SAN FRANCISCO \u2013 October 17, 2012 – Salesforce.com [NYSE: CRM], the enterprise cloud computing (http:\/\/www.salesforce.com\/cloudcomputing\/) company, today announced it has been positioned by Gartner, Inc. in the Leaders quadrant of the Magic Quadrant for Social CRM, 2012, published September 27th, 2012. Gartner defines Social CRM as, \u201ca business strategy that generates opportunities for sales, marketing and customer service, while also benefiting online communities.\u201d Salesforce.com moved further into the leadership position of the quadrant than any vendor included.Leading companies like Avon, Kimberly-Clark and Thomson Reuters have transformed the way they connect with customers in the social era with Salesforce
SAN FRANCISCO \u2013 October 17, 2012 – Salesforce.com [NYSE: CRM], the enterprise cloud computing (http:\/\/www.salesforce.com\/cloudcomputing\/) company, today announced it has been positioned by Gartner, Inc. in the Leaders quadrant of the Magic Quadrant for Social CRM, 2012, published September 27th, 2012. Gartner defines Social CRM as, \u201ca business strategy that generates opportunities for sales, marketing and customer service, while also benefiting online communities.\u201d Salesforce.com moved further into the leadership position of the quadrant than any vendor included.
According to the report, \u201cLeaders in the social CRM Magic Quadrant will exhibit two characteristics. First, their software must benefit both company and community. Leaders show benefits to enterprises by demonstrating ROI and supporting key performance indicators (KPIs), and Leaders’ software convinces users that they will get something valuable by participating in a conversation or community. Second, Leaders’ offerings demonstrate support for multiple CRM processes, and have substantial revenue coming specifically from their social CRM offerings.\u201d
Comments on the News:
\u2022 \u201cWe believe salesforce.com\u2019s Magic Quadrant position reinforces our industry leadership and continued innovation,\u201d said Parker Harris, executive vice president of technology, salesforce.com. \u201cBusiness is social\u2014and our products are empowering any company to connect with their customers, partners and employees in entirely new ways.\u201d
Business is Social: Connecting with Customers in Entirely New Ways
A worldwide social revolution is taking place today. There are more than 4.5 billion social users around the world and they are having more than 150 million conversations everyday on Facebook, Twitter, LinkedIn and more.
But the social revolution is no longer just a consumer movement, it is creating a customer revolution for every business today. Fortune 100 companies are experiencing 123 percent growth in the number of fans on Facebook, while website traffic continues to decline. IDC reports that spending on social networking is up 47 percent, the highest growth in spending for any technology category. A 2012 IBM CEO study reveals that social will become one of the top two ways companies can engage customers at the expense of traditional methods. And a 2012 McKinsey Global Institute study reports that 70 percent of companies have adopted social technology\u2014and that these social technologies have the opportunity to unlock $1.3 trillion in business value.
As the leader in enterprise cloud computing with a proven track record of social and mobile innovation, salesforce.com is empowering companies to connect with their customers, partners, employees and products in entirely new ways. Salesforce services enable companies to transform how they sell, service, market and collaborate for the social revolution.
\u2022 With the Sales Cloud, customers can leverage social intelligence from popular social media sites such as Facebook, LinkedIn, Twitter and YouTube to sell more effectively.
\u2022 With the Service Cloud, salesforce.com is helping businesses bridge the social gap and meet customers where they are \u2013 on social networks and mobile devices — with social contact centers, self-service communities and more.\u2013
\u2022 With the Marketing Cloud, customers can leverage social analytics and social marketing campaigns to turn insight into action and connections into customers for life.
\u2022 With Salesforce Chatter, the leading enterprise social network, employees can break down information silos around any business process and collaborate on sales deals, service cases, marketing campaigns, files and more.
For access to a complimentary copy of the Gartner Magic Quadrant for Social CRM, 2012, please visit: http:\/\/bit.ly\/MQSocialCRM
Salesforce.com\u2019s Award-Winning Services:
\u2022 Salesforce.com, including the Sales Cloud, was just announced in CRM magazine\u2019s August 2012 edition as the winner of the 2012 Market Leader Awards for the Enterprise Suite CRM, Midmarket Suite CRM, and Sales Force Automation categories.
\u2022 Salesforce Marketing Cloud was named a Strategic Preferred Marketing Developer by Facebook in September 2012, a designation reserved for Facebook\u2019s most invested developers.
\u2022 Salesforce Service Cloud was recently recognized as a winner of two CRM magazine 2012 Service Leader Awards in the Customer Case Management and Web Support categories
\u2022 Salesforce.com customers Symantec Corporation and Corel were among the winners of the 2012 Gartner & 1to1 Media CRM Excellence Awards in the customer service category.
\u2022 Corel and KLM Royal Dutch Airlines, also a salesforce.com customer, were recently named winners of the 2012 CRM Service Elite Awards by CRM magazine.
Additional Resources:
\u2022 Like the Sales Cloud, Service Cloud, Marketing Cloud and Chatter on Facebook: http:\/\/www.facebook.com\/SalesCloud; http:\/\/www.facebook.com\/servicecloud; http:\/\/www.facebook.com\/marketingcloud and http:\/\/www.facebook.com\/Chatter
\u2022 For more information, and to see demos of Sales Cloud, Service Cloud, Marketing Cloud and Chatter, visit: http:\/\/www.salesforce.com\/products\/
\u2022 Follow @Salesforce on Twitter and Suggested Tweet:
If you\u2019d like to tweet about Salesforce\u2019s leadership position in the Magic Quadrant for Social CRM 2012, here is a suggested tweet to send to your followers:
\u2022 Click to tweet: .@Salesforce positioned as a Leader in the @Gartner_inc Magic Quadrant for Social CRM 2012! http:\/\/bit.ly\/MQSocialCRM
About the Magic Quadrant:
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Salesforce.com
Founded in 1999, salesforce.com is the enterprise cloud computing leader. Using salesforce.com\u2019s social and mobile cloud technologies, companies can connect with customers, partners and employees in entirely new ways. Based on salesforce.com’s real-time, multitenant architecture, the company’s platform and apps give customers the tools to create a social front office and revolutionize the way they sell, service, market, collaborate, work, and innovate.
\u2022 Grow your business with the world\u2019s #1 sales app, Salesforce Sales Cloud.
\u2022 Deliver amazing customer service with the award-winning Salesforce Service Cloud.
\u2022 Listen, engage, advertise, and measure social media marketing with the Salesforce Marketing Cloud.
\u2022 Achieve breakthrough collaboration and productivity with Salesforce Chatter.
\u2022 Align, motivate and drive performance with Salesforce Work.com.
\u2022 Build social and mobile cloud apps on the Salesforce Platform and extend success with the world\u2019s leading enterprise app marketplace, the AppExchange.
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\u00a92012 salesforce.com, inc. All rights reserved. Salesforce, Chatter, Sales Cloud, Service Cloud, Marketing Cloud, Rypple, AppExchange, Salesforce Platform, and others are trademarks of salesforce.com, inc. Other names used herein may be trademarks of their respective owners.<\/p>","protected":false},"excerpt":{"rendered":"
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