{"id":95063,"date":"2026-09-09T06:00:00","date_gmt":"2026-09-09T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=95063"},"modified":"2026-09-08T15:51:50","modified_gmt":"2026-09-08T22:51:50","slug":"cfos-ai-agents-to-tame-revenue-complexity","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/cfos-ai-agents-to-tame-revenue-complexity\/","title":{"rendered":"New Research: CFOs Turn to AI and Agents to Tame Growing Revenue Complexity"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-shadow-box is-style-takeaways\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"h-key-takeaways\" class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-1\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nearly three-quarters of finance leaders say their role expanded this year \u2014 and managing AI is the biggest reason why.<\/li>\n\n\n\n<li>Rising revenue complexity is straining finance teams: 65% now manage multiple revenue models; 71% sell through more channels than a year ago.<\/li>\n\n\n\n<li>AI is one place finance leaders are finding relief: 90% who use it report ROI, but adoption stays cautious, with security, governance, and cost as top-named blockers.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce&#8217;s new CFO Priorities Report, based on a double-blind survey of 865 finance leaders across three continents, finds the role in the middle of a shift. Financial oversight is still the job. But advanced AI has become part of it in two ways at once: managing a new tool to improve finance workflows and monitoring ROI as AI rolls out across the company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFinance leaders are being asked to do more than ever \u2014 not just report on financial results but expand to new business models, enable more distribution channels, and now deliver an AI strategy for their company. What\u2019s striking is that many are turning to AI, not because it\u2019s the next shiny technology but because they need a way to manage complexity without requiring more headcount. The opportunity is significant, but so is the risk. Finance leaders need AI they can trust, govern, and connect directly to the business outcomes they\u2019re accountable for.&nbsp;\u2014 Sam Chung, Chief Customer Officer, Agentforce Revenue Management<\/p>\n\n\n\n<h2 id=\"h-the-cfo-role-is-expanding-driven-in-part-by-ai-nbsp\" class=\"wp-block-heading\"><strong>The CFO role is expanding, driven in part by AI&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Almost three-quarters of finance leaders say the scope of their role increased in the last year \u2014 and managing <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a> use and expansion is the top-cited reason, ahead of every other driver they were asked about, including revenue complexity.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"95111-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"377\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg?w=1024\" alt=\" Bar chart, titled &quot;Reasons for scope increase,&quot; detailing six key drivers: managing AI use and expansion at 49%, managing a growing tech stack at 44%, managing more complex revenue models at 43%, increased involvement in sales strategy at 43%, managing more complex sales channels at 42%, and managing governance and compliance at 42%.\n\" class=\"wp-image-95111\" style=\"aspect-ratio:2.698224852071006\" title=\"Chart1-Reasons_for_scope_increase.jpg\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg 2694w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg?w=300&amp;h=111 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg?w=768&amp;h=283 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg?w=1024&amp;h=377 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg?w=1536&amp;h=566 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg?w=2048&amp;h=755 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg?w=264&amp;h=97 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg?w=500&amp;h=184 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg?w=150&amp;h=55 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg?w=524&amp;h=193 524w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg?w=1218&amp;h=449 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"95111-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"2694\" height=\"993\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg?w=1024\" alt=\" Bar chart, titled &quot;Reasons for scope increase,&quot; detailing six key drivers: managing AI use and expansion at 49%, managing a growing tech stack at 44%, managing more complex revenue models at 43%, increased involvement in sales strategy at 43%, managing more complex sales channels at 42%, and managing governance and compliance at 42%.