{"id":94233,"date":"2026-07-07T08:00:00","date_gmt":"2026-07-07T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=94233"},"modified":"2026-07-06T23:08:28","modified_gmt":"2026-07-07T06:08:28","slug":"futureforce-next-generation-of-builders","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/futureforce-next-generation-of-builders\/","title":{"rendered":"Meet the Next Generation of Builders: How They Work and What They&#8217;re Making"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-media-wrapping-container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Rebecca Hampton was six months into her career at Salesforce, her first full-time engineering job, when she realized something didn\u2019t make sense. She was helping to build a new onboarding interface for Field Service customers.&nbsp;<\/p>\n\n\n\n<p>\u201cThe customers had all these options for how to structure the service territories,\u201d she said. \u201cBut the way we were designing it, users wouldn\u2019t be able to see the flexibility available to them. We were pigeonholing them into one common use case.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed alignright is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/kQdLYFUtWzzuJfuBmdfp4V.jpg\"  data-uuid=\"kQdLYFUtWzzuJfuBmdfp4V\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"187\"\/>\n<\/div><\/figure>\n\n\n\n<p>It was a flaw in the experience that was easy to overlook for colleagues who had spent years working so closely to that common case. The onboarding agent they were building would ask users, &#8220;What geographic regions do you service?&#8221; But Hampton realized that question assumed too much. Service territories could be structured by region, by business unit (HVAC, garage doors, etc.), or a combination of both, but users would have no way of knowing that from the prompt. She used AI to get up to speed on the problem space quickly then brought a redesigned solution to the team. Hampton, a graduate of Futureforce, Salesforce&#8217;s early-career hiring program, had helped make the product smarter.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/company\/careers\/university\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Futureforce<\/a> is Salesforce\u2019s global university recruiting engine, with an emphasis on paid internships, new-graduate programs, and entry-level roles across all functions and regions. It\u2019s a program that requires a bit of a crystal ball \u2014 looking at long-term strategy. Gemma Quinn, Salesforce\u2019s VP of Global University Recruiting, explained, \u201cWe consider what the organization will need two years from now and select our interns based on those conclusions. Then, when they graduate, they can be hired into full-time roles.\u201d That intentionality yields results: 80% of interns who graduate and seek full-time work convert to full-time Salesforce employees, like Hampton. More than 10,000 emerging professionals have come through the program since its launch in 2014, and Salesforce\u2019s new <a href=\"https:\/\/salesforce-builderlab.splashthat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Builder program<\/a> is actively recruiting graduates and interns.<\/p>\n<\/div><\/div>\n\n\n\n<p>The mechanics are structured for long-term success, not short-term coverage. And Hampton\u2019s tale of genuine impact \u2014 of building things that went into customers\u2019 hands \u2014 is not unusual for Futureforce graduates.&nbsp;<\/p>\n\n\n\n<p>Take Raymond Dinh, a Technical Product Marketing Manager on the <a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> team who came through Futureforce in 2024. Within months, he had built a Lightning web component for Agentforce\u2019s chat interface that became an internal hit. He also created Agentforce Consultations, popularized at Dreamforce, which are customer-facing activations that showcase Agentforce Builder and native Agent Script language. (These activations have touched thousands of customers worldwide and the underlying work has been used as the standard for learning Agentforce.) Another project, Buildify, is a demo-planning tool used by demo engineers across the company. In March 2026, Dinh co-demoed a live Agentforce build in front of the entire company at the FY27 Company Kickoff.&nbsp;<\/p>\n\n\n\n<p>\u201cInstead of doing manual tasks, interns are shadowing teams, working in front of customers, and building real things,\u201d said Alex Murray, Senior Director of Programs and Marketing for Global Futureforce. What emerges from that experience is a cohort that leads with story and empathy, uses <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a> to streamline and supercharge their work, and brings a hunger that tends to reenergize the colleagues around them.&nbsp;<\/p>\n\n\n\n<p>Indeed, emerging talent is <a href=\"https:\/\/careers.mail.salesforce.com\/Emerging-talent-playbook-ff?