{"id":92205,"date":"2026-02-10T07:00:00","date_gmt":"2026-02-10T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=92205"},"modified":"2026-02-11T14:43:01","modified_gmt":"2026-02-11T22:43:01","slug":"how-ai-saved-petaluma-creamery","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/how-ai-saved-petaluma-creamery\/","title":{"rendered":"Back from the Brink: How AI Helped Save Petaluma Creamery"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-shadow-box is-style-takeaways\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-471ecb11ca02c2e7ea813f9dd3857484\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Petaluma Creamery successfully revitalized its cheesemaking operation by replacing manual, paper-based processes with Agentforce.<\/li>\n\n\n\n<li>By using generative AI for predictive order management, the creamery now accurately forecasts customer needs.<\/li>\n\n\n\n<li>AI-driven automation has allowed a single salesperson to reactivate former accounts and manage a growing revenue pipeline that previously would have required a much larger team.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>A Jersey cow is a good cow. It is an inquisitive beast, and small (for a cow). Its eyes are dark and kind and alive. It produces less milk than the more common Holsteins, but the fat content is higher and the ROI and total cost of ownership work out pretty well. Larry Peter, a longtime dairy farmer, cheese maker, and recent Salesforce customer, put it this way:&nbsp;\u201cI can feed three Jerseys for every two Holsteins. I get a 13% cheese yield with a Jersey, where a Holstein only has a 9 to 10% yield.\u201d<\/p>\n\n\n\n<p>Credit the cows for their innate efficiency, but credit some AI-enabled efficiencies established by Larry and his cousin Daniel for the recovery of the <a href=\"https:\/\/www.springhillcheese.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Petaluma Creamery<\/a>, their cheese-making operation in Northern California. The creamery hit some hard times a while back and Larry even had to press pause on the business. But in the last two years, Larry and Daniel have infused the traditional practices of dairy farming with the optimization of cutting-edge enterprise technology to bring the creamery back to life.<\/p>\n\n\n\n<p>\u201cWe were doing everything kind of old school before,\u201d said Larry, \u201cNow, we\u2019ve been on Agentforce for more than a year. It tells us what accounts to go to on what day; it tells us who needs more cheese and what we need to deliver. It\u2019s a really big support.\u201d&nbsp;<\/p>\n\n\n\n<p>Larry bought his first cow for $700 in 1986. That cow became a herd, which led to a cheese-making operation in a converted woodshed. Larry hired armies of salespeople to sell that cheese at more than 300 farmers markets across California and Arizona. Julia Child, who would meet him when he was in Santa Barbara, said his white cheddar was the best she ever ate.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How AI Helped Save the Petaluma Creamery\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JBQxy2nQTxs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>The predictive order management&nbsp;system has enabled a single employee to connect with the stores that formerly carried Petaluma Creamery\u2019s products.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>In 2004, Larry bought the Petaluma Creamery, a much bigger operation. Within a year, he was bringing in a million pounds of milk a day and turning it into 100,000 pounds of cheese. He won gold medals at state fairs, and for a while he supplied product to 1,400 Chipotle locations.<br><br>But things took a turn: His overhead was too high to make the Chipotle account profitable; Covid hit hard; Larry had open-heart surgery; there were deaths in the family. Some maintenance in the plant was done poorly, which left Larry with huge bills. In September of 2022, he had to shut everything down. \u201cI was lost, I didn\u2019t know what I was going to do,\u201d he said.&nbsp;<\/p>\n\n\n\n<p>So he got in his car and went down to Silicon Valley to look for his cousin Daniel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bringing-salesforce-onboard\"><strong>Bringing Salesforce Onboard<\/strong><\/h2>\n\n\n\n<p>Larry had been wanting Daniel to come to work for him for a while. He knew that Daniel had been an applications engineer at <a href=\"https:\/\/www.kenandy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kenandy<\/a>, an enterprise ERP platform founded by Sandra Kurtzig, one of Silicon Valley\u2019s first female entrepreneurs. Larry also knew Daniel had done work with <a href=\"https:\/\/www.delmonte.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Del Monte<\/a> \u2014 and that he was a Salesforce expert.<\/p>\n\n\n\n<p>Indeed, Daniel is a 36x certified <a href=\"https:\/\/trailhead.salesforce.com\/mvp\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce MVP<\/a> Hall of Fame member, which means he has passed three dozen different Salesforce certification exams. \u201cI got to work with some of the original Salesforce engineers,\u201d he said. \u201cI got to sit in rooms with these legends, and things that I thought were going to take weeks to build, we&#8217;d build them in like an hour.