{"id":21658,"date":"2018-09-20T05:00:00","date_gmt":"2018-09-20T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=21658"},"modified":"2021-08-24T13:16:30","modified_gmt":"2021-08-24T20:16:30","slug":"cathay-pacific-takes-flight-with-salesforce-to-boost-digital-transformation","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/09\/20\/cathay-pacific-takes-flight-with-salesforce-to-boost-digital-transformation\/","title":{"rendered":"Cathay Pacific Takes Flight With Salesforce To Boost Digital Transformation"},"content":{"rendered":"\n<p><i>Hong Kong\u2019s home carrier looks to Salesforce Marketing Cloud to generate new revenue streams and deliver personalized customer experiences<\/i><\/p>\n\n\n\n<p><b>SAN FRANCISCO and HONG KONG\u2014September 20, 2018\u2014<\/b>Salesforce (NYSE: CRM), the global leader in CRM, today announced that Cathay Pacific\u2014a Hong Kong-based international airline that offers passenger and cargo services to more than 200 destinations in Asia, North America, Australia, Europe and Africa\u2014is using Salesforce to accelerate digital transformation, generate new revenue streams and improve customer experiences with personalized engagements. An existing Salesforce Sales Cloud and Service Cloud customer since 2014, Cathay Pacific is deploying Salesforce Marketing Cloud to unify sales, service and marketing, and deliver connected, personalized customer experiences across any channel, including email, social, digital advertising and more.<\/p>\n\n\n\n<p>With the addition of Marketing Cloud, Cathay Pacific will focus on three key areas: acquiring new customers, personalizing all touch-points along the traveler\u2019s journey and getting a complete 360-degree view of the members of its Marco Polo loyalty program. Cathay Pacific\u2019s digital transformation is led by a vision that recognizes and caters to the evolving needs of its customers in order to increase its competitiveness in the airline industry.<\/p>\n\n\n\n<p>\u201cExpanding our relationship with Salesforce was a very easy decision to make. By adding Marketing Cloud, we enrich the understanding of our customers through enhanced engagement across channels and devices,\u201d said Paul Loo, Chief Customer and Commercial Officer at Cathay Pacific. \u201cThe airline and travel industry is being disrupted, and we need to be ready for the customer of the future\u2014the digital natives and those with a digitally-savvy mindset and accompanying expectations.\u201d<\/p>\n\n\n\n<p>\u201cCustomers today expect seamless and hyper-personalized experiences and their expectations are higher than ever. To stay competitive, airlines need to be able to leverage technology to meet and exceed these expectations,\u201d said Mark Innes, General Manager and Executive Vice President, APAC at Salesforce. \u201cWe are thrilled that Cathay Pacific is continuing its partnership with Salesforce by adopting Marketing Cloud, and we look forward to scaling to even greater heights in the future.\u201d<\/p>\n\n\n\n<p><b>About Cathay Pacific<\/b><\/p>\n\n\n\n<p>Cathay Pacific is an international airline registered and based in Hong Kong offering scheduled passenger and cargo services to over 200 destinations around the world with a fleet of approximately 170 aircraft. Cathay Pacific\u2019s wholly-owned subsidiary, Cathay Dragon, is focused on providing services to destinations across Asia, including more than 20 cities in mainland China. Cathay Pacific is a member of the Swire Group and is a founder member of the oneworld global alliance. Cathay Dragon is an affiliate member. Visit: www.cathaypacific.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hong Kong\u2019s home carrier looks to Salesforce Marketing Cloud to generate new revenue streams and deliver personalized customer experiences SAN FRANCISCO and HONG KONG\u2014September 20, 2018\u2014Salesforce (NYSE: CRM), the global leader in CRM, today announced that Cathay Pacific\u2014a Hong Kong-based international airline that offers passenger and cargo services to more than 200 destinations in Asia, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1755,1756],"sf_theme":[1912],"sf_topic":[1744,1726,1763],"sf_product":[1759],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[2027],"class_list":["post-21658","sf_press_release","type-sf_press_release","status-publish","hentry","sf_content_type-press-releases","sf_content_type-press-releases-customer","sf_theme-digital-transformation","sf_topic-customer-success","sf_topic-digital-transformation","sf_topic-innovation","sf_product-agentforce-marketing","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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