{"id":92193,"date":"2026-02-09T09:00:00","date_gmt":"2026-02-09T17:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=92193"},"modified":"2026-02-09T11:53:13","modified_gmt":"2026-02-09T19:53:13","slug":"idc-marketscape-application-platform-marketplaces-2025-2026","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/idc-marketscape-application-platform-marketplaces-2025-2026\/","title":{"rendered":"Salesforce Named a Leader in IDC MarketScape for Worldwide Application and Platform Marketplaces"},"content":{"rendered":"\n<p>Enterprise technology marketplaces are rapidly transforming from simple catalogs into operational centers for AI and automation. Yet many organizations are struggling with fragmented marketplace discovery, complex integrations, and inadequate governance with security risks. These challenges are creating a costly loss in productivity and stalling critical deployments that businesses need to stay competitive.&nbsp;<\/p>\n\n\n\n<p>Salesforce has been recognized as a Leader in the <a href=\"https:\/\/www.salesforce.com\/partners\/resources\/idc-marketscape-for-platform-marketplaces\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">IDC MarketScape for Worldwide Application and Platform Marketplaces 2025 Vendor Assessment<\/a>. This recognition, we believe, reflects Salesforce\u2019s ability to help customers meet these increasing demands by embedding discovery directly into core systems and accelerating the move from experimentation to scaled deployments with AppExchange.&nbsp;<\/p>\n\n\n\n<p>As businesses expand AI and applications across the enterprise, Salesforce provides the mature models and trusted infrastructure required to govern, operationalize, and scale innovation across every industry and product suite, as solutions move from build, to marketplace, to production.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-appexchange-connecting-customers-and-partners-at-scale\"><strong>AppExchange: Connecting Customers and Partners at Scale<\/strong><\/h2>\n\n\n\n<p>Since launching in 2005, <a href=\"https:\/\/appexchange.salesforce.com\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AppExchange<\/a> has become a leading enterprise cloud marketplace and the foundation of Salesforce\u2019s open ecosystem. Today, AppExchange connects customers with more than 9,000 partner apps and expert listings from more than 9,600 ISV and SI partners, helping organizations securely discover, try, buy, and deploy trusted solutions directly within Salesforce.&nbsp;<\/p>\n\n\n\n<p>With Data 360-powered search and personalized recommendations, customers receive highly contextual results and apps aligned to their roles and unique business needs, connecting them to the best fit solutions and streamlining the flow of work. And with <a href=\"https:\/\/partnerblazer.slack.com\/marketplace\" target=\"_blank\" rel=\"noreferrer noopener\">Slack Marketplace,<\/a> businesses can discover over 2,600 apps and integrations trusted by millions of daily users. This further brings apps, agents, and data into the conversation where work happens with 350 AI-enabled apps, allowing teams to reduce manual tasks and boost productivity with pre-built integrations and workflows.<\/p>\n\n\n\n<p>\u201cSalesforce AppExchange remains focused on making the ecosystem more accessible, contextual, and intelligent, reflecting a sustained commitment to scalable innovation and trusted partner solutions,\u201d according to the IDC MarketScape.&nbsp;<\/p>\n\n\n\n<p>The introduction of the <a href=\"https:\/\/agentexchange.salesforce.com\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AgentExchange marketplace<\/a> further strengthens Salesforce\u2019s leadership in agentic AI, making it easier for organizations to deploy intelligent automation safely and at scale. Built directly into Salesforce, AgentExchange is a trusted, open marketplace where customers can discover and deploy <a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> solutions that operate natively within Salesforce workflows and data models. With more than 646 pre-built agentic assets and a growing ecosystem of agent-to-agent (A2A) and Model Context Protocol (MCP) partners, AgentExchange helps organizations build and scale <a href=\"https:\/\/www.salesforce.com\/agentforce\/ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a> faster while maintaining enterprise-grade security, governance, and control.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--evergreen\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tDownload a complimentary excerpt copy of the report.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/partners\/resources\/idc-marketscape-for-platform-marketplaces\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>Download Here<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-evergreen\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png\"\n\t\talt=\"Illustration of evergreen\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>According to the IDC MarketScape, \u201cSalesforce AppExchange continues to evolve as an integrated marketplace for business applications, agentic tools, and third-party solutions tailored around the Salesforce platform.\u201d<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"92196-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"1019\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=1024\" alt=\"IDC MarketScape for Worldwide Application and Platform Marketplaces\" class=\"wp-image-92196\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png 6800w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=300&amp;h=300 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=768&amp;h=764 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=1024&amp;h=1019 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=1536&amp;h=1529 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=2048&amp;h=2038 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=264&amp;h=264 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=367&amp;h=365 367w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=678&amp;h=675 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=194&amp;h=193 194w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=1218&amp;h=1212 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier\u2019s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.