_ga=2.44733152.55937202.1782246602-1344936918.1763663802\" target=\"_blank\" rel=\"noreferrer noopener\">four times more likely to use AI daily<\/a>, and building that talent internally is one-third the cost of hiring experienced workers externally. Given that math, Futureforce reframes entry-level hiring as a talent strategy with measurable returns. Graduates\u2019 early success also highlights lessons for other companies. \u201cThe entry-level worker of today probably looks like somebody who was three, four, five years into their role just a few years ago,\u201d said Murray. \u201cThey learn, unlearn, and relearn as fast as our technology is changing, and that velocity is exactly what we need.\u201d<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(460 \/ 512)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"512\" alt=\"Rebecca Hampton, Software Engineering Associate Member, Technical Staff (AMTS)\" class=\"wp-block-jetpack-slideshow_image wp-image-94240\" data-id=\"94240\" data-aspect-ratio=\"460 \/ 512\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Rebecca_95eb42.png?w=460\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Rebecca_95eb42.png 460w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Rebecca_95eb42.png?w=270&amp;h=300 270w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Rebecca_95eb42.png?w=237&amp;h=264 237w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Rebecca_95eb42.png?w=328&amp;h=365 328w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Rebecca_95eb42.png?w=135&amp;h=150 135w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Rebecca_95eb42.png?w=173&amp;h=193 173w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u201cAs I was explaining things, I questioned myself \u2014 why do we do it that way? Isn&#8217;t there a way that AI can help us do this better?\u201d &#8211; Rebecca Hampton, Software Engineering Associate Member, Technical Staff (AMTS)<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2048\" alt=\"Raymond Dinh, Technical Product Marketing Manager, Agentforce\" class=\"wp-block-jetpack-slideshow_image wp-image-94248\" data-id=\"94248\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Raymond_052f15.jpeg?w=768\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Raymond_052f15.jpeg 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Raymond_052f15.jpeg?w=225&amp;h=300 225w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Raymond_052f15.jpeg?w=768&amp;h=1024 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Raymond_052f15.jpeg?w=1152&amp;h=1536 1152w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Raymond_052f15.jpeg?w=198&amp;h=264 198w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Raymond_052f15.jpeg?w=274&amp;h=365 274w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Raymond_052f15.jpeg?w=113&amp;h=150 113w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Raymond_052f15.jpeg?w=145&amp;h=193 145w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Raymond_052f15.jpeg?w=1218&amp;h=1624 1218w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u201cEveryone wants to create, wants to build. We&#8217;ve entered a world where you don&#8217;t need to depend on somebody else to do it for you.\u201d &#8211; Raymond Dinh, Technical Product Marketing Manager, Agentforce<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"341\" height=\"512\" alt=\"Ireoluwa Bayo-Tofowomo, Associate Account Solutions Engineer\" class=\"wp-block-jetpack-slideshow_image wp-image-94243\" data-id=\"94243\" data-aspect-ratio=\"341 \/ 512\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Ireoluwa_e14962.png?w=341\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Ireoluwa_e14962.png 341w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Ireoluwa_e14962.png?w=200&amp;h=300 200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Ireoluwa_e14962.png?w=176&amp;h=264 176w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Ireoluwa_e14962.png?w=243&amp;h=365 243w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Ireoluwa_e14962.png?w=100&amp;h=150 100w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Ireoluwa_e14962.png?w=129&amp;h=193 129w\" sizes=\"(max-width: 341px) 100vw, 341px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u201cWhen you&#8217;re early in your career, you want to try absolutely everything. And when you want to try absolutely everything, you&#8217;re willing to learn anything.\u201d &#8211; Ireoluwa Bayo-Tofowomo, Associate Account Solutions Engineer<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"341\" height=\"512\" alt=\"Liz Awad, Senior Product Manager\" class=\"wp-block-jetpack-slideshow_image wp-image-94242\" data-id=\"94242\" data-aspect-ratio=\"341 \/ 512\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Liz_2c8a9b.png?w=341\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Liz_2c8a9b.png 341w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Liz_2c8a9b.png?w=200&amp;h=300 200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Liz_2c8a9b.png?w=176&amp;h=264 176w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Liz_2c8a9b.png?w=243&amp;h=365 243w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Liz_2c8a9b.png?w=100&amp;h=150 100w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/Liz_2c8a9b.png?w=129&amp;h=193 129w\" sizes=\"(max-width: 341px) 100vw, 341px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\"> \u201cSalesforce was home right from the beginning.