\n\" class=\"wp-image-95111\" style=\"aspect-ratio:2.698224852071006\" title=\"Chart1-Reasons_for_scope_increase.jpg\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg 2694w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg?w=300&amp;h=111 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg?w=768&amp;h=283 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg?w=1024&amp;h=377 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg?w=1536&amp;h=566 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg?w=2048&amp;h=755 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg?w=264&amp;h=97 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg?w=500&amp;h=184 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg?w=150&amp;h=55 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg?w=524&amp;h=193 524w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart1-Reasons_for_scope_increase.jpg?w=1218&amp;h=449 1218w\" sizes=\"auto, (max-width: 2694px) 100vw, 2694px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Half of finance leaders now say they are primary decision makers in their company&#8217;s <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/ai-strategy-guide\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI strategy<\/a>. That represents a new kind of remit: Finance is no longer just reporting on the business. It\u2019s increasingly helping determine how the business adopts AI, where it creates value, and how that value should be measured.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For CFOs, that means <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/ai-governance\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI governance<\/a> is more than just a technology question. It\u2019s increasingly a financial one. Decisions that once sat primarily with IT \u2014 where AI should be deployed, what data it can access, what controls should surround it, and how its impact should be measured \u2014 land on finance, too, because they carry financial, control, and audit implications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAI decisions don&#8217;t reach finance as budget requests anymore \u2014 they reach us as questions about risk, control, and accountability. The CFO has moved from signing off on AI to being answerable for it.\u201d&nbsp;\u2014 Sam Chung, Chief Customer Officer, Agentforce Revenue Management<\/p>\n\n\n\n<h2 id=\"h-revenue-complexity-is-straining-finance-teams\" class=\"wp-block-heading\"><strong>Revenue complexity is straining finance teams<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The expansion of the CFO role is happening against a business environment that is becoming harder to track and forecast. Seventy-one percent of finance leaders say their company now sells through more channels than it did 12 months ago. While direct sales still account for the largest share of revenue, web-based self-service, indirect\/partner sales, social media, and mobile apps all now contribute meaningfully to the mix.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large is-resized prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"95112-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"705\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart3-Sales_channels_used.jpg?w=1024\" alt=\"Data visualization breakdown displaying the percentage distribution of sales channels used by businesses. The chart ranks channel usage from direct field and phone sales (69%) down to mobile applications (54%), featuring a metric card indicating an average of three channels used overall.\" class=\"wp-image-95112\" style=\"aspect-ratio:1.4757281553398058;width:683px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart3-Sales_channels_used.jpg 1560w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart3-Sales_channels_used.jpg?w=300&amp;h=207 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart3-Sales_channels_used.jpg?w=768&amp;h=529 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart3-Sales_channels_used.jpg?w=1024&amp;h=705 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart3-Sales_channels_used.jpg?w=1536&amp;h=1057 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart3-Sales_channels_used.jpg?w=264&amp;h=182 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart3-Sales_channels_used.jpg?w=500&amp;h=344 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart3-Sales_channels_used.jpg?w=150&amp;h=103 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart3-Sales_channels_used.jpg?w=280&amp;h=193 280w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart3-Sales_channels_used.jpg?w=1218&amp;h=839 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"95112-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large is-resized prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1560\" height=\"1074\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart3-Sales_channels_used.jpg?w=1024\" alt=\"Data visualization breakdown displaying the percentage distribution of sales channels used by businesses. The chart ranks channel usage from direct field and phone sales (69%) down to mobile applications (54%), featuring a metric card indicating an average of three channels used overall.