\u201d&nbsp;<\/p>\n\n\n\n<p>Larry was nervous when he went down to talk to Daniel back in 2022. \u201cI was sweating bullets. I didn&#8217;t know if he was really going to come and help me, and I didn&#8217;t have money to pay him,\u201d said Larry. \u201cBut thank God, he wanted a change in life.\u201d<\/p>\n\n\n\n<p>Daniel, who agreed to become the CTO of Petaluma Creamery, likes to say that his whole career \u201cwas setting me up to do something like this.\u201d Over the past two years, Daniel has helped Larry relaunch the creamery \u2014 not through more cows or better cheese, but lower overhead. \u201cThe creamery has to change to adapt to a new economic paradigm,\u201d Daniel said. \u201cIt&#8217;s sort of like old school meets new school: If you want to do something cool like this and stay in business, you can&#8217;t afford to do it by having people do every step of the process.\u201d&nbsp;<\/p>\n\n\n\n<p>That\u2019s where Salesforce comes in.<\/p>\n\n\n\n<p>An easy example: The creamery used to take orders on paper and invoice them through QuickBooks. Now the creamery uses <a href=\"https:\/\/www.salesforce.com\/sales\/cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Sales<\/a> for its <a href=\"https:\/\/www.salesforce.com\/sales\/cpq\/what-is-order-to-cash\/\" target=\"_blank\" rel=\"noreferrer noopener\">order-to-cash<\/a> process.\u00a0<\/p>\n\n\n\n<p>It also uses Salesforce to track incoming milk, including the temperature, amount, and even the name of the driver transporting it; <a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> helps them make use of the data.<\/p>\n\n\n\n<p>Then there\u2019s predictive order management, which uses <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI<\/a> to detect customers\u2019 ordering patterns and propose new orders based on that data. The streamlined system has enabled a single employee to connect with the stores that formerly carried Petaluma Creamery\u2019s products. Within the first six months, he worked through the top 1,000 of the 3,500 former customers and successfully reactivated more than one-third of them. He continues to cycle back through the remaining customers while also bringing in new ones. \u201cThe ROI is that we are building back our whole revenue pipeline with just one salesperson,\u201d said Daniel. \u201cTo do something like that manually, you would need a lot more people.\u201d&nbsp;<\/p>\n\n\n\n<p>This level of automation and efficiency has been crucial to relaunching the business \u2014\u00a0which Larry credits Dan for saving. \u201cWhat he can do in 30 minutes, I couldn\u2019t do in days,\u201d Larry says. And Dan says he\u2019ll be even more efficient as <a href=\"https:\/\/www.salesforce.com\/agentforce\/developers\/vibe-coding\/guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">vibe coding<\/a> \u2014 with tools like <a href=\"https:\/\/www.salesforce.com\/agentforce\/developers\/vibe-coding\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Vibes<\/a> \u2014\u00a0becomes more powerful. \u201cPeople use gen AI to write emails, to write contracts. Code is just another kind of document, and generative AI is going to consume that task too,\u201d he said.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 576)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" alt=\"Larry\u2019s original creamery was located on the grounds of this Queen Anne near Petaluma, CA. (The house was featured in A California Christmas.)\" class=\"wp-block-jetpack-slideshow_image wp-image-92218\" data-id=\"92218\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Petaluma-Farmhouse-1-1.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Petaluma-Farmhouse-1-1.jpg 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Petaluma-Farmhouse-1-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Petaluma-Farmhouse-1-1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Petaluma-Farmhouse-1-1.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Petaluma-Farmhouse-1-1.jpg?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Petaluma-Farmhouse-1-1.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Petaluma-Farmhouse-1-1.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Petaluma-Farmhouse-1-1.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Petaluma-Farmhouse-1-1.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Petaluma-Farmhouse-1-1.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Petaluma-Farmhouse-1-1.jpg?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Petaluma-Farmhouse-1-1.jpg?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Petaluma-Farmhouse-1-1.jpg?w=1218&amp;h=685 1218w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Larry\u2019s original creamery was located on the grounds of this Queen Anne near Petaluma, CA. (The house was featured in <a href=\"https:\/\/www.netflix.com\/title\/81344378\" target=\"_blank\">A California Christmas<\/a>.)<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" alt=\"Twenty years ago, before he outgrew the smaller creamery, Larry would age cheese on these racks, turning the eight-pound wheels every few days so they didn\u2019t develop flat spots. \u201cI sold the wheels for one hundred bucks a piece,\u201d he said.\" class=\"wp-block-jetpack-slideshow_image wp-image-92217\" data-id=\"92217\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Wooden-Aging-Racks_Opt2-1.