{"id":21304,"date":"2015-04-16T05:00:00","date_gmt":"2015-04-16T12:00:00","guid":{"rendered":""},"modified":"2020-09-18T00:37:44","modified_gmt":"2020-09-18T00:37:44","slug":"salesforce-positioned-in-the-leaders-quadrant-in-the-2015-magic-quadrant-for-multichannel-campaign-management","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2015\/04\/16\/salesforce-positioned-in-the-leaders-quadrant-in-the-2015-magic-quadrant-for-multichannel-campaign-management\/","title":{"rendered":"Salesforce Positioned in the Leaders Quadrant in the 2015 Magic Quadrant for Multichannel Campaign Management"},"content":{"rendered":"\n

Leading global brands like Alex and Ani, DonorsChoose.org and Philips harness the Salesforce Marketing Cloud to connect with customers in a whole new waySAN FRANCISCO\u2013April 16, 2015\u2013Salesforce [NYSE: CRM], the Customer Success Platform and world’s #1 CRM company, today announced that Salesforce has been positioned for its Salesforce Marketing Cloud by Gartner, Inc. in the \u201cLeaders\u201d quadrant for its Magic Quadrant for Multichannel Campaign Management 2015 report. With the Salesforce Marketing Cloud, marketers can build a single view of the customer and plan and optimize the customer journey. Leading global brands like Alex and Ani, DonorsChoose.org and Philips leverage the powerful combination of Salesforce CRM and Marketing Cloud\u2019s digital marketing solutions to deliver personalized content to customers across every channel and on any device.

According to Gartner: The multichannel campaign management market comprises vendors that seek to orchestrate a company\u2019s communication and offers to customer segments across a multichannel environment, such as websites, mobile, social, direct mail, call centers and e-mail.

Gartner\u2019s Magic Quadrants are based on rigorous analysis, backed up by highly structured methodologies. According to Gartner, leaders in Multichannel Campaign Management, \u201cdo considerably better in overall campaign management performance for basic and advanced campaigns, and for integration with digital marketing. They have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.\u201d

\u201cSuccessful marketers connect customer interactions across channels and devices, combining customer data and behaviors to create personal communications that are delivered on the customer\u2019s terms,\u201d said Scott McCorkle, CEO of Marketing Cloud, Salesforce. \u201cSalesforce Marketing Cloud\u2019s Magic Quadrant position reinforces our leadership in empowering marketers to deliver highly relevant, 1:1 communications.\u201d

Global Brands Deliver 1:1 Customer Journeys at Scale with the Salesforce Marketing Cloud
The Marketing Cloud is the world\u2019s #1 marketing application. With the Marketing Cloud, marketers can build a single view of the customer and plan and optimize the customer journey. Leading global brands like Alex and Ani, DonorsChoose.org and Philips leverage the powerful combination of Salesforce CRM and Marketing Cloud\u2019s digital marketing solutions to deliver personalized content to customers across every channel and on any device.

Additional Information
Learn more about the Salesforce Marketing Cloud: https:\/\/www.salesforce.com\/marketing-cloud\/overview\/

Connect with Salesforce
Follow @salesforce and @marketingcloud on Twitter
Like Marketing Cloud on Facebook: http:\/\/facebook.com\/marketingcloud

Gartner, Magic Quadrant for Multichannel Campaign Management, Adam Sarner and Julie Hopkins, 13 April 2015.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


Salesforce, Salesforce1 and others are among the trademarks of salesforce.com, inc. Other names and brands may be claimed as the property of others.
\u00a9 2015 salesforce.com. All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"

Leading global brands like Alex and Ani, DonorsChoose.org and Philips harness the Salesforce Marketing Cloud to connect with customers in a whole new<\/p>\n","protected":false},"author":113,"featured_media":0,"template":"","meta":{"sf_subhead":"Leading global brands like Alex and Ani, DonorsChoose.org and Philips harness the Salesforce Marketing Cloud to connect with customers in a whole new","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1755,1776],"sf_theme":[1912],"sf_topic":[1744,1726,1758],"sf_product":[1759],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[2027],"class_list":["post-21304","sf_press_release","type-sf_press_release","status-publish","hentry","sf_content_type-press-releases","sf_content_type-press-releases-corporate","sf_theme-digital-transformation","sf_topic-customer-success","sf_topic-digital-transformation","sf_topic-marketing","sf_product-agentforce-marketing","sf_location-amer"],"yoast_head":"\nSalesforce Positioned in the Leaders Quadrant in the 2015 Magic Quadrant for Multichannel Campaign Management - 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