<\/figcaption><\/figure>\n<div id=\"92196-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"6800\" height=\"6767\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=1024\" alt=\"IDC MarketScape for Worldwide Application and Platform Marketplaces\" class=\"wp-image-92196\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png 6800w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=150&amp;h=150 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=300&amp;h=300 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=768&amp;h=764 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=1024&amp;h=1019 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=1536&amp;h=1529 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=2048&amp;h=2038 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=264&amp;h=264 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=367&amp;h=365 367w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=678&amp;h=675 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=194&amp;h=193 194w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/US53541125tabfig_1.png?w=1218&amp;h=1212 1218w\" sizes=\"auto, (max-width: 6800px) 100vw, 6800px\" \/><figcaption class=\"wp-element-caption\">IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier\u2019s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.<\/figcaption><\/figure>\n<\/div><\/div><\/div>\n\n\n<p>And as intelligence becomes central to how marketplaces operate:<\/p>\n\n\n\n<p>\u201cAs AI agents reshape SaaS marketplaces, the true differentiator is not catalog size but how deeply intelligence is woven into the marketplace operational workflows and governance,\u201d said Frank Della Rosa, Research VP of SaaS, Business Platforms, and Industry Cloud at IDC.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-this-means-for-customers-and-partners\"><strong>What This Means for Customers and Partners<\/strong><\/h2>\n\n\n\n<p>With over 14 million installs and 91% of Salesforce customers using at least one AppExchange app, the marketplace has become a critical engine for customer innovation and time to value. For customers, it means trusted discovery, native deployment, and governance at scale.&nbsp;<\/p>\n\n\n\n<p>&#8220;Bullhorn is a leading ISV in the Salesforce ecosystem for the recruitment industry, and Salesforce AppExchange&#8217;s recognition as a leading marketplace reinforces why we&#8217;ve committed so deeply to building on this platform,&#8221; said Jon Bedard, CMO at Bullhorn. &#8220;For our customers, this ecosystem approach means they can scale with confidence, backed by proven best practices, domain expertise, and partnerships that unlock real value.&#8221;<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"93008\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/linked-content\/2026-gartner-magic-quadrant-for-mdm-solutions-salesforce-informatica-is-once-again-recognized-as-a-leader\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=1024\" class=\"content-card__image\" alt=\"Graph showing Informatica ranking on 2026 Gartner Magic Quadrant for Master Data Management Solutions.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" 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https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/linked-content\/2026-gartner-magic-quadrant-for-mdm-solutions-salesforce-informatica-is-once-again-recognized-as-a-leader\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t2026 Gartner\u00ae Magic Quadrant\u2122 for MDM Solutions: Salesforce (Informatica) is Once Again Recognized as a Leader\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92804\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-industry-cloud-public-sector-q1-2026\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=1024\" class=\"content-card__image\" alt=\"Chart showing top industry cloud solutions for public sector based on strength of offering and strength of strategy.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=1024&amp;h=576 1024w, 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https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-industry-cloud-public-sector-q1-2026\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Named a Leader in Analyst Evaluation of Industry Cloud Solutions For Public Sector\u00a0\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/92193\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-for-customers-find-and-use-the-right-solutions-faster-nbsp\"><strong>For Customers: Find and Use the Right Solutions Faster&nbsp;<\/strong><\/h2>\n\n\n\n<p>Salesforce AppExchange enables customers with:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Embedded Discovery: <\/strong>Find and deploy solutions in app, at the moment of need, without leaving the flow of work in Salesforce.&nbsp;<\/li>\n\n\n\n<li><strong>Native Platform Integration:<\/strong> Reduce complexity using built-in platform intelligence, data models, and APIs.&nbsp;<\/li>\n\n\n\n<li><strong>Reduced AI Friction:<\/strong> Operationalize <a href=\"https:\/\/www.salesforce.com\/agentforce\/what-is-agentic-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">agentic AI<\/a> securely, with built-in lifecycle management, access controls, and governance.