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Wooden-Aging-Racks_Opt2-1.jpg 1280w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Wooden-Aging-Racks_Opt2-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Wooden-Aging-Racks_Opt2-1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Wooden-Aging-Racks_Opt2-1.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Wooden-Aging-Racks_Opt2-1.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Wooden-Aging-Racks_Opt2-1.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Wooden-Aging-Racks_Opt2-1.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Wooden-Aging-Racks_Opt2-1.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Wooden-Aging-Racks_Opt2-1.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Wooden-Aging-Racks_Opt2-1.jpg?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Wooden-Aging-Racks_Opt2-1.jpg?w=1218&amp;h=685 1218w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Twenty years ago, before he outgrew the smaller creamery, Larry would age cheese on these racks, turning the eight-pound wheels every few days so they didn\u2019t develop flat spots. \u201cI sold the wheels for one hundred bucks a piece,\u201d he said.<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"5712\" height=\"4284\" alt=\"The current cheese production facility is back up and running, and stainless pipes carry the milk and cream from station to station. A Clean in Place system sterilizes the machinery after a batch is made.\" class=\"wp-block-jetpack-slideshow_image wp-image-92220\" data-id=\"92220\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Machine.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Machine.jpg 5712w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Machine.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Machine.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Machine.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Machine.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Machine.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Machine.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Machine.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Machine.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Machine.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Machine.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Machine.jpg?w=1218&amp;h=914 1218w\" sizes=\"(max-width: 5712px) 100vw, 5712px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">The current cheese production facility is back up and running, and stainless pipes carry the milk and cream from station to station. A Clean in Place system sterilizes the machinery after a batch is made. <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"4032\" alt=\"The cheese block forming towers are controlled by programmable logic computers, which Daniel has to program and debug when he\u2019s not working in Salesforce or helping to make cheese.\" class=\"wp-block-jetpack-slideshow_image wp-image-92219\" data-id=\"92219\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Cheese-tower-.jpeg?w=768\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Cheese-tower-.jpeg 3024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Cheese-tower-.jpeg?w=225&amp;h=300 225w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Cheese-tower-.jpeg?w=768&amp;h=1024 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Cheese-tower-.jpeg?w=1152&amp;h=1536 1152w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Cheese-tower-.jpeg?w=1536&amp;h=2048 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Cheese-tower-.jpeg?w=198&amp;h=264 198w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Cheese-tower-.jpeg?w=274&amp;h=365 274w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Cheese-tower-.jpeg?w=678&amp;h=904 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Cheese-tower-.jpeg?w=113&amp;h=150 113w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Cheese-tower-.jpeg?w=145&amp;h=193 145w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Cheese-tower-.jpeg?w=1218&amp;h=1624 1218w\" sizes=\"(max-width: 3024px) 100vw, 3024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">The cheese block forming towers are controlled by programmable logic computers, which Daniel has to program and debug when he\u2019s not working in Salesforce or helping to make cheese. <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"5712\" height=\"4284\" alt=\"The nine-story high spray dryer can turn whey or milk into protein powder. It can make 100,000 pounds of powder a week and is the only one left in the Bay Area\" class=\"wp-block-jetpack-slideshow_image wp-image-92221\" data-id=\"92221\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whey-Tower.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whey-Tower.jpg 5712w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whey-Tower.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whey-Tower.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whey-Tower.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whey-Tower.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whey-Tower.jpg?w=2048&amp;h=1536 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whey-Tower.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whey-Tower.