{"id":91120,"date":"2025-11-20T05:00:00","date_gmt":"2025-11-20T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=91120"},"modified":"2025-11-20T14:05:21","modified_gmt":"2025-11-20T22:05:21","slug":"2025-cyber-week-predictions","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/2025-cyber-week-predictions\/","title":{"rendered":"Salesforce Data: Amid Record-Breaking Cyber Week, AI Agents Expected to Influence $73B in Sales"},"content":{"rendered":"\n<p>Salesforce today reported that the 2025 Cyber Week, Thursday, November 27 through Monday, December 1, is expected to drive a record-breaking $334 billion in global sales, $73 billion of which is attributed to the influence of AI and <a href=\"https:\/\/www.salesforce.com\/agentforce\/ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">agents<\/a> (up 22% from 2024). Retailers with agents on their own properties already experienced seven times the U.S. sales growth (13%) compared with those without (2%) in the last seven weeks.<\/p>\n\n\n\n<p>Powered by aggregate data from Agentforce, Agentforce Commerce, Agentforce Service, and Agentforce Marketing, the <a href=\"https:\/\/www.salesforce.com\/retail\/shopping-index\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Shopping Index<\/a> analyzes the activity of over 1.5 billion global shoppers across 1.5 trillion page views.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Digital traffic has skyrocketed, indicating shoppers are engaging early to see what&#8217;s new and build out their wish lists.<\/p>\n<cite>Caila Schwartz, Director of Consumer Insights and Strategy for Salesforce<\/cite><\/blockquote>\n\n\n\n<p>Current findings from the index indicate that holiday shopping has steadily gained momentum midway through November, with buying signals significantly stronger than in Fall 2024. From October 1 to November 15, online sales growth increased 3% year over year (YOY) in the United States and 6% YOY globally. During this same period, digital traffic to commerce sites (page views) saw substantial growth, nearly doubling in the U.S. and tripling globally.&nbsp;<\/p>\n\n\n\n<p>This indicates strong shopper intent for Cyber Week.&nbsp;<\/p>\n\n\n\n<p>&#8220;Digital traffic has skyrocketed, indicating shoppers are engaging early to see what&#8217;s new and build out their wish lists. This year, more shoppers are leaning on AI and agents to research products, help them budget, and prepare for the holiday season\u2014a trend retailers are addressing by building their own agentic experiences for shoppers using platforms like Agentforce Commerce. Combined with Cyber Week sales projections, we expect highly motivated shoppers who are ready to spend, despite rising prices,\u201d said Caila Schwartz, Director of Consumer Insights and Strategy for Salesforce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salesforce-s-cyber-week-2025-predictions\"><strong>Salesforce\u2019s Cyber Week 2025 Predictions<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cyber Week sales expected to hit all-time highs:<\/strong> Cyber Week sales are expected to reach $334 billion worldwide (up 6% YOY) and $78 billion in the U.S. (up 3% YOY).&nbsp;<\/li>\n\n\n\n<li><strong>Agents will unleash billions for brands: <\/strong>Salesforce anticipates that $73 billion, or 22% of all global sales, will be influenced by <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a> and agents during Cyber Week. This is a significant increase from $60 billion in 2024.<\/li>\n\n\n\n<li><strong>Mobile&#8217;s dominance sets the stage for AI agents: <\/strong>Mobile orders will account for 70% of sales and 80% of traffic this Cyber Week.\n<ul class=\"wp-block-list\">\n<li>25% of all purchases made over Cyber Week will be made via a mobile wallet like Apple Pay.&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Black Friday will remain the biggest day of the year for online shopping: <\/strong>The popular shopping holiday is expected to drive $78 billion in online global sales and $18 billion in the U.S. This is approximately five times the sales of an average day outside of the holiday shopping season (November 1 through December 31).<\/li>\n\n\n\n<li><strong>Brick-and-mortar sales continue to hold power:<\/strong> In-store shopping remains a dominant channel, with physical stores expected to drive 65% of U.S. holiday sales during Cyber Week.&nbsp;<\/li>\n\n\n\n<li><strong>Deal-hungry shoppers will find hefty discounts: <\/strong>Retailers are prepared to offer enticing deals to shoppers this Cyber Week.