thrive in this incredible new era.\u201d \u2014 Marc Benioff, Chair and CEO of Salesforce<\/p>\n\n\n\n<p><strong>The All-New Slackbot<\/strong><br>Agentforce 360 will enable every business to become an agentic enterprise, and Slack sits at the center of this transformation as an agentic operating system. Today the company is releasing two major upgrades: An all-new <a href=\"https:\/\/slack.com\/features\/slackbot\" target=\"_blank\" rel=\"noreferrer noopener\">Slackbot<\/a> that acts as a personal AI companion \u2014 able to reason through complex, conversational tasks \u2014 and enterprise search, which uses natural language questions to retrieve company knowledge and turn it into action.<\/p>\n\n\n\n<p>As the conversational interface for Salesforce, Slack can turn every dashboard, report, and customer record into the center of a conversation you can have with your team and agents. The new Slack experience delivers an entirely new way of working \u2014 faster, simpler, more connected, and agent-based.&nbsp;<\/p>\n\n\n\n<p><strong>Why CIOs Must Architect for the Agentic Enterprise<br><\/strong>The dynamic, non-deterministic nature of AI agents will require a fundamentally new IT architecture, one that folds four new layers into the traditional seven. <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentic-enterprise-architecture\/\" target=\"_blank\" rel=\"noreferrer noopener\">This architectural transformation<\/a> can happen in phases, but it isn&#8217;t just a technical upgrade; it&#8217;s a strategic journey that helps enterprises truly harness the power of autonomous agents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-happening-tomorrow\"><strong>What\u2019s Happening Tomorrow<\/strong><\/h2>\n\n\n\n<p>Live blog coverage tomorrow will kick off with a recap of the highlights of the <a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df25\/sessioncatalog\/page\/catalog\/session\/1748986479088001htfJ\" target=\"_blank\" rel=\"noreferrer noopener\">main keynote<\/a> featuring Salesforce Chair and CEO Marc Benioff and leaders from OpenAI, Accenture, Williams-Sonoma, and more. (It bears repeating: Get there <em>early<\/em> to be sure of a seat.) <a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df25\/sessioncatalog\/page\/catalog\/session\/1748986809625001hj46\" target=\"_blank\" rel=\"noreferrer noopener\">Activate Trusted Data Everywhere<\/a> will explore how to overcome the fragmented data landscape that holds businesses back, and the <a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df25\/sessioncatalog\/page\/catalog\/session\/1755207786806001Gjbk\" target=\"_blank\" rel=\"noreferrer noopener\">session on voice<\/a> will show how to bring AI-powered voice agents to every channel \u2014 from phone to web to mobile \u2014 to deliver faster, more personalized, and more consistent customer experiences. The team will also report back from sessions on <a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df25\/sessioncatalog\/page\/catalog\/session\/1748987541701001hERn\" target=\"_blank\" rel=\"noreferrer noopener\">future-proofing education<\/a> and building trusted, <a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df25\/sessioncatalog\/page\/catalog\/session\/1748987545427001h4R5\" target=\"_blank\" rel=\"noreferrer noopener\">enterprise-grade AI infrastructure<\/a>. We\u2019ll swing by the <a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df25\/sessioncatalog\/page\/catalog\/session\/1755715472520001xbbh\" target=\"_blank\" rel=\"noreferrer noopener\">hackathon<\/a>, too.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-found-in-the-wild-0\"><strong>Found in the Wild<\/strong><\/h2>\n\n\n\n<p>A big deep breath from <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7381340175806877696\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tristan Lombard on LinkedIn<\/a>. Your anxiety before a big event may manifest like a \u201cbag of over-eager squirrels,\u201d but don\u2019t forget to bring joy, curiosity, and bright eyes because \u201cyou are going to have a good time. No, better. You will have an amazing time.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salesforce-announcements-and-insights\"><strong>Salesforce Announcements and Insights<\/strong><\/h2>\n\n\n\n<p><strong>Agentforce 360 Announcement<\/strong><br>Today Salesforce announced the general availability of <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/10\/13\/agentic-enterprise-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce 360<\/a>, which brings together the four ingredients of the Agentic Enterprise:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/agentforce\/what-is-new\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce 360 Platform<\/a>: The foundation for enterprise-grade AI agents. It now features a new conversational builder, hybrid reasoning for greater control and accuracy, and voice capabilities.<\/li>\n\n\n\n<li>Data 360: The trusted, unified data layer that gives every agent context. Thanks to innovations like Intelligent Context and Tableau Semantics, companies can turn unstructured data and analytics into rich context and understanding for AI.