{"id":90699,"date":"2025-10-22T09:00:00","date_gmt":"2025-10-22T16:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=90699"},"modified":"2025-10-22T13:04:48","modified_gmt":"2025-10-22T20:04:48","slug":"five-dreamforce-2025-takeaways","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/five-dreamforce-2025-takeaways\/","title":{"rendered":"Five Key Takeaways from Dreamforce 2025"},"content":{"rendered":"\n<p>The transition to becoming an <a href=\"https:\/\/www.salesforce.com\/agentforce\/agentic-enterprise\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentic Enterprise<\/a> \u2014 where every company operates with boundless capacity, precision, and speed by pairing human expertise with <a href=\"https:\/\/www.salesforce.com\/agentforce\/ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI-powered agents<\/a> \u2014 is not just an upgrade. It is a fundamental shift that can create entirely new capabilities, revenue streams, and ways of working. At <a href=\"https:\/\/www.salesforce.com\/dreamforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce 2025<\/a>, attendees had the opportunity to explore what that looks like from a range of angles, whether they are CIOs at large organizations or founders and small business owners.&nbsp;<\/p>\n\n\n\n<p>To become truly Agentic Enterprises, Salesforce Chair and CEO Marc Benioff said on stage <a href=\"https:\/\/www.youtube.com\/watch?v=YFJyxJ8z-uU\" target=\"_blank\" rel=\"noreferrer noopener\">during his opening keynote<\/a>, \u201cYou have got to get your data right. You have got to get to more integrated solutions. You have got to get the priorities right. You have to get the governance right.\u201d He mentioned a <a href=\"https:\/\/fortune.com\/2025\/08\/18\/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo\/\" target=\"_blank\" rel=\"noreferrer noopener\">recent MIT study<\/a> that showed that generative AI pilot projects tend to fail.<\/p>\n\n\n\n<p>\u201cWe all saw that just making our own models or rolling it ourselves, or DIYing it, isn&#8217;t going to do it. We need to all be on this journey together to get to this better place that, in our vision, is the Agentic Enterprise.\u201d Here\u2019s what you need to know about getting started on that journey.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We all saw that just making our own models or rolling it ourselves, or DIYing it, isn&#8217;t going to do it. We need to all be on this journey together to get to this better place that, in our vision, is the Agentic Enterprise. <\/p>\n<cite>Marc Benioff, Chair and CEO at Salesforce <\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-to-become-an-agentic-enterprise-focus-on-scalable-sustainable-change\"><strong>1. To become an Agentic Enterprise, focus on scalable, sustainable change<\/strong><\/h2>\n\n\n\n<p>One of the sessions was a series of roundtable discussions about <a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df25\/sessioncatalog\/page\/catalog\/session\/1748986539851001hcC4\" target=\"_blank\" rel=\"noreferrer noopener\">building a successful Agentic Enterprise<\/a>, and it kicked off with an honest dose of reality: everything\u2019s changing, nothing feels stable, and everyone\u2019s boss suddenly wants \u201call the AI.\u201d The message? Identify a single small use case, refine it, and build your Agentic Enterprise from there.&nbsp;<\/p>\n\n\n\n<p>The presenters and audience alike wrestled with the tension between ambition and readiness: <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/\">AI<\/a> is moving fast, but adoption requires grounding in solid data, thoughtful design, and a deep understanding of how people actually do their jobs. Success depends on getting the right information to the right agent \u2014 human or digital \u2014 at the right time.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>AI is moving fast, but adoption requires grounding in solid data, thoughtful design, and a deep understanding of how people actually do their jobs.<\/p>\n<\/blockquote>\n\n\n\n<p>To do that, data, data, data is key, and in another session, <em>Salesforce on Salesforce: 5 Agentic Lessons, <\/em>executives shared a tidy framework based on Salesforce\u2019s experience as customer zero for other companies as they seek to become Agentic Enterprises:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Start small and go fast<\/li>\n\n\n\n<li>Test, tune, repeat<\/li>\n\n\n\n<li>The right data is gold<\/li>\n\n\n\n<li>Measure value and impact<\/li>\n\n\n\n<li>Embrace new ways of working<\/li>\n<\/ol>\n\n\n\n<p>When the roundtable discussion turned to business priorities, the common driver was clear: do more with fewer people. Teams are stretched thin, yet expectations for customer experience remain sky-high. The promise of AI, many noted, lies not in replacement but in elevation \u2014 helping humans work smarter and deliver more.