{"id":92984,"date":"2026-04-07T05:00:00","date_gmt":"2026-04-07T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=92984"},"modified":"2026-04-06T13:12:21","modified_gmt":"2026-04-06T20:12:21","slug":"asymbl-engine-slackbot-use-cases","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/asymbl-engine-slackbot-use-cases\/","title":{"rendered":"How Engine and Asymbl Are Putting Slackbot to Work"},"content":{"rendered":"\n<p>Salesforce just announced dozens of <a href=\"https:\/\/www.salesforce.com\/slack\/slackbot\/agent-orchestration\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">new Slackbot capabilities<\/a> \u2014 including a note-taking capability across the entire desktop, reusable AI skills, and voice input. But of course, Slackbot is already saving users dozens of hours of work a week. The Salesforce Newsroom spoke to two Slackbot customers just before the launch event in San Francisco: Demetri Salvaggio, VP of Customer Experience and Operations at Engine, a travel platform designed for small and medium businesses, and Brandon Metcalf, CEO and Founder of Asymbl, a workforce orchestration company that helps businesses assemble hybrid teams of human and digital workers. (As in, helping people work with tools like Slackbot.) Here\u2019s what they said about what Slackbot does for their businesses \u2014 and their peace of mind.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-slackbot-helps-leadership\"><strong>How Slackbot Helps Leadership<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group is-style-media-wrapping-container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed alignright is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/sfZzTLTMp7PVAxrA36Qh4L.jpg\"  data-uuid=\"sfZzTLTMp7PVAxrA36Qh4L\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"187\"\/>\n<\/div><\/figure>\n\n\n\n<p>Slackbot is a meaningful time-saver for leaders (and anyone else navigating information overload). At Engine, Slackbot has become a daily companion for catching up after back-to-back meetings \u2014 surfacing action items, pending questions, and missed threads without anyone needing to manually comb through dozens of channels. At Asymbl, the impact is felt at both leadership and employee levels: preparing for meetings, organizing thoughts, and getting smart recommendations about what to prioritize.<\/p>\n\n\n\n<p><strong>Demetri Salvaggio, VP of Customer Experience and Operations, Engine: <\/strong>\u201cWe were early adopters with Slackbot, and in the early days, it helped calm the chaos of all the different things that are going on at any given time in Slack. Now, it\u2019s saving a lot of hours in my week; Slackbot helps synthesize the dialog taking place across all of our channels. It\u2019s great to come out of a meeting and ask Slackbot, \u2018Is there something that&#8217;s waiting for my immediate response?\u2019\u201d<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-slackbot-and-other-digital-workers\"><strong>Slackbot and Other Digital Workers<\/strong><\/h2>\n\n\n\n<p>As a workforce orchestration company, Asymbl has built a team of some 170 digital workers \u2014 named, managed, and measured like employees. (Teddy, for example, is an agentic sales development representative that engages with sales prospects and leads; Polly helps with People Operations, answering questions about benefits.) Slackbot sits at the center of that ecosystem, and those <a href=\"https:\/\/www.salesforce.com\/agentforce\/digital-worker\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital workers<\/a> even consult Slackbot as part of their workflow. At Engine, Slackbot\u2019s integration with Salesforce <a href=\"https:\/\/www.salesforce.com\/crm\/what-is-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> has given the whole team a single place to pull account insights and case information without leaving Slack \u2014 a natural extension of a culture that was already Slack-native from day one.<\/p>\n\n\n\n<p><strong>Brandon Metcalf, CEO and Founder of Asymbl:<\/strong> \u201cSlackbot, if you ask anyone on the team, is the favorite. It just gets how we work, why we work. Who we are. It works with other digital workers or agents. We\u2019re not supposed to have favorites, but it&#8217;s by far our most favorite digital worker.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-use-cases-and-unexpected-ones-too\"><strong>Key Use Cases (and Unexpected Ones Too)<\/strong><\/h2>\n\n\n\n<p>Both said their teams found their planned use cases \u2014 channel summarization, CRM integration, meeting prep \u2014 are delivering exactly as hoped. Engine has seen a 40% drop in sales rep research time, thanks to Slackbot&#8217;s ability to pull Salesforce data and synthesize conversations. But the surprises were just as compelling. At Engine, employees organically started using Slackbot to prepare for meetings \u2014 nobody assigned that use case; it just happened. At Asymbl, Metcalf stumbled on a more personal discovery while exploring what Slackbot knows about its users.