World\u2019s largest enterprise cloud computing company enters $38 billion analytics market with the launch of its sixth cloud in the Salesforce Customer Success Platform
Wave is the first cloud analytics platform designed for every business user, making it easier than ever for anyone to explore data, uncover new insights and take action instantly from any device
Companies can now quickly deploy sales, service and marketing analytics, or build custom mobile analytics apps, using any data source\u2014empowering everyone to make smarter decisions from anywhere
At Dreamforce 2014, more than 30 Wave ecosystem partners, including Accenture, Deloitte Digital and Informatica will showcase how companies can extend analytics for any business need
The world\u2019s most data-driven companies, including Equinix, GE and TriCore Reference Laboratories trust the scale and speed of Wave to know their customers in a whole new way
SAN FRANCISCO\u2013DREAMFORCE 2014\u2013Oct. 13, 2014 \u2013 Salesforce (NYSE: CRM), the Customer Success Platform and world’s #1 CRM, today announced Wave, the Salesforce Analytics Cloud. Wave is the first cloud analytics platform designed for every business user, making it easier than ever for anyone to explore data, uncover new insights and take action instantly from any device. Companies can now quickly deploy sales, service and marketing analytics, or build custom mobile analytics apps, using any data source\u2014empowering everyone to make smarter decisions from anywhere. At Dreamforce 2014, the largest software event ever, more than 30 Wave ecosystem partners, including Accenture, Deloitte Digital and Informatica will showcase how companies can extend analytics for any business need. The world\u2019s most data-driven companies, including Equinix, GE Capital and TriCore Reference Laboratories trust the scale and speed of Wave to know their customers in a whole new way.
Comments on the News
\u2022 \u201cToday, Salesforce is disrupting the analytics market, just as we disrupted the CRM industry 15 years ago,\u201d said Marc Benioff, chairman and CEO, Salesforce. \u201cWe\u2019re not only connecting companies with customers in a whole new way with our Customer Success Platform, we\u2019re empowering companies to know their customers like never before with the groundbreaking Wave Analytics Cloud.\u201d
\u2022 \u201cThe data revolution is creating new opportunities for companies to create deeper, more meaningful connections with their customers,\u201d said Alex Dayon, president, Products, Salesforce. \u201cThe Wave Analytics Cloud eliminates the painfully slow, complex and unintuitive legacy approaches that have long separated business users from their data\u2014finally, there are analytics for the rest of us.\u201d
\u2022 \u201cAt GE Capital we’re not just bankers, we’re builders. Wave provides our team more insight, knowledge and expertise to help our customers grow faster and do more,\u201d said John Sabino, senior vice president, commercial excellence, GE Capital. \u201cFor the first time ever, GE Capital has a global analytics platform that is fast, scalable and easy-to-use. It allows us to take data-driven action from anywhere, providing value and knowledge to our customers in ways that no other lender can.\u201d
\u2022 \u201cThe demand for self-service analytics is sweeping across every business function, as end-users demand relevant business insights delivered at the right time to increase their competitiveness and make decisions that positively impact revenues,\u201d said Dan Vesset, program vice president of business analytics research, IDC. \u201cThis swings open the door for a cloud-based analytics solution, such as Wave, which enables companies to circumvent bottlenecks inherent in the traditional analytics model to give users a more mobile, collaborative and simple approach to exploring any volume and variety of data sources.\u201d
The Data Revolution has Created an Ocean of Potential Insights
The convergence of cloud, social, mobile and connected computing has sparked a data revolution. More than 90 percent of the world\u2019s data has been generated over the last two years . And with a projected 50 billion connected \u201cthings\u201d by 2020 , the volume of data available is expected to grow exponentially. This proliferation of data has created a vast ocean of potential insights for companies, allowing them to know their customers in a whole new way. According to a recent report from McKinsey Global Institute, decisions based on data-driven insights result in 23 times greater likelihood of customer acquisition, six times greater likelihood of customer retention and 19 times greater likelihood of profitability.
Unfortunately, data-driven insight is more elusive than ever for today\u2019s business professional. Companies are using outdated, on-premise analytics software that requires an army of experts who must build data warehouses, create schemas and overcome other time consuming technical hurdles just to access data and then securely deliver insights to business users. When business users do get reports, they are not only out-of-date, but are delivered in the form of static presentations and spreadsheets that are difficult to explore and slice and dice. In addition, these reports are challenging to access\u2014let alone drill into\u2014from a mobile device, making them practically worthless when and where they are needed most. To make matters worse, unstructured data from connected products, customer-facing apps and social networks is completely disconnected from the business because legacy analytics software is unable to process it.
Introducing Wave, the Salesforce Analytics Cloud\u2014Analytics for Everyone, Anywhere
Wave Analytics Cloud will make it easy to explore any data source, uncover new insights and take action instantly from any device. Rather than delivering a visualization tool or yet another layer of abstraction that separates business users from the insights they need, Salesforce reimagined the entire analytics process end-to-end for the data revolution\u2014much like it transformed CRM 15 years ago. Wave brings together a dynamic user experience, indexed search and a powerful computing engine into a single, vertically-integrated cloud analytics platform.
