{"id":21128,"date":"2013-06-13T05:00:00","date_gmt":"2013-06-13T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=21128"},"modified":"2020-09-18T00:38:09","modified_gmt":"2020-09-18T00:38:09","slug":"omnicom-media-group-will-deploy-salesforce-marketing-cloud-across-entire-global-agency-network","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2013\/06\/13\/omnicom-media-group-will-deploy-salesforce-marketing-cloud-across-entire-global-agency-network\/","title":{"rendered":"Omnicom Media Group Will Deploy Salesforce Marketing Cloud Across Entire Global Agency Network"},"content":{"rendered":"\n

Salesforce Marketing Cloud will be the core of Omnicom Media Group social marketing offerings to help companies connect with their customers in entirely new waysFOR IMMEDIATE RELEASE
Media Contact:
Joe Ciarallo
salesforce.com
212-634-6969
jciarallo@salesforce.com

Omnicom Media Group Will Deploy Salesforce Marketing Cloud Across Entire Global Agency Network

Salesforce Marketing Cloud will be the core of Omnicom Media Group social marketing offerings to help companies connect with their customers in entirely new ways

NEW YORK \u2013 June 13, 2013 \u2013 Salesforce.com (NYSE: CRM), the world’s #1 CRM platform (http:\/\/www.salesforce.com\/), today announced that Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC), will deploy Salesforce Marketing Cloud as the core of its social marketing offerings, to be delivered by its entire global agency network in a first of its kind deal for the agency group.

Comments on the News
\u2022 \u201cThis new agreement between Omnicom Media Group and Salesforce Marketing Cloud is a win for our mutual and future customers,\u201d said Michael Lazerow, CMO, Salesforce Marketing Cloud, salesforce.com. \u201cSalesforce Marketing Cloud\u2019s industry leading technologies will make it easy for Omnicom Media Group agencies to effectively scale social listening, publishing and advertising for their thousands of clients globally.\u201d
\u2022 \u201cOmnicom Media Group and salesforce.com share a common vision of helping our customers build connections in new ways via cloud, social and mobile technologies,\u201d said Scott Hagedorn, CEO, Annalect, an Omnicom Media Group company. \u201cOur ambition is to build towards a complete integrated marketing workflow grounded in social.\u201d

Omnicom Media Group Looks to the Cloud to Increase Social Marketing Innovation

Using the Salesforce Marketing Cloud at the core, Annalect, a division of Omnicom Media Group, will build world-class social marketing technology services. By leveraging Salesforce Markeing Cloud\u2019s industry leading products — social listening with Salesforce Radian6, publishing with Salesforce Buddy Media and advertising with Salesforce Social.com \u2013 Omnicom Media Group will be able to leverage data and insights to play an essential role in the overall integrated planning and activation cycle for Omnicom Media Group\u2019s 5,000 clients in more than 100 countries. In addition, Omnicom Media Group and Salesforce Marketing Cloud will build social media command centers to display the technologies in key Omnicom Media Group agency hubs including London, San Francisco, Chicago and New York.

Omnicom Media Group partners with best of breed technologies and selected Salesforce Marketing Cloud for its depth and breadth of functionality and the ability to scale along with the agency\u2019s rapid growth.

Additional Information
\u2022 Like salesforce.com and Salesforce Marketing Cloud on Facebook: http:\/\/facebook.com\/salesforce, https:\/\/www.facebook.com\/MarketingCloud
\u2022 Follow @marketingcloud, @annalect and @salesforce on Twitter

About Omnicom Media Group
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC). Omnicom Media Group also includes the full service media networks OMD and PHD and a number of specialty media companies. Annalect Group is the digital, data and analytics division of Omnicom Media Group, offering data driven marketing technology and managed services that deliver accountable business results.

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