<\/li>\n\n\n\n<li><strong>Procurement Ease:<\/strong> Embedded trials, test drives, and <a href=\"https:\/\/www.salesforce.com\/platform\/sandboxes-environments\/guide\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">sandbox experiences<\/a> allow teams to validate solutions before deployment, accelerating implementation while reducing risk.<\/li>\n\n\n\n<li><strong>Enterprise Trust:<\/strong> Maintain enterprise-grade trust with centralized security, compliance, and certification transparency.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-for-partners-reach-customers-and-grow\"><strong>For Partners: Reach Customers and Grow<\/strong><\/h2>\n\n\n\n<p>For partners, AppExchange continues to serve as the gateway to the Salesforce ecosystem. It enables ISVs and SIs to reach a global customer base, launch solutions faster, and grow with trusted standards.&nbsp;<\/p>\n\n\n\n<p>Improved onboarding, analytics, content tools, and expanding commerce capabilities increase visibility and simplify how partners build and scale their businesses.&nbsp;<\/p>\n\n\n\n<p>\u201cSalesforce AppExchange remains focused on making the ecosystem more accessible, contextual, and intelligent, reflecting a sustained commitment to scalable innovation and trusted partner solutions,\u201d according to the IDC MarketScape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-trust-security-and-governance\"><strong>Trust, Security, and Governance<\/strong><\/h2>\n\n\n\n<p>Trust, security, and transparency remain at the forefront of AppExchange. The new Trust Center will centralize security, compliance, and certification details with real-time updates visible in the user interface, while Salesforce\u2019s rigorous review process and algorithmic verification help ensure every listing meets strict enterprise standards.<\/p>\n\n\n\n<p>Enhanced test drives, trial templates, and sandbox experiences allow customers to validate solutions before deployment, minimizing risk and accelerating adoption.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fueling-partner-growth-and-ecosystem-innovation\"><strong>Fueling Partner Growth and Ecosystem Innovation<\/strong><\/h2>\n\n\n\n<p>Salesforce continues to focus on partner success, through improved ISV onboarding, unified partner program management, advanced analytics, and content showcase tools that help partners boost visibility and streamline business management for their offerings.<\/p>\n\n\n\n<p>\u201cAs customers embrace agentic AI and automation, AppExchange is helping them discover, deploy, and scale innovation faster \u2014 with enterprise-grade trust, governance, and security built in,\u201d said Brian Landsman, CEO of AppExchange and EVP of Global Partnerships at Salesforce. \u201cOur teams and partners are working to make AppExchange the most trusted and intelligent marketplace in the agentic AI era.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>As customers embrace agentic AI and automation, AppExchange is helping them discover, deploy, and scale innovation faster \u2014 with enterprise-grade trust, governance, and security built in.<\/p>\n<cite>Brian Landsman, CEO of AppExchange and EVP of Global Partnerships at Salesforce<\/cite><\/blockquote>\n\n\n\n<p>Salesforce is also expanding capabilities across procuring, licensing, and reporting, simplifying how customers buy and manage solutions, and creating a more connected, scalable experience for customers and partners alike.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-learn-more\">Learn more<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/partners\/resources\/idc-marketscape-for-platform-marketplaces\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Read the 2025 IDC MarketScape for Worldwide Application and Platform Marketplaces excerpt<\/a><\/li>\n\n\n\n<li>Explore <a href=\"https:\/\/appexchange.salesforce.com\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce AppExchange<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/agentexchange.salesforce.com\/collections\/agentexchange-solutions\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AgentExchange<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-about-idc-marketscape\"><strong>About IDC MarketScape:<\/strong><\/h4>\n\n\n\n<p>The IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier\u2019s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enterprise technology marketplaces are rapidly transforming from simple catalogs into operational centers for AI and automation. Yet many organizations are struggling with fragmented marketplace discovery, complex integrations, and inadequate governance with security risks. These challenges are creating a costly loss in productivity and stalling critical deployments that businesses need to stay competitive.&nbsp; Salesforce has been [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":92195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1727],"sf_theme":[],"sf_topic":[1752],"sf_product":[1738,1748],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-92193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-announcements-product","sf_topic-awards-and-recognition","sf_product-appexchange","sf_product-salesforce-platform","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Named Leader in 2025 IDC MarketScape Vendor Assessment<\/title>\n<meta name=\"description\" content=\"Enterprise technology marketplaces are rapidly transforming from simple catalogs into operational centers for AI and automation. Yet many organizations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/idc-marketscape-application-platform-marketplaces-2025-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Named a Leader in IDC MarketScape for Worldwide Application and Platform Marketplaces\" \/>\n<meta property=\"og:description\" content=\"Enterprise technology marketplaces are rapidly transforming from simple catalogs into operational centers for AI and automation. 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