<\/p>\n\n\n\n<p>A case study from RBC Wealth Management, presented by Greg Beltzer, Chief Customer Officer for AI, Agentforce at Salesforce, drove the point home. RBC\u2019s journey began with wealth advisors using AI to surface insights and save time during the meeting prep process. Because RBC had long treated data as a strategic asset, it was able to activate AI quickly and see tangible results: data completion rates soared, notes became richer, and adoption happened naturally \u2014 no incentives required.&nbsp;<\/p>\n\n\n\n<p>The session closed on a human-centered note with William Dressler, Salesforce Global Head of AI Innovation, AI Practice, reframing \u201cAI architecture\u201d not as a tech stack, but as a blend of people, process, and trust. Building an Agentic Enterprise, he said, is as much about designing human-AI collaboration as it is about engineering systems. Without trust \u2014 especially in the data \u2014 AI can\u2019t take root. But with it, organizations can unlock something far more powerful than automation: alignment between human intelligence and machine capability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-cios-need-a-new-architecture-for-the-agentic-enterprise\"><strong>2. CIOs need a new architecture for the Agentic Enterprise<\/strong><\/h2>\n\n\n\n<p>The &#8220;Agentic Enterprise&#8221; requires a fundamental architectural shift, moving from the traditional seven-layer IT model to an <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentic-enterprise-architecture\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>11-layer architecture<\/strong><\/a> designed specifically to support AI agents. This transformation is necessary to allow AI agents to be able to sense, reason, and act with increasing autonomy. The four new layers are: the Semantic Layer, which provides unified data understanding and context for agents to reason effectively; the AI\/ML Layer, which acts as a centralized intelligence hub for training and managing internal and external models; the Agentic Layer, which is the operational core providing frameworks and runtimes for building and executing agents at scale; and the Enterprise Orchestration Layer, which serves as the control plane for coordinating, governing, and optimizing workflows that span agents, humans, and deterministic systems.<\/p>\n\n\n\n<p>To manage this shift, enterprises should adopt a phased approach that delivers tangible business value at each step, moving from basic information retrieval to full multi-agent, cross-domain orchestration. This journey begins with Phase 1: Information Retrieval Agents, focused on building a trustworthy data foundation and the basic AI components needed for information retrieval through the agentic, AI\/ML, and semantic layers. Once trust is established, move on to Phase 2: Domain-Specific Agent Workflows, where agents shift to &#8220;action-oriented&#8221; tasks within a specific area. The final stages are Phase 3: Cross-Domain Orchestration, automating complex processes that span organizational silos, and Phase 4: Multi-Agent, Multi-Domain Orchestration, which creates a holistic digital simulation of the enterprise for continuous improvement and strategic planning.&nbsp;<\/p>\n\n\n\n<p>These changes are more than a technical upgrade; they\u2019re part of a strategic journey that helps enterprises truly harness the power of autonomous agents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-for-ai-to-truly-empower-companies-it-has-to-be-deeply-integrated-across-the-product-suite-nbsp\"><strong>3. For AI to truly empower companies, it has to be deeply integrated across the product suite&nbsp;<\/strong><\/h2>\n\n\n\n<p>In the last 26 years, more than 20 million potential customers contacted Salesforce and Salesforce didn\u2019t call them back. \u201cWe didn\u2019t have enough people,\u201d said Benioff during his keynote. \u201cIt fueled our competitors.\u201d Now, the Salesforce SDR agent handles 50,000 customers a week. It can do that because it\u2019s deeply integrated with the Sales Cloud and Agentforce 360 Sales, he told the audience.