\" class=\"wp-image-95112\" style=\"aspect-ratio:1.4757281553398058;width:683px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart3-Sales_channels_used.jpg 1560w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart3-Sales_channels_used.jpg?w=300&amp;h=207 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart3-Sales_channels_used.jpg?w=768&amp;h=529 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart3-Sales_channels_used.jpg?w=1024&amp;h=705 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart3-Sales_channels_used.jpg?w=1536&amp;h=1057 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart3-Sales_channels_used.jpg?w=264&amp;h=182 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart3-Sales_channels_used.jpg?w=500&amp;h=344 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart3-Sales_channels_used.jpg?w=150&amp;h=103 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart3-Sales_channels_used.jpg?w=280&amp;h=193 280w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart3-Sales_channels_used.jpg?w=1218&amp;h=839 1218w\" sizes=\"auto, (max-width: 1560px) 100vw, 1560px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/sales\/revenue-lifecycle-management\/revenue-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">Revenue models<\/a> are diversifying, too. While finance teams historically focused on one-time sales, 65% now track deals across more than one revenue model. Subscription or recurring products, professional services, consumption\/usage-based, and hybrid models are all common. In other words, finance teams aren&#8217;t simply tracking more transactions. They&#8217;re managing more ways for revenue to be generated, priced, billed, collected, and recognized.<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-full prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"95113-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1356\" height=\"815\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart4-Revenue_models_employed.jpg?strip=all&#038;quality=95\" alt=\"Data graphic displaying the distribution of corporate pricing and monetization strategies. The chart ranks primary models from recurring product subscriptions (46%) and consulting services (46%) down to usage-based billing (43%), transactional one-time sales (38%), and combined hybrid approaches (35%).\" class=\"wp-image-95113\" style=\"aspect-ratio:1.6888888888888889\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart4-Revenue_models_employed.jpg 1356w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart4-Revenue_models_employed.jpg?w=300&amp;h=180 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart4-Revenue_models_employed.jpg?w=768&amp;h=462 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart4-Revenue_models_employed.jpg?w=1024&amp;h=615 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart4-Revenue_models_employed.jpg?w=264&amp;h=159 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart4-Revenue_models_employed.jpg?w=500&amp;h=301 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart4-Revenue_models_employed.jpg?w=150&amp;h=90 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart4-Revenue_models_employed.jpg?w=321&amp;h=193 321w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart4-Revenue_models_employed.jpg?w=1218&amp;h=732 1218w\" sizes=\"auto, (max-width: 1356px) 100vw, 1356px\" \/><\/a><\/figure>\n<div id=\"95113-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-full prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1356\" height=\"815\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart4-Revenue_models_employed.jpg?strip=all&#038;quality=95\" alt=\"Data graphic displaying the distribution of corporate pricing and monetization strategies. The chart ranks primary models from recurring product subscriptions (46%) and consulting services (46%) down to usage-based billing (43%), transactional one-time sales (38%), and combined hybrid approaches (35%).\" class=\"wp-image-95113\" style=\"aspect-ratio:1.6888888888888889\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart4-Revenue_models_employed.jpg 1356w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart4-Revenue_models_employed.jpg?w=300&amp;h=180 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart4-Revenue_models_employed.jpg?w=768&amp;h=462 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart4-Revenue_models_employed.jpg?w=1024&amp;h=615 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart4-Revenue_models_employed.jpg?w=264&amp;h=159 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart4-Revenue_models_employed.jpg?w=500&amp;h=301 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart4-Revenue_models_employed.jpg?w=150&amp;h=90 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart4-Revenue_models_employed.jpg?w=321&amp;h=193 321w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart4-Revenue_models_employed.jpg?w=1218&amp;h=732 1218w\" sizes=\"auto, (max-width: 1356px) 100vw, 1356px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">For finance, more channels and ways to sell can mean more ways for revenue data to become fragmented. A transaction may begin in one channel, involve a partner or another selling motion, and ultimately need to be reconciled across multiple systems before finance has a complete picture of the business.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-consumption-based-pricing-adds-another-layer-of-complexity\" class=\"wp-block-heading\"><strong>Consumption-based pricing adds another layer of complexity<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Consumption-based models illustrate just how different today&#8217;s revenue environment can be from the traditional one-time sale.