<\/li>\n\n\n\n<li>Customer 360 Apps: The business logic and institutional memory of every enterprise \u2014 capturing how it sells, serves, markets, and operates \u2014 is now brought to life through AI agents that deeply understand every customer and process.&nbsp;<\/li>\n\n\n\n<li>Slack: The conversational interface for humans and agents to work together, connecting knowledge, actions, and data in real time.<\/li>\n<\/ul>\n\n\n\n<p>The <a href=\"https:\/\/www.salesforce.com\/agentforce\/agentic-enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise<\/a> represents a new model for work \u2014 where AI elevates people rather than replacing them. In an Agentic Enterprise, every team operates with 24\/7 intelligence: sales leads are never missed, service never sleeps, and every employee has an AI partner that helps them move faster and make smarter decisions.<\/p>\n\n\n\n<p><strong>New Contributions to Healthcare and Education from Salesforce and Marc and Lynne Benioff<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marc and Lynne Benioff will gift <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/10\/13\/healthcare-education-ai-grants-dreamforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">$100 million to UCSF Benioff Children\u2019s Hospitals<\/a>&nbsp;<\/li>\n\n\n\n<li>Salesforce will gift an additional $39 million:\n<ul class=\"wp-block-list\">\n<li>$13 million to public schools<\/li>\n\n\n\n<li>$17 million to nonprofits at the forefront of AI readiness<\/li>\n\n\n\n<li>Up to $9 million to UCSF Benioff Children\u2019s Hospitals, to be raised through a pop-a-shot basketball challenge featuring Golden State Warriors player Festus Ezeli at Dreamforce. For every basket scored, Salesforce will donate $5 to the Golden State Community Foundation and UCSF Benioff Children\u2019s Hospitals.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\u201cAs a fourth-generation San Franciscan, I\u2019ve always believed in our responsibility to invest deeply in our local community. The San Francisco Bay Area is the AI capital of the world. With that leadership comes a responsibility not only to innovate, but to secure the future of our community \u2013 ensuring that every child has access to world-class healthcare, safe and welcoming public parks and spaces, and a great education to flourish in the AI era.\u201d<br>\u2014 Marc Benioff, Chair, CEO and Cofounder of Salesforce&nbsp;<\/p>\n\n\n\n<p><strong>How Much Free Will Should Your AI Agents Have?<\/strong><br>It\u2019s a tricky balance: Unchecked autonomy can result in AI agents that deliver brand-damaging results, but too-tight fetters reduce potentially powerful agents to glorified chatbots. This is the core paradox shaping the future of AI, and companies on the path to becoming agentic enterprises have learned that an effective AI deployment requires <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-agents-free-will-determinism\/\" target=\"_blank\" rel=\"noreferrer noopener\">hybrid reasoning<\/a> to strike that balance\u200c. They will have to \u200cdeliberately calibrate agent autonomy to provide true value while maintaining the guardrails that protect what matters most.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-dreamforce-campus-is-almost-complete\"><strong>The Dreamforce campus is almost complete<\/strong><\/h2>\n\n\n\n<p>It\u2019s Day 0, less than 24 hours before the Dreamforce opening keynote, and Howard Street in San Francisco is humming. Attendees are climbing out of rideshares and checking into <a href=\"https:\/\/sfstandard.com\/2025\/10\/09\/dreamforce-hotels-san-francisco\/\" target=\"_blank\" rel=\"noreferrer noopener\">their hotels<\/a>, crews are putting the finishing touches on Dreampark, and thousands of Salesforce employees are being ushered into Moscone for a town hall.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90227-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"768\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=1024\" alt=\"\" class=\"wp-image-90227\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg 5712w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Rainbows before the rain: Crews finish building out Dreamforce Dreampark.&nbsp;<\/em><\/figcaption><\/figure>\n<div id=\"90227-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"5712\" height=\"4284\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=1024\" alt=\"\" class=\"wp-image-90227\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg 5712w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/IMG_0031.jpg?w=1218&amp;h=914 1218w\" sizes=\"auto, (max-width: 5712px) 100vw, 5712px\" \/><figcaption class=\"wp-element-caption\"><em>Rainbows before the rain: Crews finish building out Dreamforce Dreampark.&nbsp;<\/em><\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>Rain is coming this afternoon, courtesy of Tropical Cyclone Priscilla, but tomorrow might be fairly clear. Still, slot an umbrella into your backpack in case it starts sprinkling while you\u2019re waiting in line at the Blue Shield of California Theater at Yerba Buena Center for the Arts. (Which you might be: Lines for the most popular sessions can be long, so get to those early.)