NEW YORK\u2014July 28, 2016\u2014 Nestl\u00e9 Waters North America Inc. today announced the launch of its digital Consumer Engagement Center in partnership with Salesforce [NYSE: CRM], the Customer Success Platform and world’s #1 CRM company. The Consumer Engagement Center will be housed within the New York City offices of Salesforce in a unique, lab-like atmosphere.
Nestl\u00e9 Waters North America is the leading U.S. provider of bottled waters offering consumers many choices for healthy hydration. The new Consumer Engagement Center will empower Nestl\u00e9 Waters\u2019 employees and partners to deepen their relationships with consumers across all digital channels, foster community and deliver more personalized experiences. It offers a real-time view of the consumer journey with well-known bottled water products such as S. Pellegrino\u00ae, Poland Spring\u00ae and Nestl\u00e9 Pure Life\u00ae brands.
\u201cEvery conversation about beverages on a social platform represents an opportunity for us to engage with our consumers,\u201d said Antonio Sciuto, Chief Marketing Officer, Nestl\u00e9 Waters North America. \u201cWe are moving beyond building databases to cultivating communities by delivering personalized content based on the specific needs of our consumers to deepen their engagement and advocacy.\u201d
\u201cSmart companies like Nestl\u00e9 Waters North America understand that effective marketing is moving from batch and blast campaigns to intelligent customer journeys,\u201d said Stephanie Buscemi, EVP, Product and Solutions Marketing, Salesforce. \u201cThe Salesforce Customer Success Platform provides Nestl\u00e9 with a transformative way to holistically manage the customer experience and connect the dots across sales, service, community and marketing.\u201d
Using the power of Salesforce Marketing Cloud, Nestl\u00e9 Waters North America will leverage its new digital center to understand thousands of brand and topical conversations per month. Doing so will allow the company to participate in social conversations with its communities and provide branded content most relevant to its consumers, leading to deeper, more lasting relationships.
\u201cFor us, digital marketing is no longer simply about reach and frequency. Marketing is evolving into personalized consumer experiences, and our mission in this new reality is to better understand consumer needs, behaviors and trends so we can delight them on every single occasion. We use analytics and modeling to find other people with similar interests. We want to invite them into the conversation and continuously improve our marketing effectiveness,\u201d continued Sciuto.
\u201cDigital command centers are intelligent nerve centers that let brands quickly track digital moments and respond appropriately \u2026 For an increasing number of CMOs, such a center delivers actionable insights to improve market research, better support customers, and drive
sales,\u201d wrote analyst Clement Teo.
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Connect with Nestl\u00e9 Waters North America
? Follow @NestleWatersNA on Twitter
About Nestl\u00e9 Waters North America
Nestl\u00e9 Waters North America provides people with an unrivaled portfolio of bottled waters for healthy hydration. Brands such as NESTL? PURE LIFE\u00ae, POLAND SPRING\u00ae, PERRIER\u00ae and S.PELLEGRINO\u00ae have driven Nestl\u00e9 Waters North America to be third largest non-alcoholic beverage company by volume in the U.S. Based in Stamford, Connecticut with 7,500 employees, Nestl\u00e9 Waters is dedicated to continually improving sustainability across operations. As a natural resource company, Nestl\u00e9 Waters sustainably manages about 40 spring sites, as well as nearly 14,000 acres of watershed as open space. The company is also committed to creating shared value and being a good neighbor in the 140 communities where it operates in the U.S.
About Salesforce
Salesforce, the Customer Success Platform and world’s #1 CRM company, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: http:\/\/www.salesforce.com.
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This press release contains \u201cforward-looking statements.\u201d All statements other than historical facts included in this press release, including, but not limited to, statements regarding the timing and the closing of the transaction, the financing for the transaction, the expected benefits of the transaction, prospective performance and future business plans, and any assumptions underlying any of the foregoing, are forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or unknown, or unknown risks or uncertainties materialize, actual results could vary materially from the parties\u2019 expectations and projections. These forward-looking statements reflect Salesforce\u2019s expectations as of the date of this press release. Salesforce undertakes no obligation to update the information provided herein.
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NEW YORK\u2014July 28, 2016\u2014 Nestl\u00e9 Waters North America Inc. today announced the launch of its digital Consumer Engagement Center in partnership with Salesforce [NYSE: CRM], the Customer Success Platform and world’s #1 CRM company. The Consumer Engagement Center will be housed within the New York City offices of Salesforce in a unique, lab-like atmosphere. Nestl\u00e9 […]<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1755,1756],"sf_theme":[],"sf_topic":[1746,1734,1757,1744,1726,1758,1745,1741],"sf_product":[1748],"sf_industry":[1749],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-21451","sf_press_release","type-sf_press_release","status-publish","hentry","sf_content_type-press-releases","sf_content_type-press-releases-customer","sf_topic-commerce","sf_topic-customer-engagement","sf_topic-customer-service-and-support","sf_topic-customer-success","sf_topic-digital-transformation","sf_topic-marketing","sf_topic-sales","sf_topic-salesforce-partners","sf_product-salesforce-platform","sf_industry-consumer-goods","sf_location-amer"],"yoast_head":"\n