\u201d &#8211; Liz Awad, Senior Product Manager<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-they-re-hungry-and-they-re-storytellers\"><strong>They&#8217;re hungry and they&#8217;re storytellers<\/strong><\/h2>\n\n\n\n<p>Dinh&#8217;s rapid success isn\u2019t something he takes for granted. \u201cI&#8217;m still fighting,&#8221; he said. \u201cI don&#8217;t think I&#8217;ll stop fighting anytime soon.\u201d He also sees his role \u2014 and the role of his generation \u2014 in explicitly strategic terms: \u201cLet&#8217;s be little Davids inside this massive Goliath of a company. We\u2019re standing on the shoulders of giants, but we can build small things that help us stay relevant.\u201d For Dinh, the most powerful tool in that effort isn\u2019t the technology \u2014 it\u2019s the story you tell with it.<\/p>\n\n\n\n<p>Ireoluwa Bayo-Tofowomo, an Associate Account Solutions Engineer, lives by that instinct, too. When she was assigned to the McLaren Automotive account with no customer history to draw from, she started with a story: A 10-year-old builds a model McLaren, grows up following the F1 team, becomes a high-net-worth individual, and walks into a dealership to buy the car they\u2019ve loved their whole life. Meanwhile, McLaren, without a connected data strategy, has no idea who they are.&nbsp;<\/p>\n\n\n\n<p>Bayo-Tofowomo mapped the entire journey: the F1 fan app, the configurator, the dealership experience, the loyalty loop going untracked. Then she used AI to bring it to life as an infographic. The principal solutions engineer she sought out for feedback was completely shocked. But for Bayo-Tofowomo, it was simply an extension of what she already knows. \u201cI am the ideas,\u201d she said. \u201cAI is the painter.\u201d<\/p>\n\n\n\n<p>Liz Awad, a Senior Product Manager on the Agentforce team, who came through Futureforce, describes the same dynamic in her own role. \u201cI\u2019m not just handing off requirements,\u201d she said. \u201cWith AI, I\u2019m synthesizing customer feedback, drafting technical specs, and prototyping in a single flow that collapses weeks of back and forth into hours.\u201d For this generation, AI is less a destination than a medium. It\u2019s the means by which their ideas find form.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-they-want-to-learn-and-they-re-happy-to-teach\"><strong>They want to learn, and they&#8217;re happy to teach<\/strong><\/h2>\n\n\n\n<p>An eagerness to soak up information fuels how Futureforce graduates approach the relentless pace of change. Hampton, for instance, has built deliberate habits around staying current. She listens to AI-focused podcasts while walking to work every day, in part because it\u2019s a casual setting for encountering new concepts, and she can familiarize herself before they come up in a meeting. \u201cThe hardest part is the initial discomfort of hearing something unfamiliar for the first time,\u201d she said. \u201cBut the more you get exposed to an idea, the more comfortable you feel with it.\u201d It&#8217;s a small habit with an outsize effect: Show up curious, and the work takes care of itself.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We were energized. We were thinking about things in a new light.<\/p>\n<cite>Alex Murray, Senior Director of Programs and Marketing for Global Futureforce<\/cite><\/blockquote>\n\n\n\n<p>Futureforce hires arrive ready to absorb everything around them. What their senior colleagues don&#8217;t always expect is how much flows back the other way. When Murray met Dinh for the first time and wanted to discuss building a similar tool for recruiting, she brought two colleagues, neither of whom had met Dinh before. What happened next surprised all three of them.\u00a0<\/p>\n\n\n\n<p>\u201cWe agreed it was probably the best call we\u2019d been on all month,\u201d Murray said. \u201cWe were energized. We were thinking about things in a new light. He thought even bigger than how we were thinking.\u201d She left the call with \u201ca pep in her step,\u201d she said, and the kind of renewed energy that can be rare when you&#8217;ve been doing this for 10 years.<\/p>\n\n\n\n<p>Dinh is deliberate about sharing ideas and encouragement with senior colleagues. He urged one executive to start building her own apps after they worked together and she watched him code at speed. \u201cIf I can do something like this, then so can my senior colleagues,\u201d he said. \u201cGo out there and learn it yourself. Be curious.\u201d That same open and willing engagement, he added, runs both ways. For all of his contributions, he described humility as the most important thing he&#8217;s learned since joining Salesforce \u2014 the willingness to say he doesn\u2019t always have the answers and is eager to learn more. \u201cYou have to be humble enough to understand that you don&#8217;t know things as much as you think you do,\u201d he said.