{"id":21615,"date":"2018-04-26T05:00:00","date_gmt":"2018-04-26T12:00:00","guid":{"rendered":""},"modified":"2024-09-16T15:08:29","modified_gmt":"2024-09-16T22:08:29","slug":"marriott-international-launches-global-customer-recognition-platform-powered-by-salesforce-providing-personalization-at-scale-across-all-consumer-touchpoints","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/04\/26\/marriott-international-launches-global-customer-recognition-platform-powered-by-salesforce-providing-personalization-at-scale-across-all-consumer-touchpoints\/","title":{"rendered":"Marriott International Launches Global Customer Recognition Platform Powered by Salesforce, Providing Personalization at Scale Across All Consumer Touchpoints"},"content":{"rendered":"\n

The platform unifies Marriott\u2019s global guest services across 30 brands and 6,500 properties to provide a connected, personal and anticipatory guest experience<\/em>

SAN FRANCISCO\u2014April 26, 2018<\/strong>\u2014Marriott International, Inc., the global leader in hospitality, and Salesforce (NYSE: CRM), the global leader in CRM, today announced the global rollout of Marriott\u2019s new customer recognition platform. Powered by Salesforce, the platform enables Marriott to conduct one, continuous interaction with members of its loyalty programs across guest channels including call centers, on-property, web and mobile, on a global scale.

\u201cMarriott\u2019s vision is to be the world\u2019s favorite travel company. The best way to reach that goal is to employ a best-in-breed, global customer recognition platform that connects our guests at every possible touchpoint to our team of expert hospitality professionals who strive to delight our guests every stay,\u201d said Brian King, Global Digital & Sales Officer at Marriott International. \u201cOur partnership with Salesforce is essential to creating a frictionless experience for our guests so they can spend more time pursuing the things that make them passionate about travel.\u201d

Combining Marriott\u2019s next generation hospitality with Salesforce\u2019s innovative customer service technology, Service Cloud, the platform provides Marriott associates with an accurate, 360-degree view of each guests\u2019 profile, as well as relevant, volunteered information that enables associates to provide truly personalized service at every touchpoint. Now all conversations, regardless of which channel they start from, continue from interaction to interaction across leading messaging platforms, Marriott mobile apps, websites, call-centers and beyond. For instance, members of Marriott\u2019s loyalty programs can, weeks before they check in, use Apple Business Chat to connect and chat with an associate in Marriott\u2019s Customer Engagement Center to make a special request for their stay. Then, a day before they check in, easily amend the request using the Mobile Requests functionality in the Marriott Mobile app. When they arrive to check in, the front desk associate will let them know the request has been fulfilled.

\u201cThere\u2019s no such thing as a ‘typical’ guest or traveler\u2014everyone has unique needs, motivations and expected outcomes, and they want their travel partner to deliver a personalized experience,\u201d said Taimur Khan, Salesforce GM and Vice President of Travel, Transportation and Hospitality. \u201cMarriott is redefining expectations across the traveler journey by using Salesforce to empower its guests with connected and personalized service, on the channel of their choice, from the moment they start planning their trip.\u201d<\/p>\n\n\n\n


