Intuit to Offer Salesforce with QuickBooks Integration – Introducing More Small Businesses to CRM in a Cloud 2 World that is Open, Social and Mobile
MOUNTAIN VIEW, Calif. \u2013 April 1, 2011 \u2013 Intuit Inc. (Nasdaq: INTU) and salesforce.com (NYSE: CRM) today announced a strategic alliance that will make it easier for millions of small businesses to manage customer information alongside their financial data. This collaboration will merge leading CRM and financial management to allow small businesses using QuickBooks to more efficiently manage customer relationships so they can save time and close more deals.
A recent survey by Intuit found that more than one-half of small businesses perform CRM tasks manually or with software not designed for the job; 28 percent use pen and paper, while another 28 percent manually enter data on spreadsheets. These results signal an acute need in the market for integrated solutions.
\u201cThis alliance will create offerings that allow small businesses to better manage their customers and deals,\u201d said Dan Wernikoff, vice president and general manager of Intuit\u2019s Financial Management Solutions division. \u201cWith thousands of small businesses using QuickBooks and Salesforce, this is a great way for two industry leaders to leverage the next era of cloud computing to help small businesses grow.\u201d
\u201cBy working with Intuit, we are bringing the industry\u2019s leading customer relationship management solution to QuickBooks customers,\u201d said George Hu, executive vice president, platform and marketing, salesforce.com. \u201cThis alliance will accelerate the adoption of social, mobile and open cloud CRM solutions by small businesses.\u201d
As a part of the strategic alliance, Intuit will resell Salesforce CRM with QuickBooks integration that synchronizes customer data with QuickBooks and QuickBooks Online. This application will provide streamlined information to those in sales and management to eliminate data entry in two different systems, showing aggregated customer information alongside probability for closing a deal.
Once available, it will be a prominent application on Intuit App Center, where small businesses can easily find, buy and use connected Web-based applications that run on the Intuit Partner Platform. The application is expected this summer with pricing to be announced at launch.
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\u2022 Salesforce.com Blog<\/p>","protected":false},"excerpt":{"rendered":"
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