{"id":93849,"date":"2026-06-03T06:00:00","date_gmt":"2026-06-03T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=93849"},"modified":"2026-06-15T19:53:56","modified_gmt":"2026-06-16T02:53:56","slug":"agentic-marketing-teams-announcement","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/agentic-marketing-teams-announcement\/","title":{"rendered":"Salesforce Puts an AI Marketing Team in Every Marketer\u2019s Hands"},"content":{"rendered":"\n

Today at Connections, Salesforce gave marketers their own AI team, agents that collaborate with them to build pipeline, create content, and run campaigns. This frees marketers to be makers again \u2014 spending more time on the strategic and creative work of shaping the stories, campaigns, and experiences that move customers and drive growth.<\/p>\n\n\n\n

Rather than chasing reports, waiting on deliverables, and managing handoffs, marketers can work alongside agents that serve as analytical and creative partners \u2014 helping them validate ideas, qualify leads, create complete campaigns, and optimize customer experiences as behavior evolves.<\/p>\n\n\n\n

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We’re more agile, we can test at a more refined level, and the scope of our personalization has exploded. We’re delivering a better experience than we ever have before, and we’re just getting started.<\/p>\nMatt Patston, Rawlings<\/cite><\/blockquote>\n\n\n\n

Built on the world\u2019s #1 CDP<\/a> and Agentforce, Salesforce has the only agentic marketing platform that unifies customer and business data, content, conversations, and workflows across marketing, sales, service, and commerce. Together, these systems provide agents with the shared context needed to reason, make decisions, and take action across every moment in the customer lifecycle. Without that context, agents can only react to isolated signals \u2014 leading to disconnected experiences, like promoting a product a customer just purchased or asking them to repeat information they’ve already shared.<\/p>\n\n\n\n

Companies are already beginning to see the impact. Sporting goods brand Rawlings reports 75% faster campaign creation using Agentforce Marketing, allowing teams to personalize engagement and act on customer behavior in real time.<\/p>\n\n\n\n

\u201cThe ability to access and act on transactional data as it’s created completely changes what’s possible,\u201d said Matt Patston at Rawlings. \u201cWe’re more agile, we can test at a more refined level, and the scope of our personalization has exploded. We’re delivering a better experience than we ever have before, and we’re just getting started.\u201d<\/p>\n\n\n\n

What\u2019s New<\/strong><\/h2>\n\n\n\n
Agents That Help Teams Build Limitless Pipeline<\/strong><\/h6>\n\n\n\n

Eighty-six percent<\/a> of marketers say AI has fundamentally changed how customers engage with brands. One of the clearest examples is agents on company websites \u2014 critical moments where brands must turn browsing into buying.<\/p>\n\n\n\n

With Piper, Qualified\u2019<\/strong>s AI SDR Agent, <\/strong>brands can identify and qualify website visitors in real time \u2014 answering questions conversationally, understanding buyer intent, and routing prospects into immediate sales interactions. No form fill, no waiting, no dropped leads.<\/p>\n\n\n\n

Companies are already seeing measurable productivity gains from Qualified. \u201cWe’ve reduced our lead qualifying reps by about 20% but increased our opportunity creation by more than 22%,\u201d said Susan Ganeshan, CMO at Emplifi.<\/p>\n\n\n\n

Hunter, <\/strong>a new Prospecting Agent, <\/strong>identifies prospects based on buyer intent, initiates outreach, and runs email nurture sequences. No more hours spent researching prospects and writing cold outreach. Hunter handles prospecting autonomously so sales teams can focus on higher-value customer engagement.<\/p>\n\n\n\n

Together, these agents work around the clock to build pipeline. And because they share customer and business context, every interaction is informed, relevant, and seamlessly connected across marketing and sales. <\/p>\n\n\n\n

Agents That Create Content at Individual Scale<\/strong><\/h6>\n\n\n\n

Seventy-eight percent<\/a> of marketers say they need more personalized content than human teams alone can produce. As customer expectations increase with AI, brands need content systems that can personalize experiences across every channel, in any language, in real time. <\/p>\n\n\n\n

This week, Salesforce announced it signed a definitive agreement to acquire Contentful<\/strong><\/a>, <\/strong>a leading composable content platform and headless content management system trusted by more than 4,800 of the world’s leading brands. Contentful adds a single, unified content layer to Headless 360<\/a>, moving enterprises from static, channel-specific content to dynamic orchestration. It’s the foundation that lets marketers create once and have agents deliver everywhere, multiplying a single idea across every channel, audience, and language.<\/p>\n\n\n\n

With Agentforce Content Agent<\/strong>, marketers will be able to describe their campaign and have an agent generate omni-channel content \u2014 including emails, mobile messages, SMS, RCS conversations, and personalized promotional experiences. Localization of the content also happens within the same workflow so global teams aren\u2019t waiting on handoffs. Instead of spending weeks coordinating production and channel execution, marketers can focus on the ideas, storytelling, and customer experiences that differentiate their brand.<\/p>\n\n\n\n

By grounding the agent in customer and business context, campaign goals, and brand guidelines, the content generated is more relevant to each individual while remaining on brand.<\/p>\n\n\n\n

Agents That Turn Goals into Autonomous Campaigns <\/strong><\/h6>\n\n\n\n

Customer behavior is changing faster than marketers can adapt. In fact, 64%<\/a> of marketers say they struggle to keep pace. Too much time is spent managing campaigns instead of creating experiences that drive growth.<\/p>\n\n\n\n

The Agentforce Marketing Goals<\/strong> Agent<\/strong> gives marketers a new way to run campaigns. Instead of managing workflows, marketers manage agents. Marketers define goals, budgets, guardrails, and autonomy limits. Agents take it from there, creating, executing, and optimizing campaigns within those boundaries. Using customer context and live signals, agents determine the right content, channel, audience, and timing for each interaction, continuously adapting to drive better results.<\/p>\n\n\n\n

For example, a marketer could tell the Marketing Goals Agent that they want to \u201crecover declining conversion among parents shopping during peak back-to-school demand.\u201d The agent would then use context and live signals to build an audience, launch a campaign, optimize channel mix, test messaging, and adapt offers as customer behavior changes.<\/p>\n\n\n\n

Going Headless: Bringing AI to Where Marketers Work<\/strong><\/h6>\n\n\n\n

This orchestration can now extend beyond the marketing application itself. Salesforce\u2019s Agentforce Marketing exposes campaign management capabilities as MCP tools<\/strong>, allowing marketers to orchestrate workflows directly from interfaces like Slack. Through conversational campaign management, marketers can request audience segments, create campaigns, update journeys, and ask questions about performance within their existing workflow. This is Headless 360 in action \u2014 where shared customer context, business logic, and AI-powered workflows can be embedded anywhere marketers work.<\/p>\n\n\n\n

More Customer Perspectives<\/strong><\/h2>\n\n\n\n