<\/p>\n\n\n\n<p>The Dreamforce campus is about 2 million square feet this year, and the event will feature nearly 2,000 sessions, from workshops and certifications to conversations with luminaries from Hollywood to Silicon Valley. A key theme for 2025 is how companies can build the Agentic Enterprise. Because over the next several years, every company in every industry will become an Agentic Enterprise \u2014 a fundamental shift that is not simply about automating existing processes. It\u2019s about creating entirely new capabilities, revenue streams, and ways of working.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>October 9, 2025<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-ready-for-dreamforce-2025\">Get ready for Dreamforce 2025<\/h2>\n\n\n\n<p>From coverage of Marc Benioff\u2019s keynote to customer interviews to exclusive behind-the-scenes moments, the Dreamforce Live Blog will deliver curated reporting on what promises to be the world\u2019s most epic <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a> conference. Starting Monday and throughout the week, the Salesforce news team will be updating this page with the latest insights and surprises.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Onsite attendees: Check in here for recaps of sessions you may have missed.&nbsp;<\/li>\n\n\n\n<li>Remote followers: Join us to get a sense of what it\u2019s like on the ground.<\/li>\n<\/ul>\n\n\n\n<p>One of the Salesforce news team\u2019s first stops is <a href=\"https:\/\/www.salesforce.com\/customer-stories\/agentforce-city\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce City<\/a>, a massive installation modeled on the American Main Street that will showcase how top brands \u200care progressing on their <a href=\"https:\/\/www.salesforce.com\/agentforce\/agentic-enterprise\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise<\/a> journey.&nbsp;<\/p>\n\n\n\n<p>Over the next several years, every company in every industry will become an Agentic Enterprise, operating with boundless capacity, precision, and speed by pairing human expertise with AI-powered agents. This fundamental shift isn&#8217;t about simply automating existing processes. It\u2019s about creating entirely new capabilities, revenue streams, and ways of working.<\/p>\n\n\n\n<p>For now, get up to speed with the latest news and these recent stories from the Salesforce news team.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customers-transforming-into-agentic-enterprises-nbsp\">Customers Transforming into Agentic Enterprises&nbsp;<\/h2>\n\n\n\n<div class=\"wp-block-group is-style-media-wrapping-container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignright is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/ZKBVDvoAmvmo7oGA85Ldjd.jpg\"  data-uuid=\"ZKBVDvoAmvmo7oGA85Ldjd\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"187\"\/>\n<\/div><\/figure>\n\n\n\n<p><strong>How a Small Biotech Firm Is Using Agentic AI to Take on Industry Giants<\/strong><br>AUM BioTech is using Agentforce, Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">platform<\/a> for building and deploying AI agents, for lead generation, customer support, and sales development, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/aum-biotech-agentforce-sdr-agent\/\" target=\"_blank\" rel=\"noreferrer noopener\">enabling it to compete with larger industry players<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>Meet Eva, Engine\u2019s Agentic Concierge&nbsp;<\/strong><br>Last year, Engine, a travel booking platform, launched its Engine Virtual Agent, or EVA, powered by Agentforce. Today, nearly half of its hotel booking cancellations are handled automatically by EVA, which uses natural language processing to understand each request, validates customers\u2019 identities, and uses API integrations to contact the hotel and update the cancellation across all of Engine\u2019s data sources.&nbsp;<\/p>\n\n\n\n<p>EVA has enabled Engine to cut average customer handle time by 15% and improve the productivity of support reps by 10%, allowing them to spend more time on higher-value customer experiences.&nbsp;<\/p>\n\n\n\n<p><strong>How a Texas Boomtown Used AI to Reinvent City Government<\/strong><br>The city of Kyle, Texas, paved the way for other municipalities when it implemented <a href=\"https:\/\/www.salesforce.com\/news\/stories\/kyle-texas-agentforce-city-government\/\" target=\"_blank\" rel=\"noreferrer noopener\">an AI-driven 311 system<\/a> powered by Agentforce. With just a few taps, residents of this rapidly growing Austin suburb can report public safety hazards, broken streetlights, sanitation issues, graffiti, water leaks, and more. They can get an estimate for how long it will take to resolve an issue, track the status of their reports, and view a map showing where other issues have been reported.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/sxBagY5rUNLU6jc6XDBtoK.jpg\"  data-uuid=\"sxBagY5rUNLU6jc6XDBtoK\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"187\"\/>\n<\/div><\/figure>\n\n\n\n<p><strong>Agentforce Takes Flight at Heathrow<\/strong><br>This summer, Heathrow Airport, one of the world\u2019s busiest airports, launched Hallie, a <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentic-ai-for-vacation-planning\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital travel companion<\/a> that travelers can access through WhatsApp. Powered by Agentforce, Hallie provides instant answers to common questions, helping travelers find their gate, a coffee shop, and even charging stations for their devices so they can get where they\u2019re going on time, every time.