{"id":21666,"date":"2018-09-25T05:00:00","date_gmt":"2018-09-25T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=21666"},"modified":"2020-09-18T00:36:17","modified_gmt":"2020-09-18T00:36:17","slug":"metallica-brings-fans-even-closer-with-salesforce","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/09\/25\/metallica-brings-fans-even-closer-with-salesforce\/","title":{"rendered":"Metallica Brings Fans Even Closer with Salesforce"},"content":{"rendered":"

<\/p>

Salesforce Marketing Cloud will enable the band to take social media engagement to the next level and better connect to their millions of fans around the world<\/i><\/p>

New Metallica.com website, powered by Salesforce Commerce Cloud, offers the Metallica family a smoother, more exciting and all-around improved experience<\/i><\/p>

Metallica to perform at Dreamfest, the concert for UCSF Benioff Children\u2019s Hospital, on September 26, 2018 at San Francisco City Hall & Civic Center Plaza<\/i><\/p>

SAN FRANCISCO\u2014DREAMFORCE 2018 \u2014September 25, 2018\u2014<\/b>Salesforce (NYSE: CRM), the global leader in CRM, today announced that Metallica is deploying Salesforce to transform the way they engage with their fans across every digital touchpoint.<\/p>

Metallica is one of the world\u2019s most renowned rock bands, with more than 120 million albums sold and accolades including nine Grammys and Sweden\u2019s prestigious Polar Music Prize. For 37 years, the band has consistently innovated and broken down barriers in their interactions with their fans, who now account for more than 60 million followers across Facebook, Instagram, Spotify, Twitter and YouTube\u2014making <\/b>them one of the most \u201csocial\u201d bands online. Metallica recently partnered with Salesforce to take fan experiences to new heights as they geared up for their WorldWired Tour<\/a><\/u>, currently playing across North America.<\/p>

\u201cMusic to me is about connecting people and sharing experiences together,\u201d said Lars Ulrich, Metallica drummer and co-founder. \u201cWe see technology as a way to bridge the divide between us and our fans and bring them closer. That\u2019s why we\u2019re excited to be working with Salesforce to create new next level fan experiences\u2014it\u2019s going to be way cool!\u201d<\/p>

Metallica is deploying Salesforce Marketing Cloud to get a single view of fans across email, mobile and social media. This will allow them to create personalized content and experiences for different types of fans, and deepen relationships with the entire Metallica family on social media. Metallica also launched its new website on Salesforce Commerce Cloud, which provides improved merchandising tools and functionality, as well as AI-powered ecommerce. This will make it easier to shop online, with exclusive access to tickets, content and merchandise highly curated for each and every Metallica fanatic.<\/p>

\u201cWhen it comes to deep fan engagement there is no better band than Metallica,\u201d said Alex Dayon, president and chief strategy officer, Salesforce. \u201cWith more than 60 million social media followers and millions of live performance tickets sold this year, Metallica is changing the game in connecting fan experiences across every channel to deliver experiences that are truly unique. Salesforce is thrilled to be a trusted partner on this journey.\u201d<\/p>

Metallica at Dreamforce 2018<\/b><\/p>

Learn more about how Metallica is transforming fan engagement at Dreamforce<\/a><\/u>, September 25-28, 2018. Metallica will be speaking during the Dreamforce keynote pre-show on September 25, and the Metallica experience will be featured in the Dreamforce Customer Success Expo. Metallica will also be performing at Dreamfest, the concert for UCSF Benioff Children\u2019s Hospital, on September 26, 2018 at San Francisco City Hall & Civic Center Plaza.<\/p>

Dreamforce 2018<\/b><\/p>

Dreamforce 2018 is four days of innovation, inspiration & learning, equality, giving back and fun for the Salesforce Community. More than 170,000 Trailblazers from around the globe are registered to attend, and more than 10 million viewers will join online for the sold out event. Dreamforce will feature 2,700+ sessions to help every role in every industry succeed along with opportunities to get hands on Salesforce\u2019s latest product innovations. Every year the world\u2019s most innovative minds come to Dreamforce to inspire, excite and motivate attendees. To learn more, please visit: https:\/\/www.salesforce.com\/dreamforce\/<\/a><\/u><\/p>","protected":false},"excerpt":{"rendered":"

Salesforce Marketing Cloud will enable the band to take social media engagement to the next level and better connect to their millions of fans around the world New Metallica.com website, powered by Salesforce Commerce Cloud, offers the Metallica family a smoother, more exciting and all-around improved experience Metallica to perform at Dreamfest, the concert for […]<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"sf_content_type":[1755,1756],"sf_theme":[1917],"sf_topic":[1734,1744,1791],"sf_product":[1760,1759],"sf_industry":[1774],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-21666","sf_press_release","type-sf_press_release","status-publish","hentry","sf_content_type-press-releases","sf_content_type-press-releases-customer","sf_theme-customer-engagement","sf_topic-customer-engagement","sf_topic-customer-success","sf_topic-dreamforce","sf_product-agentforce-commerce","sf_product-agentforce-marketing","sf_industry-communications-and-media","sf_location-amer"],"yoast_head":"\nMetallica Brings Fans Even Closer with Salesforce - 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