{"id":91849,"date":"2026-01-15T05:00:00","date_gmt":"2026-01-15T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=91849"},"modified":"2026-01-15T05:26:29","modified_gmt":"2026-01-15T13:26:29","slug":"adamed-laboratorios-agentforce-life-sciences-power-commercial-growth","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/adamed-laboratorios-agentforce-life-sciences-power-commercial-growth\/","title":{"rendered":"Adamed Selects Salesforce Agentforce Life Sciences for Customer Engagement to Power Commercial Growth in Spain"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.adamedfarma.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adamed Laboratorios<\/a>, a leading Spanish pharmaceutical company specializing in the development and distribution of prescription drugs, will help modernize its commercial operations and deepen customer relationships with <a href=\"https:\/\/www.salesforce.com\/healthcare-life-sciences\/life-sciences-software\/customer-engagement\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u2019s Agentforce Life Sciences for Customer Engagement<\/a>. Adamed will unify critical commercial processes; support sophisticated customer engagement across multiple channels; and achieve a comprehensive, 360-degree view of its customers, all working to further its mission of building future commercial excellence.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The selection of Agentforce Life Sciences for Customer Engagement by Adamed is a powerful validation of our unified platform strategy.<\/p>\n<cite><strong>Frank Defesche, SVP and GM at Agentforce Life Sciences<\/strong><\/cite><\/blockquote>\n\n\n\n<p>Salesforce was specifically chosen for its unique ability to deliver:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unified Customer Views:<\/strong> Adamed will create a complete, holistic picture of every professional, hospital, and pharmacy account using <a href=\"https:\/\/www.salesforce.com\/data\/use-cases\/?filters=2ab5aa0c-6342-400c-9f3a-0\/?d=cta-body-promo-8dd094606ef9\" target=\"_blank\" rel=\"noreferrer noopener\">Data 360<\/a> and <a href=\"https:\/\/www.mulesoft.com\/life-sciences\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">MuleSoft<\/a>, consolidating all interactions \u2014 including visits, events, and orders \u2014 and ensuring trusted customer data via real-time MuleSoft integrations to systems such as <a href=\"https:\/\/appexchange.salesforce.com\/appxConsultingListingDetail?listingId=26eb9e4e-0b89-416f-94af-4e2c164820d7\" target=\"_blank\" rel=\"noreferrer noopener\">IQVIA OneKey<\/a>.<\/li>\n\n\n\n<li><strong>Enhanced Field Enablement:<\/strong> Adamed will enhance crucial field activities, including call reporting, cycle planning, and multimedia content presentation, enabled by <a href=\"https:\/\/www.salesforce.com\/healthcare-life-sciences\/life-sciences-artificial-intelligence\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> to deliver next best actions and automated insights, helping improve productivity.<\/li>\n\n\n\n<li><strong>Omni-Channel Order and Events Management:<\/strong> Adamed will streamline order and events management with approval flows and <a href=\"https:\/\/www.salesforce.com\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing campaigns<\/a> using <a href=\"https:\/\/www.salesforce.com\/marketing\/agentic-marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Marketing<\/a> across channels like email and SMS and by using <a href=\"https:\/\/www.tableau.com\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a> to provide deep, real-time insights into delivery status and pricing recommendations.<\/li>\n\n\n\n<li><strong>Offline Mobile Functionality:<\/strong> Adamed will optimize its account and visit management processes and allow commercial teams to deliver targeted, high-value engagements with healthcare professionals (HCPs) and partners using robust desktop and tablet capabilities for on-the-go productivity for field and account teams.<\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--watercliff\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tAgentforce Redefines Life Sciences Customer Engagement; Fidia, Pfizer Sign On as Early Adopters.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/life-sciences-cloud-for-customer-engagement-availability\/%20\" target=\"_blank\">\n\t\t\t\t<span>READ THE NEWS <\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-watercliff\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@1x.png\"\n\t\talt=\"Illustration of watercliff\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>\u201cModern life sciences companies need agile technology that can adapt to global scale while meeting local market demands and compliance requirements,\u201d said<strong> Bernardo de Rafael, GM at Adamed Laboratorios<\/strong>. \u201cAgentforce Life Sciences for Customer Engagement provides the critical mobile, compliance support, and e-detailing features we need to empower our teams in Spain and set the standard for customer relationship management across our organization. This investment is key to executing our commercial strategy and ensuring better access to our portfolio of medicines.\u201d<\/p>\n\n\n\n<p>\u201cThe selection of Agentforce Life Sciences for Customer Engagement by Adamed is a powerful validation of our unified platform strategy,\u201d said <strong>Frank Defesche, SVP and GM at Agentforce Life Sciences<\/strong>. \u201cCompanies like Adamed recognize that adopting new AI innovations and embracing a true 360-degree view of the customer \u2014 powered by Agentforce \u2014 is critical for commercial growth. This foundational partnership in Spain not only accelerates Adamed\u2019s immediate operational agility but also sets the standard for a scalable, international rollout that will transform how they engage with customers across the globe.