{"id":20680,"date":"2012-09-02T05:00:00","date_gmt":"2012-09-02T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=20680"},"modified":"2020-09-18T00:38:20","modified_gmt":"2020-09-18T00:38:20","slug":"salesforce-com-withdraws-applications-to-trademark-the-term-social-enterprise","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2012\/09\/02\/salesforce-com-withdraws-applications-to-trademark-the-term-social-enterprise\/","title":{"rendered":"Salesforce.com Withdraws Applications to Trademark the Term \u201cSocial Enterprise\u201d"},"content":{"rendered":"<p>SAN FRANCISCO, September 2, 2012 \u2013 Salesforce.com [NYSE: CRM], the enterprise cloud computing company, announced today it plans to withdraw its applications to trademark the term \u201csocial enterprise.\u201d <br \/> <br \/> For nearly two years, salesforce.com has been evangelizing the term \u201csocial enterprise\u201d to describe how social and mobile cloud technologies are empowering companies to connect with customers, partners and employees in entirely new ways. When salesforce.com applied to trademark the term in the IT sector earlier this year, members of the social sector expressed concern that it would cause confusion around the meaning of the term. The social sector, including both non-profits and for profits, define the term \u201csocial enterprise\u201d as organizations that apply commercial strategies to improve human and environmental well-being such as reducing poverty or improving education. <br \/> <br \/> Salesforce.com has engaged in a dialogue with a number of these concerned parties, listened to their feedback, and is now withdrawing its applications to trademark the term \u201csocial enterprise.\u201d In addition, salesforce.com will look to remove any references to \u201csocial enterprise\u201d in its marketing materials in the future.<br \/> <br \/> Comments on the News<br \/> <br \/> \u201cIt was never our intention to create confusion in the social sector which we have supported since our founding,\u201d said Marc Benioff, chairman and CEO, salesforce.com. \u201cAs a result of the feedback we received, salesforce.com has decided to withdraw its efforts to trademark the term \u2018social enterprise\u2019 and plans to discontinue its use in our marketing.\u201d<br \/> <br \/> <br \/> About salesforce.com<br \/> Founded in 1999, salesforce.com is the enterprise cloud computing leader. Using salesforce.com\u2019s social and mobile cloud technologies, companies can connect with customers, partners and employees in entirely new ways. Based on salesforce.com&#8217;s real-time, multitenant architecture, the company&#8217;s platform and apps give customers the tools to create a social front office and revolutionize the way they sell, service, market, collaborate, work, and innovate. <br \/> \u2022 Grow your business with the world\u2019s #1 sales app, Salesforce Sales Cloud<br \/> \u2022 Deliver amazing customer service with the award-winning Salesforce Service Cloud<br \/> \u2022 Listen, engage, advertise, and measure social media marketing with the Salesforce Marketing Cloud<br \/> \u2022 Achieve breakthrough collaboration and productivity with Salesforce Chatter<br \/> \u2022 Align, motivate and drive performance with Salesforce Rypple<br \/> \u2022 Build social and mobile cloud apps on the Salesforce Platform and extend success with the world\u2019s leading enterprise app marketplace, the AppExchange<br \/> <br \/> # # #<\/p>","protected":false},"excerpt":{"rendered":"<p>SAN FRANCISCO, September 2, 2012 \u2013 Salesforce.com [NYSE: CRM], the enterprise cloud computing company, announced today it plans to withdraw its applic<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"sf_subhead":"SAN FRANCISCO, September 2, 2012 \u2013 Salesforce.com [NYSE: CRM], the enterprise cloud computing company, announced today it plans to withdraw its applic","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1721,1722],"sf_theme":[],"sf_topic":[1726,1763],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-20680","sf_press_release","type-sf_press_release","status-publish","hentry","sf_content_type-news-announcements","sf_content_type-news-announcements-corporate","sf_topic-digital-transformation","sf_topic-innovation","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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