\n<ul class=\"wp-block-list\">\n<li>Salesforce expects the highest discounted categories globally to be:\n<ul class=\"wp-block-list\">\n<li>Beauty, makeup (40%)<\/li>\n\n\n\n<li>General apparel (34%)<\/li>\n\n\n\n<li>Beauty, skincare (33%)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>It projects the highest discounted categories in the U.S. to be:\n<ul class=\"wp-block-list\">\n<li>General apparel (37%)<\/li>\n\n\n\n<li>Health and beauty (35%)<\/li>\n\n\n\n<li>Home (furniture, dining, decor, appliances) (23%)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards 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Support for Google&#8217;s Universal Commerce Protocol to Bring Product Discovery and Checkout into Conversational AI\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"91689\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/2025-holiday-shopping-data\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/All-Wrapped-Up-Holiday-Shopping-Season-Press-Release.png?w=1024\" class=\"content-card__image\" alt=\"All Wrapped Up Holiday Shopping Season 2025\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/All-Wrapped-Up-Holiday-Shopping-Season-Press-Release.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/All-Wrapped-Up-Holiday-Shopping-Season-Press-Release.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/All-Wrapped-Up-Holiday-Shopping-Season-Press-Release.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/All-Wrapped-Up-Holiday-Shopping-Season-Press-Release.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/All-Wrapped-Up-Holiday-Shopping-Season-Press-Release.png?w=264&amp;h=149 264w, 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class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/2025-holiday-shopping-data\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tHoliday Season Rakes in Record $1.29T for Retailers, Salesforce Data Shows\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/91120\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salesforce-s-pre-cyber-week-data-nbsp\"><strong>Salesforce\u2019s Pre-Cyber Week Data<\/strong><strong>&nbsp;<\/strong><\/h2>\n\n\n\n<p>Salesforce looked at data from October 1 through November 15 to inform Cyber Week predictions and assess the current trends in consumer shopping. <strong>The Shopping Index early holiday indicators found<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Agents are driving value for retailers:<\/strong> Over 19% of orders were influenced by AI and agents in the lead up to Cyber Week.\n<ul class=\"wp-block-list\">\n<li>Digital retailers who used AI and agentic features on their channels saw a 5% higher conversion rate compared with those who didn&#8217;t.<\/li>\n\n\n\n<li>These same retailers using AI and agents saw 10% sales growth YOY compared with 5% sales growth seen by those who didn\u2019t.<\/li>\n\n\n\n<li>Traffic from AI- and agent-powered sources like ChatGPT, Perplexity, etc. also increased 3.8x globally YOY over the last seven weeks and 1.8x in the U.S.<\/li>\n\n\n\n<li>Implementing branded AI agents on owned sites correlated with significantly higher performance: Retailers with agents experienced seven times the U.S. sales growth (13%) compared with those without (2%).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\u201cWith AI and agents set to drive $73 billion in global sales next week, delivering seven times the U.S. sales growth for retailers who implement them, it\u2019s clear that AI has moved from a nice-to-have to an absolute necessity,\u201d said Schwartz. \u201cAgents are the power brokers of Cyber Week, giving retailers the indispensable ability to convert this strong buying intent into record-breaking revenue.\u201d&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Online traffic grew steadily ahead of Cyber Week<\/strong>: Over the last seven weeks, online sales growth rose 6% YOY globally and 3% in the U.S. Digital traffic was similarly up 10% globally and 6% in the U.S. YOY.\n<ul class=\"wp-block-list\">\n<li>For comparison, digital traffic growth during the same time period in 2024 was about 1%. This significant growth in both traffic and sales signals strong buying intent going into Cyber Week.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Consumers show strong buying intent despite slight increase in prices<\/strong>: Following concerns about <a href=\"https:\/\/www.glossy.co\/fashion\/front-loaded-inventory-price-increases-and-thinner-margins-how-brands-are-tackling-a-tariff-altered-holiday-season\/\" target=\"_blank\" rel=\"noreferrer noopener\">tariffs eating into the margins <\/a>for retailers, the average selling price (ASP) rose 5% YOY globally and 7% in the U.S.\n<ul class=\"wp-block-list\">\n<li>This is on par with ASP for the same period in 2024, but increased traffic and sales growth in 2025 indicates that shoppers are not as price-sensitive as they were a year ago.