{"id":90878,"date":"2025-11-06T08:00:00","date_gmt":"2025-11-06T16:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=90878"},"modified":"2025-11-06T08:17:13","modified_gmt":"2025-11-06T16:17:13","slug":"nature-based-actions-cop30","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/nature-based-actions-cop30\/","title":{"rendered":"Salesforce Scales Water, Forest, and Ocean Initiatives to Build Resilience for Communities Across Latin America"},"content":{"rendered":"\n<p>Ahead of <a href=\"https:\/\/unfccc.int\/cop30\" target=\"_blank\" rel=\"noreferrer noopener\">COP30<\/a><strong> <\/strong>in Bel\u00e9m, Brazil, Salesforce announced it is advancing its <a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/white-papers\/nature-positive-strategy.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Nature Positive Strategy<\/a> with a renewed focus on water and new funding to support local watershed resilience in Brazil and Mexico.&nbsp;<\/p>\n\n\n\n<p><strong>Why it matters: <\/strong>Nature provides more than <a href=\"https:\/\/livingplanet.panda.org\/en-US\/\" target=\"_blank\" rel=\"noreferrer noopener\">$125 trillion in ecosystem services<\/a> that support food, water, and environmental wellbeing. As these systems come under strain, investing in nature is essential to protecting livelihoods and long-term wellbeing.<\/p>\n\n\n\n<p><strong>Go deeper: <\/strong>Building on Salesforce\u2019s global commitment through 1t.org to conserve, restore, and grow 100 million trees, these initiatives deepen the company\u2019s Nature Positive Strategy \u2014 driving restoration across Latin America that will help restore more than 2 million trees and strengthen the ecosystems that secure clean water for millions of people.<\/p>\n\n\n\n<p><strong>Accelerating Nature Positive Action in Latin America: <\/strong>Salesforce continues to invest in community-led restoration across Brazil and Mexico:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>In Brazil<\/strong>, Salesforce supports Conservation International\u2019s<strong> <\/strong><a href=\"https:\/\/trees.salesforce.com\/en\/conservation-brazil?site=site_pfrIyOd7mzUSYXg\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Conservador das \u00c1guas project<\/strong><\/a><strong> <\/strong>in the Jaguari River Basin \u2014 a vital water source for nearly 9 million people in S\u00e3o Paulo. The initiative restores springs and riparian zones, increases native vegetation, and creates ecological corridors that improve water quality and strengthen watershed resilience.<\/li>\n\n\n\n<li><strong>In Mexico<\/strong>, Salesforce is supporting three major restoration efforts: Conservation International\u2019s restoration of the<strong> <\/strong><a href=\"https:\/\/trees.salesforce.com\/en\/ci-mexico?site=site_RKJxbTEUTTwW9y7\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Xochimilco wetland<\/strong><\/a>,\u200c \u200cand Arbor Day Foundation and Naci\u00f3n Verde\u2019s reforestation of the <strong>Cutzamala and Moctezuma watersheds<\/strong> \u2014 \u200cboth critical to Mexico City\u2019s water supply\u200c \u2014 \u200cand the<strong> <\/strong><a href=\"https:\/\/trees.salesforce.com\/en\/forestsformonarchs?site=site_RgkwmACSDfbnDpr\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Forests for Monarchs project<\/strong><\/a><strong> <\/strong>in Michoac\u00e1n, which restores monarch butterfly habitat while partnering with Indigenous and local communities to manage their lands sustainably.&nbsp;<\/li>\n\n\n\n<li>Salesforce also <a href=\"https:\/\/sosma.org.br\/noticias\/sos-mata-atlantica-foundation-launches-the-atlantic-forest-alliance-during-pre-cop30-event\" target=\"_blank\" rel=\"noreferrer noopener\">joined<\/a> the <strong>Brazilian Atlantic Forest Alliance<\/strong>, a multisector coalition mobilizing investment in conservation, restoration, and biodiversity projects across the biome \u2014 with a focus on the Middle Tiet\u00ea and Middle Para\u00edba do Sul river basins, which are critical to Brazil\u2019s water and climate future.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Deeping Focus on Water Stewardship: <\/strong>The next phase of Salesforce\u2019s Nature Positive Strategy introduces a dedicated water program centered on three key pillars:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Resilient Data Centers: <\/strong>Establishing sustainable water withdrawal and discharge expectations for priority first- and third-party data centers, and engaging cloud partners to improve transparency and performance.<\/li>\n\n\n\n<li><strong>Resilient Power Supply: <\/strong>Addressing the water intensity of electricity generation by advancing clean energy procurement and grid decarbonization in priority regions.<\/li>\n\n\n\n<li><strong>Resilient Watersheds: <\/strong>Investing in nature-based solutions\u200c \u2014 \u200csuch as reforestation and groundwater recharge\u200c \u2014 \u200cto improve water availability and quality in the ecosystems surrounding priority offices and data centers.