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">87% of finance leaders say their company plans to add more consumption-based products in the future. <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Nearly 9 in 10 finance leaders say their company plans to add more consumption-based products in the future. Unlike a one-time transaction, where the financial event is relatively straightforward, consumption-based revenue depends on what the customer actually uses over time. That can require finance teams to reconcile usage data with contracts, pricing rules, billing records, and revenue recognition \u2014 often across systems that weren\u2019t designed to work together seamlessly. For finance leaders, that creates a complexity tax. A new revenue stream may create growth for the business, but it can also create another set of transactions to reconcile, contracts to monitor, and assumptions to incorporate into the forecast.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\tdata-card-id=\"94984\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/linked-content\/operational-intelligence-turning-enterprise-data-into-enterprise-decisions-with-ai\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"683\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/225378C9-FC43-4805-9278-1A7DEDBD26B4.webp?w=1024\" class=\"content-card__image\" alt=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/225378C9-FC43-4805-9278-1A7DEDBD26B4.webp 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/225378C9-FC43-4805-9278-1A7DEDBD26B4.webp?w=300&amp;h=200 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/225378C9-FC43-4805-9278-1A7DEDBD26B4.webp?w=768&amp;h=512 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/225378C9-FC43-4805-9278-1A7DEDBD26B4.webp?w=1024&amp;h=683 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/225378C9-FC43-4805-9278-1A7DEDBD26B4.webp?w=264&amp;h=176 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/225378C9-FC43-4805-9278-1A7DEDBD26B4.webp?w=500&amp;h=333 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/225378C9-FC43-4805-9278-1A7DEDBD26B4.webp?w=150&amp;h=100 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/225378C9-FC43-4805-9278-1A7DEDBD26B4.webp?w=290&amp;h=193 290w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/225378C9-FC43-4805-9278-1A7DEDBD26B4.webp?w=1218&amp;h=812 1218w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/linked-content\/operational-intelligence-turning-enterprise-data-into-enterprise-decisions-with-ai\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tOperational Intelligence: Turning Enterprise Data Into Enterprise Decisions with AI\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\tdata-card-id=\"94845\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/agentic-ai-leaders-survey-on-roi\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"577\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/08\/Copy-of-789_0826_T08_First-To-Launch-Isnt-Fastest-to-ROI-Per-New-Study-of-22025-Agentic-AI-Leaders_c_v3_082726.png?w=1024\" class=\"content-card__image\" alt=\"Agentic AI Study: Preparation Beats Speed for ROI\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/08\/Copy-of-789_0826_T08_First-To-Launch-Isnt-Fastest-to-ROI-Per-New-Study-of-22025-Agentic-AI-Leaders_c_v3_082726.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/08\/Copy-of-789_0826_T08_First-To-Launch-Isnt-Fastest-to-ROI-Per-New-Study-of-22025-Agentic-AI-Leaders_c_v3_082726.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/08\/Copy-of-789_0826_T08_First-To-Launch-Isnt-Fastest-to-ROI-Per-New-Study-of-22025-Agentic-AI-Leaders_c_v3_082726.png?w=768&amp;h=433 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/08\/Copy-of-789_0826_T08_First-To-Launch-Isnt-Fastest-to-ROI-Per-New-Study-of-22025-Agentic-AI-Leaders_c_v3_082726.png?w=1024&amp;h=577 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/08\/Copy-of-789_0826_T08_First-To-Launch-Isnt-Fastest-to-ROI-Per-New-Study-of-22025-Agentic-AI-Leaders_c_v3_082726.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/08\/Copy-of-789_0826_T08_First-To-Launch-Isnt-Fastest-to-ROI-Per-New-Study-of-22025-Agentic-AI-Leaders_c_v3_082726.png?w=500&amp;h=282 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/08\/Copy-of-789_0826_T08_First-To-Launch-Isnt-Fastest-to-ROI-Per-New-Study-of-22025-Agentic-AI-Leaders_c_v3_082726.png?w=150&amp;h=85 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/08\/Copy-of-789_0826_T08_First-To-Launch-Isnt-Fastest-to-ROI-Per-New-Study-of-22025-Agentic-AI-Leaders_c_v3_082726.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/08\/Copy-of-789_0826_T08_First-To-Launch-Isnt-Fastest-to-ROI-Per-New-Study-of-22025-Agentic-AI-Leaders_c_v3_082726.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/agentic-ai-leaders-survey-on-roi\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tNew Study of 2,025 Agentic AI Leaders: First To Launch Isn\u2019t Fastest to ROI\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/95063\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 id=\"h-manual-work-opens-the-door-to-modernization\" class=\"wp-block-heading\"><strong>Manual work opens the door to modernization<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The more complex the revenue lifecycle becomes due to the diversification of sales channels and revenue models, the more costly manual work can become. Approximately 7 in 10 finance leaders (67%) say their team still completes at least one in five workflows manually, often via spreadsheets \u2014 work that consumes countless hours every week and introduces risk. Finance leaders see an opportunity to automate as much as 40% of their team&#8217;s work. They just need the right foundation, and often additional support, to get there.