<\/p>\n\n\n\n<p>If companies are going to use AI to operate with this kind of intelligence and speed, their tools need to have that kind of integration with each other and across the enterprise. That, he said, is what Agentforce 360 is.<\/p>\n\n\n\n<p>Introduced during Benioff\u2019s opening keynote, <a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce 360<\/a> is the <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/10\/13\/agentic-enterprise-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">fourth edition of Agentforce<\/a>, and now it\u2019s the platform that powers everything Salesforce does, bringing together the four ingredients of an Agentic Enterprise:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Agentforce 360 Platform<\/strong><\/a><strong>:<\/strong> The foundation for enterprise-grade AI agents, <a href=\"https:\/\/www.salesforce.com\/agentforce\/what-is-new\/\" target=\"_blank\" rel=\"noreferrer noopener\">now featuring<\/a> a new conversational builder, hybrid reasoning for greater control and accuracy, and voice capabilities.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Data 360<\/strong><\/a><strong>:<\/strong> The trusted, unified data layer that gives every agent context. With innovations like Intelligent Context and Tableau Semantics, companies can turn unstructured data and analytics into rich context and understanding for AI.<\/li>\n\n\n\n<li><strong>Customer 360 Apps:<\/strong> The business logic and institutional memory of every enterprise \u2014&nbsp;capturing how it sells, serves, markets, and operates \u2014 now brought to life through AI agents that deeply understand every customer and process from the inside out.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/slack\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Slack<\/strong><\/a><strong>:<\/strong> The conversational interface for humans and agents to work together, connecting knowledge, actions, and data in real time.<\/li>\n<\/ul>\n\n\n\n<p>Agentforce 360 connects employees, operations, customers, and agents, all powered by trusted enterprise data (Data 360, at the center of the \u201cplate\u201d on the graphic below). The key is context. \u201cYou don&#8217;t have your data, then you don&#8217;t have your context, you need that deep data integration,\u201d said Benioff. The interface for the platform is Slack \u2014 the surface through which users can access an entire business\u2019s intelligence, data, and processes in natural language in the flow of work. \u201cWe do 11 trillion emails a year in Salesforce, but each of those emails, it&#8217;s a one-way conversation,\u201d continued Benioff. \u201cWhat if they were all two-way conversations? That is a vision for what it would look like when I use Slack. Today, I&#8217;ve got dozens of agents that are helping me to make my Slack environment better, more efficient, renew my customers, and sell more effectively. Slack has become an agentic OS.\u201d&nbsp;<\/p>\n\n\n\n<p>Later, in a conversation with reporters, Athina Kanioura, EVP, Chief Strategy and Transformation Officer at PepsiCo, shared the ROI that PepsiCo is already seeing with Agentforce 360: \u201cWe generated 25% to 30% efficiency. We have already rolled out Agentforce in more than 1.5 million stores globally. Our target is 5 million stores by the end of 2026.\u201d<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"90706-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"558\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png?w=1024\" alt=\"\" class=\"wp-image-90706\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png 1600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png?w=300&amp;h=164 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png?w=768&amp;h=419 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png?w=1024&amp;h=558 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png?w=1536&amp;h=837 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png?w=264&amp;h=144 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png?w=500&amp;h=273 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png?w=678&amp;h=370 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png?w=150&amp;h=82 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png?w=354&amp;h=193 354w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png?w=1218&amp;h=664 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"90706-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"872\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png?w=1024\" alt=\"\" class=\"wp-image-90706\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png 