Salesforce, the #1 CRM company, will extend its Customer Success Platform with Demandware’s industry-leading digital commerce solutions
Demandware is the global cloud leader in the multi-billion dollar digital commerce market
Global brands including Design Within Reach, Lands\u2019 End, L\u2019Oreal and Marks & Spencer rely on Demandware to connect 1-to-1 with consumers across the web, mobile, social and in-store experiences
SAN FRANCISCO\u2014July 11, 2016\u2014Salesforce (NYSE: CRM), the Customer Success Platform and the world\u2019s #1 CRM company, today announced it has completed its acquisition of Demandware, the global cloud leader in the multi-billion dollar digital commerce market. As the new Salesforce Commerce Cloud, Demandware will be an integral part of the Customer Success Platform, allowing any company to transform the way they connect with customers 1-to-1 across sales, service, marketing, communities, analytics, IoT, platform and now commerce.
Comments on the News:
\u2022 \u201cDemandware is an amazing company\u2014the global cloud leader in the multi-billion dollar digital commerce market,\u201d said Marc Benioff, Chairman and CEO of Salesforce. \u201cWith Demandware, Salesforce will be well positioned to deliver the future of commerce as part of our Customer Success Platform and create yet another billion dollar cloud.\u201d
\u2022 \u201cWe\u2019re poised to deliver the future of commerce by joining Demandware\u2019s industry-leading digital commerce platform with Salesforce, the world\u2019s #1 CRM company,\u201d said Tom Ebling, CEO of Demandware, a Salesforce company. \u201cWe\u2019re thrilled to be a part of Salesforce and capture the incredible opportunity ahead of us.\u201d
\u2022 \u201cWe\u2019re excited Demandware is joining Salesforce,\u201d said Bethany Kemp, Vice President of Technology & Information Systems of Design Within Reach. \u201cAs a customer of both companies, this acquisition means our commerce capabilities from Demandware will be fully integrated with our clienteling and CRM system, so we can deliver personalized, 1-to-1 experiences to our customers across all touchpoints.\u201d
\u2022 \u201cSalesforce’s move into the commerce market supports their strategy of broadening the platform while adding industry-specific depth," said John Peto, Principal and U.S. Digital Customer Leader of Deloitte Consulting LLP. "The addition of Demandware\u2019s industry leading digital commerce capabilities to Salesforce\u2019s Customer Success Platform creates exciting opportunities for our partnership and joint customers. We look forward to combining our leading Salesforce and e-commerce practices in a new way to help our clients\u2019 address their most important customer engagement opportunities.\u201d
\u2022 \u201cSalesforce, with their [Demandware\u2019s] technology, can empower companies to better know their customers, and help them more effectively fully support the customer lifecycle of winning, serving and retaining customers," wrote Kate Leggett, Vice President, Principal Analyst of Forrester Research.
According to Gartner, worldwide spending on digital commerce platforms is expected to grow at over 14 percent annually, reaching $8.45 billion by 2020 (Gartner, Inc. Forecast: Enterprise Software Markets, Worldwide, 2013-2020, 2Q16 Update, June 21, 2016).
Salesforce\u2019s acquisition of Demandware, a recognized leader in the space, extends the company\u2019s CRM leadership and positions it to capture this multi-billion dollar digital commerce market with what will be the new Salesforce Commerce Cloud.
Salesforce customers now have access to the industry\u2019s leading enterprise cloud commerce platform as an integral part of the Customer Success Platform, and Demandware customers can leverage Salesforce\u2019s leading sales, service, marketing, communities, analytics, IoT and platform solutions to deliver a more comprehensive, personalized consumer experience.
Demandware\u2014the Industry Leading Enterprise Cloud Commerce Platform
Global brands including Design Within Reach, Lands\u2019 End, L\u2019Oreal and Marks & Spencer rely on Demandware to connect 1-to-1 with consumers across the web, mobile, social and in-store experiences.
Additional Information
\u2022 Read Demandware\u2019s blog post here: Salesforce Completes Acquisition of Demandware.
\u2022 Read more about the completion of the Tender Offer here: Salesforce Completes Tender Offer for Outstanding Shares of Demandware.
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