<\/p>\n\n\n\n<h2 id=\"h-ai-and-specifically-agentic-ai-is-one-place-leaders-are-finding-relief\" class=\"wp-block-heading\"><strong>AI \u2014 and specifically agentic AI \u2014 is one place leaders are finding relief<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">That opportunity is already showing results. Among finance leaders using AI, 90% report positive ROI. Among those using <a href=\"https:\/\/www.salesforce.com\/agentforce\/ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a> specifically, more than 90% report benefits in time savings, productivity, cost savings, and forecast accuracy \u2014 with roughly half calling those gains significant.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-full is-resized prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"95114-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1908\" height=\"1296\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart10-AI_impact_by_use_case-v2.jpg?strip=all&#038;quality=95\" alt=\" A stacked bar chart, titled &quot;AI impact by use case,&quot; illustrating survey results across five categories: time savings, productivity, cost savings, forecast accuracy, and compliance. Each metric breaks down reported benefits from &quot;significant benefit&quot; to &quot;no benefit,&quot; led by time savings at 52% significant benefit and 42% some benefit, and productivity at 51% significant benefit and 43% some benefit.\" class=\"wp-image-95114\" style=\"aspect-ratio:1.7606177606177607;width:840px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart10-AI_impact_by_use_case-v2.jpg 1908w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart10-AI_impact_by_use_case-v2.jpg?w=300&amp;h=204 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart10-AI_impact_by_use_case-v2.jpg?w=768&amp;h=522 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart10-AI_impact_by_use_case-v2.jpg?w=1024&amp;h=696 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart10-AI_impact_by_use_case-v2.jpg?w=1536&amp;h=1043 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart10-AI_impact_by_use_case-v2.jpg?w=264&amp;h=179 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart10-AI_impact_by_use_case-v2.jpg?w=500&amp;h=340 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart10-AI_impact_by_use_case-v2.jpg?w=150&amp;h=102 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart10-AI_impact_by_use_case-v2.jpg?w=284&amp;h=193 284w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart10-AI_impact_by_use_case-v2.jpg?w=1218&amp;h=827 1218w\" sizes=\"auto, (max-width: 1908px) 100vw, 1908px\" \/><\/a><\/figure>\n<div id=\"95114-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-full is-resized prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1908\" height=\"1296\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart10-AI_impact_by_use_case-v2.jpg?strip=all&#038;quality=95\" alt=\" A stacked bar chart, titled &quot;AI impact by use case,&quot; illustrating survey results across five categories: time savings, productivity, cost savings, forecast accuracy, and compliance. Each metric breaks down reported benefits from &quot;significant benefit&quot; to &quot;no benefit,&quot; led by time savings at 52% significant benefit and 42% some benefit, and productivity at 51% significant benefit and 43% some benefit.\" class=\"wp-image-95114\" style=\"aspect-ratio:1.7606177606177607;width:840px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart10-AI_impact_by_use_case-v2.jpg 1908w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart10-AI_impact_by_use_case-v2.jpg?w=300&amp;h=204 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart10-AI_impact_by_use_case-v2.jpg?w=768&amp;h=522 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart10-AI_impact_by_use_case-v2.jpg?w=1024&amp;h=696 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart10-AI_impact_by_use_case-v2.jpg?w=1536&amp;h=1043 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart10-AI_impact_by_use_case-v2.jpg?w=264&amp;h=179 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart10-AI_impact_by_use_case-v2.jpg?w=500&amp;h=340 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart10-AI_impact_by_use_case-v2.jpg?w=150&amp;h=102 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart10-AI_impact_by_use_case-v2.jpg?w=284&amp;h=193 284w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart10-AI_impact_by_use_case-v2.jpg?w=1218&amp;h=827 1218w\" sizes=\"auto, (max-width: 1908px) 100vw, 1908px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Many of these benefits can be found in high-volume, rules-based work that has traditionally required manual intervention. PwC reports that <a href=\"https:\/\/www.pwc.com\/us\/en\/tech-effect\/ai-analytics\/ai-agents-for-finance.html\" target=\"_blank\" rel=\"noreferrer noopener\">agentic AI is already cutting the time it takes an invoice to move from receipt to cleared by up to 80%<\/a>, among other tasks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond allowing finance teams to tackle existing work faster, it can also give teams the ability to ask what happens next, for example, rapidly modeling how a pricing change or shift in channel mix would move their forecasts. AI can help surface those questions earlier, while finance remains accountable for the decisions that follow.