{"id":93839,"date":"2026-06-02T06:00:00","date_gmt":"2026-06-02T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=93839"},"modified":"2026-06-01T13:55:42","modified_gmt":"2026-06-01T20:55:42","slug":"viatris-agentforce-life-sciences-global-commercial-transformation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/viatris-agentforce-life-sciences-global-commercial-transformation\/","title":{"rendered":"Salesforce Agentforce Life Sciences Selected by Viatris as Its Global Customer Engagement Platform"},"content":{"rendered":"\n<p>Salesforce today announced that <a href=\"https:\/\/www.viatris.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Viatris<\/a>, a global healthcare company, selected <a href=\"https:\/\/www.salesforce.com\/life-sciences\/cloud\/customer-engagement\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Life Sciences for Customer Engagement<\/a> as its global customer engagement platform to connect with customers and healthcare professionals worldwide to support end-to-end engagement across medical, commercial, and patient support functions. Viatris will use Salesforce to enable more connected, data-driven engagement across its global operations.<\/p>\n\n\n\n<p>With the selection of Agentforce Life Sciences for Customer Engagement, Salesforce will provide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A Unified Customer View:<\/strong> A single, real-time view of customer information and interactions, modernizing engagement across markets and supporting Viatris\u2019 global commercial organization.&nbsp;<\/li>\n\n\n\n<li><strong>Real-Time Insights:<\/strong> Advanced automation, analytics, and Agentforce AI capabilities to deliver more personalized engagement across Viatris\u2019 commercial segments, channels, and geographies.<\/li>\n\n\n\n<li><strong>Multichannel Engagement at Scale: <\/strong>A flexible, secure platform designed to scale across Viatris\u2019&nbsp;commercial footprint&nbsp;in more than 165 countries and territories, supporting evolving customer engagement models worldwide. Viatris will manage field visits, event logistics, and approval workflows alongside <a href=\"https:\/\/www.salesforce.com\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Marketing<\/a> campaigns delivered through email, SMS, and digital channels.&nbsp;<\/li>\n\n\n\n<li><strong>Mobile-First Capabilities:<\/strong> Viatris\u2019 commercial teams will use robust desktop and tablet functionality with offline sync. This helps ensure commercial teams can engage HCPs and partners with high-value interactions anywhere.<\/li>\n<\/ul>\n\n\n\n<p>&#8220;Viatris&#8217; selection of Agentforce Life Sciences is a testament to the power of our unified platform and AI-first approach,&#8221; said <strong>Joe Ferraro, SVP and GM, Agentforce Life Sciences<\/strong>. &#8220;This relationship demonstrates that leading global healthcare companies are ready to embrace a new era of intelligent customer engagement. With Agentforce, Viatris can move beyond traditional CRM to help deliver personalized, insight-driven interactions at scale \u2014 setting a new standard for commercial excellence in life sciences.&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-learn-more\"><strong>Learn more:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn how to get past the pilot phase with <a href=\"https:\/\/www.salesforce.com\/life-sciences\/resources\/adopting-agentforce-360-for-life-sciences-guide\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce 360 for Life Sciences<\/a><\/li>\n\n\n\n<li>Hear from <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/05\/19\/agentforce-life-sciences-140-organizations\/\" target=\"_blank\" rel=\"noreferrer noopener\">organizations who selected Agentforce Life Sciences<\/a><\/li>\n\n\n\n<li>Read about Salesforce&#8217;s open ecosystem and robust <a href=\"https:\/\/www.salesforce.com\/blog\/salesforce-scales-agentforce-life-sciences\/\" target=\"_blank\" rel=\"noreferrer noopener\">partner network<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce today announced that Viatris, a global healthcare company, selected Agentforce Life Sciences for Customer Engagement as its global customer engagement platform to connect with customers and healthcare professionals worldwide to support end-to-end engagement across medical, commercial, and patient support functions. Viatris will use Salesforce to enable more connected, data-driven engagement across its global operations. [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":93841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1729],"sf_theme":[1917],"sf_topic":[21212,20528,1757,1744],"sf_product":[19930,1759,1783],"sf_industry":[1743],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-93839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-announcements-customer","sf_theme-customer-engagement","sf_topic-agentic-enterprise","sf_topic-agents","sf_topic-customer-service-and-support","sf_topic-customer-success","sf_product-agentforce","sf_product-agentforce-marketing","sf_product-industry-solutions","sf_industry-healthcare-and-life-sciences","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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