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whey-Tower.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whey-Tower.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whey-Tower.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whey-Tower.jpg?w=1218&amp;h=914 1218w\" sizes=\"(max-width: 5712px) 100vw, 5712px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">The nine-story high spray dryer can turn whey or milk into protein powder. It can make 100,000 pounds of powder a week and is the only one left in the Bay Area<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2016\" height=\"1512\" alt=\"From organizing uniform delivery to arranging for inspections and licences, there is always something to do (and to be done in the future).\" class=\"wp-block-jetpack-slideshow_image wp-image-92222\" data-id=\"92222\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whiteboard.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whiteboard.jpg 2016w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whiteboard.jpg?w=300&amp;h=225 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whiteboard.jpg?w=768&amp;h=576 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whiteboard.jpg?w=1024&amp;h=768 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whiteboard.jpg?w=1536&amp;h=1152 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whiteboard.jpg?w=264&amp;h=198 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whiteboard.jpg?w=487&amp;h=365 487w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whiteboard.jpg?w=678&amp;h=509 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whiteboard.jpg?w=150&amp;h=113 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whiteboard.jpg?w=257&amp;h=193 257w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Whiteboard.jpg?w=1218&amp;h=914 1218w\" sizes=\"(max-width: 2016px) 100vw, 2016px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">From organizing uniform delivery to arranging for inspections and licences, there is always something to do (and to be done in the future).<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" alt=\"The Petaluma Creamery currently produces about 6,000 pounds of cheese a week. At full capacity it can produce 140,000 pounds a day.\" class=\"wp-block-jetpack-slideshow_image wp-image-92223\" data-id=\"92223\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Creamery-Shope-Cheese.jpg?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Creamery-Shope-Cheese.jpg 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Creamery-Shope-Cheese.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Creamery-Shope-Cheese.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Creamery-Shope-Cheese.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Creamery-Shope-Cheese.jpg?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Creamery-Shope-Cheese.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Creamery-Shope-Cheese.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Creamery-Shope-Cheese.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Creamery-Shope-Cheese.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Creamery-Shope-Cheese.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Creamery-Shope-Cheese.jpg?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Creamery-Shope-Cheese.jpg?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Creamery-Shope-Cheese.jpg?w=1218&amp;h=685 1218w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">The Petaluma Creamery currently produces about 6,000 pounds of cheese a week. At full capacity it can produce 140,000 pounds a day. <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2864\" height=\"1354\" alt=\"Daniel used the Google Places API to get every grocery store, restaurant, and convenience store in California into Salesforce as a lead. If a delivery person or sales rep is visiting a particular location they can see on a map which nearby stores used to be customers or are likely customers and call on them with some samples, proposed by generative AI.\" class=\"wp-block-jetpack-slideshow_image wp-image-92225\" data-id=\"92225\" data-aspect-ratio=\"1024 \/ 484\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Screenshot-2026-01-07-at-5.20.21-PM.png?w=1024\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Screenshot-2026-01-07-at-5.20.21-PM.png 2864w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Screenshot-2026-01-07-at-5.20.21-PM.png?w=300&amp;h=142 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Screenshot-2026-01-07-at-5.20.21-PM.png?w=768&amp;h=363 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Screenshot-2026-01-07-at-5.20.21-PM.png?w=1024&amp;h=484 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Screenshot-2026-01-07-at-5.20.21-PM.png?w=1536&amp;h=726 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Screenshot-2026-01-07-at-5.20.21-PM.png?w=2048&amp;h=968 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Screenshot-2026-01-07-at-5.20.21-PM.png?w=264&amp;h=125 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Screenshot-2026-01-07-at-5.20.21-PM.png?w=500&amp;h=236 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Screenshot-2026-01-07-at-5.20.21-PM.png?w=678&amp;h=321 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Screenshot-2026-01-07-at-5.20.21-PM.png?w=150&amp;h=71 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Screenshot-2026-01-07-at-5.20.21-PM.png?w=408&amp;h=193 408w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Screenshot-2026-01-07-at-5.20.21-PM.png?w=1218&amp;h=576 1218w\" sizes=\"(max-width: 2864px) 100vw, 2864px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Daniel used the Google Places API to get every grocery store, restaurant, and convenience store in California into Salesforce as a lead. If a delivery person or sales rep is visiting a particular location they can see on a map which nearby stores used to be customers or are likely customers and call on them with some samples, proposed by generative AI.