{"id":21624,"date":"2018-06-07T05:00:00","date_gmt":"2018-06-07T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=21624"},"modified":"2020-09-18T00:36:30","modified_gmt":"2020-09-18T00:36:30","slug":"amica-mutual-insurance-company-selects-salesforce-and-guidewire-to-raise-the-bar-for-customer-satisfaction","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/06\/07\/amica-mutual-insurance-company-selects-salesforce-and-guidewire-to-raise-the-bar-for-customer-satisfaction\/","title":{"rendered":"Amica Mutual Insurance Company Selects Salesforce and Guidewire to Raise the Bar for Customer Satisfaction"},"content":{"rendered":"

With Salesforce and Guidewire, the oldest mutual insurer of automobiles in the United States will get a 360-degree view of policyholders, enabling richer customer engagement<\/i><\/p>

Amica is the first company to leverage two apps developed as part of Salesforce and Guidewire\u2019s partnership\u2014Guidewire ProducerEngage\u2122 and Guidewire ServiceRepEngage\u2122 for Salesforce Financial Services Cloud<\/i><\/p>

SAN FRANCISCO\u2014June 7, 2018\u2014<\/b>Salesforce (NYSE: CRM), the global leader in CRM, and Guidewire Software, Inc. (NYSE: GWRE), a provider of software products for property and casualty (P&C) insurers, today announced that Amica Mutual Insurance Company is deploying Salesforce and Guidewire apps to take customer experience to the next level.<\/p>

Amica has won 46 J.D. Power awards for customer satisfaction. The company is so committed to its mission of building enduring relationships with policyholders that even with disconnected legacy technologies, it has achieved strong retention rates. However, customer expectations are rising every day, driven by the convenience of mobile and social technologies. Amica knows that to continue delivering award-winning service, it needs a unified customer relationship management (CRM) platform.<\/p>

With Salesforce and Guidewire, Amica\u2019s representatives, who handle both sales- and service-related questions, will have a single view for every customer interaction, eliminating the need to toggle between systems to piece together information. With the right data at their fingertips, they\u2019ll be able to deliver personalized experiences and assist new and existing policyholders quickly and seamlessly\u2014whether the customer needs a quote, information about a current policy or help paying a bill.<\/p>

\u201cWe\u2019ve won many awards and our customers stay with us for a long time, but we\u2019ve been doing it without CRM technology,\u201d said Peter Moreau, CIO, Amica. \u201cToday, when our customers contact us they expect us to know them. Salesforce and Guidewire will enable that, accelerating our ability to use our data and take action on it, improving first-call resolution and overall customer satisfaction.\u201d<\/p>

Amica is deploying Salesforce Financial Services Cloud and two apps developed by Guidewire through its partnership with Salesforce\u2014Guidewire ProducerEngage and Guidewire ServiceRepEngage. The Guidewire apps will help Amica manage insurance operations including policies and billing. That data will then flow through Financial Services Cloud, creating a 360-degree view of policyholders and data with actionable insights for representatives. With Financial Services Cloud, Amica representatives will also have sales and service tools that support richer, more personalized customer engagement.<\/p>

\u201cInsurers aren\u2019t just competing with one another anymore based on their product offerings\u2014they\u2019re competing on the quality of the customer experience,\u201d said Rohit Mahna, SVP and GM of Financial Services, Salesforce. \u201cWith Salesforce and Guidewire, Amica is continuing to put its customers first, deploying a unified CRM that will enable its representatives to maximize their relationships with policyholders and provide great experiences.\u201d<\/p>

\u201cWe are excited that Amica has chosen to extend the excellent customer service it provides by leveraging the power of Salesforce and our Digital applications in this way,\u201d said Ayan Sarkar, Principal Business Owner, Digital, Guidewire. \u201cAmica recognizes that equipping its representatives with a 360-degree customer view is the foundation critical to providing the award-winning service it is known for.\u201d<\/p>

Additional Information<\/b><\/p>