{"id":96368,"date":"2026-11-10T09:00:00","date_gmt":"2026-11-10T17:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=96368"},"modified":"2026-11-10T07:36:59","modified_gmt":"2026-11-10T15:36:59","slug":"how-ai-agents-improve-crm-data-accuracy","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/how-ai-agents-improve-crm-data-accuracy\/","title":{"rendered":"New Data Shows Sales Agents Are Rescuing the Sales Cycle"},"content":{"rendered":"\n

Nobody gets into sales to do data entry. Sellers want to build relationships and close deals, yet the average seller spends 60% of their time<\/a> on non-selling activities like manually updating CRM systems and researching accounts. Sales leaders feel the pain, too; relying on data that reps have to enter manually leaves the critical deal context they need to forecast and manage pipelines late, untrustworthy, or missing altogether.

Sales agents are being deployed across businesses to solve these exact issues, but are they actually working?<\/p>\n\n\n\n

To understand the return on investment of Salesforce Sales Cloud agents, Salesforce polled 24 customers who are active users of Sales Cloud\u2019s AI sales agents. Today, we launched The ROI Report: Sales Cloud Agents<\/a>, which delivers some key findings from customers. <\/p>\n\n\n\n

The data shows that, by taking on administrative tasks across the sales cycle, Sales Cloud<\/a> agents save reps an average of six hours per week to refocus on actually selling. Simultaneously, agents improve pipeline visibility and deal context: 63% of customers report that sales agents give them more accurate and complete CRM data. <\/p>\n\n\n\n

For sales leaders, the time drain of their teams doing manual data entry and admin work previously created a painful trade-off: The only way to scale pipeline coverage was to hire more people. But thanks to the productivity gains and trusted context from sales agents, sales teams are able to scale efficiently, and 57% of surveyed sales leaders agree that these agents help them increase revenue without adding headcount.<\/p>\n\n\n\n

Agents give sellers more time to engage deeply with buyers<\/strong><\/h5>\n\n\n\n

The administrative capacity ceiling is real. Sales reps can spend the majority<\/a> of their workweek acting as administrative coordinators rather than actively selling. The Sales Cloud ROI report found that sales agents give sellers some of that time back:<\/p>\n\n\n\n