<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-ai-to-prospect-leads\"><strong>Using AI to Prospect Leads<\/strong><\/h2>\n\n\n\n<p>You cannot, however, vibe code cheese. It\u2019s made on the creamery manufacturing floor, where the milk comes in and cheese and butter and ice cream come out. Pipes and tubes snake everywhere.&nbsp;<\/p>\n\n\n\n<p>In the warehouse, boxes of salted butter, Monterey Jack, cheddar and other varieties sit on racks ready to ship. The warehouse isn\u2019t particularly full right now: the cheese is going out faster than it\u2019s coming in, which is a good sign.&nbsp;<\/p>\n\n\n\n<p>That success is partially because of another clever Salesforce implementation. He used the Google Places API to input every grocery store, restaurant, and convenience store in California into Salesforce as a potential lead. If a delivery person or sales rep visits a particular store near Fort Ross, for example, they can see likely new customers on a map and call on them with some samples.<\/p>\n\n\n\n<p>&#8220;I&#8217;m a salesperson driving to a store to deliver cheese,\u201d Daniel explains. \u201cI&#8217;d like to visit other locations in the area which aren&#8217;t customers to try to sell them cheese also. Here is the latitude and longitude of the store I&#8217;m going to. Given the list below of other places in the area, pick out 10 which appear to be restaurants, delis, cafes, or kitchens which are closest in latitude and longitude to the store I&#8217;m visiting. Include the street and city in the list. First prioritize the ones that are closest, then prioritize the ones that are the highest price level, review rating, and number of reviews.&#8221;<\/p>\n\n\n\n<p>The combination of art and science \u2013 of artisanal quality and technological deployment \u2013 is helping bring Petaluma Creamery back to life. Larry chokes up a little bit when he talks about it. \u201cSalesforce makes me know that I&#8217;m going to own my pillow again; I\u2019m going to have a good night\u2019s sleep. And it makes me know that I&#8217;m going to be successful with everything that I\u2019ve worked for. It&#8217;s all about putting out the best product you can, and it&#8217;s all about the integrity of what you do in your life.\u201d&nbsp;<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92393\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/linked-content\/how-smarsh-built-an-ai-front-door-for-regulated-industries-and-drove-59-self-service-adoption\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Linked-Tile_-How-Smarsh-built-an-AI-front-door-for-regulated-industries-\u2014-and-drove-59-self-service-adoption.png?w=1024\" class=\"content-card__image\" alt=\"Smarsh\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Linked-Tile_-How-Smarsh-built-an-AI-front-door-for-regulated-industries-\u2014-and-drove-59-self-service-adoption.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Linked-Tile_-How-Smarsh-built-an-AI-front-door-for-regulated-industries-\u2014-and-drove-59-self-service-adoption.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Linked-Tile_-How-Smarsh-built-an-AI-front-door-for-regulated-industries-\u2014-and-drove-59-self-service-adoption.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Linked-Tile_-How-Smarsh-built-an-AI-front-door-for-regulated-industries-\u2014-and-drove-59-self-service-adoption.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Linked-Tile_-How-Smarsh-built-an-AI-front-door-for-regulated-industries-\u2014-and-drove-59-self-service-adoption.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Linked-Tile_-How-Smarsh-built-an-AI-front-door-for-regulated-industries-\u2014-and-drove-59-self-service-adoption.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Linked-Tile_-How-Smarsh-built-an-AI-front-door-for-regulated-industries-\u2014-and-drove-59-self-service-adoption.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Linked-Tile_-How-Smarsh-built-an-AI-front-door-for-regulated-industries-\u2014-and-drove-59-self-service-adoption.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Linked-Tile_-How-Smarsh-built-an-AI-front-door-for-regulated-industries-\u2014-and-drove-59-self-service-adoption.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Linked-Tile_-How-Smarsh-built-an-AI-front-door-for-regulated-industries-\u2014-and-drove-59-self-service-adoption.