The Salesforce Platform, the leading enterprise cloud platform with more than 2.5 million apps, will now have nine major services – Force.com, Heroku, Site.com, Database.com, Chatter, Chatter Communities, AppExchange, Salesforce Identity and Salesforce Touch Platform
New Salesforce Identity will deliver \u201cFacebook-like identity for the enterprise\u201d \u2013 a single, social, trusted identity in the cloud across all enterprise apps
New Salesforce Touch Platform allows companies to write once, deploy anywhere \u2013 turning every developer into a mobile developer
Major innovations across all Salesforce Platform services give enterprises a new level of speed, touch and trust in delivering innovation to the business
SAN FRANCISCO \u2013 DREAMFORCE 2012 \u2013 Sept. 19, 2012 \u2013 Salesforce.com [NYSE: CRM], the enterprise cloud computing company, today introduced major new cloud services for the Salesforce Platform, the world\u2019s leading enterprise cloud platform. The new Salesforce Identity will deliver \u201cFacebook-like identity for the enterprise,\u201d a single, social, trusted identity service to access and centrally manage every cloud app within Salesforce. The new Salesforce Touch Platform allows mobile apps to be written once and deployed anywhere, using the same Salesforce cloud platform services developers love using today. The Salesforce Platform will now have nine major enterprise cloud platform services, enabling companies to accelerate innovation and ignite a new era of social and mobile apps with unparalleled levels of speed, touch and trust.
Supporting Quotes
\u2022 \u201cThe Salesforce Platform has always been the enterprise cloud platform that delivers the fastest path from idea to application," said George Hu, chief operating officer, salesforce.com. \u201cOur two new breakthrough services, Salesforce Identity and Salesforce Touch Platform, extend this success to the next generation of social and mobile enterprise apps.\u201d
\u2022 \u201cNo one understands the power of social and mobile networks like Avon and the Salesforce Platform enables our sales leaders to connect with representatives and deliver the highest level of support,\u201d said Donagh Herlihy, chief information officer, Avon. \u201cThe Salesforce Platform allows Avon and our representatives to collaborate in new ways, have greater visibility into our campaigns and ultimately grow our business.\u201d
\u2022 \u201cBy delivering identity services that are woven into business apps, customers no longer have to manage identity in isolation and users are free from creating unique log-ins for the growing list of business apps they use,\u201d said Ian Glazer, research vice president, Gartner. \u201cCompanies can now deliver a single identity within the context of every business app \u2013 a big win for both business users and IT administrators.\u201d
Introducing Salesforce Identity \u2013 \u201cFacebook-like Identity for the Enterprise\u201d
The explosion of enterprise apps has made managing access and identity difficult. Users are frustrated with juggling multiple log-ins, and enterprise IT is frustrated with managing secure access across all of these apps. To accelerate app adoption, users need a simple social identity solution, similar to the one consumers enjoy on social networks such as Facebook, and enterprises need a trusted, standards-based way to manage access to all of these apps.
New Salesforce Identity will deliver a single, social, trusted identity service across all enterprise apps, delivered with the simplicity, transparency and trust of the Salesforce Platform.
\u2022 Single Sign-On: The Salesforce Identity will be pre-integrated across apps, so users can seamlessly access all of their apps with a single log-in.
\u2022 Social Identity: With Salesforce Identity, Salesforce Chatter will allow apps across multiple platforms to push important information to the user in one feed, allowing these apps to interact with the enterprise social graph.
\u2022 Centralized identity and access management: Administrators will be able to centrally manage apps and users through automated, highly flexible provisioning and de-provisioning workflows on the Salesforce Platform.
Introducing the Salesforce Touch Platform \u2013 Write Once, Deploy Anywhere
In the past year alone, Apple estimates that Fortune 500 adoption of iPhones and iPads has doubled and tripled, respectively. However, enterprise app development for mobile has been a slow and expensive process, requiring specialized developers and resulting in disconnected apps.
The new Salesforce Touch Platform allows for custom mobile apps to be written once and deployed anywhere, to any device, leveraging the same productive cloud platform services developers already use today \u2013 all with the comprehensive management and trust of the Salesforce Platform.
\u2022 Deploy anywhere: Salesforce Touch Platform supports native, HTML5 and hybrid app development, so developers can deploy to any device, including the iPad, iPhone and Android.
\u2022 Rich cloud services: Enterprise developers can use the social- and mobile-friendly APIs in the Salesforce Platform to connect their mobile apps to enterprise data and content with the enterprise social graph.
\u2022 Enterprise mobile container: Now any web developer can be a mobile developer using their existing development skills to build mobile apps. In addition, developers can also provide enterprise-grade features, including secure offline storage and OAuth 2.0 authentication, and easily access native device features, such as the camera, and corporate data with simple JavaScript code.
The World\u2019s Leading Cloud Platform \u2013 Social, Mobile and Open
The social revolution has had a profound effect on how apps are developed. Consumers expect apps to be designed around user experience \u2013 accessible on any mobile device, connected to social graphs and sharing one unique social identity. Traditional enterprise platforms cannot deliver apps at this pace, or deliver the social, mobile and real-time experiences that users now demand. The Salesforce Platform makes innovation social and mobile, bringing enterprises the same services and frameworks that are driving the explosion of consumer apps.