<\/p>\n\n\n\n<h2 id=\"h-cfos-are-still-working-through-the-challenges\" class=\"wp-block-heading\"><strong>CFOs are still working through the challenges<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The benefits haven\u2019t eliminated the barriers. Nearly half of finance leaders (46%) name security as a top blocker to expanding AI use, with governance concerns and integration with existing systems following close behind at 42%. For finance leaders, AI security and governance aren\u2019t abstract. It comes down to controls, auditability, data access, and accountability. Just as many leaders also point to limited internal subject matter expertise, a notable gap for a function that&#8217;s simultaneously being asked to help lead the company&#8217;s AI strategy.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"95115-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"440\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg?w=1024\" alt=\"A bar chart, titled &quot;Primary blockers to expanding AI use,&quot; displaying survey results across five categories: security concerns at 46%, limited internal subject matter expertise at 42%, governance\/compliance concerns at 42%, difficulty integrating with existing tech stack at 42%, and lack of funding\/resources at 39%.\" class=\"wp-image-95115\" style=\"aspect-ratio:2.326530612244898\" title=\"Chart9-Primary_blockers_to_expanding_AI_use.jpg?strip=all&#038;quality=95\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg 2267w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg?w=300&amp;h=129 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg?w=768&amp;h=330 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg?w=1024&amp;h=440 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg?w=1536&amp;h=659 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg?w=2048&amp;h=879 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg?w=264&amp;h=113 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg?w=500&amp;h=215 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg?w=150&amp;h=64 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg?w=450&amp;h=193 450w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg?w=1218&amp;h=523 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"95115-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"2267\" height=\"973\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg?w=1024\" alt=\"A bar chart, titled &quot;Primary blockers to expanding AI use,&quot; displaying survey results across five categories: security concerns at 46%, limited internal subject matter expertise at 42%, governance\/compliance concerns at 42%, difficulty integrating with existing tech stack at 42%, and lack of funding\/resources at 39%.\" class=\"wp-image-95115\" style=\"aspect-ratio:2.326530612244898\" title=\"Chart9-Primary_blockers_to_expanding_AI_use.jpg?strip=all&#038;quality=95\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg 2267w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg?w=300&amp;h=129 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg?w=768&amp;h=330 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg?w=1024&amp;h=440 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg?w=1536&amp;h=659 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg?w=2048&amp;h=879 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg?w=264&amp;h=113 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg?w=500&amp;h=215 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg?w=150&amp;h=64 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg?w=450&amp;h=193 450w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/Chart9-Primary_blockers_to_expanding_AI_use.jpg?w=1218&amp;h=523 1218w\" sizes=\"auto, (max-width: 2267px) 100vw, 2267px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<h2 id=\"h-the-next-phase-of-the-cfo-role\" class=\"wp-block-heading\"><strong>The next phase of the CFO role<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Finance leaders are being asked to do two new things at once: govern AI&#8217;s rollout across the business and lean on it to manage complexity their own teams haven&#8217;t fully modernized for. The data suggests they&#8217;re approaching both with a clear eye on business value. AI is delivering returns for many of the finance leaders already using it, with room to expand impact and scale. For finance, the job has quietly doubled. It&#8217;s using AI to keep pace with the business and answering for how well that AI is governed, usually at the same time.<\/p>\n\n\n\n<h4 id=\"h-explore-further\" class=\"wp-block-heading\"><strong>Explore further<\/strong>:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/sales\/resources\/cfo-priorities-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full CFO Priorities report<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 id=\"h-methodology\" class=\"wp-block-heading\"><strong>Methodology<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Data in this report are from a double-blind survey conducted May 4\u201315, 2026. The survey generated 865 responses from CFOs, chief accounting officers, EVPs in finance, EVPs of accounting, and VPs of finances across France, Germany, Japan, the United Kingdom, and the United States. Respondents didn\u2019t know that Salesforce had commissioned the survey, and Salesforce doesn\u2019t know the identity of respondents beyond their qualification criteria. For more demographic information, please refer to the full report.