<\/p>\n\n\n\n<p>That curiosity, flowing in both directions, is what Murray saw crystallized at a senior leadership offsite, where a panel of interns and new graduates were fielding questions from executives for an hour straight. \u201cThere was not a more engaging panel at the entire offsite,\u201d Murray recalled. \u201cFor the rest of the week, every session, people were saying, \u2018Well, the intern yesterday told us that \u2026\u2019\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-companies-can-learn\"><strong>What companies can learn<\/strong><\/h2>\n\n\n\n<p>That dynamic doesn&#8217;t happen by accident. The <a href=\"https:\/\/www.salesforce.com\/en-us\/wp-content\/uploads\/sites\/4\/documents\/guides\/Salesforce-Emerging-Talent-Playbook-AI-Workforce-Strategy-for-Leaders.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Emerging Talent Playbook<\/a> translates the actions that lead to this success and codifies the framework:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attract:<\/strong> Engage students before graduation through campus events and Agentforce hackathons.&nbsp;<\/li>\n\n\n\n<li><strong>Assess:<\/strong> Evaluate interns for AI fluency and cognitive adaptability, not just pedigree.&nbsp;<\/li>\n\n\n\n<li><strong>Activate:<\/strong> Give interns real projects with real accountability and create structured reverse mentorships.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>For executives building a similar pipeline, Quinn&#8217;s advice starts before the first requisition opens:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connect with leadership to understand long-range organizational needs and hire accordingly.<\/li>\n\n\n\n<li>Stay close with faculty, deans, and students \u2014 university AI curriculum is constantly evolving, and you can bring those learnings back to your own company.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Dinh believes leaders should be unafraid to throw new employees into the deep end. \u201cHammer into them what the company is about, then give them the challenge of going into the wild and being hunted by wolves,&#8221; he said. \u201cLife after Futureforce can feel a little bit daunting, so that taste of independence will give people the experience and autonomy they need to be successful after they come out of the program.\u201d&nbsp;<\/p>\n\n\n\n<p>Murray&#8217;s advice to skeptical managers is simpler: Spend an hour with them. \u201cHave them show you how they use AI,\u201d she said. \u201cYou\u2019re going to come off that conversation reenergized.\u201d The Emerging Talent Playbook offers a starting framework, but Murray argues that the best evidence is sitting two floors down from her in Salesforce Tower, building something people don\u2019t even know they want yet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-employees-of-the-future-are-already-here\"><strong>The employees of the future are already here<\/strong><\/h2>\n\n\n\n<p>Quinn underscored the need for a different perspective. \u201cI use the phrase \u2018change jobs\u2019 versus \u2018take jobs,\u2019\u201d she said, \u201cAI is augmenting jobs at all levels.\u201d Murray concurred: \u201cThe entry-level role of today does not look like the entry-level role of yesterday. AI is the great equalizer. It has upleveled all of us.\u201d Hampton, a year and a half in, is acquiring the institutional knowledge she arrived without \u2014 the lessons that come only from being inside an organization long enough to make mistakes; see things break; and, at the end of the day, know who to call. Being who to call is, after all, exactly what Salesforce hired her to eventually become.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-read-more\">Read more:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>U.S. workers are <a href=\"https:\/\/www.salesforce.com\/news\/stories\/what-leaders-should-do-about-american-workers-ai-skepticism\/\" target=\"_blank\" rel=\"noreferrer noopener\">more wary of AI<\/a> than their global peers; here\u2019s how leaders can help<\/li>\n\n\n\n<li>How Salesforce is closing the <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-closing-ai-skills-gap\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI skills gap<\/a><\/li>\n\n\n\n<li>Beastly complicated: How Colin Sanders solved the <a href=\"https:\/\/www.salesforce.com\/news\/stories\/how-colin-sanders-solved-mr-beast-puzzle\/\" target=\"_blank\" rel=\"noreferrer noopener\">Million Dollar Puzzle<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Rebecca Hampton was six months into her career at Salesforce, her first full-time engineering job, when she realized something didn\u2019t make sense. She was helping to build a new onboarding interface for Field Service customers.