For the first time ever, the world\u2019s largest brands and agencies can now manage Twitter advertising at scale alongside all of their existing social marketing programs with the Salesforce Marketing CloudFor the first time ever, the world\u2019s largest brands and agencies can now manage Twitter advertising at scale alongside all of their existing social marketing programs with the Salesforce Marketing Cloud
Salesforce Marketing Cloud is the only application that seamlessly connects a company\u2019s marketing efforts with sales and service
SAN FRANCISCO \u2013 February 20, 2013 \u2013 Salesforce.com [NYSE: CRM], the enterprise cloud computing company, today announced it has launched a Social Ads Platform for Twitter using the new Twitter ads API. For the first time ever, marketers can now manage Twitter advertising at scale alongside all of their existing social marketing programs with the Salesforce Marketing Cloud.
Comments on the News
? \u201cSuccessful Twitter marketing has evolved and must be more holistic than just publishing content,\u201d said Michael Lazerow, CMO of Salesforce Marketing Cloud, salesforce.com. \u201cFrom the CMO to the community manager, our customers will see increased efficiency and return on investment from our new Social Ads Platform for Twitter, combined with our industry leading Twitter Certified Products for engagement and analytics.\u201d
? \u201cAs we built out Twitter\u2019s ads API, we knew it would be important to work closely with our advertising partners to understand how to effectively scale their marketing campaigns,\u201d said Adam Bain, president of global revenue, Twitter. \u201cWe are delighted to continue to build upon our long-standing relationship with salesforce.com, and bring campaign management into the same suite as their leading listening and engagement products.\u201d
? "We’re excited that our teams are premier Twitter API users through the Salesforce Marketing Cloud," said Lisa Cucinotta, associate director of social media, Resolution Media, an Omnicom Group company. \u201cWe believe that this will result in improved management efficiencies, targeting and optimization capabilities, and stronger insights, which in turn will help us drive better results for clients through Twitter advertising programs."
New Salesforce Marketing Cloud Social Ads Platform for Twitter
With the new Salesforce Marketing Cloud Social Ads Platform for Twitter, brands and agencies will be able to:
? Build and execute real time Twitter advertising campaigns;
? Allow advertisers to more efficiently scale their campaigns on Twitter through innovative workflows; and
? Improve ROI through creative, bid and targeting optimization.
Salesforce.com Extends Salesforce Marketing Cloud Twitter Certified Products Leadership
Salesforce.com\u2019s new Twitter ads API product joins existing Salesforce Marketing Cloud Certified Twitter Products for Analytics and Engagement.
With the Salesforce Marketing Cloud Certified Twitter Product for Analytics, brands and agencies can:
\u2022 Listen to the more than 400 million Tweets sent per day via access to the Twitter fire hose;
\u2022 Track real-time conversations from more than 540 million social sources across the web including Facebook, Twitter, YouTube, LinkedIn, blogs and online communities;
\u2022 Apply social insights to make better business decisions in marketing, sales and service; and
\u2022 Access real-time dashboards that provide actionable insight including customer sentiment, demographics, intent and influence.
With the Salesforce Marketing Cloud Certified Twitter Product for Engagement, brands and agencies can:
\u2022 Build a community of advocates by connecting with customers when and where they are most engaged;
\u2022 Discover and respond to customers and prospects in real-time across social platforms beyond simple text by integrating videos, images and links;
\u2022 Scale engagement with social workflow and automation; and
\u2022 Leverage granular rights and permissions to give users the access they need without sacrificing security.
Salesforce Seamlessly Connects Marketing with Sales and Service
The real-time nature of social media has changed customer expectations and businesses must find ways to live up to those expectations, engage with customers faster, and quickly route feedback and opportunities internally.
Social marketing cannot live on an island, and salesforce.com helps transform and empower businesses by scaling social media across every department within the organization. With Salesforce, companies can integrate marketing activities with sales and customer service to connect with customers in entirely new ways.
Pricing and Availability
? Salesforce Marketing Cloud Social Ads Platform for Twitter is currently available in a closed beta.
Additional Resources
? Read more details on the news at http:\/\/blogs.salesforce.com\/company\/2013\/02\/salesforce-marketing-cloud-launches-twitter-ads.html
? Join Salesforce Marketing Cloud CMO Michael Lazerow (@lazerow) and senior director of content and community Dave Thomas (@DavidBThomas) for a free webinar, \u201cHow to Create Successful Twitter Ad Campaigns\u201d on Thursday, 2\/28 at 2pm ET: https:\/\/www1.gotomeeting.com\/register\/201266872
? Download our free eBook, \u201cThe Guide to Successful Twitter Ad Campaigns\u201d http:\/\/www.radian6.com\/resources\/library\/the-guide-to-successful-twitter-ad-campaigns
? Follow @marketingcloud on Twitter
About Salesforce.com
Founded in 1999, salesforce.com is the enterprise cloud computing leader. Using salesforce.com\u2019s social and mobile cloud technologies, companies can connect with customers, partners and employees in entirely new ways. Based on salesforce.com’s real-time, multitenant architecture, the company’s platform and apps give customers the tools to create a social front office and revolutionize the way they sell, service, market, collaborate, work, and innovate.
? Grow your business with the world\u2019s #1 sales app, Salesforce Sales Cloud.
? Deliver amazing customer service with the award-winning Salesforce Service Cloud.
? Listen, engage, advertise, and measure social media marketing with the Salesforce Marketing Cloud.
? Achieve breakthrough collaboration and productivity with Salesforce Chatter.
? Align, motivate and drive performance with Salesforce Work.com.
? Build social and mobile cloud apps on the Salesforce Platform and extend success with the world\u2019s leading enterprise app marketplace, the AppExchange.
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\u00a92013 salesforce.com, inc. All rights reserved. Salesforce, Chatter, Sales Cloud, Service Cloud, Marketing Cloud, Work.com, AppExchange, Salesforce Platform, and others are trademarks of salesforce.com, inc. Other names used herein may be trademarks of their respective owners.<\/p>","protected":false},"excerpt":{"rendered":"
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