1600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png?w=300&amp;h=164 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png?w=768&amp;h=419 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png?w=1024&amp;h=558 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png?w=1536&amp;h=837 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png?w=264&amp;h=144 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png?w=500&amp;h=273 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png?w=678&amp;h=370 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png?w=150&amp;h=82 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png?w=354&amp;h=193 354w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/image_4e7f20.png?w=1218&amp;h=664 1218w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-at-the-start-of-your-company-s-agentic-journey-the-data-can-be-a-little-dirty\"><strong>4. At the start of your company\u2019s agentic journey, the data can be a little dirty<\/strong><\/h2>\n\n\n\n<p>In one session with <a href=\"http:\/\/deeplearning.ai\" target=\"_blank\" rel=\"noreferrer noopener\">DeepLearning.AI<\/a> founder Andrew Ng, an audience member asked a question about data: \u201cHow would you recommend getting started organizing your data and building that data layer so that you can start moving toward agentic AI?\u201d<br><br>Ng made the point that perfect should not be the enemy of good, saying \u201cOne secret is, no matter what company you are, including the best, most respected AI companies, everyone feels like, \u2018Boy, my data is such a mess. It&#8217;s so dirty. I\u2019m never done cleaning it.\u2019 Instead of preemptively cleaning data or over-investing in architectures \u2026 just get started on the application and then let that pull your data architecture forward.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cIt is actually useful to put in place principles of governance: the security, the accessibility, deciding what to store, what to index. But then I find that the actual work of deciding which pieces of data to clean, I tend to not preemptively work on that ahead of the application.\u201d<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"90734\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/leaders-on-ai-roi\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/The-Agentic-Enterprise-is-Taking-Shape.png?w=1024\" class=\"content-card__image\" alt=\"Leaders on AI ROI\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/The-Agentic-Enterprise-is-Taking-Shape.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/The-Agentic-Enterprise-is-Taking-Shape.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/The-Agentic-Enterprise-is-Taking-Shape.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/The-Agentic-Enterprise-is-Taking-Shape.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/The-Agentic-Enterprise-is-Taking-Shape.png?w=264&amp;h=149 264w, 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width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Salesforce-Vibes-demo-from-the-keynote.png?w=1024\" class=\"content-card__image\" alt=\"Story: Vibe Coding Demo\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Salesforce-Vibes-demo-from-the-keynote.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Salesforce-Vibes-demo-from-the-keynote.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Salesforce-Vibes-demo-from-the-keynote.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Salesforce-Vibes-demo-from-the-keynote.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Salesforce-Vibes-demo-from-the-keynote.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Salesforce-Vibes-demo-from-the-keynote.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Salesforce-Vibes-demo-from-the-keynote.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Salesforce-Vibes-demo-from-the-keynote.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Salesforce-Vibes-demo-from-the-keynote.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/10\/Salesforce-Vibes-demo-from-the-keynote.