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Salesforce&#8217;s new CFO Priorities Report, based on a double-blind survey of 865 finance leaders across three continents, finds the role in the middle of a shift. Financial oversight is still the job. But advanced AI has become part of it in two ways at once: managing a new tool to improve finance workflows [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":95105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"sf_show_toc":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"sf_content_type":[21231],"sf_theme":[21184],"sf_topic":[21212,20528,21187],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[2395],"sf_visibility":[],"coauthors":[],"class_list":["post-95063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshot-research","sf_theme-agentic-ai","sf_topic-agentic-enterprise","sf_topic-agents","sf_topic-ai","sf_location-global","sf_collection-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Research: CFOs Use AI and Agents to Tame Revenue Complexity - Salesforce<\/title>\n<meta name=\"description\" content=\"Key Takeaways Nearly three-quarters of finance leaders say their role expanded this year \u2014 and managing AI is the biggest reason why. Rising revenue\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/cfos-ai-agents-to-tame-revenue-complexity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Research: CFOs Turn to AI and Agents to Tame Growing Revenue Complexity\" \/>\n<meta property=\"og:description\" content=\"Key Takeaways Nearly three-quarters of finance leaders say their role expanded this year \u2014 and managing AI is the biggest reason why. Rising revenue\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/stories\/cfos-ai-agents-to-tame-revenue-complexity\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-09T13:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/New-Research_-CFOs-Turn-to-AI-and-Agents-to-Tame-Growing-Revenue-Complexity.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/stories\\\/cfos-ai-agents-to-tame-revenue-complexity\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/stories\\\/cfos-ai-agents-to-tame-revenue-complexity\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"New Research: CFOs Turn to AI and Agents to Tame Growing Revenue Complexity\",\"datePublished\":\"2026-09-09T13:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/stories\\\/cfos-ai-agents-to-tame-revenue-complexity\\\/\"},\"wordCount\":1301,\"publisher\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/stories\\\/cfos-ai-agents-to-tame-revenue-complexity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/New-Research_-CFOs-Turn-to-AI-and-Agents-to-Tame-Growing-Revenue-Complexity.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/stories\\\/cfos-ai-agents-to-tame-revenue-complexity\\\/\",\"url\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/stories\\\/cfos-ai-agents-to-tame-revenue-complexity\\\/\",\"name\":\"New Research: CFOs Use AI and Agents to Tame Revenue Complexity - Salesforce\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/stories\\\/cfos-ai-agents-to-tame-revenue-complexity\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/stories\\\/cfos-ai-agents-to-tame-revenue-complexity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/New-Research_-CFOs-Turn-to-AI-and-Agents-to-Tame-Growing-Revenue-Complexity.png\",\"datePublished\":\"2026-09-09T13:00:00+00:00\",\"description\":\"Key Takeaways Nearly three-quarters of finance leaders say their role expanded this year \u2014 and managing AI is the biggest reason why. Rising revenue\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.salesforce.com\\\/news\\\/stories\\\/cfos-ai-agents-to-tame-revenue-complexity\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/stories\\\/cfos-ai-agents-to-tame-revenue-complexity\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/New-Research_-CFOs-Turn-to-AI-and-Agents-to-Tame-Growing-Revenue-Complexity.png\",\"contentUrl\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/09\\\/New-Research_-CFOs-Turn-to-AI-and-Agents-to-Tame-Growing-Revenue-Complexity.png\",\"width\":1200,\"height\":675,\"caption\":\"New Research: CFOs Use AI and Agents to Tame Revenue Complexity\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/08\\\/default.jpg\",\"contentUrl\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/08\\\/default.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\\\/\\\/www.salesforce.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/salesforce\\\/\",\"https:\\\/\\\/x.com\\\/salesforcenews\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/salesforce\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"New Research: CFOs Use AI and Agents to Tame Revenue Complexity - Salesforce","description":"Key Takeaways Nearly three-quarters of finance leaders say their role expanded this year \u2014 and managing AI is the biggest reason why. Rising revenue","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/news\/stories\/cfos-ai-agents-to-tame-revenue-complexity\/","og_locale":"en_US","og_type":"article","og_title":"New Research: CFOs Turn to AI and Agents to Tame Growing Revenue Complexity","og_description":"Key Takeaways Nearly three-quarters of finance leaders say their role expanded this year \u2014 and managing AI is the biggest reason why. Rising revenue","og_url":"https:\/\/www.salesforce.com\/news\/stories\/cfos-ai-agents-to-tame-revenue-complexity\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/salesforce\/","article_published_time":"2026-09-09T13:00:00+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/New-Research_-CFOs-Turn-to-AI-and-Agents-to-Tame-Growing-Revenue-Complexity.