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Mobile wallets are going mainstream: <\/strong>Consumers continue finding value and convenience in using <a href=\"https:\/\/www.salesforce.com\/commerce\/online-payment-solution\/mobile-payments\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile wallet payment methods<\/a> for checkout. The use of mobile wallet channels like Apple Pay grew 31%YOY this fall.&nbsp;<\/li>\n\n\n\n<li><strong>Social traffic is up; video content makes waves: <\/strong>The share of online ecommerce traffic driven by social media referrals grew 15% YOY, representing 16% of all online shopping traffic so far this season.\n<ul class=\"wp-block-list\">\n<li>Video platforms like TikTok and Youtube are helping to grow social\u2019s impact on the shopper journey, as the total share of social traffic from these channels grew 79% over last year.<\/li>\n\n\n\n<li>Of all the social traffic driving shoppers to commerce sites, TikTok&#8217;s share grew 86% YOY.&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>The highest global discounts of the season thus far were found in:&nbsp;<\/strong>\n<ul class=\"wp-block-list\">\n<li>General apparel (28% average discount rate)<\/li>\n\n\n\n<li>Beauty, makeup&nbsp; (20% average discount rate)<\/li>\n\n\n\n<li>Beauty, skincare (20% average discount rate)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Top-performing categories globally this fall were:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Home, furniture: +17%<\/li>\n\n\n\n<li>Health and beauty +14%<\/li>\n\n\n\n<li>Luxury apparel and accessories +11%<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-explore-further\"><strong>Explore further:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visit Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/resources\/shopping-insights\/?d=cta-header-1025\" target=\"_blank\" rel=\"noreferrer noopener\">Shopping Insights HQ<\/a> for real-time Cyber Week results<\/li>\n\n\n\n<li>Learn more about powering agentic shopping experiences with <a href=\"https:\/\/www.salesforce.com\/commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Commerce<\/a><\/li>\n\n\n\n<li>See earlier 2025 holiday shopping predictions on <a href=\"https:\/\/www.salesforce.com\/blog\/holiday-predictions-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">how AI will change this year&#8217;s holiday shopping season<\/a> and <a href=\"https:\/\/www.salesforce.com\/news\/stories\/emerging-llm-search-for-holidays\/\" target=\"_blank\" rel=\"noreferrer noopener\">how LLMs emerge as a new frontier for search<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong><em>2025 Salesforce holiday insights and predictions methodology<\/em><\/strong><br><em>Powered by Agentforce, Agentforce Commerce, Agentforce Marketing, and Agentforce Service, Salesforce analyzed aggregated data to produce holiday insights from the activity of more than 1.5 billion global shoppers across more than 89 countries, with a focus on 18 key markets: the United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, the Netherlands, Australia, New Zealand, the Asia-Pacific (excluding Japan, Australia, and New Zealand), Switzerland, Latin America (LAM), the Middle East and Africa (MEA), Eastern Europe, Belgium, and the Nordics. This battery of benchmarks provides a deep look into the last nine quarters and the current state of digital commerce. Several factors are applied to extrapolate macroeconomic figures for the broader retail industry. These and other results are not indicative of Salesforce performance.<\/em><\/p>\n\n\n\n<p><em>The prediction data that we present are from proprietary Salesforce research. The calculations we use blend together first-party and third-party data, as well as several market assumptions.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce today reported that the 2025 Cyber Week, Thursday, November 27 through Monday, December 1, is expected to drive a record-breaking $334 billion in global sales, $73 billion of which is attributed to the influence of AI and agents (up 22% from 2024). Retailers with agents on their own properties already experienced seven times the [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":91122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[],"sf_topic":[20528,21187,1746,2798],"sf_product":[19930,1760],"sf_industry":[21225,1762],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[21201],"sf_visibility":[],"coauthors":[],"class_list":["post-91120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_topic-agents","sf_topic-ai","sf_topic-commerce","sf_topic-data","sf_product-agentforce","sf_product-agentforce-commerce","sf_industry-commerce","sf_industry-retail","sf_location-global","sf_collection-fy26-q4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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