{"id":21566,"date":"2017-09-21T05:00:00","date_gmt":"2017-09-21T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=21566"},"modified":"2024-09-16T15:09:16","modified_gmt":"2024-09-16T22:09:16","slug":"maersk-line-charts-course-to-customer-success-with-salesforce","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2017\/09\/21\/maersk-line-charts-course-to-customer-success-with-salesforce\/","title":{"rendered":"Maersk Line Charts Course to Customer Success with Salesforce"},"content":{"rendered":"\n<p>One of the world\u2019s largest container shipping companies expands with Salesforce to deliver personalized, 1-to-1 customer journeys across sales, service and marketing<br> <br> Deploys Einstein Analytics to automatically surface insights and recommend actions to optimize marketing campaigns, accelerate sales and improve customer service<br> <br> SAN FRANCISCO\u2014September 21, 2017\u2014Salesforce (NYSE: CRM), the global leader in CRM, today announced that Maersk Line\u2014a worldwide leader in transportation and logistics, with a fleet of more than 600 vessels that move in excess of 12 million shipping containers each year\u2014is expanding its use of Salesforce, adding Salesforce Marketing Cloud, Einstein Analytics and Community Cloud to its current deployment of Sales Cloud and Service Cloud. <br> <br> \u201cSuccess in the complex and high-stakes world of global transport and logistics relies on meeting customer expectations every step of the way,\u201d said Steen Erik Larsen, Senior Director IT at Maersk Line A\/S. \u201cWith Salesforce, we\u2019re bringing the entire customer journey, from lead to prospect to customer, on one platform and adding analytics to get deeper insights that will allow us to continually meet the evolving needs of our customers.\u201d<br> <br> \u201cShipping line operations are immensely complex,\u201d said Cindy Bolt, SVP, Salesforce Industries, Manufacturing and Consumer Goods. \u201cEqually complex is the ability to provide seamless customer experiences on a global scale. Maersk Line is addressing this challenge by unifying its sales, service and marketing on Salesforce, which will lead to more personalized, 1-to-1 experiences across the customer lifecycle.\u201d<br> <br> About Maersk Line<br> Maersk Line is part of the A.P. Moller Maersk shipping and logistics group, and is the world\u2019s largest container shipping company, known for reliable, flexible and eco-efficient services. The Maersk Line business also includes Safmarine, Seago Line, SeaLand and MCC. The company operates all over the world and has a fleet of more than 600 ships which sail every major trade lane on the globe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the world\u2019s largest container shipping companies expands with Salesforce to deliver personalized, 1-to-1 customer journeys across sales, servic<\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","meta":{"sf_subhead":"One of the world\u2019s largest container shipping companies expands with Salesforce to deliver personalized, 1-to-1 customer journeys across sales, servic","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1755,1756],"sf_theme":[1917],"sf_topic":[1746,1734,1744,1763],"sf_product":[1759,1747,1772,1782,2363,1761],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[2027],"class_list":["post-21566","sf_press_release","type-sf_press_release","status-publish","hentry","sf_content_type-press-releases","sf_content_type-press-releases-customer","sf_theme-customer-engagement","sf_topic-commerce","sf_topic-customer-engagement","sf_topic-customer-success","sf_topic-innovation","sf_product-agentforce-marketing","sf_product-agentforce-sales","sf_product-agentforce-service","sf_product-tableau-crm","sf_product-customer-360","sf_product-experience-cloud","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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