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-it-means-to-be-an-agentic-enterprise\">What It Means to Be an Agentic Enterprise<\/h2>\n\n\n\n<p><strong>CEOs Are Ready to Get Started with Agents<\/strong><br>New research from International Data Corporation (IDC), commissioned by Salesforce, finds that 99% of CEOs say they\u2019re prepared to <a href=\"https:\/\/www.salesforce.com\/news\/stories\/idc-ceo-agentic-ai-preparedness-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">integrate digital labor<\/a> into their business \u2014 and that most (65%) are looking to <a href=\"https:\/\/www.salesforce.com\/agentforce\/ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a> to transform their business model entirely.<\/p>\n\n\n\n<p><strong>From Coders to Crafters: The New Identity of Developers in the Agentic Enterprise<\/strong><br>Developers are evolving into \u201c<a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-agent-artisans\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI artisans<\/a>\u201d who refine autonomous AI agents for specific business needs, shifting from writing code from scratch to a human-led process of building, iterating, observing, testing, evaluating, and optimizing agents.&nbsp;<\/p>\n\n\n\n<p><strong>In the Agentic Enterprise Era, How Much of Your Business Should Run on Its Own?<\/strong><br>Successful organizations in the age of agentic AI will distinguish between tasks entrusted to AI for predictable, routine processes (the \u201c<a href=\"https:\/\/www.salesforce.com\/news\/stories\/autonomic-core-agentic-enterprise-era\/\" target=\"_blank\" rel=\"noreferrer noopener\">autonomic core<\/a>\u201d) and those requiring human judgment for strategic decisions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Catch up on the Latest Salesforce Innovations&nbsp;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/news\/stories\/slack-context-aware-ai-apps-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack Expands Platform to Power Secure, Context-Aware AI Apps and Agents Built on Conversational Data<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/news\/stories\/trusted-ai-foundation-agentic-enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Unveils the Foundation for Building Trusted AI<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-for-security-compliance-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Now Proactively Tackles Cyber Threats and Automates Compliance Processes<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>October 16, 2025 It\u2019s All Over But the Rideshare to the Airport Dreamforce 2025 is wrapped (except for the inevitable afterparties, new LinkedIn connections, and sore feet). From the conversation between Marc Benioff and Sundar Pichai to the final sessions across Moscone, we&#8217;ve covered a lot of ground \u2014 roughly 15K steps per day per [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":90043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1731],"sf_theme":[21184],"sf_topic":[20528,21187,1744,2798,1726,1791],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[21200],"sf_visibility":[],"coauthors":[],"class_list":["post-90040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-event-coverage","sf_theme-agentic-ai","sf_topic-agents","sf_topic-ai","sf_topic-customer-success","sf_topic-data","sf_topic-digital-transformation","sf_topic-dreamforce","sf_location-global","sf_collection-fy26-q3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>On-the-Ground Reporting from the World\u2019s Biggest AI Conference - Salesforce<\/title>\n<meta name=\"description\" content=\"October 16, 2025 It\u2019s All Over But the Rideshare to the Airport Dreamforce 2025 is wrapped (except for the inevitable afterparties, new LinkedIn\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On-the-Ground Reporting from the World\u2019s Biggest AI Conference\" \/>\n<meta property=\"og:description\" content=\"October 16, 2025 It\u2019s All Over But the Rideshare to the Airport Dreamforce 2025 is wrapped (except for the inevitable afterparties, new LinkedIn\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-09T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-16T20:18:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Live-Blog_4-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"48 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"On-the-Ground Reporting from the World\u2019s Biggest AI Conference\",\"datePublished\":\"2025-10-09T15:00:00+00:00\",\"dateModified\":\"2026-01-16T20:18:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/\"},\"wordCount\":9268,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Live-Blog_4-2.