<\/p>\n\n\n\n<div class=\"wp-block-group is-style-media-wrapping-container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Metcalf: <\/strong>\u201cThe use cases for Slackbot are endless, if you will. It\u2019s got a sense of humor, which makes it relatable as a co-worker and not just an AI bot. I asked it what animal I am, and apparently I&#8217;m a dolphin.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed alignright is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/8miRgtV78s3KfUo9TmfaVc.jpg\"  data-uuid=\"8miRgtV78s3KfUo9TmfaVc\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"187\"\/>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-is-about-more-than-speed\"><strong>AI Is About More Than Speed<\/strong><\/h2>\n\n\n\n<p>The goal, Salvaggio said, shouldn\u2019t just be speed \u2014 it should be capacity and clarity. Slackbot reduces the anxiety of falling behind, whether after a vacation or a string of back-to-back meetings, because people can get caught up without feeling overwhelmed.<\/p>\n\n\n\n<p><strong>Salvaggio:<\/strong> \u201cCan Slackbot summarize and synthesize 40 channels? Sure, and it can do that really quickly. But it&#8217;s also giving clarity and freeing up capacity for folks to not have to go read 40 channels \u2014 to not have to put all that energy into understanding what\u2019s going on in 40 different places.\u201d<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-advice-to-other-companies\"><strong>Advice to Other Companies<\/strong><\/h2>\n\n\n\n<p>Start with the problem, not the technology. Salvaggio recommended defining what \u201cbetter\u201d looks like before deploying anything \u2014 whether that\u2019s faster resolution times, sharper leadership decision-making, or reduced context switching \u2014 and then measuring exactly those things, quantitatively and qualitatively. Metcalf encouraged companies to treat AI not as a tool but as labor: Give it a job, understand why that job exists, define what success looks like, and manage it accordingly.<\/p>\n\n\n\n<p><strong>Metcalf:<\/strong> \u201cYou have to think about what you\u2019re really trying to accomplish when measuring AI impact. It\u2019s not just the technology. If you think about these AI tools as workers, and you give them jobs to be done, and you understand their motivation for success for those jobs, then all of a sudden you approach it differently. How do you onboard them? How do you coach them? How do you make sure they\u2019re doing what you need them to do in the flow of work where you need them to do it?\u201d<\/p>\n\n\n\n<p>Everyone, in other words, is a manager now, guiding their digital teammates to perform, even as their own performance and impact continues to rise.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-go-deeper\"><strong>Go Deeper:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An advice column for the agentic age: <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ask-slackbot-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ask Slackbot<\/a><\/li>\n\n\n\n<li>Watch the <a href=\"https:\/\/www.youtube.com\/watch?v=JpWmChaG4I0\" target=\"_blank\" rel=\"noreferrer noopener\">keynote recap<\/a> from the event&nbsp;<\/li>\n\n\n\n<li>For Gen Z workers, software has to be <a href=\"https:\/\/www.salesforce.com\/news\/stories\/context-aware-ai-solving-gen-z-retention-crisis\/\" target=\"_blank\" rel=\"noreferrer noopener\">as intuitive as social media<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce just announced dozens of new Slackbot capabilities \u2014 including a note-taking capability across the entire desktop, reusable AI skills, and voice input. But of course, Slackbot is already saving users dozens of hours of work a week. The Salesforce Newsroom spoke to two Slackbot customers just before the launch event in San Francisco: Demetri [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":92987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[19390],"sf_theme":[1917],"sf_topic":[20528,21187,1744,1726],"sf_product":[2410],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-92984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots-customer-stories","sf_theme-customer-engagement","sf_topic-agents","sf_topic-ai","sf_topic-customer-success","sf_topic-digital-transformation","sf_product-slack","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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