{"id":95941,"date":"2026-10-13T08:00:00","date_gmt":"2026-10-13T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=95941"},"modified":"2026-10-12T13:20:05","modified_gmt":"2026-10-12T20:20:05","slug":"ai-model-choice","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/ai-model-choice\/","title":{"rendered":"Why Salesforce Lets You Pick the Right AI Model for the Job"},"content":{"rendered":"\n

Not every job calls for the same AI model<\/a>. Some tasks, like routing a case or updating an opportunity, need precise multistep reasoning. Others might need to be done particularly quickly or cost-effectively. <\/p>\n\n\n\n

So rather than forcing customers to stick with a single tool, Salesforce gives them flexibility to use whichever model works best for any given use case, whether it\u2019s a frontier, open, or custom model like Koa. Salesforce\u2019s first CRM reasoning model<\/a>, Koa<\/a> is purpose-built for the work enterprises do. Built in collaboration with NVIDIA and running inside the Salesforce trust boundary, it\u2019s trained in simulations drawn from 27 years of Salesforce experience running CRM workflows.<\/p>\n\n\n\n

It\u2019s orchestrated alongside frontier models rather than in place of them, and that flexibility is central to how Salesforce approaches enterprise AI. As Chief Data Officer Michael Andrew puts it, \u201cWe believe in giving our customers choice, that you can pick the model that\u2019s right for your particular use case \u2026 and that you have the flexibility to keep evolving and changing what model you use.\u201d <\/p>\n\n\n\n

When the Salesforce Newsroom caught up with Andrew, he also explored the flexibility that multiplayer AI now offers users in Slack<\/a>. Instead of one person, one screen, and one agent in a private tab, people and agents work out in the open on shared context so the whole team learns from every exchange. In that setup, Andrew said, the agent is \u201cworking with your team together, and it has all the shared context.\u201d No matter what model it\u2019s based on. <\/p>\n\n\n\n

Watch the video here, or see the transcript below.<\/p>\n\n\n\n

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