INDIANAPOLIS\u2014CONNECTIONS 2014\u2014Sept. 23, 2014\u2013Salesforce.com (NYSE: CRM), the world’s #1 CRM platform (http:\/\/www.salesforce.com\/), and Omnicom Group (NYSE: OMC), a leading global advertising and marketing communications services company, today announced the first ever CRM alliance to create an integrated customer journey platform. The partnership will help Omnicom\u2019s agencies create highly personalized communications that connect the dots between marketing, sales, communities and customer service, allowing its clients to create dynamic, end-to-end customer journeys.
Powered by the world’s #1 CRM, the platform will leverage data from numerous sources to deliver optimized content to audiences on every channel and every device, and across paid and owned media. By partnering with Salesforce, Omnicom will be able to help its clients drive higher levels of brand engagement and loyalty.
Annalect, Omnicom’s data, technology and analytics arm, will manage the new offering. The cloud, mobile and API-first platform can be easily customized for specific agencies and clients, and will be made available to all Omnicom agencies across marketing disciplines and geographies.
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? \u201cSalesforce.com and Omnicom will empower companies to connect to their customers in entirely new ways,\u201d said Marc Benioff, chairman and CEO, salesforce.com. \u201cBy utilizing Salesforce as its customer journey platform for clients, Omnicom will strengthen its role as a trusted advisor to the world\u2019s largest brands, creating amazing customer journeys that extend far beyond traditional digital marketing.\u201d
? \u201cIn this always-on, always-connected world, marketers face more complexity than ever before,\u201d says Jonathan Nelson, CEO, Omnicom Digital. \u201cBy bringing together Omnicom with Salesforce, the world\u2019s leading CRM, in a way that has never been done before, we will be able to span every consumer-touch point, both online and offline, which is a real first-mover advantage for our clients.\u201d
Omnicom and Salesforce.com Partner to Deliver First Customer Journey Platform Across Omnicom\u2019s Global Agency Networks
The new customer journey platform will allow Omnicom agencies to deliver a seamless experience for their clients across every customer touchpoint. Now, Omnicom agencies will be able to:
Deliver a complete view of the customer journey\u2014Salesforce.com provides a powerful technology solution that will help Omnicom agencies effectively manage billions of customer interactions on behalf of its clients across digital marketing, sales and customer service. This will enable Omnicom agencies to more efficiently service top global accounts across different agencies and geographies, and be able to leverage and integrate first-party data from their clients\u2019 deployments of Salesforce within Annalect\u2019s data management platform to deliver more relevant communications.
Manage 1:1 customer journeys and engagement across any channel\u2014Omnicom will also leverage ExactTarget Marketing Cloud\u2019s best-in-class content and automation capabilities in email, mobile, social, advertising, web personalization, connected devices, wearables and apps. The partnership expands on Omnicom Media Group\u2019s existing partnership with Social.com, ExactTarget Marketing Cloud\u2019s advertising platform.
Deliver next-generation marketing analytics\u2014Leveraging data from Salesforce, Omnicom Group will be able to integrate sales and customer service touchpoints into its existing solutions, providing a comprehensive view of the customer. This will enable Annalect to deliver the next-generation data management platform, linking offline and online customer engagement and providing \u201clast mile\u201d analytics for clients.
Build innovative connected apps\u2014Omnicom’s creative network will be able to build and manage the kind of engaging, connected apps today\u2019s consumers expect using Heroku, part of the Salesforce1 Platform. Agencies will be able to leverage salesforce.com\u2019s next-generation platform to build and deploy apps for brands that drive customer engagement and loyalty.
The partnership was announced today by salesforce.com Chairman and CEO Marc Benioff and Omnicom Digital CEO Jonathan Nelson at Connections, the digital marketing event of the year.
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About Omnicom Group
Omnicom (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom\u2019s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Follow us on Twitter for the latest news.
About salesforce.com
Salesforce.com is the world\u2019s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol \u201cCRM.\u201d For more information please visit http:\/\/salesforce.com, or call 1-800-NO-SOFTWARE.
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