\u201d<\/p>\n\n\n\n<p>As part of the company&#8217;s development strategy, Adamed Laboratorios\u2019 implementation will be led by <a href=\"https:\/\/www.izertis.com\/es\/partners\/salesforce\" target=\"_blank\" rel=\"noreferrer noopener\">Izertis<\/a>, a trusted Salesforce partner, bringing its expertise in life sciences digital transformation to ensure successful deployment and adoption.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards 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https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/The-End-of-Healthcare-Paperwork_-Salesforce-Agents-Fueled-by-HealthEx-and-Verily-Return-Focus-to-Patients-1.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-health-agents-for-harmonizing-medical-information\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tThe End of Healthcare Paperwork: Salesforce Agents, Fueled by HealthEx, Verily, and Viz.ai, Return Focus to Patients\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"91527\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/12\/17\/novartis-agentforce-life-sciences-customer-engagement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=1024\" class=\"content-card__image\" alt=\"Novartis Selects Agentforce Life Sciences\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png 1920w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/12\/Novartis-PR-image.png?w=1218&amp;h=685 1218w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/12\/17\/novartis-agentforce-life-sciences-customer-engagement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce\u2019s Agentforce Life Sciences Selected by Novartis to Drive More Personalized Customer Engagement Globally\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t2 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/91849\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-learn-more\"><strong>Learn more:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discover how Salesforce is leading the <a href=\"http:\/\/salesforce.com\/form\/industries\/healthcare\/leading-the-next-era-of-life-sciences-transformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">next era of life sciences transformation<\/a><\/li>\n\n\n\n<li>Hear from some of <a href=\"https:\/\/www.salesforce.com\/news\/stories\/industry-leaders-choose-life-sciences-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">organizations<\/a> who selected Agentforce Life Sciences&nbsp;<\/li>\n\n\n\n<li>Get a <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/dreamforce_2025\/series\/healthcare_and_life_sciences_at_dreamforce_2025\/episode\/episode-s1e8\" target=\"_blank\" rel=\"noreferrer noopener\">sneak peek of the Agentforce Life Sciences roadmap<\/a> and <a href=\"https:\/\/www.salesforce.com\/form\/events\/webinars\/form-rss\/5033770\" target=\"_blank\" rel=\"noreferrer noopener\">transition framework<\/a><\/li>\n\n\n\n<li>Read about Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/compare\/salesforce-vs-veeva\/\" target=\"_blank\" rel=\"noreferrer noopener\">open ecosystem<\/a> and robust <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/05\/08\/partner-network-for-life-sciences-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">partner network<\/a><strong>, <\/strong>including <a href=\"https:\/\/appexchange.salesforce.com\/appxConsultingListingDetail?listingId=26eb9e4e-0b89-416f-94af-4e2c164820d7\" target=\"_blank\" rel=\"noreferrer noopener\">IQVIA<\/a> and <a href=\"https:\/\/www.izertis.com\/es\/partners\/salesforce\" target=\"_blank\" rel=\"noreferrer noopener\">Izertis<\/a>.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-about-adamed\"><strong>About Adamed<\/strong><\/h4>\n\n\n\n<p>Adamed Laboratorios is the Spanish branch of Adamed Pharma S.A., an international Polish pharmaceutical and biotechnology company specializing in innovative therapeutic solutions. The company focuses on research and development (R&amp;D) to address key challenges in modern medicine, particularly in the areas of central nervous system disorders, oncology, and cardiovascular risks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adamed Laboratorios, a leading Spanish pharmaceutical company specializing in the development and distribution of prescription drugs, will help modernize its commercial operations and deepen customer relationships with Salesforce\u2019s Agentforce Life Sciences for Customer Engagement. Adamed will unify critical commercial processes; support sophisticated customer engagement across multiple channels; and achieve a comprehensive, 360-degree view of its [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":91866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1729],"sf_theme":[1917],"sf_topic":[20528,21187,1744],"sf_product":[19930,2717,1768],"sf_industry":[1743],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-91849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-announcements-customer","sf_theme-customer-engagement","sf_topic-agents","sf_topic-ai","sf_topic-customer-success","sf_product-agentforce","sf_product-data-360","sf_product-mulesoft","sf_industry-healthcare-and-life-sciences","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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