{"id":21661,"date":"2018-09-20T05:00:00","date_gmt":"2018-09-20T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&#038;p=21661"},"modified":"2024-09-16T15:08:26","modified_gmt":"2024-09-16T22:08:26","slug":"state-farm-collaborates-with-salesforce-to-transform-customer-experience-and-empower-customers-to-communicate-on-their-terms","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/09\/20\/state-farm-collaborates-with-salesforce-to-transform-customer-experience-and-empower-customers-to-communicate-on-their-terms\/","title":{"rendered":"State Farm Collaborates with Salesforce to Transform Customer Experience and Empower Customers to Communicate on Their Terms"},"content":{"rendered":"\n<p><p> <\/p> <p><b>SAN FRANCISCO \u2014 September 20, 2018 \u2014 <\/b>Salesforce (NYSE: CRM), the global leader in CRM, announced that State Farm \u2014 the largest provider of auto and home insurance in the United States \u2014 selected a number of Salesforce products to deliver engaging, intelligence-driven customer experiences across every State Farm touch point.<\/p> <p>\u201cAt State Farm we recognize there are a multitude of ways customers prefer to connect with us, and it\u2019s up to us to deliver on those expectations,\u201d said Jason Potts, Enterprise Technology Executive at State Farm. \u201cWith Salesforce we\u2019re empowering our customers to interact with us on whichever channel they choose, and provide fast, personalized service in return.\u201d<\/p>  <p>State Farm will be leveraging Sales Cloud and Service Cloud with Financial Services Cloud to give agents the insights they need to service customers most effectively. For example, when a customer submits a First Notice of Loss (FNOL) claim, whether by phone, online or via State Farm\u2019s mobile app, Financial Services Cloud will give the agent a complete view of the customer and automatically create an intelligent action plan that helps them prioritize their tasks.<\/p> <p>In addition, the customer will receive updates and information on their preferred channel\u2014whether that\u2019s an email confirming receipt of the claim or a text message notifying the customer that a claim payment has been deposited into their account.<\/p> <p>\u201cBehind every great insurance policy is a great customer relationship,\u201d said Rohit Mahna, SVP and GM of Financial Services, Salesforce. \u201cSalesforce will give State Farm agents the tools they need to reach customers on the channel of their choice, intelligently prioritize tasks to address the most urgent cases first, and view which customer profiles that enable them to build deeper relationships with policyholders.\u201d<\/p>  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About State Farm<\/strong><\/h3>\n\n\n\n<p><p>The mission of State Farm is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its nearly 19,000 agents and approximately 65,000 employees serve approximately 83 million policies and accounts \u2013 approximately 81 million auto, fire, life, health and commercial policies and approximately 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 36 on the 2018 Fortune 500 list of largest companies. For more information, please visit <a href=\"http:\/\/www.statefarm.com\">http:\/\/www.statefarm.com<\/a>. <\/p> <p> <\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SAN FRANCISCO \u2014 September 20, 2018 \u2014 Salesforce (NYSE: CRM), the global leader in CRM, announced that State Farm \u2014 the largest provider of auto and home insurance in the United States \u2014 selected a number of Salesforce products to deliver engaging, intelligence-driven customer experiences across every State Farm touch point. \u201cAt State Farm we [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":0,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1755,1756],"sf_theme":[1912],"sf_topic":[1744,1726,1763],"sf_product":[1747,1772,2363,1783],"sf_industry":[1780],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[2067],"class_list":["post-21661","sf_press_release","type-sf_press_release","status-publish","hentry","sf_content_type-press-releases","sf_content_type-press-releases-customer","sf_theme-digital-transformation","sf_topic-customer-success","sf_topic-digital-transformation","sf_topic-innovation","sf_product-agentforce-sales","sf_product-agentforce-service","sf_product-customer-360","sf_product-industry-solutions","sf_industry-financial-services","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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