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/\",\"name\":\"On-the-Ground Reporting from the World\u2019s Biggest AI Conference - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Live-Blog_4-2.png\",\"datePublished\":\"2025-10-09T15:00:00+00:00\",\"dateModified\":\"2026-01-16T20:18:55+00:00\",\"description\":\"October 16, 2025 It\u2019s All Over But the Rideshare to the Airport Dreamforce 2025 is wrapped (except for the inevitable afterparties, new LinkedIn\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Live-Blog_4-2.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Live-Blog_4-2.png\",\"width\":1200,\"height\":675,\"caption\":\"Dreamforce 2025 Live Blog\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salesforce\/\",\"https:\/\/x.com\/salesforcenews\",\"https:\/\/www.linkedin.com\/company\/salesforce\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"On-the-Ground Reporting from the World\u2019s Biggest AI Conference - Salesforce","description":"October 16, 2025 It\u2019s All Over But the Rideshare to the Airport Dreamforce 2025 is wrapped (except for the inevitable afterparties, new LinkedIn","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/","og_locale":"en_US","og_type":"article","og_title":"On-the-Ground Reporting from the World\u2019s Biggest AI Conference","og_description":"October 16, 2025 It\u2019s All Over But the Rideshare to the Airport Dreamforce 2025 is wrapped (except for the inevitable afterparties, new LinkedIn","og_url":"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/salesforce\/","article_published_time":"2025-10-09T15:00:00+00:00","article_modified_time":"2026-01-16T20:18:55+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Live-Blog_4-2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@salesforcenews","twitter_site":"@salesforcenews","twitter_misc":{"Est. reading time":"48 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/"},"author":{"name":"","@id":""},"headline":"On-the-Ground Reporting from the World\u2019s Biggest AI Conference","datePublished":"2025-10-09T15:00:00+00:00","dateModified":"2026-01-16T20:18:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/"},"wordCount":9268,"publisher":{"@id":"https:\/\/www.salesforce.com\/news\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Live-Blog_4-2.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/","url":"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/","name":"On-the-Ground Reporting from the World\u2019s Biggest AI Conference - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Live-Blog_4-2.png","datePublished":"2025-10-09T15:00:00+00:00","dateModified":"2026-01-16T20:18:55+00:00","description":"October 16, 2025 It\u2019s All Over But the Rideshare to the Airport Dreamforce 2025 is wrapped (except for the inevitable afterparties, new LinkedIn","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/#primaryimage","url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Live-Blog_4-2.png","contentUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Live-Blog_4-2.png","width":1200,"height":675,"caption":"Dreamforce 2025 Live Blog"},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/news\/#website","url":"https:\/\/www.salesforce.com\/news\/","name":"Salesforce","description":"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.","publisher":{"@id":"https:\/\/www.salesforce.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/news\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","contentUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","width":1200,"height":630,"caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesforce\/","https:\/\/x.com\/salesforcenews","https:\/\/www.linkedin.com\/company\/salesforce\/"]}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Dreamforce-Live-Blog_4-2.png","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/90040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/comments?post=90040"}],"version-history":[{"count":79,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/90040\/revisions"}],"predecessor-version":[{"id":91900,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/90040\/revisions\/91900"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/media\/90043"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/media?parent=90040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/categories?post=90040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/tags?post=90040"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_content_type?post=90040"},{"taxonomy":"sf_theme","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_theme?post=90040"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_topic?post=90040"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_product?post=90040"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_industry?post=90040"},{"taxonomy":"sf_role","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_role?post=90040"},{"taxonomy":"sf_multimedia_asset","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_multimedia_asset?post=90040"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_location?post=90040"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_collection?post=90040"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_visibility?post=90040"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/coauthors?post=90040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}