&nbsp; \u201cThe customers had all these options for how to structure the service territories,\u201d she said. \u201cBut the way we were [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":94245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"sf_show_toc":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"sf_content_type":[1730],"sf_theme":[21186],"sf_topic":[21212,20528,21187,1732],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-94233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-feature-stories","sf_theme-employee-experience","sf_topic-agentic-enterprise","sf_topic-agents","sf_topic-ai","sf_topic-future-of-work","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Futureforce - Next Generation of Builders - Salesforce<\/title>\n<meta name=\"description\" content=\"Rebecca Hampton was six months into her career at Salesforce, her first full-time engineering job, when she realized something didn\u2019t make sense. She was\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/futureforce-next-generation-of-builders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet the Next Generation of Builders: How They Work and What They&#039;re Making\" \/>\n<meta property=\"og:description\" content=\"Rebecca Hampton was six months into her career at Salesforce, her first full-time engineering job, when she realized something didn\u2019t make sense. She was\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/stories\/futureforce-next-generation-of-builders\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-07T15:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/781_06_T13_Inside-Futureforce-What-Salesforce-Has-Learned-About-the-Employees-of-the-Future_a_v2_062226.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/stories\\\/futureforce-next-generation-of-builders\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/stories\\\/futureforce-next-generation-of-builders\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Meet the Next Generation of Builders: How They Work and What They&#8217;re Making\",\"datePublished\":\"2026-07-07T15:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/stories\\\/futureforce-next-generation-of-builders\\\/\"},\"wordCount\":1970,\"publisher\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/stories\\\/futureforce-next-generation-of-builders\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/781_06_T13_Inside-Futureforce-What-Salesforce-Has-Learned-About-the-Employees-of-the-Future_a_v2_062226.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/stories\\\/futureforce-next-generation-of-builders\\\/\",\"url\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/stories\\\/futureforce-next-generation-of-builders\\\/\",\"name\":\"Futureforce - Next Generation of Builders - Salesforce\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/stories\\\/futureforce-next-generation-of-builders\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/stories\\\/futureforce-next-generation-of-builders\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/781_06_T13_Inside-Futureforce-What-Salesforce-Has-Learned-About-the-Employees-of-the-Future_a_v2_062226.png\",\"datePublished\":\"2026-07-07T15:00:00+00:00\",\"description\":\"Rebecca Hampton was six months into her career at Salesforce, her first full-time engineering job, when she realized something didn\u2019t make sense. She was\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.salesforce.com\\\/news\\\/stories\\\/futureforce-next-generation-of-builders\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/stories\\\/futureforce-next-generation-of-builders\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/781_06_T13_Inside-Futureforce-What-Salesforce-Has-Learned-About-the-Employees-of-the-Future_a_v2_062226.png\",\"contentUrl\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/781_06_T13_Inside-Futureforce-What-Salesforce-Has-Learned-About-the-Employees-of-the-Future_a_v2_062226.png\",\"width\":2400,\"height\":1350,\"caption\":\"Futureforce - Next Generation of Builders\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/08\\\/default.jpg\",\"contentUrl\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/08\\\/default.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/salesforce\\\/\",\"https:\\\/\\\/x.com\\\/salesforcenews\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/salesforce\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Futureforce - Next Generation of Builders - Salesforce","description":"Rebecca Hampton was six months into her career at Salesforce, her first full-time engineering job, when she realized something didn\u2019t make sense. She was","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/news\/stories\/futureforce-next-generation-of-builders\/","og_locale":"en_US","og_type":"article","og_title":"Meet the Next Generation of Builders: How They Work and What They're Making","og_description":"Rebecca Hampton was six months into her career at Salesforce, her first full-time engineering job, when she realized something didn\u2019t make sense. She was","og_url":"https:\/\/www.salesforce.com\/news\/stories\/futureforce-next-generation-of-builders\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/salesforce\/","article_published_time":"2026-07-07T15:00:00+00:00","og_image":[{"width":2400,"height":1350,"url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/781_06_T13_Inside-Futureforce-What-Salesforce-Has-Learned-About-the-Employees-of-the-Future_a_v2_062226.