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-advancing-ocean-and-coastal-resilience\"><strong>Advancing Ocean and Coastal Resilience<\/strong><\/h2>\n\n\n\n<p>Salesforce is also scaling its commitment to blue carbon \u2014 <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-launches-new-initiatives-to-grow-sustainable-ocean-based-carbon-markets\/\" target=\"_blank\" rel=\"noreferrer noopener\">an essential climate solution that supports biodiversity, protects coastal communities, and drives carbon removal<\/a>.<\/p>\n\n\n\n<p>This includes partnerships with the <a href=\"https:\/\/www.mangrovebreakthrough.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mangrove Breakthrough<\/a> to mobilize finance and strengthen project supply \u2014<a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-launches-new-initiatives-to-grow-sustainable-ocean-based-carbon-markets\/\"> <\/a>from co-sponsoring <a href=\"https:\/\/oceanriskalliance.org\/wp-content\/uploads\/High-Quality-Blue-Carbon-PG_FINAL_11.9.2022.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">High-Quality Blue Carbon Principles<\/a> and <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-gives-11m-to-restore-ecosystems-and-advance-climate-justice\/\" target=\"_blank\" rel=\"noreferrer noopener\">seed-funding<\/a> early-stage projects in Latin America, to providing AI technology to <a href=\"https:\/\/oceanriskalliance.org\/news\/first-of-a-kind-ai-driven-platform-linking-blue-economy-projects-and-investors-unveiled\/\" target=\"_blank\" rel=\"noreferrer noopener\">ORRAA\u2019s Octopus Platform<\/a> to help link investors with projects.&nbsp;<\/p>\n\n\n\n<p>Through the <a href=\"https:\/\/www.symbiosiscoalition.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Symbiosis Coalition<\/a>, Salesforce is now driving collective action to deliver up to 20 million tonnes of high-integrity nature-based carbon removal credits by 2030, with an <a href=\"https:\/\/www.symbiosiscoalition.org\/rfp\" target=\"_blank\" rel=\"noreferrer noopener\">RFP<\/a> planned for 2026 that will include blue carbon projects.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>By investing in watershed restoration and nature-based solutions, we\u2019re helping protect ecosystems that sustain communities while building a more resilient planet.<\/p>\n<cite>Sunya Norman, Senior Vice President of Impact, Salesforce<\/cite><\/blockquote>\n\n\n\n<p><strong>Soundbites: <\/strong>\u201cAt COP30, the world is calling for action that connects local leadership with global scale,\u201d said Sunya Norman, Senior Vice President of Impact at Salesforce. \u201cBy investing in watershed restoration and nature-based solutions, we\u2019re helping protect ecosystems that sustain communities while building a more resilient planet.\u201d<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div 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class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/90878\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-learn-more\"><strong>Learn more:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/company\/sustainability\/\" target=\"_blank\" rel=\"noreferrer noopener\">sustainability at Salesforce<\/a>&nbsp;<\/li>\n\n\n\n<li>Read Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/en-us\/wp-content\/uploads\/sites\/4\/documents\/company\/sustainability\/salesforce-ai-sustainability-outlook.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">AI Sustainability Outlook<\/a> on challenges and solutions to scaling AI<\/li>\n\n\n\n<li>Explore how <a href=\"https:\/\/www.salesforce.com\/net-zero\/cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Net Zero<\/a> can help companies <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/water-and-waste-tracking-with-net-zero-cloud\" target=\"_blank\" rel=\"noreferrer noopener\">track their&nbsp;water and waste<\/a><\/li>\n\n\n\n<li>Take Salesforce\u2019s Trailhead trail on building an <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/salesforce-sustainable-ai-blueprint-quick-look\" target=\"_blank\" rel=\"noreferrer noopener\">AI sustainability strategy<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ahead of COP30 in Bel\u00e9m, Brazil, Salesforce announced it is advancing its Nature Positive Strategy with a renewed focus on water and new funding to support local watershed resilience in Brazil and Mexico.&nbsp; Why it matters: Nature provides more than $125 trillion in ecosystem services that support food, water, and environmental wellbeing. As these systems [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":90887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1722],"sf_theme":[],"sf_topic":[21187,1733,1785],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[21201],"sf_visibility":[],"coauthors":[],"class_list":["post-90878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-announcements-corporate","sf_topic-ai","sf_topic-stakeholder-capitalism","sf_topic-sustainability","sf_location-global","sf_collection-fy26-q4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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