{"id":21647,"date":"2018-09-13T05:00:00","date_gmt":"2018-09-13T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=21647"},"modified":"2024-09-16T15:08:27","modified_gmt":"2024-09-16T22:08:27","slug":"align-technology-expands-use-of-salesforce-leveraging-einstein-analytics-to-drive-continued-innovation-and-enhanced-customer-experiences-with-invisalign-treatment","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/09\/13\/align-technology-expands-use-of-salesforce-leveraging-einstein-analytics-to-drive-continued-innovation-and-enhanced-customer-experiences-with-invisalign-treatment\/","title":{"rendered":"Align Technology Expands Use of Salesforce, Leveraging Einstein Analytics to Drive Continued Innovation and Enhanced Customer Experiences with Invisalign\u00ae Treatment"},"content":{"rendered":"

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Leader in clear aligner orthodontics uses the Salesforce Lightning Platform to quickly build and deploy apps for employees, doctors, patients and consumers<\/i><\/p>

Expands across the Lightning Platform, Analytics, Sales Cloud, Service Cloud, Marketing Cloud, Health Cloud and Success Cloud to further transform its business<\/i><\/p>

Infuses apps with Salesforce Einstein Analytics to connect with Invisalign doctors and their patients in smarter, more powerful ways<\/i><\/p>

SAN FRANCISCO\u2014September 13, 2018\u2014<\/b>Salesforce (NYSE: CRM), the global leader in CRM, today announced that Align Technology (NASDAQ: ALGN)\u2014the global leader in clear aligner orthodontics and makers of the Invisalign\u00ae system, used to treat more than 5.8 million people worldwide\u2014is expanding its use of Salesforce, including Einstein Analytics, to facilitate continued innovation and enhanced customer experiences with Invisalign treatment.<\/p>

Today, Align has many apps that are built on the Salesforce Lightning Platform, using Sales Cloud, Service Cloud and Health Cloud to develop innovative new ways to engage with doctors and patients. For example, Align\u2019s custom sales app helps its sales reps effectively manage relationships with Invisalign doctors. In turn, Align\u2019s app for Invisalign doctors gives doctors a place to track patient information and place Invisalign product orders. Align\u2019s patient-facing apps are built on Heroku, part of the Salesforce Lightning Platform, helping Invisalign patients navigate and track their journeys to a better smile with Invisalign treatment.<\/p>

\u201cInnovation is at the heart of Align, from inventing the first digital system that uses clear removable aligners to straighten teeth instead of metal braces, to building new and better ways to interact with doctors, patients and consumers and provide the best experience with Invisalign treatment,\u201d said Sreelakshmi Kolli, senior vice president, global information technology at Align Technology. \u201cTo meet evolving customer and consumer needs, shifting market forces and emerging business models, we need to be nimble and adaptable and innovate constantly. That\u2019s why we chose Salesforce\u2014and we\u2019re just scratching the surface. With Einstein, we\u2019re looking at AI-driven analytics to completely transform the Invisalign experience and how we manage relationships and information with doctors and their patients.\u201d<\/p>

Align is also exploring a number of ways to build experiences that are smarter and more personalized than ever before using Einstein Analytics. For example:<\/p>