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/linked-content\/how-smarsh-built-an-ai-front-door-for-regulated-industries-and-drove-59-self-service-adoption\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tHow Smarsh Built an AI Front Door for Regulated Industries \u2014 and Drove 59% Self-Service Adoption\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"91895\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/checkmarx-agentforce-customer-service\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Checkmarx-Customer-Story.png?w=1024\" class=\"content-card__image\" alt=\"Checkmarx Taps Agentforce 360 for Customer Service\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Checkmarx-Customer-Story.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Checkmarx-Customer-Story.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Checkmarx-Customer-Story.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Checkmarx-Customer-Story.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Checkmarx-Customer-Story.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Checkmarx-Customer-Story.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Checkmarx-Customer-Story.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Checkmarx-Customer-Story.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Checkmarx-Customer-Story.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Checkmarx-Customer-Story.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/checkmarx-agentforce-customer-service\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tApp Security Leader Checkmarx Drives Customer Service Efficiency with Agentforce 360, Achieving 41% Faster Case Closures\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/92205\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-giving-small-businesses-a-chance-nbsp\"><strong>Giving Small Businesses a Chance&nbsp;<\/strong><\/h2>\n\n\n\n<p>Keeping a family business open is hard. And reimagining that business for the modern era can be hard, too. Larry\u2019s advice is to get help. \u201cDon&#8217;t think you can do it on your own. Ask for help. Call Salesforce. Call people that know the programs.\u201d He has gone from nothing to $300,000 in revenue in the last few months, and expects to be at $10 million within a year.&nbsp;<\/p>\n\n\n\n<p>Neither Larry nor Daniel believe it\u2019s possible to scale a small business without this kind of AI assist. They don\u2019t think it\u2019s feasible to have people do every step of the process any more. Which, in a lot of ways, is an opportunity. The internet has put a lot of mom and pop stores out of business, notes Daniel. \u201cNow small businesses have the same technology that the big companies have. People still want local things. AI gives them a chance to keep their costs down enough to keep making these cool, unique products, and do it in a way where they can be profitable.\u201d<\/p>\n\n\n\n<p>The Jerseys in the field don\u2019t care about profit, or AI. They care about eating the bright green grass \u2013 so bright on a December morning that it looks backlit. Thanks to Larry and Daniel\u2019s efforts, they\u2019ll be able to keep eating it for a nice long time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-go-deeper\"><strong>Go deeper:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discover how <a href=\"https:\/\/www.salesforce.com\/news\/stories\/kyle-texas-agentforce-city-government\/\" target=\"_blank\" rel=\"noreferrer noopener\">this Texas boomtown used AI to reinvent city government<\/a><\/li>\n\n\n\n<li>Think big, start small, scale fast: <a href=\"https:\/\/www.salesforce.com\/news\/stories\/think-big-start-small-scale-fast\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer learnings<\/a> on AI deployments<\/li>\n\n\n\n<li>For these companies, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/always-on-ai-customer-stories\/\" target=\"_blank\" rel=\"noreferrer noopener\">always-on AI<\/a> is a matter of course<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways A Jersey cow is a good cow. It is an inquisitive beast, and small (for a cow). Its eyes are dark and kind and alive. It produces less milk than the more common Holsteins, but the fat content is higher and the ROI and total cost of ownership work out pretty well. Larry [&hellip;]<\/p>\n","protected":false},"author":176,"featured_media":92207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1730],"sf_theme":[1917],"sf_topic":[21187,1744,1742],"sf_product":[19930],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[21221],"class_list":["post-92205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-feature-stories","sf_theme-customer-engagement","sf_topic-ai","sf_topic-customer-success","sf_topic-small-business","sf_product-agentforce","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Back from the Brink: How AI Helped Save Petaluma Creamery - Salesforce<\/title>\n<meta name=\"description\" content=\"Key Takeaways Petaluma Creamery successfully revitalized its cheesemaking operation by replacing manual, paper-based processes with Agentforce. By using\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/how-ai-saved-petaluma-creamery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Back from the Brink: How AI Helped Save Petaluma Creamery\" \/>\n<meta property=\"og:description\" content=\"Key Takeaways Petaluma Creamery successfully revitalized its cheesemaking operation by replacing manual, paper-based processes with Agentforce. 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