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@salesforcenews","twitter_site":"@salesforcenews","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.salesforce.com\/news\/stories\/cfos-ai-agents-to-tame-revenue-complexity\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/cfos-ai-agents-to-tame-revenue-complexity\/"},"author":{"name":"","@id":""},"headline":"New Research: CFOs Turn to AI and Agents to Tame Growing Revenue Complexity","datePublished":"2026-09-09T13:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/cfos-ai-agents-to-tame-revenue-complexity\/"},"wordCount":1301,"publisher":{"@id":"https:\/\/www.salesforce.com\/news\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/cfos-ai-agents-to-tame-revenue-complexity\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/New-Research_-CFOs-Turn-to-AI-and-Agents-to-Tame-Growing-Revenue-Complexity.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/news\/stories\/cfos-ai-agents-to-tame-revenue-complexity\/","url":"https:\/\/www.salesforce.com\/news\/stories\/cfos-ai-agents-to-tame-revenue-complexity\/","name":"New Research: CFOs Use AI and Agents to Tame Revenue Complexity - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/cfos-ai-agents-to-tame-revenue-complexity\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/cfos-ai-agents-to-tame-revenue-complexity\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/New-Research_-CFOs-Turn-to-AI-and-Agents-to-Tame-Growing-Revenue-Complexity.png","datePublished":"2026-09-09T13:00:00+00:00","description":"Key Takeaways Nearly three-quarters of finance leaders say their role expanded this year \u2014 and managing AI is the biggest reason why. Rising revenue","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/news\/stories\/cfos-ai-agents-to-tame-revenue-complexity\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/news\/stories\/cfos-ai-agents-to-tame-revenue-complexity\/#primaryimage","url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/New-Research_-CFOs-Turn-to-AI-and-Agents-to-Tame-Growing-Revenue-Complexity.png","contentUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/New-Research_-CFOs-Turn-to-AI-and-Agents-to-Tame-Growing-Revenue-Complexity.png","width":1200,"height":675,"caption":"New Research: CFOs Use AI and Agents to Tame Revenue Complexity"},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/news\/#website","url":"https:\/\/www.salesforce.com\/news\/","name":"Salesforce","description":"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.","publisher":{"@id":"https:\/\/www.salesforce.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/news\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","contentUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","width":1200,"height":630,"caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesforce\/","https:\/\/x.com\/salesforcenews","https:\/\/www.linkedin.com\/company\/salesforce\/"]}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/news","push-errors":false,"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/09\/New-Research_-CFOs-Turn-to-AI-and-Agents-to-Tame-Growing-Revenue-Complexity.png","_links":{"self":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/95063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/comments?post=95063"}],"version-history":[{"count":17,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/95063\/revisions"}],"predecessor-version":[{"id":95116,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/95063\/revisions\/95116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/media\/95105"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/media?parent=95063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/categories?post=95063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/tags?post=95063"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_content_type?post=95063"},{"taxonomy":"sf_theme","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_theme?post=95063"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_topic?post=95063"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_product?post=95063"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_industry?post=95063"},{"taxonomy":"sf_role","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_role?post=95063"},{"taxonomy":"sf_multimedia_asset","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_multimedia_asset?post=95063"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_location?post=95063"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_collection?post=95063"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_visibility?post=95063"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/coauthors?post=95063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}