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@salesforcenews","twitter_site":"@salesforcenews","twitter_misc":{"Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.salesforce.com\/news\/stories\/futureforce-next-generation-of-builders\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/futureforce-next-generation-of-builders\/"},"author":{"name":"","@id":""},"headline":"Meet the Next Generation of Builders: How They Work and What They&#8217;re Making","datePublished":"2026-07-07T15:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/futureforce-next-generation-of-builders\/"},"wordCount":1970,"publisher":{"@id":"https:\/\/www.salesforce.com\/news\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/futureforce-next-generation-of-builders\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/781_06_T13_Inside-Futureforce-What-Salesforce-Has-Learned-About-the-Employees-of-the-Future_a_v2_062226.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/news\/stories\/futureforce-next-generation-of-builders\/","url":"https:\/\/www.salesforce.com\/news\/stories\/futureforce-next-generation-of-builders\/","name":"Futureforce - Next Generation of Builders - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/futureforce-next-generation-of-builders\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/futureforce-next-generation-of-builders\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/781_06_T13_Inside-Futureforce-What-Salesforce-Has-Learned-About-the-Employees-of-the-Future_a_v2_062226.png","datePublished":"2026-07-07T15:00:00+00:00","description":"Rebecca Hampton was six months into her career at Salesforce, her first full-time engineering job, when she realized something didn\u2019t make sense. She was","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/news\/stories\/futureforce-next-generation-of-builders\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/news\/stories\/futureforce-next-generation-of-builders\/#primaryimage","url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/781_06_T13_Inside-Futureforce-What-Salesforce-Has-Learned-About-the-Employees-of-the-Future_a_v2_062226.png","contentUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/781_06_T13_Inside-Futureforce-What-Salesforce-Has-Learned-About-the-Employees-of-the-Future_a_v2_062226.png","width":2400,"height":1350,"caption":"Futureforce - Next Generation of Builders"},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/news\/#website","url":"https:\/\/www.salesforce.com\/news\/","name":"Salesforce","description":"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.","publisher":{"@id":"https:\/\/www.salesforce.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/news\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","contentUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","width":1200,"height":630,"caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesforce\/","https:\/\/x.com\/salesforcenews","https:\/\/www.linkedin.com\/company\/salesforce\/"]}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/07\/781_06_T13_Inside-Futureforce-What-Salesforce-Has-Learned-About-the-Employees-of-the-Future_a_v2_062226.png","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/94233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/comments?post=94233"}],"version-history":[{"count":7,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/94233\/revisions"}],"predecessor-version":[{"id":94265,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/94233\/revisions\/94265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/media\/94245"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/media?parent=94233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/categories?post=94233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/tags?post=94233"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_content_type?post=94233"},{"taxonomy":"sf_theme","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_theme?post=94233"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_topic?post=94233"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_product?post=94233"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_industry?post=94233"},{"taxonomy":"sf_role","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_role?post=94233"},{"taxonomy":"sf_multimedia_asset","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_multimedia_asset?post=94233"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_location?post=94233"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_collection?post=94233"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_visibility?post=94233"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/coauthors?post=94233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}