{"id":21674,"date":"2018-09-12T05:00:00","date_gmt":"2018-09-12T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?post_type=sf_press_release&p=21674"},"modified":"2020-09-20T01:37:04","modified_gmt":"2020-09-20T01:37:04","slug":"salesforce-powers-new-online-shopping-experience-for-pga-tour-superstore","status":"publish","type":"sf_press_release","link":"https:\/\/www.salesforce.com\/news\/press-releases\/2018\/09\/12\/salesforce-powers-new-online-shopping-experience-for-pga-tour-superstore\/","title":{"rendered":"Salesforce Powers New Online Shopping Experience for PGA TOUR Superstore"},"content":{"rendered":"\n

New ecommerce store, built on Salesforce Commerce Cloud, will enable the golf and tennis retailer to offer personalized shopping experiences across every channel and device<\/i><\/p>

San Francisco, CA\u2013September 12, 2018\u2013<\/b>Salesforce (NYSE: CRM), the global leader in CRM, today announced that PGA TOUR Superstore\u2014a leading golf and tennis retailer with more than 30 stores in the United States, serving more than seven and a half million customers annually\u2014has launched a new ecommerce store on Salesforce Commerce Cloud to provide customers with frictionless and personalized online shopping journeys.<\/p>

The PGA TOUR Superstore business is growing across all categories with double digit comp store sales growth thus far in 2018, on top of its record year in 2017 of 15 percent comp store sales growth. Part of that growth was driven by the strong performance of its ecommerce business, which grew in comp sales by 42 percent in 2017. The retailer has tripled its store count over the past eight years and has announced plans to grow its brick-and-mortar business by 50 percent over the next three years. Now with Commerce Cloud, the retailer is investing in its ecommerce strategy to meet the growing needs of customers who expect fast, personalized and connected shopping experiences across mobile, web, social and in-store.<\/p>

\u201cEvery day we inspire people to play their best and grow the game,\u201d said Matt Corey, CMO, PGA TOUR Superstore. \u201cPGA TOUR Superstore is committed to providing the best experiential offering for our customers\u2014in stores and online. Salesforce allows us to innovate fast and meet customers where they are. We can develop content and deploy offers tailored specifically to each customer\u2014whether they\u2019re a life-long player or new to the game.\u201d<\/p>

A top consideration for PGA TOUR Superstore in moving to Commerce Cloud was providing a highly engaging mobile experience for its customers. The retailer\u2019s new online store allows customers to discover products, get recommendations and trends based on their interests and buy right from their phone or tablet.<\/p>

\u201cSixty percent<\/a> of all global ecommerce traffic today comes from mobile devices, and most shoppers interact with brands for the first time on their phones,\u201d said Gordon Evans, VP of Commerce and Community Clouds at Salesforce. \u201cWith Salesforce Commerce Cloud, PGA TOUR Superstore now has an AI-powered commerce platform that allows it to optimize for mobile and create shopping journeys that seamlessly extend across all points of commerce.\u201d<\/p>

About PGA TOUR Superstore<\/b><\/p>

PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Group, LLC, headquartered in Roswell, Ga. As the PGA TOUR’s exclusive off-course\/off-airport retail partner in North America, PGA TOUR Superstore provides customers with access to the same technology and expertise as card-carrying PGA TOUR pros. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men’s, women’s and juniors’ apparel and footwear. For more information, visit www.pgatoursuperstore.com<\/a>.<\/p><\/p>\n\n\n

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