About Marriott International, Inc.<\/h3>\n\n\n\n

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,500 properties in 30 leading hotel brands spanning 127 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards\u00ae, which includes The Ritz-Carlton Rewards\u00ae, and Starwood Preferred Guest\u00ae. For more information, please visit our website at www.marriott.com<\/a>, and for the latest company news, visit www.marriottnewscenter.com<\/a>. In addition, connect with us on Facebook<\/a> and @MarriottIntl on Twitter<\/a> and Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The platform unifies Marriott\u2019s global guest services across 30 brands and 6,500 properties to provide a connected, personal and anticipatory guest experience SAN FRANCISCO\u2014April 26, 2018\u2014Marriott International, Inc., the global leader in hospitality, and Salesforce (NYSE: CRM), the global leader in CRM, today announced the global rollout of Marriott\u2019s new customer recognition platform. Powered by […]<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1755,1756],"sf_theme":[1917],"sf_topic":[1734,1744,1763],"sf_product":[1772,2363],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[2065],"class_list":["post-21615","sf_press_release","type-sf_press_release","status-publish","hentry","sf_content_type-press-releases","sf_content_type-press-releases-customer","sf_theme-customer-engagement","sf_topic-customer-engagement","sf_topic-customer-success","sf_topic-innovation","sf_product-agentforce-service","sf_product-customer-360","sf_location-amer"],"yoast_head":"\nMarriott International Launches Global Customer Recognition Platform Powered by Salesforce, Providing Personalization at Scale Across All Consumer Touchpoints - Salesforce<\/title>\n<meta name=\"description\" content=\"The platform unifies Marriott\u2019s global guest services across 30 brands and 6,500 properties to provide a connected, personal and anticipatory guest\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/04\/26\/marriott-international-launches-global-customer-recognition-platform-powered-by-salesforce-providing-personalization-at-scale-across-all-consumer-touchpoints\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marriott International Launches Global Customer Recognition Platform Powered by Salesforce, Providing Personalization at Scale Across All Consumer Touchpoints\" \/>\n<meta property=\"og:description\" content=\"The platform unifies Marriott\u2019s global guest services across 30 brands and 6,500 properties to provide a connected, personal and anticipatory guest\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/04\/26\/marriott-international-launches-global-customer-recognition-platform-powered-by-salesforce-providing-personalization-at-scale-across-all-consumer-touchpoints\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-16T22:08:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/04\/26\/marriott-international-launches-global-customer-recognition-platform-powered-by-salesforce-providing-personalization-at-scale-across-all-consumer-touchpoints\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/04\/26\/marriott-international-launches-global-customer-recognition-platform-powered-by-salesforce-providing-personalization-at-scale-across-all-consumer-touchpoints\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Marriott International Launches Global Customer Recognition Platform Powered by Salesforce, Providing Personalization at Scale Across All Consumer Touchpoints\",\"datePublished\":\"2018-04-26T12:00:00+00:00\",\"dateModified\":\"2024-09-16T22:08:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/04\/26\/marriott-international-launches-global-customer-recognition-platform-powered-by-salesforce-providing-personalization-at-scale-across-all-consumer-touchpoints\/\"},\"wordCount\":519,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/04\/26\/marriott-international-launches-global-customer-recognition-platform-powered-by-salesforce-providing-personalization-at-scale-across-all-consumer-touchpoints\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/04\/26\/marriott-international-launches-global-customer-recognition-platform-powered-by-salesforce-providing-personalization-at-scale-across-all-consumer-touchpoints\/\",\"name\":\"Marriott International Launches Global Customer Recognition Platform Powered by Salesforce, Providing Personalization at Scale Across All Consumer Touchpoints - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\"},\"datePublished\":\"2018-04-26T12:00:00+00:00\",\"dateModified\":\"2024-09-16T22:08:29+00:00\",\"description\":\"The platform unifies Marriott\u2019s global guest services across 30 brands and 6,500 properties to provide a connected, personal and anticipatory guest\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/04\/26\/marriott-international-launches-global-customer-recognition-platform-powered-by-salesforce-providing-personalization-at-scale-across-all-consumer-touchpoints\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/04\/26\/marriott-international-launches-global-customer-recognition-platform-powered-by-salesforce-providing-personalization-at-scale-across-all-consumer-touchpoints\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/04\/26\/marriott-international-launches-global-customer-recognition-platform-powered-by-salesforce-providing-personalization-at-scale-across-all-consumer-touchpoints\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News Explorer\",\"item\":\"https:\/\/www.salesforce.com\/news\/news-explorer\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marriott International Launches Global Customer Recognition Platform Powered by Salesforce, Providing Personalization at Scale Across All Consumer Touchpoints\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salesforce\/\",\"https:\/\/x.com\/salesforcenews\",\"https:\/\/www.linkedin.com\/company\/salesforce\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marriott International Launches Global Customer Recognition Platform Powered by Salesforce, Providing Personalization at Scale Across All Consumer Touchpoints - Salesforce","description":"The platform unifies Marriott\u2019s global guest services across 