In addition to Salesforce Identity and Salesforce Touch Platform, there are new innovations across the other Salesforce Platform services:
\u2022 Force.com: New Force.com Canvas will allow any app, in any language, to run inside of the Salesforce user interface with unified identity, secure access to records, and collaboration via the Chatter social graph. Legacy apps, such as SAP, can be transformed into social front ends creating a seamless experience for users.
\u2022 Heroku: New Heroku Enterprise for Java provides a path for building and running Java apps in the cloud, in minutes rather than months. Heroku Enterprise for Java includes full Java stack, continuous delivery integration, multiple-environment runtime and native Java tools – all available as a service, and without the complexity and cost typically associated with Java development.
\u2022 Salesforce Chatter: Now any developer or ISV can use optimized RESTful Chatter APIs to embed Chatter into their apps and connect them to the enterprise social graph.
\u2022 Chatter Communities: New Chatter Communities, built into the core of the Salesforce Platform, will enable companies to build private social communities that connect customers, partners and employees in entirely new ways. Enterprises will be able to create fully customizable and branded communities, leveraging Chatter APIs to integrate business processes. And users will be able to access and seamlessly move between multiple communities with one identity.
\u2022 AppExchange: New AppExchange Checkout opens a new channel for developers by delivering turn-key billing on the world\u2019s leading marketplace for social and mobile apps. Customers can now buy cloud apps with their credit card, and AppExchange Checkout handles all the details with one-time or automatic billing, renewals and expiration reminders.
\u2022 Database.com: New native geo-location field enables developers to create locale-aware mobile apps on the world’s leading cloud database. In addition, new User Sharing capabilities can be used to build social data models based on individual or group profiles.
\u2022 Site.com: New Site Networking capabilities will provide marketers with the ability to link sites and build them faster through sharing and reuse of assets, templates and content. In addition, business users can now easily translate site content into multiple languages with the Site.com studio.
Customer Success with the Salesforce Platform
Today, more than 100,000 customers \u2013 including innovators such as Avon, Kelly Services and Macy\u2019s \u2013 have already built more than 2.5 million apps on the Salesforce Platform using the set of nine proven services. Dramatic growth in customer adoption over the past year \u2013 including a 66 percent increase in quarterly transactions, 60 percent growth in custom objects created and a 96 percent increase in lines of custom code \u2013 signals a surging demand for even more next generation social and mobile apps.
Pricing and Availability
\u2022 Salesforce Touch Platform is generally available now and included as part of Force.com. The Mobile SDK and other mobile components are available on Github: https:\/\/github.com\/forcedotcom.
\u2022 Salesforce Identity is scheduled to be generally available in 2013. Pricing of Salesforce Identity will be announced at general availability.
\u2022 Force.com Canvas is currently a new feature in pilot in the Force.com Winter ’13 release.
\u2022 Heroku Enterprise for Java pricing starts at $1,000 per month per application, and is available starting today at http:\/\/heroku.com\/enterprisejava.
\u2022 RESTful Chatter APIs are currently generally available now as part of Force.com.
\u2022 Chatter Communities is currently scheduled to be available in limited pilot in fall 2012, and currently scheduled to be generally available the second half of 2013. Pricing of Chatter Communities will be announced at general availability.
\u2022 AppExchange Checkout is a new feature of the AppExchange and is available now.
\u2022 Database.com\u2019s native geo-location field and User Sharing capabilities are new features in pilot in the Force.com Winter ’13 release.
\u2022 Site.com\u2019s Site Networking and Multi-lingual Sites capabilities are currently in pilot and available in the Force.com Winter \u201913 release.
Additional Resources
\u2022 Read more about Salesforce Identity at: http:\/\/blogs.developerforce.com\/engineering\/2012\/09\/introducing-salesforce-identity.html
About Dreamforce
Dreamforce 2012 is the world\u2019s largest vendor technology conference, welcoming more than 90,000 registered attendees to experience the power of the social revolution. With more than 750 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sir Richard Branson, founder of Virgin Group, Jeff Immelt, CEO of General Electric, Gen. Colin Powell, U.S.A.\u2014ret., Tony Robbins, entrepreneur, author and peak performance strategist and the Red Hot Chili Peppers. Dreamforce 2012 offers attendees everything they need to connect with customers, partners and employees in entirely new ways.<\/p>","protected":false},"excerpt":{"rendered":"
The Salesforce Platform, the leading enterprise cloud platform with more than 2.5 million apps, will now have nine major services – Force.com, Heroku, Site.com, Database.com, Chatter, Chatter Communities, AppExchange, Salesforce Identity and Salesforce Touch Platform New Salesforce Identity will deliver \u201cFacebook-like identity for the enterprise\u201d \u2013 a single, social, trusted identity in the cloud across […]<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1731],"sf_theme":[1917,1912],"sf_topic":[1734,1726,1791],"sf_product":[1748],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-21080","sf_press_release","type-sf_press_release","status-publish","hentry","sf_content_type-event-coverage","sf_theme-customer-engagement","sf_theme-digital-transformation","sf_topic-customer-engagement","sf_topic-digital-transformation","sf_topic-dreamforce","sf_product-salesforce-platform","sf_location-amer"],"yoast_head":"\n