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/vibe-coding-demo-story\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t&#8216;Vibe Coding&#8217; Is Real \u2014 Watch It Happen Live\u00a0\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t2 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/90699\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-agentic-enterprises-don-t-have-to-be-enterprises-at-all\"><strong>5. Agentic Enterprises don\u2019t have to be enterprises at all<\/strong><\/h2>\n\n\n\n<p>\u201cFor every business that\u2019s out there, there\u2019s a finite amount of capital and a finite amount of resources,\u201d said Camping World CEO Marcus Lemonis at a session geared to <a href=\"https:\/\/reg.salesforce.com\/flow\/plus\/df25\/sessioncatalog\/page\/catalog\/session\/1748987300173001hdCJ\" target=\"_blank\" rel=\"noreferrer noopener\">SMBs and startups<\/a>. \u201cYou need to augment that with a lot of technology that&#8217;s going to make it bigger.\u201d<\/p>\n\n\n\n<p>The catch? It has to be technology people can\u200c understand \u2014 tools that empower employees, not replace them.<\/p>\n\n\n\n<p>That\u2019s where small and midsize businesses have an edge. Smaller teams can adopt new technology quickly, without the analysis paralysis that bogs down larger organizations. \u201cThe secret sauce to having such robust implementations is that we can move at a pace that is quite unique,\u201d said one participant.&nbsp;<\/p>\n\n\n\n<p>In an interview with the Salesforce team, Daniel Peter, CTO at Petaluma Creamery, echoed the sentiment that AI can help smaller teams deliver outsized results. \u201cI think there\u2019s a lot of potential for small businesses to reinvent themselves with AI, to be able to be competitive, to be able to get their margins up because they\u2019re able to do way more with a small, lean team. Yes, historically, Salesforce has been built for large enterprises, but it\u2019s worth paying a little more for something that\u2019s as reliable as what the big players have. It\u2019s actually pretty easy to scale it down.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-go-deeper\"><strong>Go deeper:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Catch up on <a href=\"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-2025-live-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">all the news that happened during Dreamforce 2025<\/a>.<\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-agents-free-will-determinism\/\" target=\"_blank\" rel=\"noreferrer noopener\">how agents must balance deterministic rules<\/a> for safety and nondeterministic autonomy for creative problem-solving.<\/li>\n\n\n\n<li>Read the <a href=\"https:\/\/www.salesforce.com\/news\/stories\/the-agentic-wave\/\" target=\"_blank\" rel=\"noreferrer noopener\">introduction<\/a> to the next issue of <a href=\"http:\/\/salesforce.com\/news\/futures25?_ga=2.112167687.2024765688.1760975328-1417551865.1760044051&amp;_gac=1.27871822.1760623329.CjwKCAjwr8LHBhBKEiwAy47uUvNuOsyqttPWyVweu8_9AXLSolJtABiqHroXcG-HmXaO40PtryyUURoCeegQAvD_BwE&amp;_gl=1*vvdeg6*_gcl_aw*R0NMLjE3NjA2MjMzMjkuQ2p3S0NBandyOExIQmhCS0Vpd0F5NDd1VXZOdU9zeXF0dFBXeVZ3ZXU4XzlBWExTb2xKdEFCaXFIcm9YY0ctSG1YYU80MFB0cnl5VVVSb0NlZWdRQXZEX0J3RQ..*_gcl_dc*R0NMLjE3NjA2MjMzMjkuQ2p3S0NBandyOExIQmhCS0Vpd0F5NDd1VXZOdU9zeXF0dFBXeVZ3ZXU4XzlBWExTb2xKdEFCaXFIcm9YY0ctSG1YYU80MFB0cnl5VVVSb0NlZWdRQXZEX0J3RQ..*_gcl_au*MTUwNjk3MjI5OS4xNzYwMDQ0MDUx*_ga*MTQxNzU1MTg2NS4xNzYwMDQ0MDUx*_ga_3VHBZ2DJWP*czE3NjEwNjM4MzQkbzExMiRnMSR0MTc2MTA2MzkzNyRqNTUkbDAkaDA.\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Salesforce Futures Magazine<\/em><\/a>.<br><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The transition to becoming an Agentic Enterprise \u2014 where every company operates with boundless capacity, precision, and speed by pairing human expertise with AI-powered agents \u2014 is not just an upgrade. It is a fundamental shift that can create entirely new capabilities, revenue streams, and ways of working. At Dreamforce 2025, attendees had the opportunity [&hellip;]<\/p>\n","protected":false},"author":176,"featured_media":90710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1731],"sf_theme":[21184],"sf_topic":[21212,20528,21187,1791],"sf_product":[19930,2717,2410],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[21200],"sf_visibility":[],"coauthors":[21221],"class_list":["post-90699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-event-coverage","sf_theme-agentic-ai","sf_topic-agentic-enterprise","sf_topic-agents","sf_topic-ai","sf_topic-dreamforce","sf_product-agentforce","sf_product-data-360","sf_product-slack","sf_location-global","sf_collection-fy26-q3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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