{"id":21633,"date":"2018-06-13T05:00:00","date_gmt":"2018-06-13T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=21633"},"modified":"2024-09-16T15:08:28","modified_gmt":"2024-09-16T22:08:28","slug":"iconic-british-retailer-fenwick-turns-to-salesforce-to-launch-digital-shopping-experience","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/06\/13\/iconic-british-retailer-fenwick-turns-to-salesforce-to-launch-digital-shopping-experience\/","title":{"rendered":"Iconic British Retailer Fenwick Turns to Salesforce to Launch Digital Shopping Experience"},"content":{"rendered":"<p><i>Salesforce Commerce Cloud to power Fenwick\u2019s first ecommerce platform to help the brand grow with online shopping footprint<\/i><\/p> <p><i>Together with Salesforce Marketing Cloud and Service Cloud, Fenwick will deliver personalized, connected and fast digital shopping experiences<\/i><\/p> <p><b>LONDON and CHICAGO\u2014JUNE 13, 2018\u2014CONNECTIONS\u2014<\/b>Salesforce (NYSE: CRM), the global leader in CRM, today announced that British department store Fenwick has selected Salesforce Commerce Cloud, Marketing Cloud and Service Cloud to deliver new digital shopping experiences.<\/p> <p>With nine stores in the UK and 135 years trading, Fenwick faced the challenge of rising customer expectations in a world that is fast becoming digitized. Fenwick needs to be able to support all points of commerce and service across multiple channels. The new ecommerce platform and personalized experience powered by Salesforce will help the British retailer to meet the expectations of today\u2019s connected and digitally savvy customers.<\/p> <p>\u201cFenwick has always offered customers an experience that is unique and tailored to the local market,\u201d said Kate Smyth, Digital Director at Fenwick \u201cWith Salesforce, we have the tools to continue that experience through digital.\u201d<\/p> <p>Commerce Cloud will support Fenwick customers in their purchasing journeys, across multiple devices, with agility and consistency. With an understanding of how each customer is interacting and shopping online, Fenwick will be able to deliver unique content, offers and recommendations. With Marketing Cloud, Fenwick will create and send personalized and relevant communications for each customer, using intelligent customer journeys.<\/p> <p>\u201cAs our shoppers become more sophisticated and new channels emerge, their expectations rise,\u201d said Sam O\u2019Neill, Head of Ecommerce at Fenwick. \u201cOur shoppers want the opportunity to browse and shop online, and they want that experience to be as consistent and personal as when they walk into one of our iconic stores. Salesforce is enabling Fenwick to excel in this new and exciting chapter.\u201d<\/p> <p>The competitive nature of the British retail scene also provides an opportunity for brands to delight customers with innovative and frictionless customer service solutions. With Service Cloud, Fenwick shoppers will have access to improved personalized and connected customer service experiences across multiple channels including phone, email, social and webchat.<\/p> <p>\u201cHaving that single view of the customer in one unified desktop view will help our customer service team resolve issues faster and with greater accuracy,\u201d said Ben Parsonson, Head of Customer Service at Fenwick. \u201cIt is the foundation of creating a memorable and effective customer first-experience.\u201d<\/p> <p>\u201cWe\u2019re excited to be supporting this iconic brand to bring the \u2018world of Fenwick\u2019 further into the world of digital,\u201d said Chris Wood, Head of Retail at Salesforce. \u201cFenwick\u2019s strategy puts the customer at the core of their innovation and that\u2019s something we firmly believe in at Salesforce. This initiative is a great example of how a brand with Fenwick\u2019s history can accelerate to bring their luxury experience to any device and channel while keeping that personal touch.\u201d<\/p> <p>Fenwick\u2019s implementation of both Service and Marketing Cloud is supported by Salesforce partner, <a href=\"https:\/\/emark.com\/en\/\">eMark<\/a> and the implementation of Commerce Cloud by Salesforce partner Astound Commerce.<\/p> <p><b>About Fenwick<\/b><\/p> <p>Fenwick, founded in Newcastle in 1882, is the largest independent department store group in the UK with stores in London\u2019s New Bond Street and Brent Cross, Newcastle, York, Canterbury, Tunbridge Wells, Colchester, Bracknell, and Kingston upon Thames.<\/p> <p> <\/p>","protected":false},"excerpt":{"rendered":"<p>Salesforce Commerce Cloud to power Fenwick\u2019s first ecommerce platform to help the brand grow with online shopping footprint Together with Salesforce Marketing Cloud and Service Cloud, Fenwick will deliver personalized, connected and fast digital shopping experiences LONDON and CHICAGO\u2014JUNE 13, 2018\u2014CONNECTIONS\u2014Salesforce (NYSE: CRM), the global leader in CRM, today announced that British department store Fenwick [&hellip;]<\/p>\n","protected":false},"author":156,"featured_media":0,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1755,1756],"sf_theme":[1912],"sf_topic":[1744,1726,1763],"sf_product":[1760,1759,1772,2363],"sf_industry":[1762],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724,1754],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-21633","sf_press_release","type-sf_press_release","status-publish","hentry","sf_content_type-press-releases","sf_content_type-press-releases-customer","sf_theme-digital-transformation","sf_topic-customer-success","sf_topic-digital-transformation","sf_topic-innovation","sf_product-agentforce-commerce","sf_product-agentforce-marketing","sf_product-agentforce-service","sf_product-customer-360","sf_industry-retail","sf_location-amer","sf_location-europe-middle-east-africa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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