30 brands and 6,500 properties to provide a connected, personal and anticipatory guest","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/04\/26\/marriott-international-launches-global-customer-recognition-platform-powered-by-salesforce-providing-personalization-at-scale-across-all-consumer-touchpoints\/","og_locale":"en_US","og_type":"article","og_title":"Marriott International Launches Global Customer Recognition Platform Powered by Salesforce, Providing Personalization at Scale Across All Consumer Touchpoints","og_description":"The platform unifies Marriott\u2019s global guest services across 30 brands and 6,500 properties to provide a connected, personal and anticipatory guest","og_url":"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/04\/26\/marriott-international-launches-global-customer-recognition-platform-powered-by-salesforce-providing-personalization-at-scale-across-all-consumer-touchpoints\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/salesforce\/","article_modified_time":"2024-09-16T22:08:29+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@salesforcenews","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/04\/26\/marriott-international-launches-global-customer-recognition-platform-powered-by-salesforce-providing-personalization-at-scale-across-all-consumer-touchpoints\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/04\/26\/marriott-international-launches-global-customer-recognition-platform-powered-by-salesforce-providing-personalization-at-scale-across-all-consumer-touchpoints\/"},"author":{"name":"","@id":""},"headline":"Marriott International Launches Global Customer Recognition Platform Powered by Salesforce, Providing Personalization at Scale Across All Consumer Touchpoints","datePublished":"2018-04-26T12:00:00+00:00","dateModified":"2024-09-16T22:08:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/04\/26\/marriott-international-launches-global-customer-recognition-platform-powered-by-salesforce-providing-personalization-at-scale-across-all-consumer-touchpoints\/"},"wordCount":519,"publisher":{"@id":"https:\/\/www.salesforce.com\/news\/#organization"},"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/04\/26\/marriott-international-launches-global-customer-recognition-platform-powered-by-salesforce-providing-personalization-at-scale-across-all-consumer-touchpoints\/","url":"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/04\/26\/marriott-international-launches-global-customer-recognition-platform-powered-by-salesforce-providing-personalization-at-scale-across-all-consumer-touchpoints\/","name":"Marriott International Launches Global Customer Recognition Platform Powered by Salesforce, Providing Personalization at Scale Across All Consumer Touchpoints - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/news\/#website"},"datePublished":"2018-04-26T12:00:00+00:00","dateModified":"2024-09-16T22:08:29+00:00","description":"The platform unifies Marriott\u2019s global guest services across 30 brands and 6,500 properties to provide a connected, personal and anticipatory guest","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/04\/26\/marriott-international-launches-global-customer-recognition-platform-powered-by-salesforce-providing-personalization-at-scale-across-all-consumer-touchpoints\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/news\/press-releases\/2018\/04\/26\/marriott-international-launches-global-customer-recognition-platform-powered-by-salesforce-providing-personalization-at-scale-across-all-consumer-touchpoints\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/04\/26\/marriott-international-launches-global-customer-recognition-platform-powered-by-salesforce-providing-personalization-at-scale-across-all-consumer-touchpoints\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News Explorer","item":"https:\/\/www.salesforce.com\/news\/news-explorer\/"},{"@type":"ListItem","position":2,"name":"Marriott International Launches Global Customer Recognition Platform Powered by Salesforce, Providing Personalization at Scale Across All Consumer Touchpoints"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/news\/#website","url":"https:\/\/www.salesforce.com\/news\/","name":"Salesforce","description":"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.","publisher":{"@id":"https:\/\/www.salesforce.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/news\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","contentUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","width":1200,"height":630,"caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesforce\/","https:\/\/x.com\/salesforcenews","https:\/\/www.linkedin.com\/company\/salesforce\/"]}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_press_release\/21615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_press_release"}],"about":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/types\/sf_press_release"}],"version-history":[{"count":6,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_press_release\/21615\/revisions"}],"predecessor-version":[{"id":40515,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_press_release\/21615\/revisions\/40515"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/media?parent=21615"}],"wp:term":[{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_content_type?post=21615"},{"taxonomy":"sf_theme","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_theme?post=21615"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_topic?post=21615"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_product?post=21615"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_industry?post=21615"},{"taxonomy":"sf_role","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_role?post=21615"},{"taxonomy":"sf_multimedia_asset","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_multimedia_asset?post=21615"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_location?post=21615"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_collection?post=21615"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_visibility?post=21615"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/coauthors?post=21615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}