Wave is designed for business users, not just analysts. Requests for analytics no longer have to trigger a complicated, lengthy service bureau request. With its schema-free architecture, data no longer has to be pre-sorted or organized in some narrowly defined manner before it can be analyzed. Now, business users can instantly access and easily analyze billions of rows of data themselves, just as they do in popular consumer travel apps that empower them to explore and filter the entire world of commercial flights in seconds. In addition, business analysts can take a more strategic approach to delivering insights by creating mash-ups of relevant third-party data sources in a single dashboard, enabling users to identify data correlations that ignite business actions. Wave also enables social collaboration. As business users derive insights, dashboards can be shared via Salesforce Chatter and new workflows and tasks can be triggered.
At the heart of any modern innovation is the mobile device, and Wave\u2019s revolutionary new user experience is inspired by the most sophisticated advancements in consumer apps and video games, which are optimized for both mobile phones and tablets. Wave delivers data through interactive dashboards, lenses and charts designed to help business users intuitively filter data, customize views and learn as they go. And by indexing every data source and delivering high-speed query processing, Wave Analytics Cloud enables responsive free-form navigation, making it easier than ever for users to query data sets and continue refining their search to arrive at an insight, all from the convenience of their phone. Questions no longer have to be predetermined. With Wave Analytics Cloud, users now have the power of ad hoc exploration to arrive at previously unattainable insights.
Wave Opens Up Insights From Every Data Source\u2014Analytics Apps Can Now Inform Every Business Action
With Wave, analysts, IT and developers can work closely with business leaders to empower everyone to make smarter, data-driven decisions in seconds. Wave is natively integrated with the Salesforce1 Platform and shares the same trusted single sign-on, data security and compliance features of the platform. This enables users to quickly drag and drop data from Salesforce, including data from partner apps built on the platform, to deploy sales, service and marketing analytics apps. In addition, developers and IT can use Wave APIs and other data connectors to easily connect to third-party data sources\u2014from structured SAP and Oracle data to unstructured machine and social data. And because Wave is a platform, developers can also build custom analytics apps for any business function, or embed analytics into a new generation of apps and connected products for customers.
At Dreamforce 2014, more than 30 ecosystem partners will showcase how customers and partners can customize and deploy analytics for any business need with Wave Analytics Cloud:
\u2022 Integration Leaders: Data integration experts such as Dell Boomi, Informatica, Jitterbit and MuleSoft have joined the ecosystem to enable customers to seamlessly integrate any structured or unstructured data sets, ranging from on-premise SAP and Oracle data to machine and social data.
\u2022 System Integration Leaders: Deployment experts, including Accenture, Appirio and Deloitte Digital have also joined the ecosystem and offer exceptional industry expertise and best practices for advancing an analytics strategy.
\u2022 ISV Leaders: A diverse range of independent software vendors and predictive analytics vendors, such as Axeda, Dun & Bradstreet, FinancialForce and Predixion, have also joined the ecosystem to extend Wave Analytics Cloud for any business use case.
Data-Driven Companies Trust the Scale and Speed of Wave to Know Their Customer in a Whole New Way
The world\u2019s most data-driven companies, including Equinix, GE Capital and TriCore Reference Laboratories, trust the scale and speed of Wave to know their customers in a whole new way. Sales reps can combine regional demographic data and historical purchasing patterns to determine which products they should sell to which customers. Customer service agents can resolve issues faster by understanding which stages of a product\u2019s life cycle are generating the most service inquiries. Marketers can refine promotional campaigns based on how customers are reacting to a pop culture trend or a new fashion accessory. And any company can now build custom analytics apps for its customers to analyze patterns, discover new trends and deliver actionable insights.
Pricing and Availability
\u2022 Wave Analytics Cloud is expected to be generally available October 20, 2014 in English, with additional language support forthcoming.
\u2022 The Wave mobile app will initially be available on Apple iOS for iPhone and iPad, with additional device support forthcoming.
\u2022 The Wave Platform license includes all compute, data management, API and security infrastructure. Monthly subscription pricing for the Wave Platform is based on the number of Wave Explorer and Wave Builder licenses.
\u2022 The Wave Explorer license includes the ability to view, discover, personalize and share data insights and dashboards. Pricing starts at $125 per user per month.
\u2022 The Wave Builder license includes the ability to create, deploy and manage data sets, data connections and user access. Pricing starts at $250 per user per month.
Additional Information
\u2022 Learn more about Wave, the Salesforce Analytics Cloud: http:\/\/www.salesforce.com\/analytics-cloud\/
\u2022 Download the free mobile app for iPhone and iPad from the Apple App Store to experience the immersive power of Analytics Cloud, preloaded with sample apps and data sets: https:\/\/itunes.apple.com\/us\/app\/salesforce-analytics-cloud\/id916982402?ls=1&mt=8
\u2022 Register for Dreamforce 2014, the largest software event ever, including free expo pass: http:\/\/dreamforce.com
\u2022 Donate to the San Francisco\/Marin Food Bank and other anti-hunger partners around the world here: http:\/\/www.dfgives.org
\u2022 Buy tickets for the Dreamforce Gala and UCSF Benioff Children\u2019s Hospitals Benefit Concert: http:\/\/www.theconcertforkids.com
\u2022 Like Salesforce on Facebook: http:\/\/facebook.com\/salesforce
\u2022 Follow @salesforce on Twitter: http:\/\/twitter.com\/salesforce<\/p>","protected":false},"excerpt":{"rendered":"
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